1. boundary of  TIME
RESEARCH DATA PARTICIPANT
Getting the most out of previous research ENGAGEMENT
by playing games
The power and richness of
a longitudinal research method
THE
 Board game PAST
 Connecting
START
the dots  Market Research
workshop Online Communities
THE
FUTURE
ACROSS
TIME
REPORTING
 Daily consumer news
 Highlight mailing
 Intermediate update
sessions More reporting moments over time
= More impact with result
Doing more with less
Crossing the boundaries of qualitative research to increase business impact
Annelies Verhaeghe Head of Research Innovation, InSites Consulting
Charles Hageman Product Strategy Manager, KLM Royal Dutch Airlines
Tom De Ruyck Head of Research Communities, InSites Consulting
Thomas Troch Senior Research Innovator, InSites Consulting