The power of creative collaboration
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Creative Traction Methodology - For Early Stage Startups
- CREATIVE TRACTION WHAT IT TAKESW TM
- twitter @todiba hashtag #whatitTakes name Tommaso
- WHERE YOU COME FROM CAN’T PREVENT WHERE YOU WANNA GO #whatitTakes #ComfortZoneSucks
- #1 REASON WHY ENTREPRENEURS W FAILIS ‘CAUSE WEAK TRACTION 9 IN 10
- • ABS WTF! http://whatitTak.es #traction
- CREATIVE TRACTION METHODOLOGY W TM @todiba #whatittakes#creativeTraction
- 99% of all startups are forced to give up because they lack traction www.creativetraction.io pre-order yourbook
- how to build a new product some customer want how to build a mindset that gets a new product traction
- THE 3 THINGS W
- IDEA RELEASE LIFE CYCLE1 RANSACK TOOLS2 ACT CREATIVELY3 CREATIVE TRACTION METHODOLOGY CTM
- IDEA RELEASE LIFE CYCLE W1
- I was dreaming about users loving us http://whatitTak.es #validate
- COMMON PITFALLS
- 90% R&D 10% GTM if at all
- FRIEND’S VALIDATION
- MVP AVAILABILITY START SALES & MARKETING HOW TO DEVELOP INNOVATION LEAN DEVELOPMENT BETA RELEASE GA RELEASE GO-TO-MARKET 1. 2. 3. NO TIME NO MONEY NO POWER TO PROCEED SOME PROSPECTS PLAN TO GET VIRAL
- IDEA RELEASE LIFE CYCLE APPLIED
- CREATIVE TRACTION METHODOLOGY SELEBRETY-APP USE CASE
- THAT’S HOW WE CLOSED OUR EARLY SEED ROUND
- TRANSFORMATION
- 50% R&D 50% GTM CTM
- CREATE A COMMUNITY ENGAGE AND LEARN SPEAKING ENGAGEMENT TEST TRACTION CHANNELS 1. VALUE PROP VALIDATION LEAN DEVELOPMENT CTM
- CREATE A COMMUNITY ENGAGE AND LEARN SPEAKING ENGAGEMENT TEST TRACTION CHANNELS 1. 2. VALUE PROP VALIDATION PRE RELEASE VIDEO PREVIEW PRE-SIGNUP SHARE TO JOIN VIP EARLY ACCESS BETA RELEASE GA RELEASE LEAN DEVELOPMENT CTM
- CREATE A COMMUNITY ENGAGE AND LEARN SPEAKING ENGAGEMENT TEST TRACTION CHANNELS 1. 2. 3. VALUE PROP VALIDATION PRE RELEASE VIDEO PREVIEW PRE-SIGNUP SHARE TO JOIN VIP EARLY ACCESS LAUNCH VIRAL LOOP BRAND AMBASSADORS BETA RELEASE GA RELEASE GO-TO-MARKETLEAN DEVELOPMENT CTM
- CREATIVE TRACTION METHODOLOGY 1. IDEA RELEASE LIFE CYCLE ▸ development vs go-to-market must be 50%-50% efforts allocation ▸ Start before you are ready ▸ value prop validation (blogging - create community) ▸ pre-release (sign-up) ▸ launch #TAKEAWAY W CTM
- RANSACK TOOLS W2
- http://whatitTak.es this blows my mind! #leverage
- COMMON PITFALLS
- SALES MARKETING MANAGE & SCALE
- OPPORTUNITY
- MOVE THE NEEDLE
- RANSACK TOOLS APPLIED
- WWW.WHATITTAK.ES
- TEXT
- TEXT
- HTTPS://WWW.MAKESMAIL.COM/
- TEXT
- TRANSFORMATION
- TEXT
- CREATIVE TRACTION METHODOLOGY 2. RANSACK TOOLS ▸ Tools imply new growth hacking strategies ▸ Discovery & creation of tools as an ongoing task ▸ Ignite creativity by leveraging the power of new methods ▸ Leverage the window of opportunity via new tools ▸ Hack campaigns by assembling multiple tools #TAKEAWAY W CTM
- ACT CREATIVELY W3
- IP no budget but a goal? W
- COMMON PITFALLS
- TEXT SOMETHING NEW
- TEXT FOLLOWING
- ASSUMPTION
- TOP DOWN
- TEXT BIASED
- ACT CREATIVELY APPLIED
- DO THINGS OTHER DON’T #brandExperience
- DO THINGS OTHER DON’T #brandExperience
- PEOPLE DON’T BUY STUFF - THEY BUY WHAT STUFF DOES WITH THEM
- DO THINGS OTHER DON’T #brandExperience ‣ Make your swaaag profile visible on your other social media profiles ‣ Share swaaag content into your other social media profiles ‣ Swag multiple times a week to be an example for others. ‣ Regularly shout out to social followers of your other networks to join you on swaaag. ‣ Advocate swaaag within your everyday network, enchanting others to join. ‣ Invite contacts using the in app invite feature containing your custom invite link ‣ Make intros to people that might add value to the swaaag community
- DO THINGS OTHER DON’T #brandExperience
- awesm.io the innovation catalyst
- … but who puts skin in the game? A D V I S O R S • reactive • hands-off C O N S U LTA N T S • in between jobs • not committed A G E N C I E S • Budget driven • Prefer established businesses E M P L O Y E E S • expensive • inflexible the current funding climate demands traction with low capital. Question is, who can help founders?
- awesm’s USP 1. Expedite time to market 2. Reduced execution risks 3. Put traction on steroids
- TRACTION 1 Million downloads in 32 days Massively profitable
- TRACTION Lowered the CAC by 75% 10x multiple on conversion rates
- TRACTION Signed an Affiliate Partnership Won OEM Strategic Alliances
- WWW.AWESM.IO
- TRANSFORMATION
- TEXT
- TRACTION CREATIVE TRACTION METHODOLOGY user story0 0 what is the trigger that makes the target persona think/have a need for the product?
- TRACTION KPI & purpose what & why? 1 CREATIVE TRACTION METHODOLOGY 1 what is it you define as traction? what is the reason for that KPI to more relevant than others?
- 2 TRACTION quantity how much? CREATIVE TRACTION METHODOLOGY 2 how much is needed (KPI value) to move the needle?
- buyer persona customer call to action who & what? 23 TRACTION quantity how much? 1 CREATIVE TRACTION METHODOLOGY Describe in details your enduser 3 What action needs the user to undertake? KPI & purpose what & why?
- who & what? buyer persona customer positioning lead call to actionvalue prop. why? 234 TRACTION quantity how much? 1 CREATIVE TRACTION METHODOLOGY What are the benefits for the target persona to take action now? 4 KPI & purpose what & why?
- who & what? buyer persona customer positioningtouchpoint visitor lead call to actionvalue prop.UI/UX why?where? 2345 TRACTION quantity how much? 1 CREATIVE TRACTION METHODOLOGY Where to sign up? 5 What experience has the user? KPI & purpose what & why?
- who & what? buyer persona customer positioningtouchpointtraction channels stranger visitor lead call to actionvalue prop.UI/UXpromote why?where?how? 3456 CREATIVE TRACTION METHODOLOGY Select different channels you’ll validate and use for the outreach 6 Where to find your target persona
- who & what? buyer persona customer positioningtouchpointtraction channels stranger visitor lead promoters call to actionvalue prop.UI/UXpromote why?where?how? 23456 viral loop fans delight TRACTION quantity how much? 17 CREATIVE TRACTION METHODOLOGY KPI & purpose what & why? What action should the user do to invite others to join?7 How’s the user reward?
- who & what? buyer persona customer positioningtouchpointtraction channels stranger visitor lead promoters call to actionvalue prop.UI/UXpromote why?where?how? 23456 viral loop fans delight TRACTION quantity how much? 17 CREATIVE TRACTION METHODOLOGY TOOLS KPI & purpose what & why?
- CREATIVE TRACTION METHODOLOGY 3. ACT CREATIVELY ▸ no budget but a goal - requires lateral thinking ▸ Set a goal first combined with a purpose ▸ experimental design - validate at least 3 assumptions / step ▸ Try out things you don’t feel confident with to unleash creativity ▸ no bias but validations ▸ Target Bottom Up - niche first ▸ no salesman ship - attract people wanting to buy #TAKEAWAY W CTM
- IDEA RELEASE LIFE CYCLE1 RANSACK TOOLS2 ACT CREATIVELY3 CREATIVE TRACTION METHODOLOGY CTM
- #awesmtimes
- be.whatitTak.es take survey 1 2get slides
- survey be.whatitTak.es twitter @todiba blog whatitTak.es email be.whatitTakes@gmail.com bio t.branded.me W
