Spark 2017: Opening Keynote by Allen Gannett, CEO of TrackMaven

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Spark 2017: All the Feels: The Role of Data in Entertainment by Monica Bloom ...

Angelo Sasso is Senior Director, Enterprise Analytics and Customer Insights for The Leading Hotels of the World (LHW). He oversees the company’s customer research, financial, sales, and marketing analytics team, as well as the company’s voice of the customer measurement program. Angelo joined LHW in 2014 and introduced the marketing analytics and customer insights function to LHW while also launching their voice of the customer program. Throughout his career, Angelo’s overarching goal has been to grow the mandate of any analytics team to a consultative one from a reporting function by challenging organizations to turn insights in to action.

Spark 2017: The Marketing Challenge: Putting Insights In To Action by Angelo ...

TrackMaven

Spark 2017: How IJM Drives Social Justice on Social Media by Cameron Bartlett

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In her more than 20 years of experience, Christine has applied both sides of her mind – the creative and the analytical – to drive marketing success. She has won numerous awards including the 2010 Women in Technology Leadership, March of Dimes Heroines in Technology Award and is a recipient of the 2016 Trending 40 Top DC CMOs. As Chief Marketing Officer at ThreatConnect, Christine is responsible for the global strategy and execution of all facets of marketing, leading the communications, demand generation and product marketing functions as well as marketing and sales operations. Prior to ThreatConnect, Christine served as VP of Marketing & Product Management at Salsa Labs, where she led efforts to strengthen the Salsa brand, platform and demand generation.

Spark 2017: How to Manage to Metrics without Becoming Big Brother by Christin...

TrackMaven

See Allen Gannett's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com The Data of the Future promises to help marketers reach consumers precisely when, where, and how they want to be reached. But how can we make sure more data won't create more confusion? In this keynote,TrackMaven CEO Allen Gannett will break down the gaps in the current state of marketing technology and share how TrackMaven is innovating to build next-generation features for data-driven marketers. It's an opportunity to learn what's just around the corner in marketing tech, and see the big changes the next five years will hold.

SPARK 2016: Our Predictive Future

TrackMaven

SPARK 2016: Paying for PR—and Other Myths of Pitching the Media

TrackMaven

See Ory Rinat's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com Headlines have to live on their own – unlike in the print world where they were attached to your article and content. They travel across the web, asking readers for their click. Our research has shown that just changing a headline can swing engagement with a piece of content by 30%. So we test our headlines. A lot. Learn how we quickly and cheaply run A/B tests on our headlines, and see some of the key takeaways we apply as a result.

SPARK 2016: Headline Testing May Be The Single Most Impactful Thing You Can Do

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SPARK 2016: How My Podcast Got Over 1.5M Downloads in 1 Year

TrackMaven

See Noah Lomax's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com We’ve all heard it: “Organic reach is dead.” “There’s no point in posting if you aren’t using paid.” And for what? A goal of 4% engagement rates? With all of the data and insights at our fingertips, isn’t there another way? Turns out there is. Join us for a quick look at how some brands are reaching more than 60% of their fan base with engagement rates >30% while spending little or nothing.

SPARK 2016: Why Your Social Content is Killing Your Bottom Line

TrackMaven

See Joe Chernov's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com We marketers are prone to FCS: False Choice Syndrome. Our programs are paid or organic, inbound or outbound, left brain or right brain. A similar zero sum situation has emerged over the past year: inbound / content marketing or account-based marketing. For most companies, absolutes are impediments to success. A blend of strategies is generally the best path. This example-rich session will explore the relationship between inbound marketing and content marketing and highlight ways to strike a balance.

SPARK 2016: Inbound Marketing vs Account Based Marketing: A False Choice?

TrackMaven

See Heidi Joy Thretheway's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com In marketing, we often hear, "I wish I had more—people, money or time.” But what if the success or failure of a project isn't determined by more? What if working with less works better? Learn five strategies for content marketers that drop-kick conventional wisdom: accelerate a project even when resources and timelines are tight, and juggle priorities despite the "tyranny of the urgent." Through case studies and examples of successful marketing campaigns, you’ll be able to trim budgets and staff time while delivering projects that move the needle. You’ll also learn strategies to convert criticism and project breakdowns into assets that drive greater accomplishment.

SPARK 2016: The Rules of Subtraction: How Working With Less Can Help You Acco...

TrackMaven

See Travis Wright's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com You can target audiences on social media advertising with a dozen different ad formats and thousands of possible ad targeting parameters. Using highly targeted ad campaigns, you can get in front of your ideal customer with custom content that wins your sales team deals. Learn the top tools, strategies and tactics for finding the right content, creating the right content and amplifying that content to the right people, at the right place, at the right time. Attendee Takeaways: -- Tap Into Recent Purchasing Behavior Among Facebook Users -- Get Creative With Life Events Targeting -- Nurture Leads & Build Loyalty With Facebook Custom Audiences -- Expand To A Lookalike Audience -- Get Super Granular With Layered Targeting Options -- Top social content creation, curation and amplification tools.

SPARK 2016: How to Amplify Targeted Content With Targeted Social Advertising ...

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See Dayna Rothman's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com Like Bigfoot and the Loch Ness Monster, creating a fully data-driven content marketing strategy and tracking true ROI seems to the stuff of myths. However, with crafty pre-planning, the right tools, and proper insight, you can truly tackle the content marketing mythical beast of ROI. Join Dayna Rothman, Senior Director of Brand, Content, and Demand Generation at EverString and Author of Lead Generation for Dummies as she discusses how she built EverString's data-driven content program.

SPARK 2016: Searching for the Content Bigfoot: How to Create a Data-Driven Co...

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See Tara-Nicholle Nelson's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com Tara-Nicholle Nelson is best known as having been the first and only VP of Marketing for MyFitnessPal, now part of Under Armour Connected Fitness. In her first year on the job, MyFitnessPal grew from 45 million to 100 million users, drove a 22 percent increase in user engagement, and went from raising an $18 million Series A to the acquisition by Under Armour for $475 million. Join Tara to hear how she learned to reactivate disengaged customers and keep them coming back.

SPARK 2016: How to Use Insight, Content, and Digital to Activate, Engage, and...

TrackMaven

See Shane Snow's keynote presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com. The number one marketing skill — and business skill for that matter — of the next decade is neither coding nor emotional intelligence nor Snapchat: it’s the ability to tell truly compelling stories. Shane Snow, founder of Contently, author of Smartcuts, and correspondent for Wired and Fast Company, shows how storytelling will be the key driver of 21st century business growth — and he has the data to prove it. In his signature blending of entertaining narrative and science, Snow shows why stories work at a neurological level, how both businesses at large and individuals who work in them can — and must — harness the power of story to build relationships and make people care, and how to use storytelling to break through the hurricane of noise that marketers face today.

SPARK 2016: Those Who Tell the Stories Rule the World

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Beyond Like-ability: Facebook Reactions and the Presidential Election

TrackMaven

We analyzed 350,000 social media posts from leading B2C brands in 10 industries across 5 key social channels to nail down exactly what makes the best B2C brands thrive on social media. The findings show how industry- disruptive brands find audiences on saturated social networks, and how innovative social strategies keep long-established brands on top. We also compare the impact of different B2C industries on social media, including detailed industry breakdowns with best practices and recommendations. In this presentation, you'll learn: - Which B2C industries get the greatest impact from social media marketing; - How disruptive brands build loyal audiences on saturated social networks; - The most effective strategies for social in each industry.

The State of Social Marketing 2016: B2C Industry Edition

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Restaurants Industry: Social Media Benchmarks & Impact Report

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Believe it or not, the insurance industry is in the social media sweet spot. Insurance brands lead the pack on social with both booming audience growth and content engagement. How do we know? We analyzed a year's worth of social media content from leading insurance brands. Learn which social networks drive the greatest impact for your peers, and see how your brand measures up against industry-specific benchmarks.

Insurance Industry: Social Media Impact and Benchmarks Report

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The food and beverage industry is highly competitive. So how do new entrants find audiences on saturated social networks? And how have long-established brands like Tyson Foods, Kellogg, and General Mills used innovative social strategies to stay on top? We analyzed a year's worth of social media content from leading food and beverage brands to find out. Learn which social networks drive the greatest impact for your peers, and see how your brand measures up against industry-specific benchmarks.

Food & Beverage Industry: Social Media Benchmark Report

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