Tracxn - Tech for Traditional Advertising Startup Landscape

JUNE 2019
TECH FOR TRADITIONAL ADVERTISING

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Tech for Traditional Advertising - Jun 2019
Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
2
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Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
3
Feed Summary
Investment Trend Summary
Exit Outlook Summary
BlueBox
Summary of Key Markets
Notable Companies in the Sector
Recent News

Note: Mega Companies includes IPO’d companies, Mega Acquisitions and Unicorn. Data is taken from Tracxn Platform as on June 14, 2019.
Tech for Traditional Advertising Feed Summary
4
Tech for Traditional Advertising > Feed Summary
Technology based companies which provides tool or enables companies to buy, sell or place advertisement in TV, OOH,
Audio, Print media.
• Inclusions: Companies operating in Traditional advertising
space - TV, Audio, Print and OOH (including digital)
advertising. The companies use technology to provide
solutions for ex: provides technology /facilitates the process
of ad buying, ad selling, providing data, analytics, creative etc.
There are companies in OOH advertising which are matured
companies but have adopted technology for advertising are
also included.
• Exclusions: The companies for which the primary business
focus is not TV, Audio, Print or OOH advertising (even though
the company is an important player in traditional advertising
industry. E.g. Tube Mogul). Media agencies and generic data
provider (first party and third party) companies.
• Excludes funding information of Chinese companies Feed in Numbers
Overview
$2.5B
Funding
31
Mega
Companies
3501199
FundedCovered on
Tracxn
3
Unicorns
5
Soonicorns
15
Minicorns
21
IPO’d Cos
112
Late Stage Cos
46
93
Acquisitions
194
DeadPooled
-
Acquihired
Series A+ Cos
Amagi
(2008, Bangalore, $63.5M)
DataXu
(2009, Boston, $64.1M)
Valassis
(1970, Livonia)
Top Companies

Investment Trend Summary
Summary of Funding Activity in Tech for Traditional Advertising
5
$30M - Series C
iSpot.tv (2012, Seattle, $57.8M)
$11.5M - Series B
TVision Insights (2014, Cambridge, $24.7M)
$30M - Series A
Firefly (2017, San Francisco, $51.5M)
$8M - Series B
Clypd (2012, Cambridge, $37.8M)
$30M - Series B
Samba (2008, San Francisco, $45.7M)
$7.6M - Series B
Zapr (2012, Gurgaon, $10.8M)
$29M - Series E
Simulmedia (2008, New York City, $87.3M)
$7M - Series B
Vengo Labs (2012, New York City, $12M)
$21.5M - Seed
$3.5M - Series B
Top Geos of InvestmentEntrepreneurial Activity Global Funding Trend
*YTD *YTD
Tech for Traditional Advertising > Feed Summary > Investment Trend Summary
Seed
London Co-Investment Fund (#2), East Ventures (#1), Pelion
Venture Partners (#1)
Series A/B Tuatara Capital (#2), New Enterprise Associates (#1), GV (#1)
Series C+
New Science Ventures (#1), Spire Capital (#1), Vista Equity
Partners (#1)
Incubators 500 Startups (#5), MassChallenge (#5), Plug and Play Tech Center
(#4)
Other Notable
Investors
Bpifrance (#1), Scottish Enterprise (#1), Time Warner (#1)
Debt Investors
Western Technology Investment (#2), Stellus Capital
Management (#2), KKR (#1)
Most Active InvestorsRecent Investments
132
170
121
61
29
4
2014 2015 2016 2017 2018 2019*
Y-o-Y # of Companies Founded 44 41 40 30 28 14
$2B
$157M
$144M
$59M
$47.4M
US
Europe
India
Israel
United
Arab Emirates
$ Funding
$104M
$97M
$116M $122M
$96M
$114M
$207M
28
2014 2015 2016 2017 2018 2019*
$ Funding # Rounds

Summary of exit outlook in Tech for Traditional Advertising
Exit Outlook Summary
66
Most Active AcquirersTop Investors in Exits
New Enterprise
Associates
2
Videology (2007, Baltimore, $129M)
Mediaocean (2006, New York City, $40.5M)
Ascend Technology
Ventures
1 Sintec Media (2000, Jerusalem, $26M)
Atlas Venture 1 DataXu (2009, Boston, $64.1M)
Comcast Ventures 1 Videology (2007, Baltimore, $129M)
Flybridge Capital
Partners
1 DataXu (2009, Boston, $64.1M)
Oct 2018 Exterion Media Acq by Global for $526M
Jun 2018 APN Outdoor Acq by JCDecaux for $830M
Jun 2018 Adshel Acq by oOh Media for $424M
Apr 2016 Sintec Media Acq by Francisco Partners for $400M
Sep 2015 Rentrak Acq by comScore for $768M
Jun 2015 Mediaocean Acq by Vista Equity Partners for $720M
Dec 2013 Valassis Acq by Harland Clarke for $1.8B
Tech for Traditional Advertising > Feed Summary > Exit Outlook Summary
Global 4
Exterion Media (Oct 2018, $526M), AudioHQ (Oct 2017),
Primesight (Sep 2018)
Comcast 3
Watchwith (Jan 2017), Visible World (Jun 2015), This Tech
(Aug 2015)
The E.W. Scripps 2 Triton Digital (Oct 2018, $150M), Midroll (Jul 2015)
STRATACACHE 2 Scala (Aug 2016), REAL DIGITAL MEDIA (Jan 2017)
BroadSign 2
Campsite Project (May 2019), Ayuda Media Systems (Apr
2019)
Recent IPOs Top Acquisitions
APN Outdoor Nov 2014
OOH advertising network
IPO MCap: $366M
Outfront Media Mar 2014
Offers multichannel advertising
IPO MCap: -
Asia Media Nov 2011
DOOH advertising in transit vehicles
IPO MCap: $7.4M
Escher Group Aug 2011
Digital point of service software
IPO MCap: $4.7B
Ocean Outdoor Mar 2017
Premium digital OOH network
IPO MCap: -
QMS Media Jun 2015
Digital OOH advertising network
IPO MCap: $1.3B
oOh Media Dec 2014
Australia based OOH Advertising company
IPO MCap: $238M
Prismaflex Dec 2014
Supplier of outdoor and indoor advertisin…
IPO MCap: -

* Upcoming Business Model
FACTSHEET
Funding data excludes Debt, Grants & Post-IPO rounds.
Excludes all details for Chinese companies.
Marketmap: Tech for Traditional Advertising
TVOUT OF HOME
PRINT MEDIA
DIGITAL
TRADITIONAL
AUDIO
AD NETWORK
AD NETWORK
CREATIVES
AD INSERTION
DATA MGMT. PLATFORM
ANALYTICS
MULTI CHANNEL
AD NETWORK
DIGITAL SIGNAGE SERVER
AD NETWORK
AD NETWORK
Overview
Companies 1199
Funded 350 Series A+ 112
Funding $2.5B Last 2 yrs $261M
Most Active Investors
Seed London Co-Investment Fund (2)
Series A/B Tuatara Capital (2)
Series C+ New Science Ventures (1)
Others Bpifrance (1)
Incubators 500 Startups (5)
Top Cities
New York City 65 Cos $586M
Bay Area 47 Cos $366M
Feed in Numbers
Unicorns 3 Soonicorns 5
Minicorns 15 Editor Picks 77
Acquihired - Deadpooled 194
Top Companies
Valassis (1970, Livonia)
Amagi (2008, Bangalore, $63.5M)
DataXu (2009, Boston, $64.1M)
Exits
IPOs 21 Escher Group, QMS Media
Acquisitions 93 Valassis, APN Outdoor
Top Acquirers Global, Comcast
Tech for Traditional Advertising > Feed Summary > BlueBox
7

Key Sub Sectors in Tech for Traditional Advertising Sector
Summary of Key Markets
8
Other Notable Markets
# Cos on
Platform
Last 2 Years
$ Invested # Round
Out of Home > Digital OOH > Ad Network >
In Transit >
Cab Advertising
34 $810k 5
Top Markets of Investment Activity
# Cos on
Platform
Last 2 Years
$ Invested # Round
TV > Enabler >
Campaign Analytics 28 $66.4M 8
Out of Home > Traditional OOH > Ad
Network > In Transit >
Cab Advertising
40 $53.8M 6
Out of Home > Digital OOH > Ad Network >
Digital Billboards 202 $16.5M 4
Sub Sectors
# Cos
Tracked
#
Funded
Total
Funding
TV
Companies that provide technology solutions for
advertisers to plan, buy and deliver...
152 88 $1.7B
Out of Home
advertisers to advertise on out of home...
901 219 $682M
Audio
Companies that provide advertising solutions for
advertisers and media agencies to place...
49 19 $80.1M
Multi Channel
Companies that provide technology solutions which
cater to various media ad platforms...
56 16 $43.1M
Print Media
advertisers to advertise on print media...
41 8 $16.8M
Tech for Traditional Advertising > Feed Summary > Summary of Key Markets

List of Notable Companies in Tech for Traditional Advertising
Notable Companies in the Sector (1/2)
9
Note: *(Founded Year, Location, Total Funding)
Tech for Traditional Advertising > Feed Summary > Notable Companies in the Sector
Public
QMS Media
(2015, South Melbourne)*
Master Ad
(1988, Bangkok)
Asia Media
(2006, Puchong Batu Dua Belas)
Data Call Tech
(2002, Friendswood, $3.8M)
Digital Generation
(1991, Irving)
Adaptive Ad Systems
(1994, Newport Beach)
Afromedia
(1959, Lagos)
JCDecaux
(1964, Brentford)
Outfront Media
(1984, New York City)
Prismaflex
(2011, Haute-rivoire)
Public
ZetaDisplay
(2003, Malmo)
Acquired
Valassis
(1970, Livonia)
APN Outdoor
(2004, Pyrmont)
Rentrak
(1977, Portland)
Mediaocean
(2006, New York City, $40.5M)
Exterion Media
(1993, London)
Adshel
(1997, Sydney)
Sintec Media
(2000, Jerusalem, $26M)
Navic Networks
(1999, Waltham, $42M)
oOh Media
(1989, Sydney, $20M)
Triton Digital
(2006, Sherman Oaks)
Acquired
AdsWizz
(2008, San Mateo, $3M)
Videology
(2007, Baltimore, $129M)
Unicorns
DataXu
(2009, Boston, $64.1M)
Lamar
(1902, Baton Rouge)

List of Notable Companies in Tech for Traditional Advertising
Notable Companies in the Sector (2/2)
10
Tech for Traditional Advertising > Feed Summary > Notable Companies in the Sector
Deadpooled
rVue (1995, Elmhurst, $8.2M)
Wireless Ronin
Technologies(2000,
Minneapolis)

List of Notable Companies by Market in Tech for Traditional Advertising
Notable Companies by Market (1/6)
12
Tech for Traditional Advertising > Feed Summary > Notable Companies by Market
TV
Creatives - Interactive Ads
Navic Networks (1999, Waltham, $42M)
Real Time TV Advertising
Stage: Acquired
Pilot House Ventures, Highland Capital Partners,
Himalaya Capital and 1 Other Investors
Demand Side Platform
Videology (2007, Baltimore, $129M)
Provides technology platform to manage, measure,
and optimize digital video
Editor's Pick. Stage: Acquired
FastPay, Tennenbaum Capital Partners, New
Enterprise Associates and 8 Other Investors
Ad Network
Cloud based Localised Advertising on National TV
Channels
Soonicorn. Stage: Series D
Emerald Media, Premji Invest, Mayfield and 8 Other
Investors

13
TV
Supply Side Platform
Supply-Side Platform For TV Advertising
Soonicorn. Stage: Series B
RTL Group, Data Point Capital, Duke University and
9 Other Investors
Data Management Platform
Data Management and Demand Side Platform
Unicorn. Stage: Series C
Sky, Atlas Venture, Flybridge Capital Partners and 7
Other Investors
Ad Insertion
Sportvision (1998, Chicago, $49.7M)
Develops sports entertainment media product
Soonicorn. Stage: Acquired
Escalate Capital, Comerica, Hercules Capital and 11
Other Investors
Adaptive Ad Systems (1994, Newport Beach)
Ad insertion technology provider
Stage: Public

14
TV
Enabler
Mediaocean (2006, New York City, $40.5M)
Advertising Technology Enabler
Stage: Acquired
Vista Equity Partners, New Enterprise Associates,
Steamboat Ventures and 2 Other Investors
Sintec Media (2000, Jerusalem, $26M)
Business management solutions provider for
broadcasters
Stage: Acquired
Sequoia Capital, Ascend Technology Ventures,
Kardan and 4 Other Investors
Rentrak (1977, Portland)
Global media measurement company
Stage: Acquired
Out of Home
Digital OOH
Reactrix (2002, Ramsey, $56M)
Interactive display with a gesture recognition
feature for advertising and customer engagement
Menlo Ventures, Mobius Venture Capital, Thomas
Weisel Venture Partners and 3 Other Investors
Ocean Outdoor (2007, London, $11.6M)
Premium digital OOH network
Stage: Acquired
Smedvig Capital, LDC, Searchlight Capital
Data Call Tech (2002, Friendswood, $3.8M)
Provides on-demand content to digital signage
Stage: Public
M4B (2005, Warsaw)
Cloud-based interactive digital signage solutions for
offline retailers
Runicom, Futuris
Digital OOH
Adshel (1997, Sydney)
Digital OOH advertising and research company
Stage: Acquired
Asia Media (2006, Puchong Batu Dua Belas)
Stage: Public
Daktronics (1968, Brookings)
Manufacturer and designer of display solutions
using LED Technology
Stage: Acquired
Escher Group (1989, Boston)
Digital point of service software
Stage: Acquired
Bank of Ireland, TA Associates Management
Exterion Media (1993, London)
UK based outdoor advertising company
Stage: Acquired
KKR

15
Out of Home
Digital OOH
JCDecaux (1964, Brentford)
Offers digital out of home advertising network
Stage: Public
Prismaflex (2011, Haute-rivoire)
Supplier of outdoor and indoor advertising
solutions.
Stage: Public
CM-CIC Investissement
QMS Media (2015, South Melbourne)
Stage: Public
ZetaDisplay (2003, Malmo)
Last meter marketing solution via DOOH
Stage: Public
rVue (1995, Elmhurst, $8.2M)
Demand Side Platform for DOOH
Stage: Deadpooled
Digital OOH
Wireless Ronin Technologies (2000,
Minneapolis)
Develops software solution for digital signage
Stage: Deadpooled
Chace Equity
Traditional OOH
oOh Media (1989, Sydney, $20M)
Stage: Public
Lamar (1902, Baton Rouge)
Equity REIT investing in billboards, logo signs, and
transit displays, offers out of home advertising
Unicorn. Stage: Funded
MBF Capital Corporation
Afromedia (1959, Lagos)
Nigeria based OOH advertising company
Stage: Public
APN Outdoor (2004, Pyrmont)
Stage: Acquired
Quadrant Private Equity
Master Ad (1988, Bangkok)
Thailand based OOH advertising company
Stage: Public

16
Out of Home
Traditional OOH
Outfront Media (1984, New York City)
Stage: Public
Audio
Ad Network
Jelli (2008, San Mateo, $37M)
Programmatic adnetwork for radio advertising
Soonicorn. Stage: Acquired
First Round Capital, Intel Capital, Relay Ventures
and 7 Other Investors
AdsWizz (2008, San Mateo, $3M)
Audio Ad server and measurement solution
provider
Stage: Acquired
Triton Digital (2006, Sherman Oaks)
Audio streaming & audience measurement solution
provider
Stage: Acquired
Print Media
Ad Network
Local marketing management solutions for
businesses
Unicorn. Stage: Acquired

17
Multi Channel
Ad Network
Digital Generation (1991, Irving)
The ad management and distribution platform
across TV and online media
Stage: Public
Boston Millennia Partners, Sierra Ventures, Coral
Group

List of Notable Companies in Tech for Traditional Advertising in China
Notable Companies in the Sector in China
18
Tech for Traditional Advertising > Feed Summary > Notable Companies in the Sector in China
Public
Airmedia
(2005, Beijing)
Asiaray Media Group
(1993, Shanghai)
Acquired
Focus Media
(2003, Shanghai, $12.5M)
Deadpooled
Vision China
(2005, Futian)

Recent News in Tech for Traditional Advertising Sector
Recent News
19
Tech for Traditional Advertising > Feed Summary > Recent News
Jun 2019
Disruptive Interactive Customer Experience Company Strengthens
Leadership Team with Key Hires, PR Newswire
Jun 2019 Escher Shows Its Commitment To Asia Pacific Region, Post&Parcel
Jun 2019
Reflect, AdMobilize to Develop AI Solutions for Retail and DOOH
networks, avnetwork.com
Jun 2019
Cannabis Tech Giant Announces Close Of Series B Round Of Funding
To Expand Footprint, PR Newswire
Jun 2019
MadHive, Inscape Partner To Enable Cross-Platform Linear, OTT
Planning, Activation and Attribution For Local TV Broadcasters and
Advertisers, Business Wire
Jun 2019 Simulmedia snags $29 mln Series E, PE Hub
Jun 2019
Triton Digital acquires Omny Studio; anticipates robust podcast
revenue growth, RAIN News
Jun 2019
OUTFRONT Media Announces Pricing of Senior Notes Offering, PR
Newswire
Jun 2019
Pattison Outdoor Advertising Chooses Broadsign for Network
Optimization, avnetwork.com
Jun 2019
WideOrbit and Hudson MX Expand Partnership—Making it Easier
and More Profitable for Media Buyers and Sellers to Transact Local
Broadcast TV Ads, PRWeb
Jun 2019
AT&T's Xandr launches ad-buying platform for premium content,
Reuters
Jun 2019
SoundCloud launches advertising features in five new markets,
Business of Apps
Key Recent News Key Recent News
Jun 2019
Mvix to Showcase Digital Signage Solutions for Integrators at
InfoComm 2019, PR Newswire
Jun 2019
Barry Cupples Joins MadHive Board Of Directors To Innovate
Within Media Industry, PRWeb
Jun 2019
Adomni Expands Digital Out-of-Home Advertising Inventory via
Programmatic Partnerships with Lamar Advertising Company and
Clear Channel Outdoor, PR Newswire
Jun 2019
Panavision Partners With ComQi To Take Its Central American Sign
Business Digital, PRWeb
Jun 2019
Connekt Rebrands as Connekt Technologies & Strengthens Its
Artificial Intelligence Solution, Technology-Signals
Jun 2019 Zattoo announces Sky Deutschland integration, Digital TV Europe
Jun 2019
Visix to Show Four-Output Digital Signage Player at InfoComm
2019, avnetwork.com
Jun 2019 Targetspot lands partnership for new ad targeting tool, RAIN News
May 2019
Firefly raises $30M to bring more ads to Ubers, Lyfts and taxis,
TechCrunch
May 2019
Moving Walls Launches Outdoor Advertising Measurement Solution
in India, PR Newswire
May 2019 Yospace and Seven extend partnership, Digital TV Europe
May 2019
Lamar Advertising Company Names Jay Johnson Chief Financial
Officer, GlobeNewswire

Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
20
Funding Trends
Median Deal Size and Trend
New Entrants in Funding Club
Distribution of companies by Funding Range
Funding Funnel of the Sector
Top Investments and Investors
Investors in Unicorn club

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Investments ($M) and number of rounds in Tech for Traditional Advertising; 2012-2019
Global Funding Trends (1/2)
22
Note: Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Tech for Traditional Advertising > Investment Trends > Global Funding Trends
#Rounds
$Funding
3 Year CAGR
6 Year CAGR 12% # of Rounds2% $ Funding
4% # of Rounds
1% $ Funding
$104M
$131M
$187M
$97M
$116M $122M
$96M
$114M
$207M
0
5
10
15
20
25
30
35
40
45
50
$0k
$50M
$100M
$150M
$200M
$250M
2012 2013 2014 2015 2016 2017 2018 2019*
$ Funding Predicted $ Funding # Rounds Predicted # Rounds

$8M $10M $20M $9M $10M $12M $28M $6M
$80M
$37M
$32M $71M $67M
$84M
$56M
$69M
$43M $140M $45M $36M $45M $0K $30M $29M
2012 2013 2014 2015 2016 2017 2018 2019 YTD
Seed Early Stage Late Stage
14 23 31 26 20 19 17 3
17
12
10
12
16
10 10
10
4 5 3 3 4 1 1 1
2012 2013 2014 2015 2016 2017 2018 2019 YTD
Seed Early Stage Late Stage
35
14
Total # of Rounds
23
Note: Mega Rounds = rounds with size > $20M. Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Stage-wise Number of RoundsStage-wise $ Invested
New Entrants in Funded Club
Global Funding Trends (2/2)
Investments ($M) and number of rounds in Tech for Traditional Advertising; 2012-2019
Tech for Traditional Advertising > Investment Trends > Global Funding Trends
40
24
18
18
15
12
7
134
$1.0M
$1.5M
$0.0M
$0.5M
$1.0M
$1.5M
$2.0M
$2.5M
$3.0M
$3.5M
$4.0M
0
20
40
60
80
100
120
140
160
2013 2014 2015 2016 2017 2018 2019 YTD Total
Entrants in Funding Club Avg. Ticket Size
$1M $0.9M $0.5M $1.1M $0.8M $3.4M $2.7M $1.5M
$131M
$104M
Total $ Invested
$59M$26M
$120M
$35M
$43M
$55M $51M $52M
$118M
4
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
0
20000000
40000000
60000000
80000000
100000000
120000000
140000000
2012 2013 2014 2015 2016 2017 2018 2019 YTD
$ Funding Predicted $ Funding # of Rounds Predicted # Rounds
Mega Rounds
1 3 1 2 2 2 2 2

Tech for Traditional Advertising > Investment Trends > Funding Trends by Geography
Investments ($M) and number of rounds in Tech for Traditional Advertising
Funding Trends by Geography
Funding Trends by Geography Top Cities of Funding
City $ Funding # Rounds
New York City 586M 58
Bay Area 366M 47
Los Angeles 139M 11
Baltimore 129M 4
Princeton 125M 6
London 88.5M 27
Boston 83.3M 10
Seattle 73M 7
Bangalore 71.6M 12
Delhi NCR 70.5M 13
Total Funding
150
75
34
12
4
11
4
2
# Rounds
$2B
$157M
$144M
$59M
$47.4M
$40.6M
$23.2M
$4M
US
Europe
India
Israel
United Arab
Emirates
Canada
Australia
Colombia
Note: Excludes funding information of China companies

Trend of Average Deal Size ($M)
$0.8 $0.5
$1.1
$0.5 $0.9 $0.8
$2.6
2012 2013 2014 2015 2016 2017 2018
Tech for Traditional Advertising > Investment Trends > Median Deal Size and Trend
Median and Average Deal Size in $M (per Stage) in Tech for Traditional Advertising; 2012-2018
Median Deal Size and Trend
Note: Excludes funding information of Chinese companies. *Graph not to scale
Median Deal Size and Range
$12.3K* $21.5M
$200K $30M
$521K $30M
$137K $68.3M
$18M
$7.5M
$2.7M
$500K
Series C+
Series B
Series A
Seed
Stage
$8.8
$3.9 $4.9
$16.4
$8.7
$14.8
$10.0
$10.8
$28.1
$14.9 $18.0
$22.5
$30.0
$3.3 $3.5 $2.8 $2.4
$3.8
$5.7
$1.8

Note: 182 companies with undisclosed funding amount are not included
26
<$1M
$1-10M
$10-50M
$50-100M
$100M+
Funding Range
57
63
44
11
4
No. of Companies
Tech for Traditional Advertising > Investment Trends > Distribution of companies by Funding Range
No. of companies by funding range in Tech for Traditional Advertising; as of Jun 2019
Distribution of companies by Funding Range
$21M
$223M
$1.1B
$670M
$478M
$ Investment

Stage No. of Companies
Funding
Funnel
100%
29%
9%
6%
4%
27
Note: Numbers in the brackets show the count of companies
Time to raise
next round
46
69
112
350
1199
Series C+
Series B
Series A
Funded
Founded
Next
Round
100M+
Valuation
Exits
Acqui-
Hired
Dead
Pooled
Others
29% 3%
(34)
3%
(38)
- 16%
(192)
55%
(657)
32% 8%
(29)
9%
(32)
- 10%
(36)
58%
(202)
62% 13%
(14)
11%
(12)
- 4%
(5)
34%
(38)
67% 19%
(13)
14%
(10)
- 6%
(4)
28%
(19)
- 26%
(12)
17%
(8)
- 2%
(1)
41%
(19)
Tech for Traditional Advertising > Investment Trends > Funding Funnel
Number of companies progressing to subsequent funding stages in Tech for Traditional Advertising
Funding Funnel
16 Months
22 Months
32 Months
Investment backedBootstrapped
5
3
64
18
29
3
Soonicorns
Unicorns
Acquisitions
IPOs

Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Tech for Traditional Advertising > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in Tech for Traditional Advertising; Jun 2017-Jun 2019
Notable Investments in last 24 months (1/2)
LATE STAGE
$30M - Series C Sep 2018
Analytics for TV ads
Insight Venture Partners, Madrona Venture Group
$29M - Series E Jun 2019
Simulmedia (2008, New York City, $87.3M)
Targeted Television Advertising
Union Square Ventures
EARLY STAGE
$30M - Series B Jun 2017
Samba (2008, San Francisco, $45.7M)
Smart TV Apps Publishing and Advertising platform
Union Grove Venture Partners, Interpublic, Time
Warner, A+E Networks, Draper Associates, Ambition
VC, MDC Ventures, TGM
$30M - Series A May 2019
In-transit cab advertising and analytics platform
GV, NFX
$11.5M - Series B Jul 2018
Tool to measure TV advertising.
Accomplice, Jump Capital
$8M - Series B May 2019
Supply-Side Platform For TV Advertising
$7.6M - Series B Dec 2018
Zapr (2012, Gurgaon, $10.8M)
TV viewership data repository
Star India
EARLY STAGE
$7M - Series B Jan 2019
Vengo Labs (2012, New York City, $12M)
Point-of-Purchase digital engagement
Arcade Beauty, SPINS, Grace Beauty Capital,
Kensington Capital Holdings, Nas , Bill Apfelbaum,
Tony Hsieh
$3.5M - Series B Mar 2019
$3.1M - Series A Oct 2017
Flytedesk (2012, Boulder, $4.6M)
Automated ad buying platform
$806k - Series A Apr 2019
Automated ad buying platform

Tech for Traditional Advertising > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in Tech for Traditional Advertising; Jun 2017-Jun 2019
Notable Investments in last 24 months (2/2)
SEED STAGE
$21.5M - Seed Dec 2018
NFX, Pelion Venture Partners, Decentcapital, Jeffrey
Housenbold
$124k - Angel Jun 2018
Adonmo (2017, Hyderabad, $302k)
In-transit cab advertising
Devineni Shrinivas, Naga Sobhanadri, P Jaya
Lakshmi, Sriram Davaloor, Srisaila Sri Rajamouli
$101k - Angel Aug 2017
Adonmo (2017, Hyderabad, $302k)
In-transit cab advertising
Glory Martin Jayagaran, Mukesh Tayal, Puneet
Singhal
$20k - Seed Apr 2018
TPS Engage (2013, Bucharest, $20k)
AI based digital out of home advertising network
Techstars
SEED STAGE
Seed Jan 2018
TabAds (2017, Nairobi)
In-cab digital advertising platform
Foresight Housing Group
Seed Dec 2017
TabAds (2017, Nairobi)
In-cab digital advertising platform

Most Active Investors (VC, PE) by Stage in Tech for Traditional Advertising; Last 5 years (Jun 2014-Jun 2019)
Most Active VC & PE Investors
30
Tech for Traditional Advertising > Investment Trends > Most Active VC & PE Investors
SEED STAGE
London Co-Investment Fund (2
Investments)
Captive Media, Shoppar
1
East Ventures
Stickearn
2
Pelion Venture Partners
Firefly
3
EchoVC Partners
S&T Media
4
Sigma Prime Ventures
TVision Insights
5
Social Capital
Wrapify
6
Ascension Ventures
A Million Ads
7
Bayern Kapital
Adnymics
8
Pix Vine Capital
Zapr
9
TA Ventures
Zapr
10
EARLY STAGE
Tuatara Capital (2 Investments)
Enlighten, Eyechronic
1
New Enterprise Associates
Tagkast
2
GV
Firefly
3
Iris Capital
Holimetrix
4
Draper Associates
Samba
5
Accomplice
TVision Insights
6
Insight Venture Partners
iSpot.tv
7
A Plus Finance
Holimetrix
8
Entrepreneur Venture
admo.tv
9
Axon Partners Group
Enmedio
10
LATE STAGE
New Science Ventures
Godengo
1
Spire Capital
Vector Media
2
Vista Equity Partners
Mediaocean
3

Tech for Traditional Advertising > Investment Trends > Most Active Ecosystem Investors
Top Ecosystem Investors in Tech for Traditional Advertising; Last 5 years (Jun 2014-Jun 2019)
Most Active Ecosystem Investors
INCUBATOR/ACCELERATOR
500 Startups(5 Investments)
Zapr, Enplug, Arteria Network
1
MassChallenge(5 Investments)
TVision Insights, Decidata, OnnuriDMC
2
Plug and Play Tech Center(4 Investments)
Clarivoy, Adnymics, Karta
3
Techstars(3 Investments)
Flytedesk, RallyCharge, TPS Engage
4
IIDF(2 Investments)
PromoAtlas, Beguchka
5
Creative Destruction Lab (2 Investments)
Lumotune, LINKETT
6
Y Combinator
Grabb
7
NFX
Firefly
8
Start-Up Chile
Capta360
9
Rev1 Ventures
Clarivoy
10
OTHER NOTABLE INVESTORS
Bpifrance
Displayce
1
Scottish Enterprise
TVSquared
2
Time Warner
Samba
3
Open Future
Decidata
4
Sky
DataXu
5
Premji Invest
Amagi
6
Tennenbaum Capital Partners
Videology
7
BNP Paribas
Realytics
8
Bank of Ireland
Escher Group
9
Indian Angel Network
AdSparx
10
DEBT INVESTORS
Western Technology Investment(2
Investments)
Visible World, Clypd
1
Stellus Capital Management(2
Investments)
SQAD
2
KKR
Exterion Media
3
Advantage Capital
DOmedia
4
Siparex
Holimetrix
5
Hercules Capital
Zoom Media US
6
InnoVen Capital
SureWaves MediaTech
7
Monroe Capital
Gas Station TV
8
Pivotal Capital
BrightLine
9
Stonegate Capital
Zoom Media US
10

Tech for Traditional Advertising > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club (1/2)

Tech for Traditional Advertising > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club (2/2)

Tech for Traditional Advertising > Investment Trends > Unicorn Investors in the Sector
Unicorn Investors in the Sector

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
35
BlueBox
Key Sub Sectors
Detailed Sector Taxonomy
Top Markets of Investment Activity
Market Deep Dive

Some more Sector Reports you might want to check out
Join 4000+ people taking sharper decisions with Tracxn
Mobile Advertising
Mar 2019
AdTech
Jan 2019

Marketmap: Tech for Traditional Advertising
37
Tech for Traditional Advertising > Market Details > BlueBox

Key Sub Sectors
38
Key Sub Sectors in Tech for Traditional Advertising
Market Top Companies
# Cos
Tracked
#
Funded
Total
Funding
TV
Companies that provide technology solutions for advertisers to plan, buy and deliver TV
advertising
152 88 $1.7B
Out of Home
Companies that provide technology solutions for advertisers to advertise on out of home
places such as billboards and vehicles including digital or tr...
Lamar (1902, Baton Rouge)
Bidooh (2017, Manchester)
901 219 $682M
Audio
Companies that provide advertising solutions for advertisers and media agencies to place
audio ads including radio ads
Jelli (2008, San Mateo, Acquired)
A Million Ads (2015, London, $3M)
49 19 $80.1M
Multi Channel
Companies that provide technology solutions which cater to various media ad platforms that
include Print, Audio, TV and OOH
Axwave (2012, San Francisco, Acquired)
AdEasy (2017, Kuala Lumpur)
56 16 $43.1M
Print Media
Companies that provide technology solutions for advertisers to advertise on print media
which includes newspapers, magazines etc.
Valassis (1970, Livonia, Acquired)
41 8 $16.8M
Tech for Traditional Advertising > Market Details > Key Sub Sectors

Detailed Sector Taxonomy (1/6)
39
Tech for Traditional Advertising > Market Details > Detailed Sector Taxonomy

40

41

42

43

44

Rank Market
Last 2 Years
$ Invested # Round Top Funded Company
1
(-)
TV > Enabler > Campaign Analytics
Companies that provide technology for advertisers to track ad creatives, airings, spend, and
impressions measured across broadcast and cable networks
(Companies covered 28 | Funded 21 | Total Funding $194M)
$66.4M
(+$38.6M)
8
(-3)
iSpot.tv
(2012, Seattle, $57.8M)
2
(+6)
Out of Home > Traditional OOH > Ad Network > In Transit > Cab Advertising
Companies that provide an advertising platform connecting brands with drivers to create on-vehicle
advertising
(Companies covered 40 | Funded 9 | Total Funding $59.8M)
$53.8M
(+$47.8M)
6
(+4)
Firefly
(2017, San Francisco, $51.5M)
3
(+4)
Out of Home > Digital OOH > Digital Signage Server
Companies that provide a cloud-based platform that enables advertisers to plan and manage content to
be displayed on digital signages
$16.7M
(+$14.4M)
8
(+4)
SIS Digital
(2009, London, $15.6M)
4
(+8)
TV > Data Management Platform
Companies that provide a technology platform that uses the first party, second party third party data
assets to create customized segments for use across both direct and progr…
$40.7M
(+$30.7M)
4
(+3)
Samba
5
(-3)
Out of Home > Digital OOH > Ad Network > Digital Billboards
Companies that provide technology solutions that enable advertisers to display their ad campaigns on
digital billboards
$16.5M
(+$4M)
4
(-7)
Vengo Labs
(2012, New York City, $12M)
6
(-3)
Audio > Ad Network
Companies that serve as an intermediary between advertisers and publishers, and aggregates large
amounts of audio advertising inventory
$3.8M
(-$22.3M)
3
(-3)
A Million Ads
(2015, London, $3M)
7
(+2)
Out of Home > Digital OOH > Ad Network > In Transit > Cab Advertising
Companies that provide technology to place advertisements on ride-sharing vehicles via tablets which
are installed onto the back of the headrest
$810k
(+$60k)
5
(+2)
Vugo
(2015, Minneapolis, $1M)
45
Note: The numbers in the bracket represent the change in a 2 year period.
Top Markets of Investment Activity (1/2)
Top Markets by Funding in Tech for Traditional Advertising in last 2 years (June 2017 - May 2019)
Tech for Traditional Advertising > Market Details > Top Markets of Investment Activity

Top Markets of Investment Activity (2/2)
Tech for Traditional Advertising > Market Details > Top Markets of Investment Activity

Incubators MassChallenge (#2), T-Hub (#1)
Seed Golden Ventures (#1), Project 11 Ventures (#1)
Series A/B WPP (#2), Greycroft Partners (#1)
Series C+ Intel Capital (#1), Stellus Capital Management (#1)
iQ media Apr - 2019
Acq by 4C
Genius Digital Jun - 2017
Acq by Verimatrix
Rentrak Oct - 1988
IPO'd
RapidApe Jun - 2015
Acq by ProSiebenSat.1 Digital
PrecisionDemand May - 2014
Acq by America Online
SQAD Nov - 2013
Acq by Clarion Capital Partners
$3.5M - Series B
TVision Insights (2014, Cambridge,
$24.7M)
$3.2M - Series A
Adgile Media (2015, $3.2M)
$6.8M - Series B
admo.tv (2011, Paris, $8.5M)
$30M - Series C
$11.5M - Series B
TVision Insights (2014, Cambridge,
$24.7M)
$8M - Series B
TVSquared (2012, Edinburgh, $21M)
Apr 2019
Progress Partners Advises iQ Media on its Transaction with
4C to Create Kinetiq, Business Wire
Apr 2019
TVision Announces New Platform for TV Campaign
Viewability, PRWeb
Apr 2019 Canal+ taps TVbeat for data insights, Digital TV Europe
Feb 2019
Watch the newest ads on TV from Wingstop, Cottonelle,
Burger King and more, AdAge India
Jan 2019
TV analytics platform raises €6m Series B investment to
expand London presence, Bdaily
Dec 2018
Wireless industry ad spending rises in November, Fierce
Wireless
Dec 2018
Research Now SSI and iSpot.tv partner on TV measurement,
Research Live
Nov 2018
CarGurus Helps Dealerships Solve for Attribution with More
Insight, PR Newswire
Nov 2018
CarGurus partners with vAuto, Clarivoy & Vistadash to help
solve attribution 'puzzle', Auto Remarketing
Oct 2018
TVSquared unveils new TV ad algorithm 'aid' for agencies,
Insider
Sep 2018
New in Winmo: TV Ad Buy and Airing Intel From iSpot,
ePRNews
Sep 2018
MediaLogic: WRAP Delivers Instant Reports With Nielsen
Live +1 Stream, Newswire
Aug 2018
Nintendo rockets to first place in July for gaming industry ad
spend on TV, VentureBeat
May 2018
NBCUniversal Extends iSpot Deal For Attribution Metrics,
MediaPost
News
7
5
14
21
28
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
TV > Enabler > Campaign Analytics: Market Factsheet
47
Exits
Recent InvestmentsCompanies that provide
technology for advertisers to track
ad creatives, airings, spend, and
impressions measured across
broadcast and cable networks
iQ media
(2010, Conshohocken)
TVision Insights
(2014, Cambridge, $24.7M)
SQAD
(1990, Tarrytown, $137k)
ResultsOnAir
(2014, Mountain View)
iSpot.tv
(2012, Seattle, $57.8M)
Top Companies
#1 Top Markets of Investment Activity
Tech for Traditional Advertising > Market Details > Market: Campaign Analytics
Companies Created 28 | Funded 21 | Total Funding $194M
0
5
10
$0k
$50M
$100M
$150M
2014 2015 2016 2017 2018
Predicted Funding YoY Funding
Rounds Predicted Rounds
YoY Funding and Rounds
Market: Campaign Analytics

TV > Enabler > Campaign Analytics: Top Companies
Analyst’s Pick
Minicorn. Stage: Series B
Accomplice, Jump Capital, ITOCHU Technology
Ventures and 11 Other Investors
SQAD (1990, Tarrytown, $137k)
Advertising cost data provider
Minicorn. Stage: Acquired
Stellus Capital Management, Five Points Capital
iQ media (2010, Conshohocken)
Cloud based media intelligence provider
ResultsOnAir (2014, Mountain View)
Predictive analytics and attribution for TV
advertising
Editor's Pick. Stage: Seed
500 Startups, ABC DREAM VENTURES, Startup
Wise Guys

Note: Overall Rating is a combination of Funding and Team rating, along with Execution, Size and Growth metrics
49
TV > Enabler > Campaign Analytics: Leaderboard
Better than Market Average
Overall
Rating
Company
Name
Year Location Stage
Funding
($M)
Funding
Rounds
Team
Rating
Execution Quality Size Metrics 6M Growth Metrics
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0 iSpot.tv 2012 Seattle Series C $57.8M 4 - - - - 3.7k - - 26 - - 108 3%
4.7 TVSquared 2012 Edinburgh Series B $21M 3 - - - - 667 - - 13 - - 37 6%
4.7
TVision
Insights
2014 Cambridge Series B $24.7M 6 - - - - 478 - - 8 - - 43 10%
4.3 admo.tv 2011 Paris Series B $8.5M 3 - - - - 399 - - 1 - - 32 9%
4.1 Ace Metrix 2007 El Segundo Series C $14M 4 - - - - 1.4k - - 5 - - - -
3.5 Clarivoy 2012
New York
City
Series A $1.4M 2 - - - - 1.7k - - 10 - - -3 -
3.4 TVbeat 2013 London Seed $4.7M 3 - - - - 758 - - 3 - - - -
3.4 Holimetrix 2012 Lyon Series A $3.8M 1 - - - - 212 - - 1 - - 6 3%
3.0 SQAD 1990 Tarrytown Acquired $137k 3 5 - - - 419 - - 2 - - -3 -1%
2.9 Realytics 2014 Paris Series A $2.7M 1 - - - - 799 - - - - - 3 -
2.9 Rentrak 1977 Portland Acquired - 1 5 - - - 8.6k - - 1 - - -99 -1%
2.5 i.Predictus 2011 Parsippany Series A $3.5M 1 - - - - 459 - - 1 - - -10 -2%
2.5
PrecisionDe
mand
2005 Seattle Acquired $15.5M 3 - - - - 7 - - 1 - - - -
2.5 TRA Global 2007
New York
City
Acquired $31.7M 2 - - - - - - - 1 - - - -
2.3
Genius
Digital
2012 Bath Acquired - 1 4 - - - - - - 3 - - - -

Incubators Saudi Aramco Entrepreneurship (#1), NFX (#1)
Seed East Ventures (#1), Pelion Venture Partners (#1)
Series A/B Winter Capital (#1), GV (#1)
Series C+
Promogo Sep - 2018
Acq by Go-Jek
$30M - Series A
$1.3M - Seed
The Free Ride (2011, San Diego,
$1.3M)
$21.5M - Seed
Seed
Flare (2017, Bangkok)
Seed
Shiftah (2017, Riyadh)
$1M - Seed
Stickearn (2016, Jakarta, $1M)
$3M - Series A
StickerRide (2013, London, $3M)
$3M - Seed
Seed
Promogo (2016, Jakarta)
May 2019
Firefly raises $30M to bring more ads to Ubers, Lyfts and
taxis, TechCrunch
Sep 2018
Go-Jek acquires Indonesian adtech startup Promogo,
introduces Go-Vend and Go-Ice, E27
Jul 2018
Billboard Taxi Media Inc. Announced a Deal Valued at $48
Million USD With CashUrDrive, Newswire
Feb 2018
Saudi startup Shiftah that pays car owners to wrap their cars
with ads has raised seed investment, MENAbytes
Nov 2017
Vehicle wrap ads startup StickEarn raises $1m seed funding,
Tech in Asia
Jul 2016
StickerRide secures $3mil in funding from Winter Capital,
Vator
Jun 2016
StickerRide Launches In The US With A New Spin On Car-
Based Advertising, AdExchanger
Mar 2016
Room on Call Secures $2 Mn From CASHurDRIVE (CUD) -
Inc42 Media, Inc42
News
1
1
3
9
40
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Out of Home > Traditional OOH > Ad Network > In Transit > Cab Advertising: Market Factsheet
50
Exits
Recent InvestmentsCompanies that provide an
advertising platform connecting
brands with drivers to create on-
vehicle advertising
Firefly
StickerRide
(2013, London, $3M)
The Free Ride
(2011, San Diego, $1.3M)
Cash Ur Drive
(2008, Noida)
StickerRide
(2015, London, $3M)
Top Companies
Tech for Traditional Advertising > Market Details > Market: Cab Advertising
Companies Created 40 | Funded 9 | Total Funding $59.8M
0
2
4
6
$0k
$20M
$40M
$60M
2014 2015 2016 2017 2018
Market: Cab Advertising

Out of Home > Traditional OOH > Ad Network > In Transit > Cab Advertising: Top Companies
Analyst’s Pick
Editor's Pick. Stage: Series A
GV, NFX, Pelion Venture Partners and 11 Other
Investors
Platform for on-car advertising
Winter Capital
The Free Ride (2011, San Diego, $1.3M)
Electric shuttle services and advertising solution for
brands
URBAN-X
Cash Ur Drive (2008, Noida)
Provider of in-vehicle and on-vehicle advertising
services
Editor's Pick. Stage: Unfunded

52
Out of Home > Traditional OOH > Ad Network > In Transit > Cab Advertising: Leaderboard
Overall
Rating
Company
Name
Year Location Stage
Funding
($M)
Funding
Rounds
Team
Rating
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0 Stickearn 2016 Jakarta Seed $1M 1 - 5 4 5 - 75k 4.1k 1 2k 91% - -
4.5 Firefly 2017
San
Francisco
Series A $51.5M 2 5 - - 3 362 - - 3 - - - -
4.0 StickerRide 2015 London Seed $3M 1 4 3 - - 1.5k 300k 2k 2 98 5% -84 -6%
3.9
The Free
Ride
2011 San Diego Seed $1.3M 1 - 3 4 4 - 30k 87 - 37 74% 11
-
100%
3.6 Flare 2017 Bangkok Seed - 1 3 4 - 4 - 38k 85 - 24 39% - -
3.5 Shiftah 2017 Riyadh Seed - 1 - - - - 587 - - 1 - - 33 6%
2.8 StickerRide 2013 London Series A $3M 1 - - - - 1.5k - - - - - -65 -4%
2.5 Promogo 2016 Jakarta Acquired - 1 - - - - - - - 1 - - - -
2.3
Cash Ur
Drive
2008 Noida Unfunded - - - - - - 572 - - 2 - - 29 5%
2.1 KarAds 2016 Jakarta Unfunded - - - 4 - 4 154 30k 298 - - - -3 -2%
2.0 My Bump 2015
Petaling
Jaya
Unfunded - - - 3 - 3 - 30k 142 - 48 51% - -
2.0 Moola 2016
Kuala
Lumpur
Unfunded - - - 3 - - - 30k 603 - 49 9% - -
1.5 CitySpiders 2018 Istanbul Funded - - - - - 4 7 - - - - - - -
1.4 MediaMaggi 2016
Ahmedaba
d
Unfunded - - - - - - 4 - - - - - 1 33%

Incubators Start-Up Chile (#2), Accelerator Centre (#1)
Seed Valhalla Partners (#1), Times Internet (#1)
Series A/B DFJ (#1), Advantage Capital (#1)
Series C+ Menlo Ventures (#1), Worldview Technology Partners (#1)
Ayuda Media Systems Apr - 2019
Acq by BroadSign
Escher Group Aug - 2011
IPO'd on LON
M4B
IPO'd on WSE
REAL DIGITAL MEDIA Jan - 2017
Acq by STRATACACHE
ADFLOW Networks Mar - 2016
Acq by Daktronics
elevate DIGITAL Feb - 2016
Acq by CIVIQ Smartscapes
$998k - Seed
Sellr (2004, $998k)
Series A
FWI (2005, Denver)
Series A
Cloudonemobi (2014, Cape Town,
$2.4M)
$12.3k - Seed
Wall-i (2015, Lisbon, $12.3k)
Series A
Cloudonemobi (2014, Cape Town,
$2.4M)
$143k - Seed
MintM (2012, Bangalore, $797k)
Jun 2019
Escher Shows Its Commitment To Asia Pacific Region,
Post&Parcel
Jun 2019
May 2019
Formetco and Vistar Media to Enable New Revenue for
Billboard Owners, PRWeb
May 2019
Daktronics, Inc. Announces Fiscal and Fourth Quarter 2019
Results, GlobeNewswire
May 2019 Visix to launch latest solutions, Digital Signage Today
May 2019
NoviSign Digital Signage Software Now Available on Philips
Android SoC Commercial Grade Display AppStore, WebWire
May 2019
Restaurant franchisor Famous Brands selects Moving Tactics
for menu boards, Fast Casual
May 2019
Mvix Digital Signage Software Takes Flight at Trenton-
Mercer Airport, Newswire
Apr 2019
Broadsign Announces Agreement to Acquire Ayuda, Business
Wire
Apr 2019
Visix Wins Gold AVA Award for Interactive Wayfinding
Design, Systems Integration Asia
Apr 2019 elevate DIGITAL Raises $4 Million in Funding, Marketwired
Mar 2019
Broadsign, Starlite Media team up to transform retail centre
advertising, media4growth
Mar 2019
Polachi Recruits Chief Technology Officer for Escher Group,
Hunt Scanlon
News
17
6
13
55
195
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Out of Home > Digital OOH > Digital Signage Server: Market Factsheet
53
Exits
Recent InvestmentsCompanies that provide a cloud-
based platform that enables
advertisers to plan and manage
content to be displayed on digital
signages
MintM
(2012, Bangalore, $797k)
Reactrix
(2002, Ramsey, $56M)
SIS Digital
(2009, London, $15.6M)
EverThere
(2013, Tel Aviv, $1.8M)
11Giraffes
(2001, Charlotte)
Top Companies
Tech for Traditional Advertising > Market Details > Market: Digital Signage Server
0
5
10
15
$0k
$20M
$40M
2014 2015 2016 2017 2018
Market: Digital Signage Server

Out of Home > Digital OOH > Digital Signage Server: Top Companies
Analyst’s Pick
Reactrix (2002, Ramsey, $56M)
Interactive display with a gesture recognition
feature for advertising and customer engagement
Menlo Ventures, Mobius Venture Capital, Thomas
Weisel Venture Partners and 3 Other Investors
SIS Digital (2009, London, $15.6M)
Digital signage solutions for customer engagement
for offline retailers
Editor's Pick. Stage: Series B
Nash Capital Group
EverThere (2013, Tel Aviv, $1.8M)
Advertising network for events
Elevator, Vesuvio Ventures, Start Capital
MintM (2012, Bangalore, $797k)
Customer engagement solutions for offline retailers
Al Zarooni Emirates Investments, Ajit Surana,
Sundeep Holani and 31 Other Investors
Analyst’s Pick
Tivella (2001, Half Moon Bay)
Digital signage solutions provider
Minicorn. Stage: Acquired
11Giraffes (2001, Charlotte)
Digital signage, in-store music and messaging
solutions for offline retail
Aaztec Solution (2011, Delhi)
Digital signage software
Eye-In Media (2003, Montreal)
Content management system for digital signage
FaceMedia (2015, Bratislava)
Facial recognition based DOOH advertising
inLighten (1989, Clarence)
Network of digital signage systems for content
creation and management
Analyst’s Pick
M4B (2005, Warsaw)
Cloud-based interactive digital signage solutions for
offline retailers
Runicom, Futuris
Omnivex (1991, Concord)
Provider of digital signage platform solutions
On The Spot (1971, Madrid)
Interactive digital signage and media solutions
provider
piSignage (2014, Bangalore)
Interactive digital signage for showrooms
PosterDigital (2005, Madrid)
Cloud-based digital signage software
ScreenBox (2015, London)
Digital Out of Home advertising solutions using
Dropbox and Chromecast

55
Out of Home > Digital OOH > Digital Signage Server: Leaderboard
Overall
Rating
Company
Name
Year Location Stage
Funding
($M)
Funding
Rounds
Team
Rating
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0 Vistar Media 2011
New York
City
Seed $3.3M 4 - - - - 873 - - 11 - - 73 9%
4.8
YCD
Multimedia
1999 Shefayim Series F $26.5M 3 - - - - 936 - - 3 - - 11 1%
4.7
Reflect
Systems
2001 Dallas Series A $9M 1 - - - - 1.3k - - 7 - - 13 1%
4.5 SIS Digital 2009 London Series B $15.6M 1 - - - 4 375 - - 2 - - 14 4%
4.2
elevate
DIGITAL
2010 Chicago Acquired $11.2M 4 - - - - 371 - - 8 - - -1 -
4.2 Daktronics 1968 Brookings Acquired - - - - - 4 7.4k - - 40 - - 309 4%
4.1 Reactrix 2002 Ramsey Series D $56M 2 - - - - - - - 5 - - - -
4.0
Ayuda Media
Systems
2003 Montreal Acquired - - - 5 - - 1.5k 600 8 11 1 14% 96 7%
4.0
Cloudonemo
bi
2014 Cape Town Series A $2.4M 2 - - 3 5 85 - - 1 - - 22 35%
4.0 MediaTile 2002
San
Francisco
Acquired $996k 2 - - - - 2.4k - - - - - 16 1%
3.8 TouchMagix 2009 Pune Seed $500k 1 4 - - - 1.9k - - 1 - - 38 2%
3.7 Enplug 2012 Culver City Seed $3.7M 2 - - - - 3.9k - - 2 - - -13 -
3.7
TargetCast
Networks
2001 San Ramon Acquired $26.8M 3 - - - - - - - 3 - - - -

Tech for Traditional Advertising > Market Details > Market: Data Management Platform
Market: Data Management Platform

Tech for Traditional Advertising > Market Details > Market: Digital Billboards
Market: Digital Billboards

Tech for Traditional Advertising > Market Details > Market: Ad Network
Market: Ad Network

Market: Ad Network

Tech for Traditional Advertising > Market Details > Market: Multi-Channel
Market: Multi-Channel

Tech for Traditional Advertising > Market Details > Market: In Transit
Market: In Transit

Market: In Transit

Tech for Traditional Advertising > Market Details > Market: Billboards
Market: Billboards

Market: Billboards

Public Companies
Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
77
Notable Acquisitions
Top Acquirers

Public companies (1/2)
79
List of Public Companies in Tech for Traditional Advertising
IPO Date Company
IPO
Mcap
Exchange
Ticker
Jun 2015
QMS Media (2015, South Melbourne)
$1.3B ASX:QMS
Jan 2015
Asiaray Media Group (1993, Shanghai)
Out of home advertising company
HKG:1993
Dec 2014
oOh Media (1989, Sydney)
$238M ASX:OML
Dec 2014
Prismaflex (2011, Haute-rivoire)
Supplier of outdoor and indoor advertising solutions.
Euronext:ALPRI
Mar 2014
Outfront Media (1984, New York City)
WSE:OUT
Nov 2011
Asia Media (2006, Puchong Batu Dua Belas)
$7.4M KLSE:AMEDIA
May 2009
Afromedia (1959, Lagos)
Nigeria based OOH advertising company
LAG:AFROMEDI
A
Nov 2007
Airmedia (2005, Beijing)
Media production company
$971M AMCN
Feb 2006
Data Call Tech (2002, Friendswood)
Provides on-demand content to digital signage
DCLT
Sep 2003
Master Ad (1988, Bangkok)
Thailand based OOH advertising company
$25M BKK:MACO
Tech for Traditional Advertising > Exit Outlook > Public Companies

Public companies (2/2)
80
List of Public Companies in Tech for Traditional Advertising
IPO Date Company
IPO
Mcap
Exchange
Ticker
May 2001
JCDecaux (1964, Brentford)
Offers digital out of home advertising network
EPA:DEC
Adaptive Ad Systems (1994, Newport Beach)
Ad insertion technology provider
ZetaDisplay (2003, Malmo)
Last meter marketing solution via DOOH
STO:ZETA
Digital Generation (1991, Irving)
The ad management and distribution platform across TV and online
media
Tech for Traditional Advertising > Exit Outlook > Public Companies

Notable Acquisitions (1/3)
81
Notable Acquisitions in Tech for Traditional Advertising
Tech for Traditional Advertising > Exit Outlook > Notable Acquisitions
Acq. Date Company Acquirer Deal Size
Nov 2018
Jelli (2008, San Mateo)
Programmatic adnetwork for radio advertising
iHeartMedia
Oct 2018
Triton Digital (2006, Sherman Oaks)
Audio streaming & audience measurement solution
provider
The E.W. Scripps $150M
Oct 2018
Exterion Media (1993, London)
UK based outdoor advertising company
Global $526M
Jul 2018
Videology (2007, Baltimore)
Provides technology platform to manage, measure, and
optimize digital video
Amobee $101M
Jun 2018
APN Outdoor (2004, Pyrmont)
JCDecaux $830M
Jun 2018
Adshel (1997, Sydney)
Digital OOH advertising and research company
oOh Media $424M
Mar 2018
AdsWizz (2008, San Mateo)
Audio Ad server and measurement solution provider
Pandora $145M
Mar 2018
ComQi (2005, New York City)
Digital Signage Solutions
AUO Optronics
Jan 2017
Watchwith (2012, San Francisco)
Interactive Video solutions
Comcast

82
Nov 2016
INVIDI Technologies (2000, Princeton)
Targeted TV Advertising
AT&T
Sep 2016
Sportvision (1998, Chicago)
Develops sports entertainment media product
Sports Media Technology
Jun 2016
INVISION (1993, New York City)
Multi-platform advertising sales software
Mediaocean
Apr 2016
Sintec Media (2000, Jerusalem)
Business management solutions provider for broadcasters
Francisco Partners $400M
Sep 2015
Rentrak (1977, Portland)
Global media measurement company
comScore $768M
Aug 2015
BlackArrow (San Jose)
Advertising Solutions for TV Platforms
Cross MediaWorks
Jun 2015
Mediaocean (2006, New York City)
Advertising Technology Enabler
Vista Equity Partners $720M
Jun 2015
Visible World (2000, New York City)
End to End programmatic TV ad sell side platform. Acquired
by Comcast.
Comcast
Jun 2014
Gas Station TV (2006, Detroit)
Hyper-local targeting down to the station level
Rockbridge Growth Equity
Dec 2013
Local marketing management solutions for businesses
Harland Clarke $1.8B

83
Dec 2013
TargetSpot (2007, New York City)
Advertising network for audio streaming
Radionomy
Nov 2013
SQAD (1990, Tarrytown)
Advertising cost data provider
Clarion Capital Partners
Jul 2012
TRA Global (2007, New York City)
Media & Marketing research company
TiVo $20M
Dec 2011
oOh Media (1989, Sydney)
CHAMP Private Equity $163M
Jun 2011
TargetCast Networks (2001, San Ramon)
Technology platform for Advertising on TV sets in venues
Brite Media
Jun 2008
Navic Networks (1999, Waltham)
Real Time TV Advertising
Microsoft $200M
Dec 2006
Radiate Media (2008, Philadelphia)
Content connected advertising
GTN $15M
Apr 2004
Captivate (1997, New York City)
DOOH advertising in elevators
Gannett

Most Active Acquirers
84
Tech for Traditional Advertising > Exit Outlook > Most Active Acquirers

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
85
Details on VC & PE Investors
Seed Stage
Early Stage
Late Stage
Details on Top Ecosystem Players

Tech for Traditional Advertising > Investors > Index of Most Active VC & PE Investors
Index of Top Investors (VC, PE) by Stage in Tech for Traditional Advertising; Last 5 years (Jun 2014 - May 2019)
Index of Most Active VC & PE Investors
SEED STAGE
London Co-Investment Fund (2 Investments)
East Ventures
Pelion Venture Partners
EchoVC Partners
Social Capital
Ascension Ventures
Bayern Kapital
Pix Vine Capital
TA Ventures
Seedcamp
Initialized Capital
Accelerate-IT Ventures
ProVen VCTs
Bertelsmann Digital Media Investments
EARLY STAGE
Tuatara Capital (2 Investments)
GV
Iris Capital
Draper Associates
Accomplice
Insight Venture Partners
A Plus Finance
Entrepreneur Venture
Axon Partners Group
ITOCHU Technology Ventures
Elaia
Liberty Global
Serena
Jump Capital
LATE STAGE
New Science Ventures
Spire Capital

88
Portfolio in Tech for Traditional Advertising | Exits | Funds Link | Website | LinkedIn | Twitter
Tech for Traditional Advertising > Investors > Sigma Prime Ventures
Investments
[Minicorn] TVision Insights (2014, Cambridge, $24.7M, Series
B)
Tech for Traditional Advertising Notable Portfolio
[Soonicorn] Acquia (2007, Burlington, $194M, Series G)
CMS for Drupal websites in addition to personalization tools
[Soonicorn] Interactions (2004, Franklin, $167M, Series D)
Automated Omnichannel Customer care
[Soonicorn] Rethink Robotics (2008, Boston, $150M,
Deadpooled)
Collaborative robot for manufacturing sector
[Soonicorn] Nasuni (2009, Natick, $145M, Series F)
NAS Filer | Enterprise Storage as a Service
[Soonicorn] CallMiner (2002, Fort Myers, $62.8M, Series D)
Conversational Analytics Software Solutions
[Soonicorn] aPriori (2003, Concord, $52.3M, Series C)
Product cost management solutions for discrete manufacturing
[Minicorn] VoltDB (2009, Santa Clara, $31.6M, Series C)
Open Source In-Memory NewSQL Database
[Minicorn] Phenom People (2010, Horsham, $31M, Series B)
Customizable Job Search
[Minicorn] NS1 (2013, New York City, $28.8M, Series B)
NS1 - Intelligent DNS & Traffic Management, Managed DNS
[Minicorn] Barkly (2013, Boston, $23M, Series A)
Endpoint security using behavioral analytics
[Minicorn] BlueConic (2010, Boston, $13.6M, Series A)
On site personalization for Ecommerce
Other Notable Portfolio
Top Exits Recent News on Fund & Portfolio
Geographical Spread Stage of Entry
Apr 2019
Viewability, PRWeb
Feb 2019
AMC Selects TVision Performance Metrics Platform to
Measure Audience Engagement and Maximize Advertiser
Value, PRWeb
Nov 2018
TVision Q3 TV Attention Report: Top TV Engagement for
the Summer Season, PRWeb
Oct 2018
clypd to Optimize TV Campaigns for Viewer Attention
using TVision Data, Business Wire
Jul 2018
TVision Insights Raises $11.5M to Meet Accelerating
Demand for TV Attention Data, PRWeb
Aug 2017
Cable Outpaces Broadcast for Viewer Attention in TVision
Insights’ Q2 2017 TV Attention Report, Press Release
Rocket
Dec 2015
TVision Insights Launches Second-by-Second Data
Analytics Solution to Fuel the Emerging Programmatic
Television Advertising Market, PRWeb
Oct 2015
MassChallenge Boston Celebrates Highest-Impact
Startups from 2015, MassChallenge
None
1
2014 2015 2016 2017 2018 2019
Follow On New Investments
-
-
-
-
1
Undisclosed
Series C+
Series B
Series A
Seed1
-
-
-
-
US

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
89
Seed Stage
Early Stage
Late Stage

90
Tech for Traditional Advertising > Investors > New Enterprise Associates
Investments
[Editor's Pick] Tagkast (2013, Chicago, $8.6M, Series A)
Event marketing platform to share branded photos, videos and
content.
Top Exits Recent News on Fund & Portfolio
Aug 2018
Amobee Completes Acquisition of Videology, Expands
Advanced TV and Video Advertising Capabilities, Business
Wire
May 2018
How Videology Stumbled Into Bankruptcy; Trust Busters
Vs Google, AdExchanger
May 2018
Sloane & Co. Tunes in Videology Chapter 11,
odwyerpr.com
May 2018
CORRECTING and REPLACING Videology Announces
Conditional Sale to Amobee as Part of Voluntary Chapter
11 Restructuring Process, Business Wire
Apr 2018
Videology sued by Swiss company for breach of contract,
The Business Journals
Feb 2018
Videology's Q4 2017 TV & Video Market Report Finds
Connected TV Ad Requests Have Nearly Tripled Since
2015, PR Newswire
Jan 2018
New Research from Videology & Advertiser Perceptions
Shows That Optimism for TV Advertising Is Still High -
And Optimism for Advanced TV is Highest, PR Newswire
Nov 2017
Videology Announces Linear Optimization Support for
Fox Networks Group’s AIM, PR Newswire
Videology
(2007, Baltimore, $129M)
Acq by Amobee - Jul 2018
Mediaocean
(2006, New York City, $40.5M)
Acq by Vista Equity Partners -
Jun 2015
1
2014 2015 2016 2017 2018 2019
-
-
-
3
-
Undisclosed
Series C+
Series B
Series A
Seed3
-
-
-
-
US

GV
91
Tech for Traditional Advertising > Investors > GV
People
Investments
[Editor's Pick] Firefly (2017, San Francisco, $51.5M, Series A)
[Unicorn] Uber (2009, San Francisco, $13.2B, Public)
Mobile app that connects passengers with vehicle drivers for hire
[Unicorn] Grail Bio (2016, Menlo Park, $1.6B, Series C)
Pan-cancer blood screening for circulating tumor DNA
[Unicorn] Opendoor (2014, San Francisco, $1.3B, Series F)
Residential re-selling solution provider.
[Unicorn] Flexport (2013, San Francisco, $1.3B, Series E)
Online freight forwarder
[Unicorn] Slack (2009, San Francisco, $1.3B, Series H)
Real-time messaging, archiving and search for enterprise teams.
[Unicorn] Cloudera (2008, Palo Alto, $1B, Public)
Commercialised versions of Hadoop distributions
[Unicorn] Clover Health (2014, San Francisco, $925M, Series E)
Healthcare insurance for senior citizens
[Unicorn] Stripe (2010, San Francisco, $861M, Series E)
API-linked payment gateway for transaction processing
[Unicorn] Lime (2017, San Mateo, $855M, Series D)
Smart bike-rental service provider
[Unicorn] 23andMe (2006, Mountain View, $782M, Series F)
Enables customers to study their ancestry, genealogy, and inherited
traits
[Unicorn] Carbon3D (2013, Redwood City, $542M, Series D)
CLIP technology based 3D Printer
Top Exits
Recent News on Fund & Portfolio
David Krane
CEO & Managing
Partner
May 2019
Firefly raises $30M to bring more ads to Ubers, Lyfts and
taxis, TechCrunch
Jan 2019 Firefly joins DPAA, ppc.land
Dec 2018
Rideshare advertising startup Firefly launches with
$21.5M in funding, TechCrunch
Nov 2016
AT&T continues move into media with acquisition of
Invidi, The Business Journals
May 2004
INVIDI Technologies Corporation Completes $12 Million
Financing, PR Newswire
INVIDI Technologies
(2000, Princeton, $125M)
Acq by AT&T - Nov 2016
1
2014 2015 2016 2017 2018 2019
-
1
-
1
-
Undisclosed
Series C+
Series B
Series A
Seed2
-
-
-
-
US

Accomplice
92
Tech for Traditional Advertising > Investors > Accomplice

ITOCHU Technology Ventures
93
Tech for Traditional Advertising > Investors > ITOCHU Technology Ventures

Jump Capital
94
Tech for Traditional Advertising > Investors > Jump Capital

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
95
Seed Stage
Early Stage
Late Stage

96
Tech for Traditional Advertising > Investors > Vista Equity Partners

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
97
Incubators
Other Notable Investors
Debt Investors

Tech for Traditional Advertising > Investors > Index of Ecosystem Investors
Index of Top Ecosystem Investors in Tech for Traditional Advertising; Q2 2014 - Q2 2019
Index of Ecosystem Investors
INCUBATOR
500 Startups (5 Investments)
MassChallenge (5 Investments)
Plug and Play Tech Center (4 Investments)
Techstars (3 Investments)
IIDF (2 Investments)
Creative Destruction Lab (2 Investments)
Y Combinator
NFX
Start-Up Chile
Rev1 Ventures
TLabs
HAX
T-Hub
BGI
XRC Labs
OTHER NOTABLE INVESTORS
Bpifrance
Scottish Enterprise
Time Warner
Open Future
Sky
Premji Invest
BNP Paribas
Bank of Ireland
Indian Angel Network
Times Internet
Mumbai Angels
Flipkart
Interpublic
Finnvera
DEBT INVESTORS
Western Technology Investment (2
Investments)
Stellus Capital Management (2 Investments)
KKR
Advantage Capital
Siparex
Hercules Capital
InnoVen Capital
Monroe Capital
Pivotal Capital
Stonegate Capital

500 Startups
99
Tech for Traditional Advertising > Investors > 500 Startups
People
Investments
[Minicorn] Zapr (2012, Gurgaon, $10.8M, Series B)
TV viewership data repository
[Editor's Pick] ResultsOnAir (2014, Mountain View, Seed)
Predictive analytics and attribution for TV advertising
[Unicorn] Grab (2012, Singapore, $8.2B, Series H)
Technology company focused on on-demand transportation services
[Unicorn] Credit Karma (2007, San Francisco, $370M, Series D)
Aggregator of various consumer financial products.
[Unicorn] Intercom (2011, San Francisco, $241M, Series D)
Customer communication and Retention Platform
[Unicorn] Twilio (2007, San Francisco, $240M, Public)
Cloud Communications API provider
[Unicorn] Canva (2012, Sydney, $166M, Series C)
Online photo editing and graphics creation tool for professionals
[Unicorn] Gitlab (2014, San Francisco, $166M, Series D)
Code collaboration tool
[Unicorn] Talkdesk (2011, San Francisco, $128M, Series B)
Browser based call center
[Soonicorn] Carousell (2012, Singapore, $183M, Series C)
Online listing platform for multi-category pre-owned products
[Soonicorn] VTS (2011, New York City, $178M, Series D)
Leasing and asset management software for real estate investment
[Soonicorn] Smule (2008, San Francisco, $176M, Series F)
Developer of social music creation and sharing apps
[Soonicorn] Udemy (2010, San Francisco, $173M, Series D)
Marketplace for online courses
Top Exits
Christine Tsai
Co-Founder & CEO
Dec 2018
Star India infuses fresh funds into media-tech start-up
Zapr Media Labs, Indiatimes
Feb 2018
Enplug and Syncromatics Showcase Transit Digital
Signage Partnership at Digital Signage Expo 2018, PRWeb
Mar 2017
Hotstar ties up with Zapr Media Labs for mobile audience
analytics, livemint.com
Jan 2017 Enplug and FunWall Announce Partnership, PR Newswire
Jan 2016
Media-tech startup ZAPR raises funding led by Flipkart, to
bridge the gap between TV and mobile for advertisers,
YourStory Media
None
2
2014 2015 2016 2017 2018 2019
3
-
-
-
2
Undisclosed
Series C+
Series B
Series A
Seed2
1
1
1
-
US
India
Latam

MassChallenge
100
Tech for Traditional Advertising > Investors > MassChallenge
People
Investments
[Minicorn] TVision Insights (2014, Cambridge, $24.7M, Series
B)
[Soonicorn] Turo (2009, San Francisco, $211M, Series D)
Peer-to-Peer carsharing marketplace
[Soonicorn] Flywire (2009, Boston, $137M, Series D)
Global money transfer in local currency
[Soonicorn] Podium (2013, Provo, $110M, Series B)
Review collection and management platform
[Soonicorn] Localytics (2008, Boston, $59.7M, Series D)
Mobile App User Analytics & Marketing
[Soonicorn] Pymetrics (2012, New York City, $58M, Series B)
Smart human capital management
[Soonicorn] Redox (2014, Madison, $49.1M, Series C)
Interface providing API for data sharing between health systems and
software vendors
[Minicorn] SQZBiotech (2013, Boston, $102M, Series C)
Intracellular delivery of macromolecule using Cell Squeeze platform
[Minicorn] Neural Analytics (2013, Los Angeles, $72.1M, Series
C)
Non-invasive method to diagnose mild traumatic brain injury using
transcranial doppler ultrasound
[Minicorn] Cytora (2013, Cambridge, $41.5M, Series B)
Real time data analytics for geographic security threats
[Minicorn] Zagster (2007, Boston, $33.6M, Series C)
Bike sharing solutions provider
Top Exits
John Harthorne
Founder & CEO
Apr 2019
Viewability, PRWeb
Feb 2019
AMC Selects TVision Performance Metrics Platform to
Measure Audience Engagement and Maximize Advertiser
Value, PRWeb
Nov 2018
TVision Q3 TV Attention Report: Top TV Engagement for
the Summer Season, PRWeb
Oct 2018
clypd to Optimize TV Campaigns for Viewer Attention
using TVision Data, Business Wire
Jul 2018
TVision Insights Raises $11.5M to Meet Accelerating
Demand for TV Attention Data, PRWeb
Aug 2017
Cable Outpaces Broadcast for Viewer Attention in TVision
Insights’ Q2 2017 TV Attention Report, Press Release
Rocket
Dec 2015
TVision Insights Launches Second-by-Second Data
Analytics Solution to Fuel the Emerging Programmatic
Television Advertising Market, PRWeb
Oct 2015
MassChallenge Boston Celebrates Highest-Impact
Startups from 2015, MassChallenge
None
2
1
2014 2015 2016 2017 2018 2019
2
-
-
-
1
Undisclosed
Series C+
Series B
Series A
Seed2
1
1
1
-
US
Latam
South Korea
Europe

Plug and Play Tech Center
101
Tech for Traditional Advertising > Investors > Plug and Play Tech Center
People
Investments
[Editor's Pick] Karta (2016, Jakarta, Funded)
Out of home in-transit advertising platform
[Unicorn] UiPath (2005, Bucharest, $1B, Series D)
Robotic process automation software
[Unicorn] PayPal (1998, San Jose, $800M, Public)
Internet payment services provider
[Unicorn] Dropbox (2007, San Francisco, $607M, Public)
Cloud-based file sharing and synchronization software
[Unicorn] Guardant Health (2012, Redwood City, $550M, Series
E)
Cancer detection, care and treatment through Digital Sequencing
Technology
[Unicorn] N26 (2013, Berlin, $515M, Series D)
Mobile-first bank for retail customers.
[Unicorn] Uptake (2014, Palo Alto, $282M, Series D)
Machine learning enabled predictive platform for multiple industries
[Unicorn] Sprinklr (2008, New York City, $239M, Series F)
Social Media Presence Management Platform
[Unicorn] Lending Club (2006, San Francisco, $162M, Public)
P2P online lending marketplace
[Soonicorn] Planet Labs (2010, San Francisco, $351M, Series D)
Microsatellites to maps the earth to provide universal access to
information
[Soonicorn] Pony.ai (2016, San Francisco, $264M, Series A)
Developing autonomous driving technology platform
Top Exits
Saeed Amidi
Founder & CEO
Jojo Flores
Co-Founder & VP
Nov 2018
CarGurus Helps Dealerships Solve for Attribution with
More Insight, PR Newswire
Nov 2018
CarGurus partners with vAuto, Clarivoy & Vistadash to
help solve attribution 'puzzle', Auto Remarketing
Oct 2018
Clarivoy Launches ShoppersON Lead-Gen Solution,
autodealertodaymagazine.com
Mar 2018
DriveItNow Joins Clarivoy's Measurement Network, PR
Newswire
Mar 2018
Clarivoy announces new software that matches marketing
source to vehicle sales, Auto Remarketing
Mar 2018
Clarivoy Appoints Jessica Ruth to VP Role,
autodealermonthly.com
Feb 2018
Enplug and Syncromatics Showcase Transit Digital
Signage Partnership at Digital Signage Expo 2018, PRWeb
Jan 2017 Enplug and FunWall Announce Partnership, PR Newswire
Dec 2016
Adnymics Secures Mid-Seven-Digit Euro Series A
Financing, FinSMEs
Mar 2016
Clarivoy’s offline advertising attribution model aims to
help brands prioritize ad spend, TechCrunch
None
2014 2015 2016 2017 2018 2019
4
-
-
-
1
Undisclosed
Series C+
Series B
Series A
Seed3
1
1
-
-
US
SEA
Europe

Techstars
102
Tech for Traditional Advertising > Investors > Techstars

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
103
Incubators
Debt Investors

Time Warner
104
Tech for Traditional Advertising > Investors > Time Warner

Sky
105
Tech for Traditional Advertising > Investors > Sky

Premji Invest
106
Tech for Traditional Advertising > Investors > Premji Invest

107
Tech for Traditional Advertising > Investors > Tennenbaum Capital Partners

Bank of Ireland
108
Tech for Traditional Advertising > Investors > Bank of Ireland

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
109
Incubators
Debt Investors

Western Technology Investment
110
Tech for Traditional Advertising > Investors > Western Technology Investment

Stellus Capital Management
111
Tech for Traditional Advertising > Investors > Stellus Capital Management

KKR
112
Tech for Traditional Advertising > Investors > KKR

Advantage Capital
113
Tech for Traditional Advertising > Investors > Advantage Capital

Hercules Capital
114
Tech for Traditional Advertising > Investors > Hercules Capital

Monroe Capital
115
Tech for Traditional Advertising > Investors > Monroe Capital

Contents
Feed Summary
Investment Trend
Key Markets
Exit Outlook
Investors
News
Appendix
116
Recent News

Recent News in Tech for Traditional Advertising Sector
Recent News (1/2)
118
Tech for Traditional Advertising > News > Recent News
Jun 2019
Disruptive Interactive Customer Experience Company Strengthens
Leadership Team with Key Hires, PR Newswire
Jun 2019 Escher Shows Its Commitment To Asia Pacific Region, Post&Parcel
Jun 2019
Reflect, AdMobilize to Develop AI Solutions for Retail and DOOH
networks, avnetwork.com
Jun 2019
Cannabis Tech Giant Announces Close Of Series B Round Of Funding
To Expand Footprint, PR Newswire
Jun 2019
MadHive, Inscape Partner To Enable Cross-Platform Linear, OTT
Planning, Activation and Attribution For Local TV Broadcasters and
Advertisers, Business Wire
Jun 2019 Simulmedia snags $29 mln Series E, PE Hub
Jun 2019
Triton Digital acquires Omny Studio; anticipates robust podcast
revenue growth, RAIN News
Jun 2019
OUTFRONT Media Announces Pricing of Senior Notes Offering, PR
Newswire
Jun 2019
Pattison Outdoor Advertising Chooses Broadsign for Network
Optimization, avnetwork.com
Jun 2019
WideOrbit and Hudson MX Expand Partnership—Making it Easier
and More Profitable for Media Buyers and Sellers to Transact Local
Broadcast TV Ads, PRWeb
Jun 2019
AT&T's Xandr launches ad-buying platform for premium content,
Reuters
Jun 2019
SoundCloud launches advertising features in five new markets,
Business of Apps
Key Recent News Key Recent News
Jun 2019
Jun 2019
Barry Cupples Joins MadHive Board Of Directors To Innovate
Within Media Industry, PRWeb
Jun 2019
Adomni Expands Digital Out-of-Home Advertising Inventory via
Programmatic Partnerships with Lamar Advertising Company and
Clear Channel Outdoor, PR Newswire
Jun 2019
Panavision Partners With ComQi To Take Its Central American Sign
Business Digital, PRWeb
Jun 2019
Connekt Rebrands as Connekt Technologies & Strengthens Its
Artificial Intelligence Solution, Technology-Signals
Jun 2019 Zattoo announces Sky Deutschland integration, Digital TV Europe
Jun 2019
Visix to Show Four-Output Digital Signage Player at InfoComm
2019, avnetwork.com
Jun 2019 Targetspot lands partnership for new ad targeting tool, RAIN News
May 2019
Firefly raises $30M to bring more ads to Ubers, Lyfts and taxis,
TechCrunch
May 2019
Moving Walls Launches Outdoor Advertising Measurement Solution
in India, PR Newswire
May 2019 Yospace and Seven extend partnership, Digital TV Europe
May 2019
Lamar Advertising Company Names Jay Johnson Chief Financial
Officer, GlobeNewswire

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