New location, New wifi marketing solution for Brand New wifi marketing solution for Company (wifi plus) New wifi marketing solution for Event

1. Overview
Wi-Fi marketing
solution of S-wifi
in 2016

2. Content
• Trend of using Mobile in Vietnam
• Location and user journey
• Operation
• Solutions
• Partners

3. Trend of using Mobile
• More 145% population using
mobile phone;
• Over 30 million 3G
subscribers;
• Over 22 million
Smartphones (Q4.2015
BMI);
• 35% time on Mobile, 25%
on Tivi, and other (Inmobi
Research)
Source: BMI Q4_2015

4. Trend of using Mobile
End user will spend
more time access
internet on
Smartphone
through wifi

5. Source: Available Location S-wifi in 2016
EY 2016:
• User: 5,000,000
• AP: 4,500
• Province: 18
• New segment: premium
Y 2015
• User: 3,000,000
• AP: 2,500
• Province: 12
Location

6. Festival
Flower Festival in lunar new year
• Location: Hà Nội, HCM, Đà Nẵng, Nha Trang, Cần
Thơ, Hải Phòng
• 25 area
• 100 AP
• 500,000 Access internet
• Duration: 30 days,
• Time: lunar new year
Nha Trang Beach Festival
• Nha Trang
• 15 AP
• 50,000 access internet
• Duration: 15 days
• Time: july
Da nang Firework Festival
• Đà Nẵng
• 15 AP
• 40,000 access internet
• Duration: 7 days
• Time: 30/4
Vũng Tàu internation Kite festival
• Vũng Tàu
• 20 AP
• 60,000 Access internet
• Duration: 7 days
• Time: August
Huế international Cultural Festival
• Huế
• 15 AP
• 30,000 access internet
• Duration: 10 days
• Time: April
Location

7. User Journey
University Hospital Public
Youth – Student
Age: 18 - 22
80% Using internet
every day
Doctor/ Patient/
Patient’s Home
Age: Un-define
30% using internet
1 time/2 week
Business
Person/Traveler
Age: 16+
5% using internet
1 time/month
FMCG
F&B
Education
Electronic
Pharmacy
Heath care
Medical Service
FMCG
FMCG
F&B
Banking
Real Estate
Automobile
Tourism
Hotel& Restaurant
Electronic
Game
Source: S-wifi_Platform_enduser
Location

8. Solution for Brand
Interactive
attract
Standar
Banner
Scratch
effect
Mini
Game
Survey
Slider
Animations
Video
Shake
Banner
HTML5
Selfie
Source: S-wifi_Plan_2020
Interact
ive
Video
Call
Lucky
Draw
Awareness
Banner standard-
CPC
Banner HTML - CPC
Banner Slider - CPC
Banner Video - CPC
Engagement
Shake - CPC
Scratch - CPC
Selfie - CPC
Minigame - CPC
Call - CPC
Online link offline
Lucky draw - CPA
Video interaction -
CPA
Suvey - CPA
Y 2015 Year 2016

9. Wi-Fi Homepage
Ticket
Interactive Window Concept
Selfie
Questions
Lucky Draw
Entertainment
Let’s smile
Magic Mirror
3D Oculus
2016: New solution for Event
new

10. 1st time
2nd time
Banner
Smart Banner
Website/facebook
Campaign
monitoring, and
report
The splash page
is setup by
customers
Customer
and info
management
Special
customer
care
2016: New Solution for Retail
Retail*: Location owners have wifi network without advertising Platform,
such as hotel, shopping mall, building,…
new

11. F&B
FMCG
OTC
Others
Our
customer

12. Thank you