Change4Destination is a think tank of experts from the tourism industry. It deals with strategic questions relating to publicly financed tourism marketing and its future in a digital society.
How can publicly financed tourism marketing significantly influence travel decisions in an increasingly networked and high-tech society?
Do structures, and therefore organisations, have to change in order to keep up with fast-changing demand in tourism?
What effects do these changes have on the products and services offered at the destination?
The objective of the Change4Destination think tank is to identify new perspectives and opportunities, rather than to deliver answers that are universally applicable. More: http://bit.ly/2cDZJx2