Case study for gemiusUsability

1. Website usability inspection
www.polki.pl
gemiusUsabilityInspection report
2007-10-01

2. Goal and method of the research
gemiusUsabilityInspection
A research is conducted according to approved usability inspection methods.
During the research a specialist reviews an analyzed website by using
a list of criteria prepared by Gemius, which are reducing usability of websites.
The research enables a quick and measurable evaluation of a website in terms of the usage quality.
The results can be compared both in reference to different Internet services and
websites and, for the same website, at different points of time (provided the same control list is used).
This report includes the list of criteria lowering usage quality
and places on analyzed websites, where errors were found. 2
gemiusUsabilityInspection

3. The results summary
Name of the website
www.polki.pl
The scope of the research
entire domain
Date of the research
2007-10-01
The number of applied criteria
63
The number of omitted criteria
9
Fulfilled criteria (46)
The percentage of fulfilled criteria
73% Not fulfilled criteria (17) 3
gemiusUsabilityInspection

4. Criteria lowering the usage quality of the website [1/5]
Website architecture
Criterion lowering the usage quality Localization of the mistake on the website
Website structure is inconsistent. Different categories in 'Uroda i styl' in the main menu and in
1
'Przewodnik'.
Website structure is not organised from the user's e.g.
2
perspective. http://magia.polki.pl/index.php?id_menu_text=189,2(...)ce&type=10.
4
gemiusUsabilityInspection

5. Criteria lowering the usage quality of the website [2/5]
Navigation
Criterion lowering the usage quality Localization of the mistake on the website
Service supports neither browsing nor searching When the phrase 'taxes' was entered, an interview with a fashion
information. designer could be found at the first two positions on the search
3
results index.
Search engine does not search out the right After entering in the phrase 'PIT', on the first five pages of search
information. results index (with no further checkout) there are no articles
4
associated with this phrase.
Service does not contain any maps, even if they Missing. In a sense, 'Przewodnik', accessible only from the main page,
5
are needed. plays the role of a map.
6 It is not obvious which elements are clickable. e.g. labels on the main page: 'Moda', 'Życie gwiazd', 'Forum'.
5
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6. Criteria lowering the usage quality of the website [3/5]
Navigation
Criterion lowering the usage quality Localization of the mistake on the website
Size and arrangement of clicable elements are not e.g. big and distinct labels on the main page which are not clickable:
in accordance with the Fitts's law (page elements 'Moda', 'Życie gwiazd', 'Forum'.
7 important for the user are hidden, difficult to
access or small).
Links are linked to the page which is being e.g. the link to the main page.
8
visited.
Visual order
Criterion lowering the usage quality Localization of the mistake on the website
It is not always clear in what service a given e.g. http://polki.pl/medycyna_estetyczna.html.
9
page is located.
6
Page layouts are not uniform throughout the e.g. http://www.polki.pl/medycyna_estetyczna.html.
10
service.
gemiusUsabilityInspection

7. Criteria lowering the usage quality of the website [4/5]
Visual order
Criterion lowering the usage quality Localization of the mistake on the website
Colours and contrast do not enhance the e.g. error messages during discussion board sign up.
11
transmission of information.
Labelling and iconography
Criterion lowering the usage quality Localization of the mistake on the website
Labels do not describe labelled objects e.g. label 'Poradniki'.
12
accurately.
Name of the browser window is not the same as the e.g. http://magia.polki.pl/index.php?id_menu_text=191&page=dreams.
13
page title.
7
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8. Criteria lowering the usage quality of the website [5/5]
Accessibility
Criterion lowering the usage quality Localization of the mistake on the website
Graphic links do not work in a text form. e.g.
14
http://www.polki.pl/work/privateimages/formats/GAL(...)M/4683.jpg.
15 Images do not contain "ALT" description. e.g. http://www.polki.pl/pub/10_2007/10_01/cov_sg_1.jpg.
Technical efficiency
Criterion lowering the usage quality Localization of the mistake on the website
There are errors resulting from wrong system e.g. http://www.polki.pl/zycie_gwiazd_taniec_z_gwiazdami.html.
16
functioning.
17 Pages are not printed correctly.
8
gemiusUsabilityInspection

9. Contact information
Gemius SA
Wołoska 7 Str.,
Mars Building, Staircase D
Warsaw, 02-675
tel. (+48 22) 874 41 00
fax. (+48 22) 874 41 01
www.gemius.com
Contact person from Sales Department
Agnieszka Fryziak
agnieszka.fryziak@gemius.pl
Author of the report
Agnieszka Drąg
agnieszka.drag@gemius.pl