On Tuesday 13th March, 2018, TradeGecko, Shopify and Jumpstart Commerce co-hosted the Shopify Meetup in Singapore. Special guests and industry experts discussed tips on how SMEs can optimize their online store and grow their business in 2018.
14. The problem we solve
Carl Thompson, co-founder and former CMO of
TradeGecko, founded Crowded Elevator fashion
label in 2009.
• Connections in fashion and retail industry
• Strong retail traction
• Stockists and wholesale deals
15. The problem we solve
Carl Thompson, co-founder and former CMO of
TradeGecko, founded Crowded Elevator fashion
label in 2009.
• Connections in fashion and retail industry
• Strong retail traction
• Stockists and wholesale deals
Two years later... he went bankrupt.
16. The problem we solve
What Carl loved
● Designing t-shirts
● Building a brand
● Building customer and wholesale
relationships
What Carl ended up doing
● Master of 100s of spreadsheets
● Operations manager
● Debt collector
18. TradeGecko is cloud based inventory
and order management software.
● Manage all your business
operations in one place.
TradeGecko
19. How TradeGecko complements Shopify
Keep track of stock
across different
locations, including
Shopify POS.
Create purchase orders,
stock takes, track costs
and view complete
finances.
Integrate and manage
multiple stores in
different currencies and
languages.
20. We now help businesses around the world
15,000
Users
90
Countries
24. Helps boost your ranks
on Google searches
It’s not the same as
traditional retail
Online and offline convergence - the benefits
Great for products that
need a “try and buy”
25. Online and offline convergence - how you can do this
Pop up store
Click and collect
Stockists
27. Our customers
Smoochiezz - Multichannel retailers
● Singapore based cosmetics eCommerce retailer and wholesaler
● Sell via Shopify
● Also selling offline to department stores and pharmacies
● TradeGecko helps them integrate their online and offline sales,
plus manage their price lists
30. B2B eCommerce
Start selling wholesale online
with your own B2B eCommerce
Platform
Let your wholesalers easily
reorder and pay online
Use stockists as a wholesale
deal and to spread awareness
about your brand
Identify trade shows that your
wholesale customers attend
31. One of our customers
Rohr Remedy
● Natural skincare wholesaler and retailer based in Cairns
● Sell online, wholesale online, at trade shows and to stockists
● TradeGecko's mobile app and multi-location features are
helpful at trade shows or on the go
● Multiple price lists & currencies help them deal with various
wholesale customers
34. Amazon
Start experimenting on Amazon
Start on the Seller Marketplace and list
a handful of SKUs
You don’t have to list the products that
you sell on Shopify
Get an inventory system to make sure
you never oversell
Review your returns policy, schedule
Amazon health checks, register your
brand and purchase UPCs,
38. Sell on mobile at
trade shows
Create
and send
invoices
Create Shipping
documents and
ship items
Purchase the
correct amount of
stock
eCommerce sales
on Shopify
Amazon Australia
Integrate with
Xero
+
3. Let technology do the heavy lifting
Retail presence /
stockists
65. PRODUCT
ACQUISITION OPERATIONS COMMUNICATION
S
FORMING
Brand Development - Who are you and what are you saying
User Experience - What is the experience that your customer
has from beginning to end?
Basic Logistics - How will you deliver?
Budget - Understanding basic business metrics. How much
can you afford to spend on buying a customer?
Research & Testing - Learn as much as you can but
recognise that it is still an educated lower risk gamble.
66. PRODUCT
ACQUISITION OPERATIONS COMMUNICATION
S
FORMING
Brand Development - Who are you and what are you saying
User Experience - What is the experience that your customer
has from beginning to end?
Basic Logistics - How will you deliver?
Budget - Understanding basic business metrics. How much
can you afford to spend on buying a customer?
Research & Testing - Learn as much as you can but
recognise that it is still an educated lower risk gamble.
67. ACQUISITION
ACQUISITION OPERATIONS COMMUNICATION
S
STORMING
You are Everyone - You wear all the hats, You are the
salesman, the marketing manager, the accountant, the picker
and packer, the delivery person… and much more.
Quickest Wins - Channels with lowest hanging fruit, or most
commercially intent buyers.
Increase Sales Channel Conversion - Quickest way to make
more sales is increase conversion rate.
More Money More Problems - When the machine starts
working, that’s when the cracks appear
68. ACQUISITION
ACQUISITION OPERATIONS COMMUNICATION
S
STORMING
You are Everyone - You wear all the hats, You are the
salesman, the marketing manager, the accountant, the picker
and packer, the delivery person… and much more.
Quickest Wins - Channels with lowest hanging fruit, or most
commercially intent buyers.
Increase Sales Channel Conversion - Quickest way to make
more sales is increase conversion rate.
More Money More Problems - When the machine starts
working, that’s when the cracks appear
69. OPERATIONS
ACQUISITION OPERATIONS COMMUNICATION
S
NORMING
Create Room In The Bucket - to carry more, get a bigger
bucket.
Put Your Conversion Rate To Work - Invest heavily in the
machine. This stage is crucial but not money making
Think Globally - Don’t plug holes, create an impenetrable
bucket.
70. OPERATIONS
ACQUISITION OPERATIONS COMMUNICATION
S
NORMING
Create Room In The Bucket - to carry more, get a bigger
bucket.
Put Your Conversion Rate To Work - Invest heavily in the
machine. This stage is crucial but not money making
Think Globally - Don’t plug holes, create an impenetrable
bucket.
71. GROWTH
ACQUISITION OPERATIONS COMMUNICATION
S
PERFORMING
Throw The Kitchen Sink - to carry more, get a bigger bucket.
Scale Rock Solid Operations - Done correctly, operations
should be able to grow with you meaning that you don’t revisit
the same problems you found in Storming Phase
72. GROWTH
ACQUISITION OPERATIONS COMMUNICATION
S
PERFORMING
Throw The Kitchen Sink - to carry more, get a bigger bucket.
Scale Rock Solid Operations - Done correctly, operations
should be able to grow with you meaning that you don’t revisit
the same problems you found in Storming Phase