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River Canyon Country
Rural Tourism Studio

 Community Tourism
  Visioning Event

David Beurle & Juliet Fox
  Future iQ Partners
     info@future-iq.com
The Future Ahead for tourism
  in River Canyon Country
Committed groups
Committed groups
A tool best used to
            embrace an uncertain
            future

 What is
            Explores a range of
Scenario    plausible futures
Planning?
            Allows for the
            consideration of
            complex and
            interrelated forces
Strategic planning optimistic linear projections
Develop
   Explore                             Implications
               ‘Drivers’    Develop                    Preferred
Trends and                               for the
               Shaping        four                    Future and
Implications                              River
                 River     plausible                    action
 for tourism                             Canyon
               Canyon      scenarios                   planning
   industry                              Country
               Country
Importance / Uncertainty matrix
         Rated each driver on a 1 – 5 scale


Driver            Importance      Uncertainty
Program for the Evening

• Develop detailed narratives for four
  plausible scenarios for the future of
  River Canyon Country
  (based on clusters of key drivers).
• Explore the possible futures before and
  the consequences for River Canyon
  Country
Global Drivers of Change
•   Global economic               •   Values and lifestyles
•   Local economic development    •   The economic divide
•   Energy costs                  •   Education
•   Cost of living                •   Governance, regulation and
•   Trained workforce                 government funding
•   Population change             •   Climate change & natural
•   Aging                             disasters
•   Community collaboration and   •   Depletion of natural resources &
    engagement                        loss of biodiversity
•   Urbanization                  •   Land use planning
•   Access to Health Care         •   Lodging developments
•   Values and lifestyles         •   Transportation infrastructure
                                  •   Access to information and
                                      communication technology
River Canyon Country Scenario Shaping Clusters of Drivers
              4.00




                                              Impact of climate change & natural
                     Urbanization                          disasters

              3.50

                            Global economic
                                volatility
Uncertainty




                                                                             Economic divide     Depletion Natural
                                     Population change                                              Resources

              3.00
                                                                                                                      Trained Workforce
                                                                              Energy costs                                                     Local Economic
                                                 Access to Health
                                                                                                                          Access to IT          development
                                                      Care
                                                                                             Government
                                                            Cost of living                                                             Lodging
                                                                                                     Values and                      developments
                                                                                 Education            lifestyles
              2.50                                                                                                                Collaboration and
                                                                                                   Transportation and infrastructure engagement

                         Aging population                                                                                                    Land use Planning




              2.00
                  3.00                                         3.50                                                4.00                                          4.50

                                                                             Importance
Regional scenario shaping clusters of drivers


Ability to leverage human capacity
Values and lifestyles
Community collaboration and engagement
Local economic development
Trained workforce


Tourism and economic infrastructure
Transportation infrastructure
Land use planning
Lodging development
Access to information and communication technology
Well resourced local tourism and
                         economic infrastructures




                                   Tourism and Econ
                                                              Effective
Fragmented and                                                planning.
   disjointed                                               collaboration
  efforts with   Ability to Leverage Human Capital         and actions that
   conflicting                                             are anchored in
   priorities.                                              local values,


                                   infrastructure
                                                           aspirations and
                                                                skills.




                     Lack of critical infrastructures to
                     support viable tourism industry
Scenario name and brief description


Characteristics of the local society




Characteristics of the Tourism Economy




Environmental Characteristics
• Population
                      makeup/characteris
                      tics
   Regional
                    • Distribution of
 dimensions to        population
   consider         • Landscape and
                      visual impacts

  (What would       • ‘Liveability’ and
                      quality of life
tourism in River      features
Canyon Country      • Skills and
be like in 2030?)     educational profiles

                    • Industry and
                      economic profiles
Timeline for scenario
             formulation

Suggested Scenario Group timeline

6:30   Group meet and scope-out scenario (15m)
6:45   Break into 3 groups – develop characteristics (30m)
7:15   Small group report back (10m)
7:25   Short scenario name (5m)
7:30   Return to main room ready to present
Resilience and vulnerability of
            scenarios
How would we respond under ‘shocks’?
• What would happen to our communities and people?
• What would our economy do?
• Impacts on the environment?


Shocks?
• There is an economic double dip..
• Price of oil jumps dramatically
Context   Content
Effective planning. collaboration and actions that are
                      anchored in local values, aspirations and skills.




                                            Tourism and Econ
Lack of critical                                                            Well resourced
infrastructures                                                              local tourism
   to support          Ability to Leverage Human Capital                     and economic
 viable tourism                                                             infrastructures
    industry


                                            infrastructure




                            Fragmented and disjointed efforts with
                                   conflicting priorities.
Scenario A –
Characteristics of the local society
• Xxx
Characteristics of the tourism economy
• xxx
Environmental characteristics
• xxx
Scenario B –
Characteristics of the local society
• Xxx
Characteristics of the tourism economy
• xxx
Environmental characteristics
• xxx
Scenario C –
 Characteristics of the local society
 • Xxx
 Characteristics of the tourism economy
 • xxx
 Environmental characteristics
 • xxx
Scenario D –
Characteristics of the local society
• Xxx
Characteristics of the tourism economy
• xxx
Environmental characteristics
• xxx
Tourism and Econ
  Hijacked                        Adventur-
                                   mental

Ability to Leverage Human Capital


  Jewel of     infrastructure
 Economic                         Haiku Lou
   Denial                           View
River Canyon Country – Preferred Vision
River Canyon Country – Currently Heading
Tourism and Econ
  Hijacked                        Adventur-
                                   mental

Ability to Leverage Human Capital


  Jewel of     infrastructure
 Economic                         Haiku Lou
   Denial                           View
RIVER CANYON COUNTRY – 2030 VISION

River Canyon Country in 2030 is a region that is engaged toward a common future with
  a clear shared identity. The community has worked hard to build on values of quality
   education, health and creating an active lifestyle, and this has paid off in having a
 dynamic and high caliber workforce and strong social capital. This is reflected in how
    our community organizations and volunteers work together in a coordinated and
cohesive manner. This cohesion allows us to adapt and capitalize on new and emerging
 opportunities, while maintaining our strong community base. We value our people and
  invest in creating opportunities for them to work, contribute and thrive in the region.

We have beautiful landscapes, parks, and natural vistas, which are now connected by a
  highly developed network of trails, by-ways and transport systems. We have a strong
  economic tourism infrastructure focused on leveraging our unique regional assets of
local food, outdoor recreation and cultural diversity and identity. Our thriving economy is
built on our locally owned entrepreneurial businesses, and complemented by world-class
        destinations. We are known worldwide for our authentic, family friendly and
  environmentally sustainable practices. We have become a renowned mecca for well
 managed outdoor and eco-tourism and cultural experiences that make us the ‘must-do’
          destination for our many new and return visitors from across the world.
Key Action Areas

•   Regional leadership structure
•   Internal outreach / local communication
•   Develop regional marketing strategy
•   Training to increase local knowledge

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RCC Community Visioning

  • 1. River Canyon Country Rural Tourism Studio Community Tourism Visioning Event David Beurle & Juliet Fox Future iQ Partners info@future-iq.com
  • 2. The Future Ahead for tourism in River Canyon Country
  • 5.
  • 6.
  • 7. A tool best used to embrace an uncertain future What is Explores a range of Scenario plausible futures Planning? Allows for the consideration of complex and interrelated forces
  • 8.
  • 9. Strategic planning optimistic linear projections
  • 10. Develop Explore Implications ‘Drivers’ Develop Preferred Trends and for the Shaping four Future and Implications River River plausible action for tourism Canyon Canyon scenarios planning industry Country Country
  • 11. Importance / Uncertainty matrix Rated each driver on a 1 – 5 scale Driver Importance Uncertainty
  • 12. Program for the Evening • Develop detailed narratives for four plausible scenarios for the future of River Canyon Country (based on clusters of key drivers). • Explore the possible futures before and the consequences for River Canyon Country
  • 13. Global Drivers of Change • Global economic • Values and lifestyles • Local economic development • The economic divide • Energy costs • Education • Cost of living • Governance, regulation and • Trained workforce government funding • Population change • Climate change & natural • Aging disasters • Community collaboration and • Depletion of natural resources & engagement loss of biodiversity • Urbanization • Land use planning • Access to Health Care • Lodging developments • Values and lifestyles • Transportation infrastructure • Access to information and communication technology
  • 14. River Canyon Country Scenario Shaping Clusters of Drivers 4.00 Impact of climate change & natural Urbanization disasters 3.50 Global economic volatility Uncertainty Economic divide Depletion Natural Population change Resources 3.00 Trained Workforce Energy costs Local Economic Access to Health Access to IT development Care Government Cost of living Lodging Values and developments Education lifestyles 2.50 Collaboration and Transportation and infrastructure engagement Aging population Land use Planning 2.00 3.00 3.50 4.00 4.50 Importance
  • 15. Regional scenario shaping clusters of drivers Ability to leverage human capacity Values and lifestyles Community collaboration and engagement Local economic development Trained workforce Tourism and economic infrastructure Transportation infrastructure Land use planning Lodging development Access to information and communication technology
  • 16. Well resourced local tourism and economic infrastructures Tourism and Econ Effective Fragmented and planning. disjointed collaboration efforts with Ability to Leverage Human Capital and actions that conflicting are anchored in priorities. local values, infrastructure aspirations and skills. Lack of critical infrastructures to support viable tourism industry
  • 17. Scenario name and brief description Characteristics of the local society Characteristics of the Tourism Economy Environmental Characteristics
  • 18. • Population makeup/characteris tics Regional • Distribution of dimensions to population consider • Landscape and visual impacts (What would • ‘Liveability’ and quality of life tourism in River features Canyon Country • Skills and be like in 2030?) educational profiles • Industry and economic profiles
  • 19. Timeline for scenario formulation Suggested Scenario Group timeline 6:30 Group meet and scope-out scenario (15m) 6:45 Break into 3 groups – develop characteristics (30m) 7:15 Small group report back (10m) 7:25 Short scenario name (5m) 7:30 Return to main room ready to present
  • 20. Resilience and vulnerability of scenarios How would we respond under ‘shocks’? • What would happen to our communities and people? • What would our economy do? • Impacts on the environment? Shocks? • There is an economic double dip.. • Price of oil jumps dramatically
  • 21. Context Content
  • 22. Effective planning. collaboration and actions that are anchored in local values, aspirations and skills. Tourism and Econ Lack of critical Well resourced infrastructures local tourism to support Ability to Leverage Human Capital and economic viable tourism infrastructures industry infrastructure Fragmented and disjointed efforts with conflicting priorities.
  • 23. Scenario A – Characteristics of the local society • Xxx Characteristics of the tourism economy • xxx Environmental characteristics • xxx
  • 24. Scenario B – Characteristics of the local society • Xxx Characteristics of the tourism economy • xxx Environmental characteristics • xxx
  • 25. Scenario C – Characteristics of the local society • Xxx Characteristics of the tourism economy • xxx Environmental characteristics • xxx
  • 26. Scenario D – Characteristics of the local society • Xxx Characteristics of the tourism economy • xxx Environmental characteristics • xxx
  • 27. Tourism and Econ Hijacked Adventur- mental Ability to Leverage Human Capital Jewel of infrastructure Economic Haiku Lou Denial View
  • 28. River Canyon Country – Preferred Vision
  • 29. River Canyon Country – Currently Heading
  • 30. Tourism and Econ Hijacked Adventur- mental Ability to Leverage Human Capital Jewel of infrastructure Economic Haiku Lou Denial View
  • 31. RIVER CANYON COUNTRY – 2030 VISION River Canyon Country in 2030 is a region that is engaged toward a common future with a clear shared identity. The community has worked hard to build on values of quality education, health and creating an active lifestyle, and this has paid off in having a dynamic and high caliber workforce and strong social capital. This is reflected in how our community organizations and volunteers work together in a coordinated and cohesive manner. This cohesion allows us to adapt and capitalize on new and emerging opportunities, while maintaining our strong community base. We value our people and invest in creating opportunities for them to work, contribute and thrive in the region. We have beautiful landscapes, parks, and natural vistas, which are now connected by a highly developed network of trails, by-ways and transport systems. We have a strong economic tourism infrastructure focused on leveraging our unique regional assets of local food, outdoor recreation and cultural diversity and identity. Our thriving economy is built on our locally owned entrepreneurial businesses, and complemented by world-class destinations. We are known worldwide for our authentic, family friendly and environmentally sustainable practices. We have become a renowned mecca for well managed outdoor and eco-tourism and cultural experiences that make us the ‘must-do’ destination for our many new and return visitors from across the world.
  • 32. Key Action Areas • Regional leadership structure • Internal outreach / local communication • Develop regional marketing strategy • Training to increase local knowledge