This SlideShare was created for my Graduate Subterm at Stockton University. Spring 2016 | Social MAIT

2. Personal income and entertainment needs drive demand as the nightclub business
revenue is considered luxury spending by many consumers.
Target age 21-34 years old.

3. Nights of service posts fuel authenticity.
Ability to collaborate & diversify with other industry
heads making for better leadership.
Intentional posts have ability to reach mass clientele to
impact change.

4. Increased likes and
followers on all social
media sites
Increase in positive reviews
on all
testimonial sites
Increased revenue
contributed to sales as well
as VIP services and private
events

5. Job satisfaction
for employees
Memorable experience
for patrons
Increase in
brand awareness
and loyalty

6. In order to increase social media likes and follows as well as brand awareness we must link
everything to and from our website.
Keeping a keen eye on google analytics and adding meta data while reassuring all sites are accessible
through mobile.
Keeping authentic communication with our reviews and posts in order to maintain our online
reputation and positive patron relations.
Surveying online reviews daily and responding accordingly while asking for feedback to grow and
improve on.
To increase revenue, all events will be posted on social media and encouraged to share by
employees and patrons alike.
We will offer contests for patrons and incentives for employees while tracking the number of
attendees and ticket sales as well as post shares on all social media platforms.

7. How to Increase Website Traffic From Social Media: http://goo.gl/qN8B22
WAV Nightclub Facebook Page: www.facebook.com/wavnightclub
Bar Business & Nightclub Business Overview & Trends: http://goo.gl/vk9Ju