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“ So You Think You Can Compete In The Music Industry?” ,[object Object]
“ It’s gotta be a Fender, a Fender Copy, a Gibson or a Gibson Copy”
In spite of their looks, guitar players are very conservative ,[object Object],[object Object],[object Object]
 
Some 20th Century innovators ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ You only have one chance to make a first impression”
The Worldwide Web:  www.
“ Online Revolution” ,[object Object],[object Object],[object Object],[object Object]
Factoids: ,[object Object],[object Object],[object Object]
Internet Sales ,[object Object],[object Object],[object Object]
Social Media ,[object Object],[object Object]
Where purchases were made: ,[object Object],[object Object],[object Object]
Fretted Instrument Sales ,[object Object],[object Object],[object Object],[object Object]
Guitar Purchase Survey ,[object Object],[object Object],[object Object],[object Object],[object Object]
Guitar buyers are willing to sample a variety of retail formats: ,[object Object],[object Object],[object Object]
Guitar buyers remain highly price driven ,[object Object],[object Object]
The €¥£$ have it…  ,[object Object]
“ Who IS that masked man?”
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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Flaxwood Guitars, Perspective of a "new" player entering the market - Rick Nelson

Editor's Notes

  1. “ Chain Store examples: Guitar Center, Sam Ash, Musik Produktiv, Musik Borsen etc.