1. February 2013
OMNI-CHANNEL MARKETING CONFERENCE
Wout van Damme CEO/Founder

2. Leveraging Data for
ROI Media buying

3. Contents
 Introduction
 Data & RTB
 Maximising media buying ROI through Data

4. Funbox overview
 Founded in 2004, Privately owned
 8 Years experience achieving measurable results
 4 Years experience in Automated Media Buying / RTB
 A global team of 40 professionals

5. Multi Channel

6. Sales Funnel Campaign Approach

7. Platform Agnostic Media Approach

8. Gradually built capabilities over time

9. Data & RTB

10. Non-RTB vs RTB

11. Every Impression is assessed by all
advertisers and auctioned off

12. The value of an impression

13. Different types of data
1st Party Data 3rd Party Data
 Data from your site  Data from other sites
 Exclusive  Public
 FREE  $$

14. Every click on your site is a data point
for media buying

15. Every click on your site is a data point
for media buying
$

16. What is a data segment
Product Category Brand
Shopping
Cart Conversion

17. The Power of Retargeting
RIGHT RIGHT RIGHT
AUDIENCE TIME MESSAGE

18. Increasing ROI
on data

19. Comprehensive Retargeting

20. Step 1: the base

21. Step 2: Increase Reach

22. Multi Platforms for Increased Reach
DSP 1 DSP 2
I I I I I I I I I I I I
I I I I I I I I I I I I
I I I I I I I I I I I I
I I I I I I I I I I I I

23. Step 3: Facebook Reach

24. Step 4: Dynamic Creative

25. Dynamic Creative Banners

26. Dynamic Video example

27. Step 5: Cookieless Retargeting

28. Device recognition increases profile
recognition by 40%
Tracking by device: 95% recognition
Tracking by cookies: 55% recognition

29. Step 6: Mobile Retargeting

30. Step 7: Cross device targeting

31. Holistic campaign approach
One customer targeted across multiple devices
Unique
Cookie
Profile

32. Why our clients
choose to work
with Funbox

33. Funbox USPs
 Leveraging RTB across the sales funnel and across channels
 Technology Agnostic
 Broadest RTB technology offering in Australia
 Performance
 Granular human and system optimisation towards campaign
goals
 Knowledge & Experience
 We get the most out of our people and systems to improve
campaign results
 Brand safety
 Proprietary technology to ensure brand safety