1. WE GIVE BRANDS
NEW LIGHT &
HELP THEM GROW
22801 Ventura Blvd., Suite 207
Woodland Hills, CA 91364
818.223-9046
www.productivitypr.com

2. Table of Contents
About Us…….......................... Page 3
Core Values……….……….... Page 4
Our Strengths…………..……. Page 5
Our Industries…………..……. Page 6
Client Experience ..……..….. Page 7
How We Work………….……. Page 8
Team Structure………........... Page 9
Our Services
Media Relations….…………….. Page 15
Trade Show Support.…….…….. Page 16
Influencer Marketing...……..….. Page 17
Reputation Management…….. Page 18
Social Media Marketing...…….. Page 19
Celebrity Seeding….……..…….. Page 21
2

3. About Us
Productivity PR, Inc. is a full-service public relations and marketing communications firm based in the
Los Angeles area. Our mission is to create preference for our clients, their products, services
and ideas through communications strategies built upon innovation and evolution. Under
the ownership and direction of PR veteran, Tracey Rosen, the team at Productivity PR is
committed to each and every client by delivering high- profile media campaigns and integrated
marketing communications that build consumer and industry awareness, generate third-party
credibility, and can increase sales as distribution opportunities.
With more than 20 years of direct experience in public relations, media communications, crisis
communications, and community relations; our firm has represented some of the world’s most
innovative consumer products and services. We believe that it is essential to respond to our constantly
changing social, economic and political climates as they affect consumer trends and influence the
media and we adapt and evolve our strategies accordingly to provide the best service possible to
our clients.
So, what’s our secret? It’s simple – trust. Trust that we only bring the media newsworthy stories; that we
know their audiences and market; that our marketing strategies and messages are based on truth; and
that we will honor commitment and help our clients succeed. Just as we have done in building media
relationships, we join forces with our clients to bring them insights based on intuition and intelligence.
We apply creativity in unexpected yet powerful ways. We are relentless in our passion for our clients’
business and in the pursuit of their goals. Productivity PR and all of our clients are creative collaborators
– teams of people who inspire each other and each brings a special contribution.
Together, we will take dreams and goals, and make them real.

4. Our Core Values
Build open and honest
relationships through
communication with
our clients and the
media
Embrace &
drive change
Be passionate
& determined
Do more
with less

5. Our Strengths
We are committed to providing our clients with the best thinking and execution. We rely on our present and
past internal expertise to deliver unique strategies and tactics. We rely on external resources to enhance this
expertise through partnerships and organizations with whom we’ve developed relationships with over the
years. This allows us to tap the best resource for a particular client and a particular project.
What We Do:
• Branding & Corporate Positioning
• Marketing Strategy & Messaging
• Media Relations
• Social Media Marketing
• Influencer Marketing
• Online media exposure that enhances SEO
• Product & Service Launches
• Marketing Materials & Press Kit Development
• Celebrity Seeding
• Trade Show Support
• Reputation Management
• Market Research

6. Our Industries

7. Our Client Experience
Below is a sampling of some of our phenomenal present and past clients

8. How We Work
Each of our campaigns is customized to each client’s specific needs and budgets. We do
everything from conducting and managing and integrated marketing communications campaign
to supplementing an existing public relations or marketing department to focusing specifically on
securing holiday gift guide coverage or simply maintaining a social media presence on your
behalf.
As a partner with our clients, Productivity PR believes in constant communication – a two-way
sharing of information. Our systems facilitate instant communication to provide service for the
clients at the moment it is needed, whether via e-mail, telephone, instant messaging, or cell. We
are also different from most other agencies in that every member of our staff works on every
account in one way or another ensuring that our clients’ and the media’s needs can be addressed
by any staff member at any time.
We believe that a successful client relationship extends beyond the successful performance of our
professionals, to the building of a relationship that mutually and personally satisfying to the team
member and the client contact. We are passionate about our profession and the brands we
represent. Our overriding objective is to please our clients, with our reward being their success.
Competence and professional excellence is our ongoing standard. Success is enjoying a long-
standing mutually successful relationship which empowers our clients to succeed and professional
staff to grow.
We are passionate about making a difference for our clients and take pride in our work each
and every day.

9. Team Structure
We are a strategic partner – an extension to your team and we value the importance of maintaining one
voice to strengthen your brand and identity.
As a partner with our clients, Productivity PR believes in constant communication – a two-way sharing of
information. Our systems facilitate instant communication to provide service for the clients at the
moment it is needed, whether via e-mail, telephone, instant messaging, or cell. We are also different
from most other agencies in that every member of our staff works on every account in one way or
another to create opportunities for our clients and ensure that their media’s needs can be addressed by
any staff member at any time.
In addition to the core team (Tracey Rosen, Genesis Mayorga, and Alexis Loiselle) which is responsible for
branding, messaging, creative strategy, print and broadcast editorial placements, high-profile online
media exposure, social media campaigns, and marketing initiatives; Productivity PR has two additional
supporting team members (Mehdi Rahmati and Samantha Szkolnik) that support the core team’s efforts.
When additional projects or on-site events require additional staff, Productivity PR has a talented group
of part-time staff and freelancers that we can call upon as needed.
Excellence in client service
Communication and stability are critical components of excellence in client service. While Productivity PR
continues to grow its experience through new team members, all of our staff members have professional
experience, an education specifically in public relations or marketing, and spend their personal time
becoming familiar with each and every client before they begin work on an account. In addition, we
believe that there are minimum commitments to client service which simply cannot be compromised
and we are proud to say that Productivity PR excels at building partnerships with our clients.

10. Tracey Rosen
President & Chief Opportunities Officer
Tracey Rosen is a seasoned public relations professional with more than 20 years of experience in media relations, crisis
communications, social media marketing, event management, and public speaking. After managing the business
development, client relations, account strategy, and HR for Productivity, Inc. for approximately six years, Tracey acquired
the firm in 2008 and renamed it Productivity PR, Inc. Under Tracey’s direction as the President & CEO she has expanded the
firm’s services, capabilities and expertise focusing on a personalized approach.
Prior to joining Productivity, Tracey served as the PR Manager for plush and gift manufacturer Applause, LLC, where she
realized her love for promoting consumer products by honing her management skills and maintaining close relationships with
trade media. Beyond PR, she also managed the company's trade advertising, developed and managed Applause-for-A-
Cause community outreach program, developed numerous marketing items including an interactive catalog, secured
numerous product placements on primetime television, executive presentations, and maintained communications with
Applause's licensing partners.
During her tenure as a Senior Account Executive at Manning Selvage & Lee (MS&L), she specialized in high-tech representing
such clients as EarthLink, NEC Systems, QAD, Axient Communications, Motorola's Networking and Computing Systems Division,
Philips Consumer Electronics, ViewSonic, and Homestore.com. She also assisted with consumer product accounts such as
Nestle, Sunkist and Procter & Gamble. Her responsibilities included strategic counsel, media relations in trade and vertical
markets, trade show outreach and coordination, speaking programs, marketing materials, crisis communications, and awards
and reviews programs.
Prior to joining MS&L, Tracey held the position of account executive at The Robbins Group. There, she specialized in event
management and corporate and consumer communications on behalf of clients such as Target Stores, Discover Private Issue
Credit Card, Miller Lite/AVP Pro Beach Volleyball Tour, and others. In addition, she provided marketing efforts for The Robbins
Group's speakers' bureau - Speakers Source.
Tracey also volunteers her time to support programs associated with the Shalom Institute and Camp JCA Shalom as well as
the Cystic Fibrosis Foundation’s annual Evening With the California Winemasters event by providing public relations, auction
solicitation, and on-site logistics with some of the best wineries and restaurants throughout California.

11. 11
Genesis Mayorga
Creator of Opportunities & Media Maven
The Team (continued)
Understanding that PR is never a one-size fits all approach, Genesis works closely and
with our clients to help formalize strategy and editorial goals. With meticulous analysis
and research, she takes the time to develop a deep understanding of the overall
business goals so that her work delivers impactful results.
From lifestyle consumer products to luxury apparel and accessories, Genesis has helped
her clients achieve their PR goals through successfully conveying brand messages,
engaging with national and international media on a daily basis and generating
product buzz. Her engagement with the media has landed clients placements in
Women’s Health, Shape, ELLE, Cosmopolitan, and Health as well as several websites
and blogs.
Prior to joining Productivity PR, her account work was heavily focused on building
influencer relations for international brands making their way into the US market,
including Swedish Hasbeens, We Are Handsome, Sarah & Sebastian and Krystle Knight
Jewelry. Genesis’ work pushed her clients into a new level of national recognition,
landing client product into the hands of Instagram’s most followed.
Genesis holds a bachelor of arts in Journalism with an emphasis in Public Relations for
California State University, Northridge.

12. 12
Alexis Loiselle
Creator of Opportunities & Media Maven
Alexis is an integral member of our team and delivers impactful results and marketing
capabilities for Productivity PR and our clients with an emphasis on customer service,
media relations, social media management, branding, and influencer marketing. She
initially started at the firm as an intern and was promoted to a full-time position in a few
short months after demonstrating a passion for our clients and securing editorial
coverage in national media outlets like People Stylewatch, Woman’s World, Parents,
Huffington Post, Best Products, Cooking Delight, and dozens more.
Alexis works closely with our clients and the team to deliver editorial coverage
opportunities, brand positioning, press material development, celebrity seeding, and
social media integration.
Alexis holds a bachelor of science in marketing from California State University
Northridge.
The Team (continued)

13. 13
Mehdi Rahmati
Social Media Maven
Samantha brings valuable PR and marketing experience to Productivity PR
with a vast understanding of media studies, brand building, and broadcast
journalism. She works closely with the team and our clients to develop
fresh new pitch angles, identify key media contacts, pitch reporters, and
generate buzz.
The Team (continued)
Mehdi utilizes social media marketing channels such as Facebook,
Instagram, Twitter, and Pinterest to connect our clients on a personal level
with their customers and fans as well increase exposure and enhance their
credibility.
Samantha Szkolnik
Creator of Opportunities

14. Our Services
Media Relations
National and Regional Consumer Outreach- Magazines
Editorial coverage in national and regional consumer lifestyle magazines will serve to build powerful brand and product
recognition.
Consumer Outreach- Television Broadcasts
Productivity PR will dedicate significant attention to acquiring high-profile broadcast media placements for your
products/services. We will pitch your products/services to national network and cable broadcasts that reflect the interests of
target market audiences, including daytime and primetime television broadcasts as well as national network and cable
broadcasts.
Consumer Outreach – Internet /Online Viral Marketing
Productivity PR, Inc. works with Web sites, blogs and select online social networking sites to secure editorial placement,
product reviews, and/or product giveaways that serve to deliver powerful brand and product messaging about your product
to target market consumers as well as enhance the organic SEO for your website.
National and Regional Consumer Outreach – Newspapers
To expand consumer awareness and generate consumer demand and sales, Productivity PR will pursue editorial placements
in metro-city newspaper publications within the top U.S. metro-city markets.
Trade Media Outreach – Trade Journals
Editorial placements in select trade industry publications will allow buyers and industry professionals to realize and appreciate
the significant sales and profits that your products/services can generate, ultimately stimulating new distribution opportunities.

15. Our Services
Trade Show Support
For many companies, trade shows are the most important marketing tool that they have…and successful publicity at
trade shows is essential to success. To complement exhibiting at a trade show, Productivity PR, Inc. will develop new
product announcement press releases and FAQs or company backgrounders, create either a hard copy or digital
press kit (or both depending on the trade show), and coordinate delivery directly to media or the press room to
ensure the widest possible media and editorial coverage.
In addition to inviting media to schedule an appointment or visit your booth, Productivity PR, Inc. will field any media
queries prior to, during and after the trade show takes place to secure editorial coverage. Productivity PR, Inc. is also
available to negotiate trade show sponsorships and advertising opportunities, identify local vendors, coordinate on-
site media events, suggest or coordinate supplementary services and promotions in the booth, etc.

16. Our Services
Influencer Marketing
Productivity PR harnesses industry thought leaders, influencers and advocates to drive awareness, engagement, and
preference for our clients. We collaborate with powerful social media influencers, journalists, celebrities and industry
leaders who personally connect with mass consumers. By combining traditional PR efforts, social media marketing
and partnering with leading influencers, we can drive metrics further than traditional advertising ever could.
A whopping 92% of people trust recommendations from friends and family over other forms of marketing (Nielson
Research). Considering that tried and true statistic, any brand that is brave enough to promote themselves on their
own is only reaching 8% of the marketplace, and that doesn’t necessarily mean they are reaching the right
audience, or even getting their attention.
Gen-Z and Millennials not only value recommendations from friends and family but they feel a personal connection
with social media influencers and celebrities so subtle marketing has become an art form no longer left to the
amateur. Industry performance tells us a lot more about what is happening and why.
On a daily basis, of the American adult population, 76% use Facebook, 51% use Instagram, and 42% use Twitter.
When social media is part of their buyer’s journey, customers tend to convert at a 129% higher rate. They are also
four times as likely to spend significantly more than those without a social component.
Engaging with (reading or writing) social media comments or reviews alone will influence the shopping behavior
of 67% of consumers.
When making purchasing decisions, the majority of consumers will be influenced by someone they trust.
Celebrities
Reporters Bloggers
Industry
Experts

17. Our Services
Reputation Management
For most companies, their brand reputation is their most valuable asset. You’ve spent a lot of time and energy creating
your brand identity but unfortunately, a few bad reviews can significantly affect your business. But how you respond to a
bad review, product recall, or a disgruntled customer can positively or negatively affect your reputation tenfold.
Productivity PR is available to help you navigate through the turbulent waters.
Online Reputation Management
The rise of the Internet has given birth to a lot of good things ... and a lot of things that are not so good. If someone
says something negative about you or something that may be true but is now old and obsolete - these things can
really damage your future. At the same time, your digital reputation also creates significant opportunities. If you aren’t
taking advantage of what your reputation could be, taking bad reviews too personally and letting your frustration
show, or simply ignoring a customer’s negative experience; you’re not putting your best foot forward and your
customers will make their final judgements based on your response or lack there of.
Productivity PR can monitor relevant social media and review channels (i.e. Twitter, Facebook, Amazon, Yelp,
TripAdvisor, OpenTable, etc.) and respond or address each concern tactfully, timely, seriously and personally on your
behalf to resolve the situation and/or make other site users are aware that you genuinely care about your customers
and your brand.
Crisis Communications
Crisis communications starts with planning. Nobody wants or expects a crisis or negative exposure but if (or when) it
happens, you need to be prepared to address it with poise, knowledge, resources, a solid plan to mitigate its
escalation, and one voice. Productivity PR is available to proactively develop an effective messaging strategy and
respond directly to media inquiries to help you navigate the storm.

18. Our Services
Social Media Marketing – Facebook, Twitter, Instagram & Pinterest
According to Forrester Research, one in five online young adults in the U.S. use a social networking site on a daily
basis. Nearly half of online adults in the U.S. are also social media users, participating in at least one online social
activity. Not joining the conversation in these existing online social networking communities is a missed opportunity to
reach a captive audience. Social networking sites present an unmatched opportunity to build brand loyalty among
your existing customer base as well as leverage their networks to spread the word about your products and services.
Productivity PR, Inc. will approach these sites with the right content, strategy, and tone which can result in increased
Web site traffic, brand awareness and ultimately revenue.

19. Our Services
Social Media Marketing (cont).
Why are Facebook, Twitter, Pinterest and Instagram such effective marketing tools? In part, because they have become
such an important part of people’s lives. But these platforms also allow a person to connect and share everything that is
important to them, including the brands that they love with their friends.
A word of mouth recommendation has always been the most trusted, effective form of marketing. Facebook and Twitter
simply allows the 1 to 1 phenomenon of word of mouth to become scalable. Individuals who ‘like’, ‘follow’ and interact
with brands on Facebook and Twitter can share their interactions organically to their entire network through the news
feed. On average people on Facebook have about 130 friends, and with over 500 million people on Facebook, each
interaction has the potential to create word of mouth at a scale
Productivity PR can create and manage a social media marketing campaign to generate more “Likes” or fans for your
business page (or create one if one if a fan page does not already exist) and engage fans so that your brand is always
top of mind. Utilizing a pay-per-click or pay-per-impressions advertising strategy, Productivity PR can target specific
demographics that are potential customers, recommend a daily budget, and manage the advertising campaign to turn
page visitors into fans and potential customers.
In addition, as of 2016, Pinterest has more than 100 million active users. Not only is its reach growing, but the average
amount of time spent on the site per visitor was more than 90 minutes. These stats show that the site is sticky, providing
significant value to its users so they’re willing to set aside a large chunk of their day to spend on it. Productivity PR can
create a Pinterest board and manage it for your brand and products. By pinning items on Pinterest with compelling and
engaging captions, we will link them directly to e-commerce sites to capture potential customers at their time of interest.
And with 500 million active users, Instagram has quickly grown to be the preferred social media platform among ‘tweens,
teens, and young adults. Utilizing photos, comments, hashtags, contests and more; Instagram can be beneficial to create
viral awareness of a brand that people can visually relate to.
So, which social media platform is the most effective to market on? The answer is that it depends on your brand and
target audience. Productivity PR will work with you to determine the best social media platform to reach the right
audience with the right messaging.

20. Our Services
Celebrity Seeding
The concept of celebrity gifting is incredibly powerful because it is incredibly simple. Consumers naturally accept
products and services used by people they admire or accept in popular culture. If you can associate your brand
with someone who is commonly accepted, your product will be commonly accepted. It is the most tested and
most proved marketing strategy on earth because it works.
Productivity PR, Inc. will recommend a list of celebrities and/or their children that might be interested in your
brand and coordinate sending the celebrity a sample with a personalized letter to the appropriate manger,
agent and/or publicist to deliver the item to the intended celebrity.
In addition, Productivity PR, Inc. will identify and help
negotiate participation fees for celebrity gift suites at
award shows, high-profile events, and premiere
events. If celebrity photos or “thank you” letters have
been secured, Productivity PR, Inc. will contact the
appropriate celebrity-driven magazines and Web sites
to generate media coverage and awareness. Please
note that products that can be easily visible by
paparazzi photographs while the celebrity is “out and
about” are ideal.

21. What Can We Do For You?
We would love to learn more about your business, your goals, and
aspirations so that we can prepare a personalized proposal for your
consideration.
Please contact us at (818) 223-9046 or email tracey@productivitypr.com to
schedule a quick call so that we can create a custom campaign to best
meet your needs and budget.
We look forward to hearing from you soon!

22. 22801 Ventura Blvd., Suite 207 / Woodland Hills, CA 91364
818.223-9046 www.productivitypr.com
We look forward to working with you!