O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.

Traklight Montreal LES Chapter Crowdfunding Presentation

402 visualizações

Publicada em

Tips for Crowdfunding using equity or rewards based and case study.

Publicada em: Negócios
  • Seja o primeiro a comentar

  • Seja a primeira pessoa a gostar disto

Traklight Montreal LES Chapter Crowdfunding Presentation

  1. 1. PRACTICE SAFE CROWDFUNDING® MARY JUETTEN @maryjuetten @traklight
  2. 2. Mary Juetten Founder & CEO Traklight @traklight @maryjuetten mejuetten@traklight.com • CEI Incubator Graduate • Forbes, ABA Legal Tech Today, StartupGrind Contributor • 30 years business experience • J.D., CPA, CA • CfIRA, CFPA since 2012 • MSNBC, AZ PBS, SXSW V2V, LAUNCH Speaker • SUCCESS Magazine Start Small, Win Big 2013 winner Slides available on slideshare.net/Traklight Additional resources – Traklight.com Resource page Free Business Risk Assessment
  3. 3. Find your Crowd Prepare, prepare, prepare Read, read, read *Applies for all fundraising TOP THREE TIPS FOR CROWDFUNDING*
  4. 4. Identify IP Protect IP Pick a Platform Build Social Capital Create a Pitch Fundraising Approach
  5. 5. Identify and Protect IP When? = Before you go public Why? = how it works online, business plan onlinebus
  6. 6. PpPick a Platform: Crow Crowdfunding Federal Securities Equity is not yet legal instead: 20ish states enacted | 20ish - Reg A+ (June 19,2015)S
  7. 7. Fundraising options
  8. 8. Pick a Platform: Rewards Based
  9. 9. PreSell | Market Validation
  10. 10. Rewards: Be Realistic No cap
  11. 11. Build Social Capital Success is directly related to social capital • Quality not quantity • Content is king • Start early
  12. 12. Ignorance Is NOT A Defense Be Careful: Video, Copy, Music, Photos, etc
  13. 13. Read, Read, Read Read license and permission to use
  14. 14. A Tale of 2 Campaigns Genetic Art - T shirts - Portraits Channels - Obsessed pet owner - Animal organizations Convert steel shipping containers into medical clinics - cooling/heating installed - most of medical equipment needs/electric and sink - durable, quickly installed Channels - General PR & Mother’s Day launch
  15. 15. Lessons Learned
  16. 16. 2nd attempt = success

×