[WEBINAR] Questions about Trada?

TRADA PRESENTS

Questions
about
Trada?

#TradaQuestions

Jordan Benjamin
Marketplace Expert
@jbenj09

Anna Sawyer,
Marketing Manager
@annafsawyer
trada.com

What is Trada?

Jordan Benjamin: @jbenj09 trada.com
Anna Sawyer: @annafsawyer

Trada is a solution for
busy marketers/
business owners to run
paid search and
Facebook campaigns.


It is an alternative to
working with an agency
or using a big,
expensive algorithmic
platform.


There are no startup or
management fees to
use Trada. It costs the
same as it would to
manage PPC/Facebook
in-house.


Trada is a marketplace
where a community of
certiﬁed advertising
professionals work.

As a Trada advertiser,
you can have access to
these advertising
experts. They’ll work
on your campaigns on
your behalf.

Trada’s experts are certiﬁed, and you can see the
real names, personal info and campaign
performance of everyone who works for you.

You can even see an expert’s performance on other
campaigns.

You can message with your team (they’re called
Optimizers) and talk to them at any time.

Jordan Benjamin: @jbenj09 Anna Sawyer: @annafsawyer

Trada’s Optimizers are very
motivated to do the best
work for you, because
they get paid when
they beat your CPC
or CPA goals.

(More about this later.)

Where would you
like to advertise?

trada.com

In Trada, you manage all
campaigns across
platforms from within
the proprietary
Marketplace.

Beneﬁts of managing
multiple platforms?

Save time by doing
everything in one
place.


multiple platforms?

You won’t need to
feel guilty for not
advertising on Yahoo/
Bing (when 1/3 of
your potential
customers are looking
for your products
there).


multiple platforms?

You can compare data
across platforms and
learn more quickly
about your customers
and message.


In the Trada
Marketplace, all of
your data is
available to you.

trada.com

You manage your campaign
from a high level (approvals and
executive decisions) and the
community of advertising
experts does all the work of
campaign buildout and curation.

trada.com

You’re a company
who wants to
advertise online.


You work with
Trada’s account $1.00
team to
determine a
target cost
for a click and $10.00
a conversion.


Optimizers apply
to join your
campaign in
multiples and
build out the
campaigns.


What does campaign
buildout mean?

Campaign organization Keyword generation

Intelligent hypertargeting Ad group architecture

Ad creation Ad copy

Bidding Bid prices


Once Optimizers
have built out
your campaigns,
you launch in the
Trada
Marketplace.


Trada aggregates
all of your
Optimizers’ work
and sends it to
the ad networks,
where your ads
begin running.


Data from the search networks is
available to you through Trada’s
reporting - and it’s available to your
Optimizers, who will use it to ﬁne-tune
your campaign.

Optimizers will $1.00
work hard to get $0.90
clicks and
conversions
below your goal
prices. $10.00
$9.00


When they beat $1.00
your goals, they $0.90
keep the $0.10
difference.

$10.00
$9.00
$1.00


Result? Your
campaign keeps
getting better,
and your Optimizers
are paid for their
good performance.


The Optimizers keep
curating your
campaign forever:
logging in every day
to make small
changes and ﬁne-
tune your campaign.


What does campaign
curation mean?

Refreshing ad creative Ad testing

Constantly testing new targeting Negative keyword lists

Bid price adjustments Bid management

A/B testing ads Ad group restructuring


Set and adjust goals

As an advertiser, you Approve/disapprove
have some ads and keywords
responsibilities.
Maintain a website
optimized for
conversions (for CPA
campaigns)

trada.com

We make it really easy for you to approve
keywords...

...and to approve the many diverse ads Trada
Optimizers create for you.

We also help you to understand where your
campaign needs work and what you can do.

Beneﬁts of having
multiple experts on
your campaigns?

Collectively, they have
the time to log in
every day and
optimize correctly.


Beneﬁts of having
multiple experts on
your campaigns?

Ad creative,
keywords, targeting
and intuitive testing
are best done by a
group of people:
diversity of
thinking.


How do I know my
Optimizers are qualiﬁed?


Trada takes your
campaign success
very seriously. So
Optimizers must pass
a certiﬁcation exam,
and they get
progressive access
based on
performance.


How do I get the best
possible results
from Trada?


You’ve set your
CPA and CPC goals
There are two very realistically.
strong indicators of
success in the Trada
Marketplace. You are engaged
with your
Optimizers.


It’s just like working
with any employees
or contractors. Talk to
them and set
expectations well.


What’s the deal with the
minimum budget?


Because the work of
the campaign is done
by Optimizers who
are paid cents at a
time for excelling on
your campaigns, Trada
requires a certain
minimum budget to
make it worth their
time.
Matt Hessler: @fasterstill Anna Sawyer: @annafsawyer

In addition, the
Optimizers need a
certain amount of
trafﬁc in order to get
enough data to
optimize and make
your campaigns better.

Matt Hessler: @fasterstill Anna Sawyer: @annafsawyer

What about my existing
AdWords campaign?


After the Optimizers
Trada can use data have built out your
from your existing campaign, you will
campaign to help set have to pause your
goals and to give the AdWords account
Optimizers a head and run through
start. Trada. We don’t allow
them to run in
tandem.


Do multiple
Optimizers compete
for keywords in my
account and drive up
click cost?


But AdWords and
AdCenter are more
We do allow more than just keywords
than one Optimizer and bid prices.
within your campaign The keyword and ad
to have the same work in tandem with
keyword. ad group structure
and landing page
quality to determine
Quality Score.


To give your The ad network will
campaign the best simply serve the
opportunity to take best-optimized
advantage of the version.
wisdom of the
crowd, we allow This incentivizes
keyword sharing. Optimizers to do
their best work!


Six Essential
Ad
The Tips
Seven Habits
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Competitive
Research:
Spying on
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Free eBook!
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Quality Score:
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It Can Make
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Your Campaign
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Strategy:
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facebook.com/tradamarketplace

@jbenj09 @annafsawyer

Time for questions!

For more information or to schedule a demo, email
sfox@trada.com
trada.com

Jordan or another of

Want more? our awesome
Marketplace Experts
will walk you through
Book a opportunities on
YOUR campaign!
TRADA DEMO!

Just type I’d like a demo! into the chat box
and we’ll set it up for you.
trada.com

[WEBINAR] Questions about Trada?

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