NEW START FOR CUSHMAN & WAKEFIELD
TRANSFORMATION FOR THE WORLD
A submission for the Property Consultancy Award

A. OVERVIEW
B. BACKGROUND
& HISTORY
C. SERVICES
D. TESTIMONIALS
E. MARKETING
F. INNOVATION
TABLE OF CONTENTS
1. WHAT SETS US APART
2. THROUGH THE TEST OF TIME
1. GENERAL INFORMATION
2. KEY STAFF
3. MEMBERSHIPS
4. OUR OFFICE
1. OUR SERVICES
2. CLIENT INDEMNITY PROTECTION
1. CLIENTS’ TESTIMONIALS
1. OUR NEW BRAND
2. PORTFOLIO
07
08
09
16
18
22
26
30
34
40
58
66
06
09
24
32
40
66
1. ENVY OF THE INDUSTRY

6 7
NO. 1 PROJECT MANAGEMENT AGENCY
ASSIGNED MOST WANTED PROJECTS ACROSS THE COUNTRY
NO. 1 EXCLUSIVE TENANT REPPRESENTATION AGENCY
UNIQUE CONFLICT-FREE POSITION
NO LANDLORD APPOINTMENT
I
n Vietnam, Cushman & Wakefield is the only firm to exclusively represent tenants with their commercial leasing matters.
As Cushman & Wakefield have no landlord appointments, we have a unique conflict-free position. This sets us apart from
our competitors and we are known as the ‘Tenants’ Agent’. As a result, our clients trust that we will provide them with
impartial, trustworthy and strategic advice. In conjunction with our Corporate Occupier and Investor Services, we have
developed a project management team to cover Vietnam from the North to the South, enabling us to provide a cohesive service
to tenants on both lease acquisition and fit out construction and management.
Cushman & Wakefield Vietnam have the most experienced retail team in the market. Our national retail business has been
involved in the leasing and consultancy of over 800,000 sqm of retail and office space, including developments under planning
and existing projects, with a renowned track record of transactions across all target markets in Vietnam. The Retail team have
also worked with larger and more high-end retailers such as Prada, Gucci, Milano, Charles & Keith and Mango. Cushman
& Wakefield Retail negotiated the flagship lease for the first ever Starbucks in both Ho Chi Minh City and Hanoi, a much
anticipated brand in this coffee obsessed country. They also achieved. They also negotiated Prada’s flagship store in Vietnam,
after completing a market entry analysis the team were able to negotiate a lease in arguably the most prestige location in
Hanoi.
2015 was a challenging year for Vietnam’s economy and the real estate market was no exception. However, Cushman &
Wakefield has a long term commitment to the market and continued to grow in key services such as Investment Agency, Office
Agency, Retail Agency, Project Management and Professional Services to better serve our clients.
PJM-----------------------------
1. WHAT
SETS US
APART
1
2
3
About Cushman & Wakefield
WHAT WE BELIEVE
• Deep local and global knowledge creates significant
value for our clients
• Relentless curiosity delivers unseen opportunities
• Every touch point is an opportunity to deliver an
exceptional experience for clients
• Diverse backgrounds, cultures and expertise inspire
breakthrough innovation
• Our brand and our people will be the envy of the industry
• Alone we are good; together we are great
WHAT YOU CAN EXPECT FROM US
• A strong bias for action
• A rigorous focus on results
• Value created through insight
• The right people powered by the right platform
A. OVERVIEW
Client aligned
We listen, challenge,
adapt, and only ever act in
your best interests
Collaborate to innovate
We work as one team to
improve performance
Value creation
We unlock value
through insight
Global resources,
local expertise
The right people
powered by a global
platform
IN VIETNAM
ON THE GLOBE
A. OVERVIEW

8 9
Cushman & Wakefield has been operating in Vietnam since January 2008. Our
reputation for being the leading Tenant Agent has been firmly cemented through
appointments by leading multinational commercial occupiers. Our professionalism
and market forecasts have developed a client following which has clearly separated
Cushman & Wakefield from other firms. Our entry is for the provision of
professional research and advice to our international clients. Cushman &
Wakefield continues to develop an outstanding reputation for professionalism
and performance.
On a global basis, Cushman & Wakefield is the world’s largest privately
held commercial real estate services firm. The company advises and
representsclientsonallaspectsofpropertyoccupancyandinvestment,
and has established a preeminent position in the world’s major
markets, as evidenced by its frequent involvement in many of the
most significant property leases, sales and assignments.
Founded in 1917, it has 250 offices in 60 countries and
more than 16,000 employees. It offers a complete range of
services for all property types, including leasing, sales and
acquisitions, equity, debt and structured finance, corporate
finance and investment banking, corporate services,
property management, facilities management, project
management, consulting and appraisal. The firm has
more than $4 billion in assets under management
globally.
2. THROUGH THE TEST OF
TIME
A. OVERVIEW

10 11
APAC
COUNTRY COVERAGE
14
countries
32+
offices
7,600
people
Australia
Fiji
India
Indonesia
Japan
Malaysia
New Zealand
Pakistan
Papua New
Guinea
Philippines
Singapore
South Korea
Thailand
Vietnam
Asia Pacific, excluding China
CUSHMAN & WAKEFIELD ALL OVER THE WORLD
43,000 employees
offices in more than 60 countries
$5 billion in revenue
4.3 billion SF managed
$191 billion in transaction value
CUSHMAN & WAKEFIELD (VIETNAM)
Owned by Cushman & Wakefield Inc. (not a franchise)
2 Offices (in HCMC and Hanoi)
52 Professionals
Weekly business hours:
08:30 to 17:30 Monday to Friday
Staff work beyond office hours when needed. Clients can reach
us through our main switchboard during office hours, and
personal mobile phones or the 24hr hotline afterhours.
Hotline: +84 93 691 8000
1. GENERAL INFORMATION
B. BACKGROUND & HISTORY 1784
DTZ founding predecessor firm,
Chesshire Gibson, established in
Birmingham, UK
1853
Beginnings in London with second
predecessor, Debenham and
Tewson
1987
Listed on London Stock
Exchange as Debenham,
Tewson & Chinnocks
1993
European joint ventures with
Jean Thouard of France and the
Zadelhoff Group in Germany
and the Netherlands, creates the
DTZ brand
1999
DTZ extends into
Asia with partners
CY Leung & Co in
China and
Edmund Tie & Co
in Singapore
2004 – 2008
Global expansion through
acquisition and the
opening of DTZ offices
across Europe, Asia, the
Middle East and the
Americas
2011
Australian
engineering firm
UGL acquires DTZ
which is integrated
with their existing
property services
operations across
the globe under the
DTZ brand
2014
UGL sells DTZ to a
private equity
consortium
comprising TPG
Capital, PAG Asia
Capital and Ontario
Teachers’ Pension
Plan
2015
TPG
Consortium
purchases US
commercial real
estate firm
Cassidy Turley,
adding 4,000
employees
1820
Healey & Baker,
Cushman &
Wakefield’s future
European operation, is
founded in London,
UK
1917
Cushman & Wakefield
incorporated in New
York
1969
Media conglomerate
RCA Corp. acquires
Cushman &
Wakefield
1976
RCA Corp. sells
its stake to The
Rockefeller
Group
1989
Mitsubishi Estate Co. Ltd,
one of the world’s largest
real estate companies,
becomes The Rockefeller
Group’s majority
shareholder
1990
Presence in
Europe
established
through Healey &
Baker
1994
Worldwide
partnerships
established
with major real
estate firms in
the Americas,
Europe, Asia
1998
Cushman &
Wakefield
merges with
Healey & Baker
2005
Cushman & Wakefield
acquires Russian firm
Stiles & Riabokobylko,
Canada’s Royal
LePage and Semco
Johnson Controls
2007
IFIL (now known as
EXOR) acquires
majority stake in
Cushman & Wakefield
2015
TPG Consortium
acquires Cushman &
Wakefield which is
merged with DTZ
2015
DTZ merges with
Cushman & Wakefield
1780 1980 2000 20151960 1990 2010
B. BACKGROUND & HISTORY

12 13

14 15
Global Offices and Country Coverage
Offices in 200+ cities
Global Offices and Country Coverage
WHAT DOES THIS MEAN
TO YOU?
An expanded
geographic reach, and
greater diversity of
perspective which offers
more creative solutions.
Expect fresh ideas
executed across a
seamless global
platform.
A
Argentina
Australia
Austria
B
Bahrain
Belgium
Brazil
Bulgaria
C
Canada
Channel Islands
Chile
China
(including Hong
Kong)
Columbia
Costa Rica
Croatia
Czech Republic
D
Denmark
E
Egypt
Estonia
F
Fiji
Finland
France
G
Georgia
Germany
Greece
H
Hungary
I
India
Indonesia
Israel
Italy
J
Japan
K
Kazakhstan
Kenya
Korea
L
Latvia
Lithuania
Luxembourg
M
Macedonia
Malaysia
Mexico
N
Netherlands
New Zealand
Norway
O
Oman
P
Pakistan
Papua New Guinea
Peru
Philippines
Poland
Portugal
Q
Qatar
R
Republic of Ireland
Romania
Russia
S
Saudi Arabia
Singapore
Slovakia
South Africa
South Korea
Spain
Sweden
Switzerland
T
Taiwan
Thailand
Turkey
U
Ukraine
United Arab
Emirates
United Kingdom
United States
V
Vietnam
B. BACKGROUND & HISTORY B. BACKGROUND & HISTORY

16 17
2. KEY STAFF
Charles Herman has over 28 years’ experience in
Commercial (At-Risk) Construction, Corporate
Project Management, and Portfolio Management.
He was rewarded for his excellent work with the
opportunity to manage high-profile projects such
as Mayfair Apartments, NIKETOWN-Atlanta,
and the AT&T Global Olympic Village and venue
for the 1996 Summer Olympiad. Charles was also
recognized by the Project Management Institute, Inc
as a Project Management Professional (PMP), and has
demonstrated the ability to lead a variety of diverse
teams, including teams of 30+ staff from multiple
partnering firms on programs in excess of $500M USD.
Charles joined Cushman & Wakefield of Vietnam in
2013 after moving to Ho Chi Minh City.
BeingamemberofRoyalInstitutionofCharteredSurveyors,a
RegisteredValuerandaBoardMemberoftheRICSAdvisory
Group Vietnam, Jonathan has eight years’ experience in the
European and Asian markets, handling all levels of valuation,
research, feasibility studies and consultancy within most types
of properties including office buildings, retail centres, hotels
and resorts, serviced apartments, condominiums, residential
properties and industrial properties, etc. Jonathan has worked
for large funds, valuing their portfolios on a quarterly or annual
basis, including Scottish widows, Lloyds group, Mapletree
and Vingroup. Jonathan was involved in the valuation and
acquisition of sites for the London Olympics 2012 as well as
Cross Rail (a major new railway line through central London).
Before moving to Vietnam, he spent two years working for
Deloitte real estate in London.
Mai has worked in the fields of hospitality (sales &
marketing) and property development for 16 years.
She worked as the Sales & Marketing person for Somerset
Group Singapore in both Hanoi and Ho Chi Minh City.
Before joining Cushman & Wakefield HCMC, she was the
Managing Director of a property development company
(a member of TCT Group) and also acted as the Executive
Assistant to Chairman of the group. She managed the entire
operation of the company, including the office & apartment
sectors as well as the marketing, finance & HR departments
for more than 6 years. Mai also assisted the Group in the
development & expansion of its retail business as well as
franchise development (2009-2011).
Recently, she has successfully opened a shopping centre in
HCMC’s new centre (Phu My Hung, District 7).
VIETNAM
ALEX CRANE
GENERAL MANAGER
RETAIL SERVICES
MAI VO
DIRECTOR
RETAIL
CONSULTANCY
BAO NGUYEN
CONSULTANT
CAPITAL MARKETS
HAI NGUYEN
SENIOR MANAGER
PROJECT MANAGEMENT
CHARLESHERMAN
DIRECTOR
FINANCE
DUNG VU
FINANCEMANAGER
VALUATION &
RESEARCH
JONATHAN TIZZARD
DIRECTOR
RETAIL LEASING
HONG TRAN
SENIOREXECUTIVE
VALUATION &
ADVISORY
PHUOC VO
SENIOR MANAGER
TENANT ADVISORY GROUP
DUY NGUYEN
SENIORLEASING MANAGER
TENANT ADVISORY GROUP
PHUONG TRAN
LEASING MANAGER
HUMAN RESOURCES
TRINH NGUYEN
OPERATIONSMANAGER
MARKETING &
COMMUNICATIONS
TRANG LE
MARCOM MANAGER
HUMAN RESOURCES
NHU TRAN
HR SENIOR OFFICER
RESEARCH &
CONSULTANCY
CHI TRAN
RESEARCH MANAGER
PROJECT MANAGEMENT
VIET BUI
SENIORMANAGER
PROJECT MANAGEMENT
HIEPLUU
SENIORMANAGER
S
tarting a career in the industry in 2003 with a multi-disciplinary practice in the United Kingdom, Alex brings vast experience
of transactions to his role in Vietnam. Throughout his career Alex has worked across all sectors of the commercial real estate
industry including sale & acquisition of investment and development opportunities giving him impeccable knowledge of
property lifecycle and value creation.
Since arriving in Vietnam in 2011, Alex has been involved in a number of high-profile transactions and undertaken many roles. One of
his first and most significant as consultant for President Place, Ho Chi Minh City’s first LEED Gold accredited office building and the
highest quality office development in the city to date. President Place achieved a remarkable 40% pre-leasing rate prior to opening and
was cash-flow positive within only 3 months of becoming operational. President Place is credited as being one of the most successful
projects in HCMC with a distinguished occupier directory including Canon, Microsoft, JWT, Starbucks, Schindler, Diageo and Sony.
Aside from his Landlord consultancy experience, Alex has worked on many major occupier accounts in Vietnam including Prudential,
IBM,NestléandWPPGroup(JWT,TNS,GroupM). Inaddition,AlexhasworkedongroundbreakingtechnicalcasessuchasPETRONAS
andtheAustralianGovernment,wherelargesavingsweremadeonRentReviewswithouteitherclienttechnicallyhavingrightstodoso.
Alex has been involved in office transactions across Vietnam which extend to over 60,000m2 (650,000sq ft), including three of the six
largest office deals in Vietnam in 2014.
Charles Herman, PMP
Director of Project Management
Language: English
Mai Vo
Director of Retail Services
Languages: English & Vietnamese
Alex Crane
General Manager & Director of Capital Markets & Tenant Advisory Group
Language: English
Jonathan Tizzard BA (Hons) MSc LLM MRICS
Director of Research & Valuation
Language: English
B. BACKGROUND & HISTORY B. BACKGROUND & HISTORY

18 19
3. MEMBERSHIPS
B. BACKGROUND & HISTORY B. BACKGROUND & HISTORY
CUSHMAN & WAKEFIELD (VIETNAM) LTD.
Email : contacts.vietnam@cushwake.com
Website: www.cushmanwakefield.vn
Ho Chi Minh: Unit 16, 14th Floor, Vincom Center
72 Le Thanh Ton St., Ben Nghe Ward, District 1
Tel : (84-8) 3823 7968
Fax : (84-8) 3823 7969
Chamber Representatives:
Alex Crane Charles Herman Mai Vo
General Manager Director Director
Project Management Retail Services
Activities in Vietnam:
Cushman & Wakefield (Vietnam) Ltd has an office in both Ho Chi Minh City. The company advises and
represents clients on all aspects of property occupancy and investment across Vietnam, and has established a
preeminent position in the world’s major market, as evidenced by its frequent involvement in many of the most
significant property leases, sales and assignments. Cushman & Wakefield is a global leader in commercial real
estate services, helping clients transform the way people work, shop, and live. The firm’s 43,000 employees in
more than 60 countries provide deep local and global insights that create significant value for occupiers and
investors around the world. Cushman & Wakefield is among the largest commercial real estate services firms
in the world with revenues of $5 billion across core services of agency leasing, asset services, capital markets,
facilities services (branded C&W Services), global occupier services, investment management (branded DTZ
Investors), tenant representation and valuations & advisory. To learn more, visit www.cushmanwakefield.com
or follow @Cushwake on Twitter.
Business categories:
Across Vietnam we focus on providing the following professional real estate services:
1. Capital Markets (Investment)
2. Agency/Brokerage
3. Research & Consultancy
4. Development Consultancy (Feasibility Studies)
5. Market Research & Valuation
6. Project Management
Employees in Vietnam: 45
AMERICAN CHAMBER OF COMMERCE BRITISH BUSINESS GROUP VIETNAM CORENET GLOBAL
ALEX CRANE
Company: Cushman & Wakefield Vietnam
Title: General Manager
Contact Number: +84 93 645 8000
Email: alex.crane@cushwake.com
Address: Unit 16, 14th Floor, Vincom Center
72 Le Thanh Ton St., Ben Nghe Ward, District 1
Ho Chi Minh city, Vietnam
Cushman & Wakefield is a global leader in commercial real estate services, helping clients transform
the way people work, shop, and live. The firm’s 43,000 employees in more than 60 countries provide
deep local and global insights that create significant value for occupiers and investors around the
world. Cushman & Wakefield is among the largest commercial real estate services firms in the world
with revenues of $5 billion across core services of agency leasing, asset services, capital markets,
facilities services (branded C&W Services), global occupier services, investment management
(branded DTZ Investors), tenant representation and valuations & advisory. To learn more, visit
www.cushmanwakefield.com or follow @Cushwake on Twitter.
Range of activities
• The company advises and represents clients on all aspects of property ownership and
occupancy and has established a preeminent position in the world’s major markets, as
evidenced by its frequent involvement in many of the most significant property leases, sales
and management assignments.
• Cushman & Wakefield Vietnam offers a complete range of services within four primary
disciplines:
» Transaction Services (tenant and landlord representation in office, industrial and retail real
estate)
» Capital Markets (property sales, investment management, valuation services, investment
banking, debt and equity financing)
» Client Solutions (integrated real estate strategies for large corporations and property owners,
Project Management)
» Consulting Services (business and real estate consulting).
• Unique strength: As part of the global Cushman & Wakefield network spanning 60 countries and
employing 43,000 people worldwide, Cushman & Wakefield in Vietnam is capable of mobilizing and
delivering vast knowledge, resources and talent throughout the world on behalf of clients, enabling
clients to make the most informed real estate decisions.
ALEX CRANE
Company: Cushman & Wakefield Vietnam
Title: General Manager
Contact Number: +84 93 645 8000
Email: alex.crane@cushwake.com
Address: Unit 16, 14th Floor, Vincom Center
72 Le Thanh Ton St., Ben Nghe Ward, District 1
Ho Chi Minh city, Vietnam
Cushman & Wakefield is a global leader in commercial real estate services, helping clients transform
the way people work, shop, and live. The firm’s 43,000 employees in more than 60 countries provide
deep local and global insights that create significant value for occupiers and investors around the
world. Cushman & Wakefield is among the largest commercial real estate services firms in the world
with revenues of $5 billion across core services of agency leasing, asset services, capital markets,
facilities services (branded C&W Services), global occupier services, investment management
(branded DTZ Investors), tenant representation and valuations & advisory. To learn more, visit
www.cushmanwakefield.com or follow @Cushwake on Twitter.
Range of activities
• The company advises and represents clients on all aspects of property ownership and
occupancy and has established a preeminent position in the world’s major markets, as
evidenced by its frequent involvement in many of the most significant property leases, sales
and management assignments.
• Cushman & Wakefield Vietnam offers a complete range of services within four primary
disciplines:
» Transaction Services (tenant and landlord representation in office, industrial and retail real
estate)
» Capital Markets (property sales, investment management, valuation services, investment
banking, debt and equity financing)
» Client Solutions (integrated real estate strategies for large corporations and property owners,
Project Management)
» Consulting Services (business and real estate consulting).
• Unique strength: As part of the global Cushman & Wakefield network spanning 60 countries and
employing 43,000 people worldwide, Cushman & Wakefield in Vietnam is capable of mobilizing and
delivering vast knowledge, resources and talent throughout the world on behalf of clients, enabling
clients to make the most informed real estate decisions.
AUSTRALIAN CHAMBER OF COMMERCE EUROPEAN CHAMBER OF COMMERCE
Cushman & Wakefield (Vietnam) Ltd., Co
• Chapter : Ho Chi Minh
• Address :
Unit 16, 14th floor, Vincom Center,
72 Le Thanh Ton Street, Ben Nghe Ward, District 1, HCMC, Vietnam
• Phone : +84 8 3823 7968
• Fax : +84 8 3823 7969
• Email : contacts.vietnam@ap.cushwake.com
Alex Crane
General Manager
T: +848 3823 7968
E: alex.crane@cushwake.com
Cushman & Wakefield is a global leader in commercial real estate services, helping clients transform the
way people work, shop, and live. The firm’s 43,000 employees in more than 60 countries provide deep
local and global insights that create significant value for occupiers and investors around the world.
Cushman & Wakefield is among the largest commercial real estate services firms in the world with
revenues of $5 billion across core services of agency leasing, asset services, capital markets, facilities
services (branded C&W Services), global occupier services, investment management (branded DTZ
Investors), tenant representation and valuations & advisory.
To learn more, visit www.cushmanwakefield.com or follow @Cushwake on Twitter.
Business categories:
Across Vietnam we focus on providing the following professional real estate services:
1. Capital Markets (Investment)
2. Retail Leasing & Consultancy Services
3. Valuation & Research
4. Project Management Services
5. Office Leasing – Tenant Advisory Group
Employees in Vietnam: 45
Charles Herman
Director – Project Management Services
T: +848 3823 7968
E: charles.herman@cushwake.com
Chamber Representatives
Profile
Cushman & Wakefield is a global leader in commercial real estate services, helping clients
transform the way people work, shop, and live. The firm’s 43,000 employees in more than 60
countries provide deep local and global insights that create significant value for occupiers and
investors around the world. Cushman & Wakefield is among the largest commercial real estate
services firms in the world with revenues of $5 billion across core services of agency leasing,
asset services, capital markets, facilities services (branded C&W Services), global occupier
services, investment management (branded DTZ Investors), tenant representation and valuations
& advisory. To learn more, visit www.cushmanwakefield.com or follow @Cushwake on Twitter.
Business categories:
Across Vietnam we focus on providing the following professional real estate services:
1. Capital Markets (Investment)
2. Office Leasing
3. Research & Valuation
4. Retail Services
5. Project Management Services
Employees in Vietnam: 45
Cushman & Wakefield (Vietnam) Limited.
Unit 16, 14th
fl., Vincom Center
72 Le Thanh Ton st., Ben Nghe Ward
District 1, Ho Chi Minh City
T: (84-8) 3823 7968
F: (84-8) 3823 7969
contacts.vietnam@cushwake.com
www.cushmanwakefield.vn
Alex Crane
General Manager
T: (84-8) 3823 7968
E: alex.crane@cushwake.com
Jonathan Tizzard
Director of Research & Valuation
T: (84-8) 3823 7968
E: jonathan.tizzard@cushwake.com
Length of membership: since 2011 Length of membership: since 2011 Length of membership: since 2011 Length of membership: since 2011 Length of membership: since 2014
Benefits to company:
• More business relationships and new
knowledge from events, including
seminars,forums,conferences,CSRevents,
networking parties
• invitations to attend events as guest
speakers—boosting our reputation and
showcasing our expertise
• free features in the news and publications
• free logo featuring on websites, in
newsletters to other members of the
same organizations and other marketing
materials at events.
Benefits to clients:
• having Cushman & Wakefield’s experts
share their knowledge and experience at
events held by organizations of which the
experts are members.
• Receiving free market reports and other
real estate reports after getting to know
Cushman & Wakefield’s experts at events
• Benefitingfromimprovementsincustomer
services suggested at events.

20 21Saigon River
Tao Dan Park
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Unit 16, 14th floor, Vincom Center
72 Le Thanh Ton St.
Ben Nghe ward, District 1
Ho Chi Minh Vity, Vietnam
WELCOME TO
OUR OFFICE This 241 sq.m. office is home to 48 Cushman & Wakefield members, including four interns and a tea lady, and consists of an open-space working area, three
meeting rooms, two phone booths, an administration room and a pantry (probably everyone’s favorite place).
The office is furnished with modern equipment that assists our staff in their daily work and communication with clients as well as leaders in and
outside of Vietnam. The office is to be renovated in 2016 in accordance with our new brand.
N

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1. OUR SERVICES
C. SERVICES We create solutions that meet and exceed our clients’ objectives and
help shape their successful future. GOS is the nerve center bringing
together the full scope of Cushman & Wakefield services to meet all
of your real estate needs. We integrate strategy, account
management, deep subject matter expertise, technology solutions,
and a platform for consistent, efficient, measurable performance
wherever you do business.
• Strategic Consulting
• Portfolio Administration
• Transaction Management
• Property & Development Services
• Integrated Facilities Management
Global Occupier Services (GOS) WHAT DOES THIS MEAN
TO YOU?
Strategically
integrated services
throughout the
engagement,
uncovering value
and efficiencies.
• We create a tailored approach to client service, including technology; we offer
customized, scalable solutions to meet clients’ changing demands
• We solve business challenges with real estate solutions, providing continuous
value throughout the real estate lifecycle
WHAT DOES THIS MEAN
TO YOU?
An expanded
footprint, offering
insider access to
opportunities
around the world
and greater insight
into global capital
placement.
Capital Markets
We offer comprehensive advisory and execution services to support
acquisitions, sales, investment, financing, or development.
Our solutions are tailored to meet the objectives of private and
institutional owners and investors, as well as corporate owners and
occupiers.
• Investment Sales and Acquisitions
• Equity, Debt & Structured Finance
• Corporate Finance and Investment Banking
• Access to opportunities, capital sources and local
market expertise around the world
• Collaborative, holistic approach
• Research-driven property positioning that drives
optimum financial results
WHAT DOES THIS MEAN
TO YOU?
Advice on current
and projected value
based on multi-
point data from
expanded
brokerage and
research coverage.
Valuation & Advisory (V&A)
With one of the largest and most respected real estate valuation
practices in the industry, we offer access to real-time market data and
the insights of our leasing, research and capital markets experts. This
unique model combines the best of research analytics and real estate
consulting expertise.
• Advisory
• Appraisal Management
• Business Valuation
• Dispute Analysis &
Litigation Support
• Portfolio Valuation
• Property Tax Services
• Real Estate Due Diligence
• Valuation
• Valuation for Financial Reporting
• Lifecycle solutions for commercial property assets
• Consistent delivery across multi-market client portfolios
• Experienced property management professionals
• Innovative solutions that enhance value while
mitigating risk
WHAT DOES THIS MEAN
TO YOU?
We collaborate
with our clients to
provide an end-
to-end process
that maximize
total
workplace
environments.
Property and Development Services
We plan and manage the construction process ensuring value and
savings, without sacrificing quality. With project managers in all
major regions of the world, we support everything from one-time
local assignments, to major development projects, to significant
program roll outs.
• Program, Project and
Construction Management
Services
• Schedule and Budget
Management
• Space and Occupancy Planning
• Sustainability
• Workplace Consultancy
• Cost Consultancy and Value
Engineering
• Development Services and
New Build Management
• Interior Design
• Move Management
• Procurement and Bid
Management
• We typically deliver 10 to 15 percent construction cost savings to our clients
• Adept at all project types: office, retail, industrial/DC, telecommunication centers, mission
critical data centers, and build-to-suits
• Flexible staffing models help clients quickly scale as changing project volumes demand
• A global platform and best-in-class technology ensure projects stay on-track with consistent,
dependable results, every time
WHAT DOES THIS MEAN
TO YOU?
Greater diversity
and more bench
strength, which
mean more
informed, creative
solutions.
Tenant Representation
Tenant advisory experts provide strategic occupancy solutions that
support and enhance your company’s bottom line, by aligning real
estate needs with your business strategy, financial goals and
operational objectives.
• Occupancy Strategy Development
• Negotiations for Acquisitions, Dispositions and Build-to-Suits
• Market, Demographic & Labor Analysis
• Lease Renewals and Rent Review
• Lease Restructuring and Surrenders
• Transaction Strategy and Planning
• Analytical approach to occupancy strategy, market analysis, and site selection, backed by
comprehensive financial modelling
• We leverage our market-leading research to uncover hidden opportunities and collaborate
with our colleagues to provide creative solutions to our clients’ real estate requirements
WHAT DOES THIS MEAN
TO YOU?
Our fingers are on
the market pulse—
we know the active
occupiers and bring
them to you.
Agency Leasing
We provide strategic expertise to commercial property owners,
working to maximize asset awareness, leasing activity, rental rates,
occupancy, and overall investment value. We deliver customized
solutions for office leasing services by analyzing each asset’s unique
attributes—investment goals, tenant mix, financing structure, building
strengths, submarket conditions and competition.
• Strategic Asset Analysis
• Positioning and Marketing Plans
• Broker Relationship Campaigns
• Prospective Tenant Canvassing & Analysis
• Lease Negotiation
• Regular Reporting on Market Activity & Trends
• Asset strategies enhanced by experience in Capital
Markets and tenant representation
• Enhanced asset values
• Reduced risk and exposure
• Property positioning that supports premium pricing
WHAT DOES THIS MEAN
TO YOU?
Innovative choices
in service delivery
plus deep employee
bench strength
equal efficient, skill-
specific staffing.
Facility Services
Facilities Services are delivered through our C&W Services group,
which offers tactical solutions to help clients meet their workplace
goals. Our Facility Services offerings can be delivered as single or
multiple services, or as a part of an Integrated Facilities Management
(IFM) structure.
• Cleaning Services
• Critical Environments Services
• Grounds and Landscaping Services
• Maintenance Services
• Mobile Maintenance
• Moving Services
• Office and Mailroom Services
• Service delivery model that aligns with clients’ goals to optimize quality, speed and cost of
operations
• Self-delivery of more than 50% of the contract value reduces cost and saves time.
• Our professionals have the experience, training and credentials to keep facilities running
smoothly
Investment & Asset Management
We help clients achieve optimum performance in their property
portfolios, consistent with their risk appetites. Although independent
from Cushman & Wakefield, our investment and asset management
group, DTZ Investors, leverages the knowledge base of the firm’s
research, capital markets, and advisory services to the benefits of its
clients.
WHAT DOES THIS MEAN
TO YOU?
Combined “top-
down” strategic
investment
advisory capability
with “bottom-up”
knowledge of major
markets.
• Segregated Portfolio Management
• Asset Management
• Fund Creation and Management
• Indirect Investing
• Fund Investment Strategy
• Direct and Indirect Exposure
on both a Debt and Equity
Basis
• Long-term track record of success against industry benchmarks
• Highly skilled acquisition teams who identify off-market opportunities
• Full service and vertically integrated; all aspects of investment managed in-house
• Unique occupier-focused investment philosophy
WHAT DOES THIS MEAN
TO YOU?
Our #1 goal is to
serve our clients.
We care; we are
advocates; we
uncover all
possible solutions.
Asset Services
An ownership perspective influences every aspect of services from
providing property due diligence during acquisition, through day-to-
day operations, to value realization through a sale or refinancing, our
programs are highly customized to unique operational priorities and
financial goals.
• Building Operations and Engineering Management
• Contract and Vendor Management
• Tenant Retention and Customer Service
• Financial Management
• Lease Auditing and Compliance
• Acquisition due diligence, transition and investment sales support
• Lifecycle solutions for commercial property assets
• Consistent delivery across multi-market client portfolios
• Experienced property management professionals
• Innovative solutions that enhance value while
mitigating risk
C
ushman & Wakefield is a global
leader in commercial real estate
services, helping clients transform
the way people work, shop, and live. The
firm’s 43,000 employees in more than 60
countries provide deep local and global
insights that create significant value for
occupiers and investors around the world.
Cushman & Wakefield is among the largest
commercial real estate services firms in the
world with revenues of $5 billion across core
services of agency leasing, asset services,
capital markets, facilities services (branded
C&W Services), global occupier services,
investment management (branded DTZ
Investors), tenant representation and
valuations & advisory.
We will do whatever it takes to assemble our
best teams, services and products to diliver
and exceed the expectations of our clients.
C. SERVICES
GLOBALLY
Deep local and global knowledge creates significant value for our clients

26 27
PROJECT
MANAGEMENT
VALUATION
RETAIL
TENANT
ADVISORY
GROUP
RESEARCH
CAPITAL MARKETS
OURSERVICESINVIETNAM
All of our services are available afterhours and our brokers can be
reached through their personal cell phones or the hotline
093 691 8000

28 29

30 31
2. CLIENT INDEMNITY PROTECTION Our ‘Client Only’ imperative demands that we mobilize our
services and geographies around them
C. SERVICES C. SERVICES
Christine Marsack
Vice President
Marsh Ltd
Tower Place
London
EC3R 5BU
+44 (0) 20 7178 4268
christine.marsack@marsh.com
www.marsh.com
Registered in England and Wales Number: 1507274, Registered Office:
1 Tower Place West, Tower Place, London EC3R 5BU. Marsh Ltd is
authorised and regulated by the Financial Conduct Authority.
31 July 2015
To whom it may concern
CONFIRMATION OF INSURANCE – Cushman & Wakefield LLP
As requested by the above client, we are writing to confirm that we act as Insurance Brokers to the client
and that we have arranged insurance(s) on its behalf as detailed below:
Policy Number: FINPM1500118 and others
Assured: Cushman & Wakefield LLP including Cushman & Wakefield of Asia Limited
and others as more fully described in the policy wording.
Type of Insurance: Professional Indemnity Insurance
Limit: GBP 10,000,000 each and every claim as more fully described in the policy
wording
Period of Insurance 31
st
July 2015 to 30
th
July 2016, both days inclusive
Insurers Zurich Insurance Plc, AVIVA Insurance Limited, XL Insurance Company SE, Arch
Insurance Company (Europe) Limited
We have placed the insurance which is the subject of this letter after consultation with the client and based
upon the client’s instructions only. Terms of coverage, including limits and deductibles, are based upon
information furnished to us by the client, which information we have not independently verified.
This letter is issued as a matter of information only and confers no right upon you other than those provided
by the policy. This letter does not amend, extend or alter the coverage afforded by the policies described
herein. Notwithstanding any requirement, term or condition of any contract or other document with respect
to which this letter may be issued or pertain, the insurance afforded by the policy (policies) described herein
is subject to all terms, conditions, limitations, exclusions and cancellation provisions and may also be
subject to warranties. Limits shown may have been reduced by paid claims.
We express no view and assume no liability with respect to the solvency or future ability to pay of any of the

Every touch point is an opportunity to drive our distinction and
strenghthen the relationship with our clients.
32 33

34 35
CLIENT TESTIMONIALS
D. TESTIMONIALS D. TESTIMONIALS

36 37
PROFESSIONAL TESTIMONIALS EMAIL TESTIMONIALS
D. TESTIMONIALS D. TESTIMONIALS

38 39
OUR CLIENTS

40 41
1. OUR NEW BRAND
E. MARKETING
Summary
The new Cushman & Wakefield will be a formidable competitor with
broad and deep capabilities to better serve our clients. Upon closing,
Cushman & Wakefield will be a top-tier global real estate firm that has
significantscalewith43,000employees,revenueinexcessof$5.75billion,
and approximately 4 billion square feet under management globally on
behalf of institutional, corporate and private clients. While the combined
firm will be large, our goal is not to be the biggest but the best. We believe
clients will continue to see our strong commitment to their success and
superior results.
Why
The merger will allow us to offer clients a unique combination of deep
local market presence with significant scale in the major global gateway
markets. Current and future clients can expect greater depth in all of our
markets, as well as an expanded breadth of services and expertise. The
combined organization will be even more robust than either company
operating alone, and will be capable of delivering superior results and
meeting clients’ needs with greater speed, efficiency and flexibility.
THE MARK
THE NAME
modern colors
clean font
simple design
E. MARKETING

42 43
STATIONERY TEMPLATES
E. MARKETINGE. MARKETING

44 45
CONNECT intranet
The HUB Employee
Microsite
Events
E. MARKETING E. MARKETING

46 47
• Introduce the new Cushman & Wakefield
(version 2.0)
• Clearly position the firm as a global leader
based on breadth/scale
• Differentiate the strategy of the firm based
on agility and forward, client-centric thinking
• Be bold and aggressive – change the
conversation
• Global/regional/trade publications,
Web/digital, experiential in key cities
ADVERTISING
SocialWebsite
WEB
E. MARKETING E. MARKETING
OUR APPROACH TO ADVERTISING THE NEW BRAND

48 49
PUBLISHED ADVERTS
Cushman & Wakefield has a media liscence image library
that can be used for our marketing materials
E. MARKETING E. MARKETING
We published these advertisments in some Vietnam’s print magazines and
newspapers during the first half of 2015. At that point, the merger between
Cushman & Wakefield and DTZ has not been completed. Hence, the
former logo and brand elements were still included in the ads.
Shown on this page are the scanned versions of them.

50 51
BROCHURES OF PROPERTIES
Cushman & Wakefield was the exclusive
marketing and leasing agent for
Mipec Riverside
Cushman & Wakefield was the exclusive
marketing and leasing agent for
Lavenue Crown
Lavenue Crown and Mipec Riverside are just
two out of many deals we signed in 2015.
Lavenue Crown development is organized into a tall tower of 36 storeys and a 6-level podium. Over 5,000 sqm of premium
retailing and services functions occupy the podium levels, 210-230 five-star luxury hotel guest rooms on the lower part of the
tower and 210-240 executive residential units on the upper. The tower is topped by a featured sky-bar lounge and there is also an
infinity pool on the podium deck.
Besides being the exclusive retail leasing agent for Lavenue Crown, Cushman & Wakefield also advised on and prepared marketing
materials for the project and offered a free site hoarding design to Lavenue Crown.
Mipec Riverside is built on a 17,000 sqm land and comprises of two 35-storey towers.
Storeys one to six are for retail and commercial space, supermarkets, restaurants, a
3D cinema and a health and fitness center, etc.
Besides being the exclusive leasing agent for Mipec Riverside, Cushman & Wakefield also
advised on and prepared marketing materials for the project. We proposed a marketing
campaign for the before-and-after stages of the Mipec Riverside’s grand opening and made
samples of each marketing material for MR’s designer to follow.
E. MARKETING E. MARKETING

52 53
PUBLISHED ARTICLES
Up until August 2015, there were 707 online and print articles published in
Vietnam that are associated with Cushman & Wakefield.
E. MARKETING E. MARKETING
These are just a few examples.
UpuntilAugust,2015,Cushman&Wakefield
was featured 48 times on local TV channels.
Cushman & Wakefield is known by many
reporters as a very cooperative and reliable
real estate source. Besides TV interviews,
we also create our own videos for market
reports to keep our YouTube followers and
clients updated with the latest real estate
news and statistics.
INTERVIEWS WITH LOCAL TV STATIONS
MARKET BEAT VIDEOS - Q1 & 2, 2015

54 55
DAY ONE
Day One was an event held to celebrate the completion of the merger between Cushman & Wakefield and DTZ. All new marketing materials and
brand resources were put into use from that day on.
The whole office was decorated with balloons. Breakfast and cupcakes were served, and everybody came home with a gift set comprising a Cushman
& Wakefield notebook and a flower vase.
43,000 employees, 50+ countries,
$5 billion revenue, 4.3 billion S.F.
under management, $191 billion
transactions, ...
... and that’s just DAY ONE.
E. MARKETING E. MARKETING

56 57
OTHER EVENTS
Cushman&Wakefield’sannualeventsincludeyear-endparty,
Christmas celebration, Fun Run charity program, Green Bike
program, blood donation program, soccer matches, etc.. On
top of that, we also held a wine-tasting night for potential
and existing female clients this year. This event was also an
opportunity for us to spread the words about the non-profit
Room To Read, which has been contributing big parts in
getting poor children the education they need.
OTHER EVENTS
Also in this year, we held two educational workshops for
our employees, one on the new company app “Workday”,
and the other on the new real estate and housing
laws taking place in Vietnam. Besides, our leaders are
frequently invited as speakers at real estate workshops
and press conferences. Last but not least, we had an
unforgettable company trip to Long Hai beach this
summer, which marked the start of a new journey for
Cushman & Wakefield under the new brand.
E. MARKETING E. MARKETING

58 59
PORTFOLIOA showcase of properties for which we provide real estate services

60 61
HOANG ANH GIA LAI MYANMAR CENTER
Landlord Advisory & Leading Leasing Agency
36,000 sqm of retail space
Ended in 2015
On Maw Ya Waddi St.
Yangon, Myanmar
At the time being, HAGL project’s rental fee is among the highest fee in Myanmar. Still, from identifying, ap-
proaching to negotiating and signing, C&W has so far closed plenty of successful deals with tenants at HAGL
project, raising the occupancy rate to more nearly 90%.
Brands to enter HAGL mall: Mango, Charles & Keith, Pedro, Clarks, Bonia, DKNY, Fossil, Diesel, Emporio Ar-
mani watches, Adidas, Giordano, Ipanema, BSX, The Face Shop, Crocs and the other new international brands
will be Hugo Boss, Montblance, Swaroski, Levi’s, etc.
MIPEC RIVERSIDE
Landlord consultancy & exclusive
leasing agency
25000 sqm
On-going
At 2, Long Biên 2 St.,
Long Biên Dist., Hanoi
THE BODY SHOP
Tenant representation
200 sqm
Opened in July, 2015
On Nguyen Trai St.
Dist.5, HCMC
HARLEY DAVISON
Landlord representation
1500 sqm
Opened July 2015
At 40, Ngo Gia Tu St.
Long Bien Dist., Hanoi
ILA (PTI)
Landlord representation
653 sqm
Opened in Aug., 2015
On Nguyen Xi St.
Binh Thanh Dist., HCMC
ELITE
Landlord representation
2200 sqm
Opened June 2015
In Ho Guom Plaza
Ha Dong Dist., Hanoi
BASKIN ROBINS
Tenant representation
200 sqm
Opened in April, 2015
At 25, Nha Tho St.
Hoan Kiem Dist., Hanoi
PPP CLINIC
Landlord representation
76.72 sqm
Opened June 2015
In Opera Business Center
At 60 Ly Thai To, Hanoi.
GREENMART DANANG
Landlord advisory
15000 sqm
On-going
At 64, Hoang Van Thai St.
Lien Chieu Dist., Da Nang
ILA (VINCOM THU DUC)
Landlord representation
1,000 sqm
Opened July, 2015
On Vo Van Ngan St.,
Thu Duc Dist., HCMC
VINMART +
Landlord representation
300 sqm
Opened in March, 2015
Tan Binh Dist. & Dist. 11, HCMC
LAVENUE CROWN
Landlord Advisory & Exclusive Leasing Agency
5,000 sqm of retail space
To be completed in 2017
On Le Duan Ave.
Dist.1, HCMC, Vietnam
For this deal, Cushman & Wakefield mobilized both of our domestic and global experts from the whole Asia
Pacific region. With the huge support from our colleagues from Retail Global, Retail APAC and South-East
Asia Executive Managing Director Arsh Chaudhry, Cushman & Wakefield Vietnam Retail team won their
first exclusive Retail Landlord Representative project in the CBD against strong competitors such as CBRE
& Savills. The project commenced in 2015, and is estimated to be completed in 2017.
Brands expected at Lavenue Crown: Hugo Boss, Montblance, Swaroski, Levi’s, etc.
Cushman & Wakefield Vietnam’s retail team has 16 deals this year. Below are some examples.
OTHER RETAIL DEALS IN 2015
TWO MOST SIGNIFICANT RETAIL DEALS IN 2015
E. MARKETING E. MARKETING

62 63
PROJECT MANAGEMENT DEALS IN 2015 TENANT ADVISORY GROUP DEALS IN 2015
UBER
PM services and
contract management
350 sqm
Ended Aug., 2015
In Robot Tower
Dist. 3, HCMC
ABBVIE
PM services
390 sqm
Ended Oct. 1, 2015
In Lottery Tower
Dist. 5, HCMC
TMF
Relocation
500 sqm
Completed in 2015
In Bitexco Financial
Tower, Dist 1, HCMC
TALISMAN
Relocation
5000 sqm
Completed in 2015
In Le Meridien
Dist. 1, HCMC
ABBVIE
Relocation
400 sqm
Completed in 2015
In Lottery Tower
Dist. 5, HCMC
THYSSENKRUPP
Renewal
1200 sqm
Completed in 2015
In Sun City Building
Hoan Kiem Dist., Hanoi
FRIESLANDCAMPINA
Renewal
2007 sqm
Completed in 2015
In Bitexco Financial Tower
Dist. 1, HCMC
PRUDENTIAL FINANCE
Relocation
1400 sqm
Completed in 2015
In Lottery Tower
Dist. 5, HCMC
ORACLE
Renewal
300 sqm
Completed in 2015
In Sun Wah Tower
Dist. 1, HCMC
NIELSEN
Renewal
2000 sqm
Completed in 2015
In Centre Point
Phu Nhuan Dist.
HCMC
AUDIENCE
MEDIA
Relocation
1000 sqm
Completed in 2015
In Parkson Flemington
Dist. 10, HCMC
ADB
PM & design services
2000 sqm
Ended May, 2015
In Capital Tower
Hoan Kiem Dist.
Hanoi
J&J (HCMC)
PM services
4000 sqm
On-going
In Vietcombank Tower
Dist. 1, HCMC
SHISEIDO
PM services
1015 sqm
Ended Oct., 2015
In Vietcombank Tower
Dist. 1, HCMC
J&J (Hanoi)
PM services
750 sqm
Ended Sept., 2015
In CornerStone
Hoan Kiem Dist.
Hanoi
E&Y
PM Services
500 sqm
Ending Oct. 1, 2015
In Bitexco Financial Tower
Dist. 1, HCMC
Cushman & Wakefield Vietnam’s PJM team closed 8 deals this year . Luderi, nontil co ereortus es? Or praequid ala viviver ividem teres co hocus perrit. Ucistuities Castrum conum fac vividii popores con scem iamplicae aceritr icupiocrem
iaecumunces viristra Sciis auciam pra ma,
E. MARKETING E. MARKETING

64 65
BIG VALUATION DEALS IN 2015
Lotte
Valuation service for 2 properties
164,141 sqm in total
Finished in 10 working days
Location: Tay Ho Dist., Hanoi
Vina Capital
Valuation service for 3 properties
2,682,245.9 sqm in total
Finished in 15 working days
Locations: Da Nang & Dong Nai
Vingroup
Valuation service for 26 properties
691,242,700 sqm in total
Finished in 10 working days
Locations:
Hanoi
HCMC
Can Tho
An Giang
Da Nang
Hai Phong
Phu Quoc
Phu Tho
Nha Trang
Ha Long
HD Bank
Valuation service
Vast area across all districts of HCMC
On-going
Location: HCMC
E. MARKETING E. MARKETING
Cushman & Wakefield’s Valuation team completes about 200 deals annually. Presented on this page are only a few big deals our
Valuation team has completed in 2015. The photos show some of the properties our Val team has valued.

66 67
1. ENVY OF THE INDUSTRY
F. AN INNOVATIVE CULTURE
Our culture, our brand and our people must be the envy of the industry. The world is changing, real
estate needs are changing and Cushman & Wakefield is taking a leading role in advising our clients
on market opportunities.
A diversity of backgrounds, cultures and expertise inspires breakthrough innovations and allow
us to mobilize the strength and resources of our global organization. We constantly seek new and
better ways of doing things.
We want to approach business development opportunities creatively in a way that feels authentic
to us but irresistible to our audiences. With innovations, we want to transform the way people
work, shop and live.
“We will want to look back in a few years
and be proud of our culture and our
people are truly the envy of the industry.
“

68 69
ZERO DEFECT
An unprecedented innovation in Vietnam - by Cushman & Wakefield’s PJM team
ON TARGET AND BEYOND
A 2015 innovation by the Research & Valuation team
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que pariore rnatur asit quis voluptatur, natecepe dolupti ut as aut accaect iorestrunt possi cum sinulparit, quosae. Ximolore non non conetum
ea vent audit, ut eatasit quae nos doluptam expe pore dolorep eruptat quissedis exceste mquunte mporit rerum rent volut estiorp orporestiusa
consendae remolore, serrorit faceatur re lant doloratis quidips aepedipid quas illaborem ame latur?
Mus. Ga. Derovitis modi volorestrum nimperumquos ut ulpa etus apid quisimin re et veribus, tent la consequi odiaerf eriorum fuga. Nam none
seque debistrum evelliquas adisimus a quidentium necaborent.
About the Valuation team:
Cushman & Wakefield valuation experts are craftsmen in delivering the most comprehensive, up-to-date and critical market
knowledge to formulate opinions of value. We are focused but remain flexible to customise our services and solutions to meet
clients’ needs.
Allvaluationreportsarepreparedbyaprofessionalvaluertoensurehighstandardsaremaintained.Werigorouslyfollowguidance
notes and rules laid down by professional bodies and financial regulators including:
- International Valuation Standards produced by the International Valuation Standards Committee (IVSC).
- The Appraisal and Valuation Standards produced by the Royal Institution of Chartered Surveyors.
What is this innovation about?
The “On Target and Beyond” program was innovated to reinvigorate and refresh staff into providing superior customer service.
The program succeeded beyond expectations as the valuation team reached their annual target—aka the AOP (annual operating
plan)—three months before the due date and pleased many of their clients.
In terms of client services, the On Target & Beyond program helps:
- Improve the quality of our customer services by shortening the time to complete the work. Not until the clients are pleased with
the work will they have to pay for the services.
- Enhance the reputation of the Valuation & Advisory team, making Cushman & Wakefield one of the best valuation & advisory
services providers in Vietnam and a reliable business partner to many banks such as HSBC, ANZ, Standard Chartered, UOB,
Citibank, etc.
As for the Val team members, the program helps:
-Stirupthepassionamongtheteammembers,strengthencolleagueshipandreinforcethecommitmentbetweentheseemployees
and the company.
Here’s how it worked:
-Theteamleaderpromisedtorequestthecompanytosponsoraweekendgetawayforthewholeteamatsomebeautifulbeachcity.
- When the staff worked overtime, food was provided to ensure their health and work productivity
- On public holidays and employees’ birthdays, vouchers and presents were given and parties were held for the whole team.
Results:
- The annual target was reached three months earlier than usual.
- The leader kept his promise and successfully requested a sponsored weekend getaway for the team.
- The team members really enjoyed Jet-Ski wave-riding and other actitivies during their trip to Phan Thiet (a famous tourist
attraction and beach city in Vietnam).
F. INNOVATION F. INNOVATION

70 71
TECHNOLOGY-BASED INNOVATIONS
FUSION
FUSION is a platform only shared among client-facing employees.
This site allows collaboration between members of the Cushman &
Wakefield family for better real estate solutions.
KULU VALLEY
Kulu Valley is a cloud-based video presentation tool that redefines
how businesses communicates, by using video presentations to cut
through the noise and ensure messages get heard, understood, and
acted on.
By leading ahead in applying new technology to our day-to-day
work, we have successfully simplified our communications,
reduced our workload and bettered our services.
F. INNOVATION F. INNOVATION
PLUS ONE
A practice among Cushman & Wakefield employees to improve their customer services
MY C&W RESEARCH
My C&W Research is a free app available on phones and tablets
for free downloads and allows users to easily access Cushman &
Wakefield’s research reports and publications.
What is it about?
The idea of Plus One is that along with paid the services, we always strive to provide our clients with one more benefit and/or ser-
vice for free, even when no deal or contract has been signed.
How are we implementing Plus One?
Alex Crane, General Manager and Director of the Tenant Advisory Group, came up with a Plus One service in mid 2015 where he
suggested creating an e-booklet of all grade-A office buildings in HCMC. Along with photos and general information, Cushman &
Wakefield also provides commentaries on each building. These write-ups are not paid for and are meant to reflect objective opin-
ions on the grade A buildings in HCMC’s CBD. The 18-page-long e-booklet also includes a market overview and a map of the CBD
showing locations of the buildings.
This publication is a free and useful guide for tenants looking to occupy prime office space and is also helping landlords get the
attention they deserve. This bonus service is unprecendented in Vietnam although it has been implemented in some developed
countries.
The ebooklet is carefully compiled, revised and reviewed and is going through the final review before its release by the end of 2015.
Crane plans to compile two other e-booklets for grade-B and grade-C office buildings in the near future.
So far, landlords in the CBD have shown a keen interest in being featured in this free e-booklet.
FOREWORD AND MARKET UPDATE MAP OF GRADE-A BUILDINGS
E-BOOKLET COVER
GRADE A BUILDINGS IN THE EBOOKLET

72 73
CHATTER
Chatter and salesforce together make an enterprise social network
that connects every employee with the data and people they need.
WORKDAY
Workday is probably one of the most important innovations of
2015 for Cushman & Wakefield. This platform allows all HR and
Finance work to be done on one same site, which is accessible to all
employees. With this new app, every member of the Cushman &
Wakefield family is in controll of their work, profile and data.
There’s also a Workday app, downloadable and free on phones and
tablets.
CWTV
CWTV is Cushman & Wakefield’s internal content & video delivery
network.
BOX
BOX is a file sharing platform used by Cushman & Wakefield
employees to upload and exchange large files internally and
externally.
BLUEJEANS
BlueJeans is a video conference app that improves collaboration
and simplifies the way business communicates.
Cushman & Wakefield Vietnam also uses other technologies and resources such as Vuture, Video Vault, The Techy Stuff, WebEx, Site Solutions, People Soft and People Finder.
All these apps have helped to enhance our services and better our work performance.
CONNECT
CONNECT is a global company intranet divided by region. This is
where our resources are located on the Internet. Only Cushman &
Wakefield’s Marketing & Communications teams have access to this
website.

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DECLARATION
BY SUBMITTING THIS ENTRY FORM TO THE ORGANISERS OF THE INTERNATIONAL PROPERTY AWARDS, I HEREBY DECLARE THAT
I AGREE TO ABIDE BY THE TERMS AND CONDITIONS OF 2014 INTERNATIONAL PROPERTY AWARDS AND THAT ALL INFORMATION
SUBMITTED HEREIN IS TRUE AND ACCURATE.
COMPLETED BY CUSHMAN & WAKEFIELD VIETNAM
CONTACT PERSON
TRAM NGUYEN
DESIGNER
M +84 918 441 693
E tram.nguyen@cushwake.com
Cushman & Wakefield (Vietnam) Limited.
©2015 Cushman & Wakefield. All rights reserved.

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