1. Laughlin Rigby, Marketing Director, Travelshake.com

2. What are the most popular types of
social media updates from the travel
industry?

7. 100
120
140
0
40
60
80
20
Hotels
Tour Operators
Online Travel
Other Tourism Categories
Self-Catering/Rentals
Bed & Breakfast
Restaurants
Travel Agents
Tourist Boards
Hostels
History and Heritage
Other Activities
Festivals
Guesthouse
Adventure Activities
Other Accommodation
Wated Based Activities
Chauffeur/Coach Hire
Arts & Culture
Day Tours/Tour Guides
Bars
Caravan & Camping
Shopping and Crafts
Golf Clubs
Nature & Wildlife
Other Venues
on Travelshake.com
Music Event
Car Hire
Castle/Manor House
Equesterian Activities
Other Events
Ferries
Health & Wellness
Other Attractions
Theatres
Fastest Growing Tourism Industry Sectors
Air
Bus Transport
© Travelshake.com

9. 700 new posts on average to
Travelshake.com every day
4 posts per business per week
213 posts per business per year

10. Report is based on analysis of 2,000 posts from
a 3 day period in October 2011
Represents 17 sectors within the travel and
hospitality industry
500+ businesses from 45 countries
© Travelshake.com

11.  Greetings  Events
 Press articles  Product marketing
 Weather  Offers
 Videos  Local tourism info
 Tips & advice  Photos
 Newsletter  User interactions
 Reviews  Company PR
 Fun posts  Peer recommendations
 Menu  Competitions
 Questions  Industry news
 Check-ins  Blog
© Travelshake.com

12.  Greetings  Events
 Press articles  Product marketing
 Weather  Offers
 Videos  Local tourism info
 Tips & advice  Photos
 Newsletter  User interactions
 Reviews  Company PR
 Fun posts  Peer recommendations
 Menu  Competitions
 Questions  Industry news
 Check-ins  Blog
© Travelshake.com

13.  Greetings  Events
 Press articles  Product marketing
 Weather  Offers
 Videos  Local tourism info
 Tips & advice  Photos
 Newsletter  User interactions
 Reviews  Company PR
 Fun posts  Peer recommendations
 Menu  Competitions
 Questions  Industry news
 Check-ins  Blog
© Travelshake.com

14.  Greetings  Events
 Press articles  Product marketing
 Weather  Offers
 Videos  Local tourism info
 Tips & advice  Photos
 Newsletter  User interactions
 Reviews  Company PR
 Fun posts  Peer recommendations
 Menu  Competitions
 Questions  Industry news
 Check-ins  Blog
© Travelshake.com

15.  Greetings  Events
 Press articles  Product marketing
 Weather  Offers
 Videos  Local tourism info
 Tips & advice  Photos
 Newsletter  User interactions
 Reviews  Company PR
 Fun posts  Peer recommendations
 Menu  Competitions
 Questions  Industry news
 Check-ins  Blog
© Travelshake.com

16.  Greetings  Events
 Press articles  Product marketing
 Weather  Offers
 Videos  Local tourism info
 Tips & advice  Photos
 Newsletter  User interactions
 Reviews  Company PR
 Fun posts  Peer recommendations
 Menu  Competitions
 Questions  Industry news
 Check-ins  Blog
© Travelshake.com

17.  Greetings  Events
 Press articles  Product marketing
 Weather  Offers
 Videos  Local tourism info
 Tips & advice  Photos
 Newsletter  User interactions
 Reviews  Company PR
 Fun posts  Peer recommendations
 Menu  Competitions
 Questions  Industry news
 Check-ins  Blog
© Travelshake.com

18.  Greetings  Events
 Press articles  Product marketing
 Weather  Offers
 Videos  Local tourism info
 Tips & advice  Photos
 Newsletter  User interactions
 Reviews  Company PR
 Fun posts  Peer recommendations
 Menu  Competitions
 Questions  Industry news
 Check-ins  Blog
© Travelshake.com

19.  Greetings  Events
 Press articles  Product marketing
 Weather  Offers
 Videos  Local tourism info
 Tips & advice  Photos
 Newsletter  User interactions
 Reviews  Company PR
 Fun posts  Peer recommendations
 Menu  Competitions
 Questions  Industry news
 Check-ins  Blog
© Travelshake.com

20.  Greetings  Events
 Press articles  Product marketing
 Weather  Offers
 Videos  Local tourism info
 Tips & advice  Photos
 Newsletter  User interactions
 Reviews  Company PR
 Fun posts  Peer recommendations
 Menu  Competitions
 Questions  Industry news
 Check-ins  Blog
© Travelshake.com

21.  Greetings  Events
 Press articles  Product marketing
 Weather  Offers
 Videos  Local tourism info
 Tips & advice  Photos
 Newsletter  User interactions
 Reviews  Company PR
 Fun posts  Peer recommendations
 Menu  Competitions
 Questions  Industry news
 Check-ins  Blog
© Travelshake.com

22.  Greetings  Events
 Press articles  Product marketing
 Weather  Offers
 Videos  Local tourism info
 Tips & advice  Photos
 Newsletter  User interactions
 Reviews  Company PR
 Fun posts  Peer recommendations
 Menu  Competitions
 Questions  Industry news
 Check-ins  Blog
© Travelshake.com

23.  Greetings  Events
 Press articles  Product marketing
 Weather  Offers
 Videos  Local tourism info
 Tips & advice  Photos
 Newsletter  User interactions
 Reviews  Company PR
 Fun posts  Peer recommendations
 Menu  Competitions
 Questions  Industry news
 Check-ins  Blog
© Travelshake.com

24. 0.00% 2.00% 4.00% 6.00% 8.00% 10.00% 12.00% 14.00%
events
product marketing
offers
peer recommendations
local tourism info
photos
user interactions
company PR
competitions
industry news
blog
questions
greetings
press articles
weather
videos
tips & advice
fun posts
reviews
menu
check-ins
newsletter © Travelshake.com

25. 0.00% 5.00% 10.00% 15.00% 20.00% 25.00%
events
product marketing
offers
competition
photos
peer recommendation
greetings
Ireland
company PR
local tourism info
global
questions
user interaction
videos
industry news
fun posts
tips & advice
blog
press article
reviews
weather
© Travelshake.com

26. menu, 3% funny, 1% press article, 1%
video, 1% weather, 1%
company PR, 3% blog, 2%
greetings, 4% event, 15%
review, 4%
peer
recommendation, 3 offer, 14%
% user interaction, 5%
competition, 12%
photo, 7%
local tourism
product question, 8% info, 10%
marketing, 6%
© Travelshake.com

27. offers, 3% press article, 2% tips &
company PR, 3% question, 1% advice, 1%
user interaction, 4%
competition, 4% product
marketing, 26%
video, 5%
review, 5%
photos, 16%
blog, 5%
local
tourism greetings, 7% peer
info, 5% recommendation,
15%
© Travelshake.com

28. product Greetings, 1%
marketing, 3% weather, 2%
competition, 4%
offer, 5% events, 18%
funny, 6%
user interaction, 7% local tourism
info, 17%
tips & advice, 11%
blog, 13%
video, 13%
© Travelshake.com

29. industry question, 2% video, 2% weather, 1%
company PR, 3%
news, 3%
press article, 4%
local tourism menu, 12%
info, 4%
product event, 11%
marketing, 5%
blog, 10%
competition, 6%
tips & advice, 9%
greetings, 6%
photo, 7% offer, 8%
peer
recommendation, 6
%
© Travelshake.com

30. weather, 4%
offer, 3% photo, 3%
press article, 4%
question
halloween, 6%
events, 26%
video , 6%
user interaction, 9%
peer
recommendations
, 18%
industry news, 9%
local tourism
info, 12%
© Travelshake.com

31. offer, 2% peer photo, 2% video, 2% question
recommendation, 2 product, 2%
blog, 5% %
local tourism product
info, 6% marketing, 32%
press article, 7%
user interaction, 11%
weather
news, 14%
industry
news, 14%
© Travelshake.com

32. Use rich media when possible
Run competitions
Create exclusive social media offers
Talk about local tourism news
Ask questions and interact, build a community
Don’t over-promote
Interact with complimentary businesses
Link to newsletters
Feature upcoming events
Post tips & advice on your specialist areas

33.  Digital Video Production
 Facebook Compliant Competitions and Apps
 Twitter Strategy and Promotions
 Social Media Advertising Campaigns
 Location-Based Marketing and Deals
 Monthly Social Media Management
 Tailored Training & Consultancy
Email: info@travelshake.com
Tel: + 353 (0)1 44 333 65
Facebook.com/Travelshake Twitter.com/Travelshake
YouTube.com/Travelshake Travelshake.com/Travelshake