John Cadbury opened his first shop in Birmingham in 1824 selling tea, coffee and cocoa. He established himself as a leading cocoa trader. In 1831 he opened a small factory and by 1842 was selling various cocoa products. The business prospered and in 1847 he partnered with his brother Benjamin. Major technological advancements in the 1860s revolutionized their cocoa production. The company grew significantly, merging with other companies. Today Cadbury is a leading global confectionery company and part of Kraft Foods.

2. HISTORY OF CADBURY
In 1824, 22-year-old John Cadbury
opened his first shop at 93 Bull Street,
next to his father's drapery and silk
business in Birmingham.
Apart from selling tea and coffee, he
sold cocoa and drinking chocolate,
which he prepared using a mortar and
pestle.
Cocoa beans were imported from
South and Central America and the
West Indies.
John Cadbury

3. Soon established himself as one of the leading
cocoa and drinking chocolate traders in
Birmingham. This superior quality of cocoa and
drinking chocolate gained popularity leading to
increase in sales.
In 1831 - rented a small factory in Crooked Lane
near to his shop, laying the foundation for the
Cadbury chocolate business.
By 1842 - He was selling sixteen lines of
drinking chocolate and cocoa in cake and
powder forms.

4. As the enterprise prospered,
In 1847 - rented a larger factory in Bridge
Street, off Broad Street, in the centre of
Birmingham and went into partnership with his
brother Benjamin - trading as Cadbury Brothers
of Birmingham.
In 1849 - The retail side of the business in Bull
Street was passed to a nephew, Richard
Cadbury Barrow.
Major turning point came in the mid-1850s,
when taxes on imported cocoa beans were
reduced by Prime Minister William Gladstone.
During 1850s - business began to decline.

5. In 1860 - The partnership between the first
Cadbury brothers was dissolved , a difficult
time in the company's history.
In 1861 - John Cadbury's sons Richard and
George, became the second Cadbury
brothers to run the business.
John Cadbury devoted the rest of his life to
civic and social work in Birmingham until his
death in 1889.
Due to Richard and George’s dedication,
sheer hard work and improvements in the
quality of Cadbury cocoa products, the
business survived and prospered.

6. TECHNOLOGICAL ADVANCEMENTS
In 1866 - Dissatisfied with the quality of
cocoa products, the Cadbury brothers took a
momentous step bearing on their business
which revolutionized the whole of the British
cocoa business.
With a visit to Van Houten factory in Holland,
the brothers introduced a new process to
their Bridge Street factory.
The new unadulterated Cadbury's cocoa
essence was a major breakthrough and
resulted in the passing of the Adulteration of
Food Acts in 1872 and 1875.

7. GEORGE CADBURY
In 1899 - The business became a private limited
company following Richard Cadbury's sudden
death at the age of 63.
George Cadbury became chairman of the new
board and his fellow directors were Barrow and
William A. Cadbury, sons of Richard and two of
his own sons, Edward and George Cadbury
Junior.
By 1899, the Bournville factory had trebled in
size with more than 2,600 employees.
Bournville entered a new era as the younger

8. analytical laboratories,
advertising and cost offices,
a sales department,
works committee,
medical department,
pension funds,
education and training for employees.

9. In 1905 With the expansion of the business, a
more formal management structure evolved,
and works committees were set up to deal with
matters affecting employees.
In 1919, Cadbury Brothers Limited merged with
J. S. Fry & Sons of Bristol, whose product range
complemented Cadbury's.

10. CADBURY'S GROWTH
Cadbury grew from strength to strength with
new technology being introduced to make the
Cadbury confectionery business one of the most
efficient in the world.
For more than 100 years Cadbury was
essentially a family business, although non-
family directors were appointed for the first time
in 1943.
In 1962 - the whole structure was re-organised
and a publicly listed company established -
Cadbury Limited.
The 1969 merged with Schweppes, and the
subsequent development of the business, led to
Cadbury Schweppes becoming a major force in
the international market.

11. Cadbury today is a leading global
confectionery company with an outstanding
portfolio of chocolate, gum and candy brands.
In 2003 for $4.2 billion, making Cadbury the
leading world-wide confectionery company.
On 7 May 2008, the separation of Cadbury
confectionery and American Beverages
businesses was completed creating Cadbury
plc with a vision to be the world’s BIGGEST
and BEST confectionery company.

15. COMMERCIAL AD.

16. COMPANY’S OVERVIEW
Chairman Mr. C Y Pal, Chairman - Non
Executive
Mr. Anand Kripalu, President, South Asia & Indo
China,
Managing Director - Cadbury India
Cadbury India is a fully owned subsidy of Kraft
Foods Inc.
The combined company is the world's second
largest food company, making delicious
products for billions of consumers in more than
160 countries.
They employ approximately 140,000 people and
have operations in more than 70 countries.

17. After 60 years of existence, it today has five
company-owned manufacturing facilities at
Thane, Induri (Pune) and Malanpur (Gwalior),
Bangalore and Baddi (Himachal Pradesh) and 4
sales offices (New Delhi, Mumbai, Kolkatta and
Chennai). The corporate office is in Mumbai.
Today, as a combined company with an
unmatched portfolio in confectionery, snacking
and quick meals, they are the world's No.1
Confectionery Company.

18. KEY COMPETITORS
Nestle
Amul
Parle
Britannia
HUL
ITC

19. CADBURY WORLDWIDE
Global Reach
Approximately $50 billion in revenues
25%+ of global revenue from emerging
markets
#1 in global confectionery
More than 50% of global revenue from snacks
and confectionery
Brand Portfolio
11 brands with more than $1 billion in revenue
70+ brands with more than $100 million in
revenue
40+ brands over 100 years old
80% revenue from #1 share positions

20. Their reach, Their Values
They understand that actions speak louder than
words, so at Kraft Foods:
inspire trust.
keep it simple.
are open and inclusive.
tell it like it is.
lead from the head and the heart.
discuss, decide, deliver.
How they grow.
Build a high performing organization
Reframe their categories
Exploit their sales capabilities
Drive down costs … without compromising
quality

21. CORPORATE SOCIAL RESPONSIBILITY
Corporate Social Responsibility (CSR) is at
the heart of their success
At Cadbury India they have always believed that
good values and good business go hand in
hand. It's part of their heritage and the way they
do things today. CSR is about growing their
business responsibly.
Cadbury India has a tradition of caring for the
environment and enriching the quality of lives of
the communities they live and work in, through a
variety of result-oriented programs.

22. AWARDS
ABBY
Award
Suraksha Puraskar
Award

23. CAREER OPPORTUNITIES
Sales & Marketing
MBAs from premier institutes with 2 to 10 years
of Sales and Marketing experience preferably in
an FMCG
Operations
Engineers from various streams with 2 to 10
years work experience
Finance, Legal & IT
Chartered Accountants / MBAs in Finance from
premier institutes with 2 to 10 years of work
experience
Lawyers with LLB / LLM degrees with 2 to 10
years of work experience

24. IT engineers / Masters in Computer Applications
with 2 to 10 years of work experience
Technical (Research and Development &
Quality)
Graduates / Post-graduates in Food Technology
with 2 to 10 years of work experience
Human Resources
Postgraduates with HR specialization from
premier institutes

25. THANK YOU!!