More info on: http://www.insites-consulting.com/how-we-do-it/insight-activation-studios/

1. THE INSIGHT ACTIVATION STUDIO
We use Insight Activation Studios to: (1) share insights faster throughout
your organization, to (2) sharpen insights with a broader group of
employees and to (3) increase the return on insights by having
employees act upon them

2. WHAT MAKES THE STUDIO
UNIQUE VS OTHER TOOLS
#NETWORKED
#INSIGHTSDRIVEN
#LINKWITHSTRATEGY
Inspiration is linked to strategic
issues & business problems
Visually and emotionally loaded
insights & consumer needs fuel
the collaborative problem
solving & ideation process
Share relevant inspiration with
relevant employee groups. Have
one creative & social ‘workplace’
as an extension of your current
business processes
#SHORT&SHARP
In tune with modern
business life & social
media expectations

3. The Insight Activation Studio is a SaaS solution to unite and activate employees around consumer
insights.
Different insights (referred to as Tiles) are bundled into Inspiration Walls, representing a
specific marketing challenge or business problem.
Each wall is managed by a wall owner, with one or more walls being allocated to different members,
allowing organizations to cut through their traditional teams and departmental silos.

4. SPOT & SHARE
INSPIRATION
COLLABORATE
WITH COLLEAGUES
DISCOVER NEW INSIGHTS
Given the fact that the Insight Activation Studio is easily accessible, responsively designed and
optimally suited to any mobile device, it makes optimal use of employees’ idle time and
unlocks new observations and ideas on-the-go.
In order to assess the return on insights we generate, we track the impact of the Insight
Activation Studio on the ‘hearts’, ‘minds’ and ‘actions’ of employees!

5. 1. Strategize 3. Increase reach2. Install routine
We have defined a launch & activation program in 3 steps, to support our clients
in integrating the Insight Activation Studio within their organizations:
(1) strategize how the Insight Activation Studio should fit in with existing
initiatives and company context,
(2) install routine by making the Insight Activation Studio part of daily
employee habits and
(3) build reach by activating and inspiring more people over time.

6. www.insites-consulting.com
Let’s talk!
New York I Timisoara I London Rotterdam Ghent Sydney
Tom@insites-consulting.com
Tom De Ruyck, Managing Partner
& Insight Activation Studio Ambassador