25. 1. Ensureall your content is designed for mobile, not just
desktop (sometimes called “responsive design”)
• Google now penalizes websites that aren’t mobile-friendly
2. Ensuresingle-stream content management
3. Focus on mobile first (before an app)
29. Users spend <10 seconds on a webpage.
What would a user see in 10 seconds on your homepage?
Could they find something they wanted to click,
or would theyleave?
Be “digestible.”
53. Your website is like hosting your own party.
Make sure it has the BEST info about your event.
Make it interactive and fun!
Ecommerceis the “ultimate interactivity”
Don’t ask them to get married before your first date!
58. Putting your content aroundthe web is like going to parties.
Be a good guest!
Make it enticing!
59.
60. • Search-oriented
• 2nd largest search engine
• Lower organic reach
• Very interactive
• World’s largest social network
• Higher organic reach (!)
VIDEO IS IMPORTANT FOR BOTH!
61. Social referrals now outnumber search referrals.
And guess which social networkis dominating?
FACEBOOK
Facebook users account for 79% of all social referrals, accounting for 24%
of ALL time users spend on mobile.
64. ANATOMY OF A FACEBOOK POST
• It has an “audience”
• Human tone
• Separated messages (no long paragraphs)
• Call to action
• Compelling image or video
89. • Texting signups will be your Crème de la crème
• The fastest way to get butts in seats
• Appeal to “insiders” – Announce to them first!
• Start it now, even if you don’t plan to use it for awhile
90.
91. • Start with LIVE Periscope video, and repurpose for other
• Show & tell
• Behind thescenes
• Talk directly to your people (invite and/or tweet them)
94. • Photos and 15-second videos. Feeds into YouTube, etc. Use hashtags and location tags
• Show the “lifestyle” of your festival through images and captions
• Launch a contest for people to upload photos with your hashtag
• Have people Share to enter!
• Better than Twitter- NO CHARACTER LIMIT
• Better than Facebook- NOT AS MANY RESTRICTIONS
95. • Weather
• Vanishing points
• Blue (bad on Facebook)
• Reflecting water (could be mud puddle – most popular)
• “Right Now” in a location
96.
97. 1. Write a blog post or content on your website
2. Make the headline the subject of your email
3. Turn into a Facebook post – 150 chars, image, link
4. Turn into a Tweet – 100-120 chars, image, link, #
5. Reuse on other social media
101. 11 am
TWEET
Facebooktopic
2 pm
TWEET related
Instagram
3 pm
TWEET
Pinterest board
After 6 pm
Post to
FACEBOOK
After 8 pm
Post to
INSTAGRAM
maybe
ANYTIME
Post to
YOUTUBE
102. CONNECT PLATFORMS WITH IFTTT.COM
IF you post to Instagram,
THEN it can automatically post to Facebook, Twitter, Google+ & LinkedIn.
OR automaticallypost to BufferApp, which includes those things.
103.
104. IF AUTOMATES DIGITAL LIFE
Email or text me when:
• Craigslist item goes on sale
• The weather report
• Allergens or rain predicted
Automatically:
• Save cell phone photos on
Dropbox
• Log how much time you
spend at work
• Wish people happy
birthday on Facebook