You work hard building up your company to either pass onto family or sell. Maybe you are preparing for your next round of funding. Maximizing your value by discovering all your assets and managing your risk is critical. Hear from experts on how to organize and position yourself for fundraising or exit. Our speakers have been there and done that with fundraising, risk management, executive leadership and outside counsel. Learn tips and tricks from case studies to affordbly spot your risks, cover your assets, and get ready for the next level.

1. Lunch and Learn
How to Prepare to Sell or Finance
your Company

2. Presenters
Mike Chadwick
• Investment Banker
• Entrepreneur
• Technology Expert
• Former GoDaddy CTO
• Managing Director, CKS Advisors LLC
Mary Juetten
• Entrepreneur
• Recovering Accountant
• Senior Business Executive
• ASU Law Grad
• Founder & CEO of Traklight
Juliet Peters
• Attorney & Outside In-house Counsel
• In-house, Cold Stone Creamery
• Former Journalist
• Founding Partner Framework Legal
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3. Today’s Agenda
• Why?
• What?
• How?
• Pitfalls
• How to Prepare
• Roadmap to Exit
• Critical Takeaways
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4. The Race Is On
• 9.5 -12 Million businesses Estimated to trade
hands in the next 10-20 years
• 70% of small businesses
• $10 Trillion in value
• 35% of small business owners rely on exit for
retirement

5. Thinking about an Exit or Financing?
• What is your desired goal?
• How do you achieve the highest value?
• Does a financing/partial exit make more sense?
• Do you have the right advisors?
• What will you do post exit?
• Have you handled family concerns?
• What is the ideal timing?
• How do you properly prepare for your exit?
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6. Why do I need to plan?
It can take significant time to:
• Determine the timing and type of exit.
• Decide on the right type of successor.
• Prepare for exit.
– Formal governance and processes
– Modern operations and processes
– Financial reporting and systems
– Proper management team in place
– Focus on increased valuation, based on how your business will
be valued
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7. Why do I need to plan?
• Time to maximize value of the company.
• Achieve greater control of the process and
related stress.
• Minimize tax impact on exit
• Promote the ongoing reputation of business for
remaining stakeholders – no surprises.
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8. Where do I start?
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9. What do I do?
Most critical first task- Select the right team of advisors.
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10. What do I do?
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11. The Selling/Financing Process
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12. Assessing Value
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“The Market”
Strategic
Financial
Operational

13. Personal Stake
of Owners in
Success/Failure
Business
Strategy and
Structure
Sustainable
Competitive
Advantage
Risk Reward
Profile for
Investors
Capital Required
in relation to
plans
SUCCESSFUL
TRANSACTION
Keys to Successful Transactions

14. Common Pitfalls - Foundation
• Management Team
• Outsourcing
• Capital Structure
• Culture
• Strategy and Growth Plans
• Processes and Financial Controls
• Succession Planning
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15. Common Pitfalls - Legal
• Corporate Structure
• Intellectual Property
• Contracts
• Books
• Loan Documents
• Employee Contracts and Agreements
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16. Misconceptions
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• Valuation – Have to remove emotion from the equation.
• Speed – It always takes longer than anticipated.
• Depth of due diligence – If not properly prepared,
diligence is stressful and will reduce the end value of the
transaction.
• There is one path – Every company is a bit different and
it is a complex process. Rely heavily on advisors to
ensure your path is solid.

17. Critical Takeaways
 Start with the end in mind.
 Start properly – entity, contracts, financial
controls, IP, etc.
 Always be prepared for diligence.
 Be meticulous with administration and
governance.
 Hire the right advisors.
 Let go and have fun – remove emotions where
you can.
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18. Questions?
Mike Chadwick
@CKSadvisors
mchadwick@cksadvisors.com
Mary Juetten
@maryjuetten @traklight
mejuetten@traklight.com
Juliet Peters
@frameworklegal
juliet@frameworklegal.com
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