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Emerging Forms of Search (BrightonSEO 2016)

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Three new forms of searching (Ambient Search, Faceted Search, Transactional Search) are going to become increasingly popular as intelligent personal assistants become more common.

We are going to see the search and conversion funnel collapse down so people are sorting and filtering your products/pages inside the SE and checking out there too.

Publicada em: Internet
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Emerging Forms of Search (BrightonSEO 2016)

  1. 1. Emerging Forms of Search @TomAnthonySEO
  2. 2. Natrual lagnugae is raelly hrad
  3. 3. Ambient Search 3 Emerging Forms of Search Faceted Search Transactional Search
  4. 4. TrendTechnologyResearch
  5. 5. Ambient Search
  6. 6. Google Information Needs Study Google asked 8 times a day: What did you want to know recently? Research http://dis.tl/googleDIN
  7. 7. Google Information Needs Study Google found: 1/3rd of potential searches are unfulfilled Research http://dis.tl/googleDIN
  8. 8. Home Assistant Appliances Technology
  9. 9. Home Assistant Appliances Technology
  10. 10. Open Source Alternatives Technology
  11. 11. Home Automation via Same Interface Technology
  12. 12. Device Sharing Research http://dis.tl/device-sharing •1.1 times per day •Usually phones •5% with strangers People share devices:
  13. 13. More Devices: Smart Mirrors Technology
  14. 14. Smart User Identification Google Zensei: Bioimpedance http://dis.tl/google-zensei Research
  15. 15. Ambient Interfaces (Soli & Glissando) http://dis.tl/atap-soli Research
  16. 16. Screens Everywhere: Magic Leap http://dis.tl/Magic-Leap-Demo Research
  17. 17. Ambient Search • Search devices will be ubiquitous - leading to more searches and new types of search. • Personalisation will be ubiquitous - leading to increased reliance on it. • Interfaces will improve - which will empower people to do more complex types of queries.
  18. 18. Faceted Search
  19. 19. eCommerce Searches - 2 Phases 1. Search on Search Engine 3. Sort & Filter Products on site 2. Move to a website
  20. 20. Direct Answers Trend
  21. 21. Conversational Search Technology
  22. 22. Hound: Faceted Search Example Technology http://dis.tl/houndvid
  23. 23. Faceted Search is like Faceted Nav
  24. 24. Machine Learning Service Discovery Technology http://viv.ai/
  25. 25. Machine Learning Service Discovery Technology
  26. 26. Faceted Search • Search Engines will capture more of the funnel; the filter & sort phase will move there. • Web search will be inadequate for handling more and more of these searches.
  27. 27. Transactional Search
  28. 28. Amazon Echo: Voice Purchase Technology http://dis.tl/echo-order
  29. 29. Collapsed Funnel: Search & Checkout Trend
  30. 30. Viv: Conversational Commerce Technology http://dis.tl/viv-demo
  31. 31. Viv: Intelligence Everywhere Technology “In the next five years or so we think there's going to be a new icon that's going to be very recognizable. That means you can talk to that thing.” - Dag Kittlaus, Viv Founder
  32. 32. Ambient + Faceted + Commerce OK, Alexa. Buy the cheapest 5 star washing powder that will arrive before Friday. Technology
  33. 33. The Funnel Collapses Search, Sort & Filter at the Search Engine They they checkout there too…
  34. 34. Organic becomes like Google Shopping?
  35. 35. What I just told you… •Search results increasingly presented ‘inside’ the SE. •Conversions will also happen in-situ, especially with IPAs. •Make an app now and start integrating into IPAs. •Opportunity to leap-frog web-search competitors.
  36. 36. Dankeschön! @TomAnthonySEO
  37. 37. www.distilledodn.com DistilledODN allows you to test exactly which changes to your website will result in an uplift in traffic from search engines. Our new SEO A/B Testing platform is available.