2. Goals for the Day
Finding Industry Information
• Hoovers
• S&P
NetAdvantage • Morningstar
• BizMiner • Mergent
OnLine
• ValueLine
• US Census
Bureau
3. SIC vs. NAICS
• SIC = Standard Industrial Classification
(1930’s)
• Purpose – standardize description of
businesses
• 4-digit system
• Suitable for simpler, less interdependent
business setting
• Still used in some business sources
• Two systems are not seamless
4. SIC vs. NAICS
• NAICS = N. American Industrial Classification system
(1990’s), work began 1987
• 6- digit system – better suited to a more complex
business environment
• Accommodates needs of U.S., Mexican, Canadian
firms
http://www.naics.com/info.htm
http://www.naics.com/search.htm
http://www.census.gov/eos/www/naics/
http://www.webstersonline.com/
5. DUNS
• Data Universal Numbering System.
Provided by Dun & Bradstreet, a
DUNS number is used by the
government to identify contractors and
their locations. A DUNS number is
frequently required to register with the
CCR (Central Contractor Register).
6. Tools for Describing the Industry
• Global Marketing information
Database - GMID
• Standard & Poor’s Industry
Surveys
• Valueline
• Morningstar
• Hoover’s
10. S&P NetAdvantage
To locate an
Industry
Survey, choose
the "Industries"
tab from the top
11. S&P NetAdvantage
Use the drop down
menu to select the
industry you are
researching, for
example
"Restaurants":
12. S&P NetAdvantage
The Industry Survey
appears in the next
screenshot. Use the
link that is circled to
make the Survey
appear in its own
window
13. S&P NetAdvantage
Use the links on the top left part of the
screen to access different sections of
the Industry Survey. The links on the top
right hand part of the screen will display
a variety of financial information about
the industry and show how the top
companies in the industry are ranked
financially
15. BizMiner
• A statistical research database that includes
both basic and highly granular trend analysis
through in seven report series:
•Industry Financial •Sole Proprietor Profit
Profiles and Loss Profiles
•US Market Research •Startup Proprietor Profit
Profiles and Loss Profiles
•Local (State and Metro •Local Market Vitality
Area) Market Research Profiles
Profiles •Area Demographic
Profiles
18. GMID
• Understand industry • 115 million internationally
market performance comparable statistics on
trends and drivers industries,
• Identify factors • countries and consumers
influencing the • Forward looking
business environment analysis from
• Understand customers global, regional, country
through effective and
profiling • company perspectives
• Anticipate • Insightful comment from
opportunities by expert analysts
monitoring changing
trends • Updated daily with our
latest research for 205
countries
19. Tools for Describing the Market
• Global Marketing information
Database – GMID
• S&P Netadvantage
• ValueLine
• Morningstar
• Mergent
• Hoover’s
20. Value Line Investment Survey
Search by industry
categories or by firms and
then related firms.
29. More Resources
• Historical Statistics of the U.S. at:
http://hsus.cambridge.org/HSUSWeb/HSUSEnt
ryServlet
• Statistical Abstract of the United States at:
http://www.census.gov/compendia/statab/
• World Data Analyst
• Lexis Nexis Statistical
31. Business Websites
• http://staff.lib.muohio.edu/~hurstsj/Websites/bj.html -
- Website of the business librarian at Miami
University of Ohio about websites, other very
valuable info provided
• http://www.forbes.com/lists -- lists of company info
on a variety of topics
• http://finance.yahoo.com -- search engine
• http://www.sec.gov/edgar/searchedgar/webusers.htm
-- SEC Edgar Site to search for filings, annual
reports, 10-Ks and proxy statements
• http://www.thomasnet.com -- Thomas Registry
32. Questions
http://www.onu.edu/library/
Reference librarians on duty 8a-4p, 6-9p
Monday – Thursday, 8a-4p Friday
and 10a-3:30p Sundays,
One-on-one sessions available by
appointment
Email t-moritz@onu.edu
Phone 2473
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