1. Video in marketing
In this file, we share with you all information that related to video in
marketing such as video marketing tips, video marketing tools, video
marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
Have you climbed on board the video marketing train yet? If you own a
small business or are in business for yourself, there’s a lot of compelling
evidence suggesting that online video marketing should be a major focus
of your advertising and marketing budget. Here’s just one big number
that should make you sit up and take notice:
1.8 Million Words
That’s the value of one minute of video, according to Dr. James
McQuivey of Forrester Research.
Do you have the time and energy to write 1.8 million words? That’s the
equivalent of 3,600 typical web pages. If you write an average of one
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2. web page an hour, it would take you 150 days of writing to achieve the
impact of one minute of video.
When you look at it that way, online video marketing is the single most
practical use for your marketing time and energy. Not convinced yet?
Here are 15 more big video marketing numbers that should make you sit
up and take notice.
What’s The Market for Online Video?
45.4%
According to comScore, which measures online engagement and use,
that’s the percentage of Internet users who view at least one video online
over the course of a month. The average user is exposed to an average of
32.2 videos in a month, increasing the chances that your marketing
message will be seen. But what does that work out to in real numbers?
100 Million
That’s the number of Internet users who watch online video each day.
Granted, a lot of those are watching the latest viral video with a goofy
cat or a cute kid, but an awful lot of them are looking for advice on how
to do something or how to make something work better. And a whole of
them are looking to buy a service or product.
90%
The percentage of online shoppers at a major retailer’s website who said
they find video helpful in making shopping and buying decisions.
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3. Retailers who provide online video to show off their products report that
the products with video sell a lot more than products with no video.
75%
That’s the percent of executives who told Forbes that they watch work-related
videos on business websites at least once a week. The results
breakdown:
· 50% watch business-related videos on YouTube
· 65% visit the marketer’s website after viewing a video
16 minutes and 49 seconds
According to comScore, that’s how much time the average user spends
watching online video ads every month.
Takeaway: If you're not using video marketing, you're missing out on a
huge market opportunity. It’s not just the number of people who are
watching videos that’s important – it’s the reasons why they watch it.
When you post an online marketing video to a business website, you’ve
got a great chance of engaging with a busy executive who is specifically
looking for your services but might not have reached out to schedule a
meeting for a presentation. Your marketing video is a great way to get
your elevator pitch out into the ether and let it reel in leads.
What’s the Payoff for Online Marketing Video?
8 Big Video Marketing Results Numbers
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4. 80%
According to the Online Publishers Association, that’s the percentage of
Internet users who recall watching a video ad on a website they visited
in the past 30 days. It gets even better. Of that 80%, 46% took some
action after viewing the ad. In fact:
· 26% looked for more information about the subject of the video
· 22% visited the website named in the ad
· 15% visited the company represented in the video ad
· 12% purchased the specific product featured in the ad
64%
That’s how much more likely website visitors are to buy a product on an
online retail site after watching a video. In addition, visitors who view
videos stay on the site an average of 2 minutes longer than those who
don’t view videos, comScore says.
Online Video Marketing Is Not Just for Retailers
403%
An Australian real estate group reports that real estate listings with
videos receive 403% more inquiries than those without videos. In other
words, real estate ads with videos generate quadruple the leads of those
without videos.
59%
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5. According to Forbes Insight, that’s the percentage of senior executives
who’d rather watch a video than read text. About 65% of those who
view a video click through to visit the vendor website, 50% look for
more information and 45% report that they contacted a vendor after
seeing an online video ad. About 50% of those who viewed an online
marketing video went on to make a purchase for their business.
And It’s Not Just Online
96%
In 2010, an Implix email marketing survey found that including a video
in an introductory email increased the click-through rate by 96%. That’s
nearly twice as many people clicking through to your website when you
include a video in your marketing emails.
200%
The Forrester Marketing group surveyed businesses in 2010 and found
that video did even better. When marketers included a marketing or
explainer video in an email, the click-through rate increased by 200% to
300%.
75%
Do your email subscribers drop like flies? Eloqua, an automated email
marketing provider, noted that including video in an introductory email
reduced the number of subscriber opt-outs by 75%. Maintaining that
contact is a vital part of establishing a relationship with prospects.
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6. 51%
One online marketer reported a 51% increase in subscriber-to-lead
conversion rates when video was included in an email marketing
campaign.
Takeaway: Video marketing increases sales and leads. If you're not
using video marketing, you're losing customers to those who do.
Businesses that incorporate video marketing into their overall marketing
strategy see higher engagement rates, higher click-through rates and
higher conversion rate. Why would you leave all that value sitting on the
table?
How to Make Video Marketing More Effective
4 Big Numbers About User Engagement with Video Content
10 seconds
That’s how long you have to grab the attention of viewers in a video
marketing clip. According to research by Visible Measures, 20% of your
viewers will click away from a video in 10 seconds or fewer.
And it doesn’t get a lot better than that. You’ll lose about 1/3 of your
viewers by 30 seconds, 45% of them by 1 minute and almost 60% by 2
minutes. And those numbers remain the same no matter how long the
video is.
5 minutes
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7. There’s good news, though. While desktop viewers tend to stick with
videos for 2 minutes or less, mobile users seem to have a longer
attention span. iPhone users tend to watch for about 2.4 minutes.
Android users give a video three minutes to engage them and Symbian
users stick around for just over 4 minutes. iPad users have the longest
attention spans of all, sticking with a web video for an average of 5
minutes.
16%
That’s the percentage of YouTube videos that are embedded, linked or
shared on Tuesdays between 11 a.m. and 1 p.m., according to Sysomos.
15 seconds
According to research conducted by Jun Group (2011), videos that are
15 seconds or shorter are shared 37 percent more often than those that
last between 30 seconds and 1 minute. If you make your video longer,
that stat goes down. Those shorties are only shared 18% more often than
videos of longer than 1 minute.
Takeaway: Effective video marketing has to be engaging right from the
start, but how do you know where your video is going off the rails?
That’s where video analytics comes in. Detailed video analytics will tell
you who’s watching your video, how long they stay engaged and exactly
where they click away. Armed with that information, you can sharpen
your message and target it more precisely. If you haven’t started your
own video marketing campaign, isn’t it time you jumped in with both
feet? There’s nothing to lose and about 403% more profit just waiting
for you.
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8. II. Video marketing tips
#1: Take advantage of video’s
branding opportunities
For branding purposes, have your
company logo displayed
prominently somewhere on the
screen. You can do this at all
times, or during key times in your
video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#2: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#3: Make your title count
Just like a headline to a blog post, video titles can pull powerful traffic.
There are two main reasons why the title is so important. One, a great
title can instantly grab a viewer’s attention.
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9. Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#4: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
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10. Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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