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Der Digital Workplace als integrierte Informations- und Kollaborationslösung

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Einblick in die Intranet Transformation bei Swisscom AG. Der Digital Workplace als integrierte Informations- und Kollaborationslösung.
Konferenz "IOM Summit", Köln, 23.-25.09.2014

Publicada em: Negócios
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Der Digital Workplace als integrierte Informations- und Kollaborationslösung

  1. 1. Der Digital Workplace als integrierte Informations- und Kollaborationslösung Am Beispiel von Swisscom AG Thomas Maeder Head of Communication & Collaboration Experience Swisscom AG IOM Summit 23.-25.09.2014, Köln
  2. 2. Thomas Maeder Head of Communication & Collaboration Experience Swisscom AG, Group Communications & Responsibility 2
  3. 3. Ein paar relevante Eckdaten zu Swisscom AG www.swisscom.com • Führendes Telekom/ICT Unternehmen in der Schweiz • Konzernstruktur mit mehreren Geschäftsbereichen, Standorten und Sprachen • Umsatz 2013 11,4 Mia CHF ≈ 9,3 Mia EUR • ≈ 16’000 Mitarbeitende in der Schweiz • Group Communications ist Intranet/Collaboration Business Owner 3
  4. 4. Agenda Die Digitalisierung der Arbeitswelt und der Digital Workplace 4
  5. 5. Die Dynamik bei der Digitalisierung der Arbeitswelt nimmt zu… 5
  6. 6. Die Anzahl der privat und geschäftlich genutzten Applikationen nimmt zu… 6
  7. 7. Die Auseinandersetzung mit Digital Workplace Themen nimmt zu… 7
  8. 8. Die Vielfalt der Digital Workplace Konzepte und Lösungen nimmt zu… 8
  9. 9. 9 Agenda Digital Workplace Wohin soll die Reise gehen und wo beginnt sie?
  10. 10. Die Mitarbeitenden von Swisscom sind heterogen 10
  11. 11. Der Arbeitsalltag der Mitarbeitenden unterscheidet sich stark Intranet Application A B E C D Intranet Intranet Mein typischer Arbeitstag 11
  12. 12. …aber es gibt generische Bedürfnisse & Use Cases Application A B E C D Mein typischer Arbeitstag 12
  13. 13. Die generischen Bedürfnisse & Use Cases prägen die künftige Rolle des Intranet/Digital Workplace bei Swisscom Application A B E C D Mein typischer Arbeitstag 13 Information Communication Collaboration Employee Services Identity/BrandIdentity/Brand CultureCulture InnovationInnovation ProductivityProductivity …aber es gibt generische Bedürfnisse & Use Cases
  14. 14. 14 Mit dem Intranet 3.0 entsteht bei Swisscom der Digital Workplace 1.0 20122009 Swisscom Intranet 1.0 Intranet SCS Intranet SCS-CBU Intranet Fixnet Intranet Mobile Intranet Solutions Intranet GHQ / PAR Intranet ITS Swisscom Intranet 2.0 2014/2015 Swisscom Intranet 3.0 Employee Portal/ Digital Workplace
  15. 15. Swisscom Intranet 3.0 ≈ Digital Workplace Communication Employee Services Social Layer Rich Profile Metadata Information integrated user experience any device & any where learnlearn shareshare followfollow discussdiscuss workwork collaboratecollaborate connectconnect createcreate …… Ask, Find & Discover Collaboration findfind 15 Der Fokus des Intranet 3.0 bzw. Digital Workplace 1.0 von Swisscom liegt bei…
  16. 16. 16 Agenda Das Intranet/Digital Workplace unterwegs zur integrierten Informations- und Kollaborationslösung bei Swisscom
  17. 17. any device & any where 17
  18. 18. integrated user experience Information Communication Collaboration Employee Services 18
  19. 19. rich profile 19
  20. 20. social layer 20
  21. 21. find, ask & discover 21
  22. 22. collaboration 22
  23. 23. Fragen & Feedback?Fragen & Feedback?
  24. 24. Thank you! Thomas Maeder Head of Communication & Collaboration Experience Mobile + 41 79 688 08 71 thomas.maeder@swisscom.com LinkedIn: http://ch.linkedin.com/in/maeder/en XING: http://www.xing.com/profile/Thomas_Maeder Swisscom AG Group Communications & Responsibility Alte Tiefenaustrasse 6 3048 Worblaufen - Switzerland www.swisscom.ch SwisscomIntranet/DigitalWorkplace,IOMSummitKöln23.-25.09.2014 24

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