This document provides guidance on using social media for job hunting. It discusses three key things to consider: finding jobs, standing out from applicants, and making a good impression. It recommends following companies and recruiters on Twitter and LinkedIn to see posted jobs. It also suggests using social media to showcase passion for your industry and build professional connections. The document warns that employers may screen candidates' social media, so to maintain a polished online presence and be mindful of what is publicly visible.

1. Using social media for job hunting
Manchester Metropolitan University May 2012

2. About me:
• Social media manager @delineo
• Graduate of Manchester University
• Found my job through social media
• @totmac/@delineo

3. The three things to consider when using social media to job
hunt
• Finding the jobs
• Standing out from the crowd
• Making the best impression

4. Finding the jobs: Why do employers use social media to find
candidates?
• Cheaper than traditional methods
• Reach more relevant candidates
• Get more coverage
• Familiarity

5. Finding the jobs: Twitter
• „Jobs‟
• 3,836 mentions over 5-day period

6. Finding the jobs: Twitter

7. Twitter: Following the right people
• Follow people in the industry you want to work in.
• Follow official accounts - they tweet the jobs first.
• Follow recruitment agencies
• Search for job titles
• Hashtags
http://www.gmtweetmap.org.uk/
http://www.filtertweeps.com

8. #MDTALENTDAY

9. Finding the jobs: LinkedIn
• Professional Facebook
• Recommends jobs based on your profile
• Search for jobs
• Jobs posted in groups

10. Finding the jobs: LinkedIn

11. Standing out from the crowd
91% of employers use social media to screen candidates

12. Extreme examples of standing out from the crowd
http://www.youtube.com/watch?v=7FRwCs99DWg

14. Twitter
• Promotion
• Demonstrate a passion
• Create relationships
• Learn more

15. Twitter: Promotion
• Profile blurb – promotional box.
• Promoting anything you‟ve done relevant to your career
(blogs, work experience)

16. Twitter: Demonstrate a passion
• Post interesting content relating to what you want to do.
• Website links
• Your own thoughts on industry topics

17. Twitter: Let people know your situation

18. Twitter: Create relationships
• RT and reply to other tweets
• Leave your own opinion
• Get into discussions
• Look at popular events/hashtags
• Work experience

19. LinkedIn
• Online CV
• Allow you to keep in contact with „connections‟
• Share links and information
• Promote your skills and experience

20. LinkedIn: Finding connections
• Work experience
• Past jobs
• Networking events
• Only use if it‟s relevant to you

21. Blogging
• Great for promotion and raising awareness
• Display a passion and knowledge
• Increase your knowledge- of industry and platforms
• Promote this content via your social channels
insight
• Posterous/Tumblr

22. Blogs don‟t have to be serious
insight

23. Blog: What to blog about
• Industry news
• Your work
• An event you‟ve been to
• Stuff that interests you
insight
• One or twice every two weeks

24. Making the best impression
“Every young person one day will be entitled
automatically to change his or her name on reaching
adulthood in order to disown youthful hijinks stored
on their friends' social media sites.”
Eric Schmidt, CEO, Google
insight

25. Keep an eye on your online footprint
• Everything on Twitter is viewable
insight

26. Facebook
• Privacy settings – check to see what everyone can see
• 53% of employers take a look at Facebook
insight

27. Facebook
insight

28. Make the best impression
• Check your spelling
• The mum rule
insight

29. Some general pointers
• There are no set rules
• Don‟t feel like you have to do all at once
• Stick with it