If you want to avoid the frustration of cold calls, Linkedin is a great way to attract in-bound leads, uncover business opportunities and build relationships with potential customers before getting in touch. These slides are from my webinar in collaboration with the UK Outsourcing Centre. For more information on the complete process in detail, give me a call on +44 (0)1926 678 920, +44 (0)7917 005 938 or email tom@tommallens.com. Alternatively, find me on Linkedin or Twitter, @TomMallens.

1. Linkedin webinar
Helping you get more leads from Linkedin in 3 easy steps
Welcome!UK Outsourcing Centre webinar –25th
March 2014

2. Why I love Linkedin
Goals for today’s webinar
 Outline the 3-step process for more leads
 Explore how Linkedin could help you
 Decide what action you want to take
Helping you get more leads from Linkedin in 3 easy steps

3. Why I love Linkedin
The dreaded
No!
Helping you get more leads from Linkedin in 3 easy steps
Relying purely on cold calls for sales can
be demoralising if you don’t like hearing
the word ‘NO’.

4. The key to success
The Linkedin community
Linkedin helps warm up cold calls by building rapport with a community of relevant followers
 260,000,000 members
 3 x higher lead/conversion rate that Twitter or FB
 People that engage with companies or people on
Linkedin are 50% more likely to buy from them
Helping you get more leads from Linkedin in 3 easy steps
Source: http://marketing.linkedin.com
http://blog.linkedin.com/2013/09/05/20-tips-to-amplify-your-brand-on-linkedin-slideshow/
http://www.factbrowser.com/tags/linkedin/
http://visual.ly/10-amazing-linkedin-statistics-2013
http://www.pinterest.com/pin/72479875222995554

5. The key to success
The 3-steps to more leads from Linkedin
•Find and become known by the right people
•Build rapport and become liked by key contacts
•Create a strong presence and become trusted
Helping you get more leads from Linkedin in 3 easy steps

6. Summary
2. Be known
• Encourage people to follow you
• Find prospects with the advanced search
• Search for potential customers in groups
Helping you get more leads from Linkedin in 3 easy steps

7. Be known
Helping you get more leads from Linkedin in 3 easy steps

8. Summary
2. Be liked
• Create a compelling profile
• Create likeable content
Helping you get more leads from Linkedin in 3 easy steps

9. First impressions
Helping you get more leads from Linkedin in 3 easy steps
Ask yourself if you Linkedin
profile picture accurately
represents brand YOU?

10. Summary
3. Be trusted
• Establish a consistent presence
• Take your conversations offline
Helping you get more leads from Linkedin in 3 easy steps

11. Moving forward
MORE than 16 million UK business people are on Linkedin.
But most people make 3 simple mistakes that stop them getting any leads or business
opportunities. If you book a training session, then you'll learn the exact steps to:
•Find new potential customers
•Build rapport and personal engagement with them
•Never forget exactly who your contacts are
•Become the go-to authority in your industry
•Manage your contacts into a powerful online community
•Drive traffic from your Linkedin profile to your website
•Get more sales calls and face-to-face meetings
By learning the simple 3-step process, you'll avoid the costly mistakes that most
people make on Linkedin – which mean they miss out on leads, useful contacts and
business opportunities. And instead, you'll be able to quickly and consistently get more
leads when you want them.
Helping you get more leads from Linkedin in 3 easy steps

12. Thank you!
@TomMallens
Linkedin.com/in/TomMallens
01926 678 920
07917 005 938
tom@tommallens.com
@
Helping you get more leads from Linkedin in 3 easy steps