Slideshow for school

1. PERSONAL BRAND EXPLORATION
Tiras Ray
Project & Portfolio I: Week 1
November 29th, 2021

2. Hi my name is Tiras Ray, and talking sports is
my passion. Growing up in Fayetteville North
Carolina and being from the south really helped
me appreciate sports. I spent every Friday night
as a child at high school football games. Either
playing or watching. Sports taught me so much
about life. Which is why I choosing to pursue
being a sportscaster. My goal is to become an
on-camera or radio personality for a major
company.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Broadcast Announcer
• Sports Reporter
• Media Programming Director
BRAND ARCHETYPE –
Entertaining people is what I live to
do. Every event I go to I'm usually
the life of the party. My job will be to
make sure the listeners and viewers
get more enjoyment out of sports.
[Sports Broadcaster] for [Entertainment Industry]

4. Hiring manager at ESPN and Fox Sports
TARGET AUDIENCE
Kevin McDonnell
Outreach Plan:
Before I contact Kevin I need to have my Bachelors
degree in Sports Broadcasting.
I will contact him through LinkedIn.
I will give him one week to respond if he doesn’t, I will
contact him again Via email.
PROFILE
PICTURE
[Talent Aquisition] at [ESPN]
Mercheley Beuns-Morgan
Outreach Plan:
• Before I contact Mercheley Morgan I ne
build up my following on Twitter.
• I will contact her on Twitter first if that do
work, I will try LinkedIn.
• I will give Mercheley 10 days to contact
back on Twitter if she doesn’t . I will the
contact her on Linkedin. After that I will
up after 10 days. To show I'm persisten
PROFILE
PICTURE
[Head of Talent Acquisition ]
at [Fox Corporation]
Shannon Morten- Smith
Outreach Plan:
• Before I contact Shannon I will follow her on all social
media platforms listed on her LinkedIn.
• I will contact Shannon Via email.
• Unlike the other I contacted I know people check there
email more often than social media. Once I contact her,
I will follow up in 3 days.
PROFILE
PICTURE
[Director of Talent
Acquisition] at [FX Network]

5. GOALS
Short Term: (Immediately After Graduation, YEAR)
• Increase my Social media following on Twitter by
5,000 people
‣ I currently have 4,000 followers on twitter my
goal is to gain 100 followers a week until I
achieve my goal.
Mid Term: (YEAR)
• Get a internship at Major media company
‣ Apply for at least 10 internships.
Long Term: (YEAR)
• To get my podcast videos to 1,000 views on youtube
‣ To do paid promotions on youtube,twitter and
facebook.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Savvy
SOFT
HARD
Novice / Adept / Expert
Desktop Publishing software Novice / Adept / Expert
Oral Comprehension Novice / Adept / Expert
Written Comprehension Novice / Adept / Expert
Web page creation and editing
software
SOFT
HARD
Novice / Adept / Expert
Cr
ea
tio
n
an
d
ed
Video creation Novice / Adept / Expert
Speech Clarity Novice / Adept / Expert
Speaking Clearly Novice / Adept / Expert

7. I help Sports Fans Enjoy sports by
Entertaining them.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• Successful Podcast for 2 years
• PA announcer for Fayetteville Panthers
Education:
• Bachelors of Art Sports Broadcasting
(2022)
Volunteer:
• Volunteer coaching at my Local rec
center
• Feeding the homeless once a month
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Scott Liberman
Industry Experience:
• Sports Broadcaster 4 years
Education:
• Bachelors' degree,advertising,theatre and Marketing
Noteworthy Experience:
• Podcast Host
Skills and Proficiencies:
• Skill 1 Film - 10 endorsements
• Skill 2 Theatre - 9 endorsements
• Skill 3 Film Production - 9 endorsements
Tiras Ray
Overall Online Presence:
• 527 connections, headshot is not professional. Profile is
very professional. No published articles. Not really
active on twitter. Link is customized. I would give this
profile 70 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• 2 years
Education:
• Bachelors' degree in sports broadcasting
Noteworthy Experience:
• Host of Say What Say It Again
• Assistant General Manager of Fayetteville Panthers
Skills and Proficiencies:
• Skill 1 Sports Analytics - 23 endorsements
• Skill 2 Sports Industry - 18 endorsements
• Skill 3 Social Media - 16 endorsements
Overall Online Presence
1743 connections, headshot is professional. Profile is
not professional. Active on other social medias. Limk is
not custom. I give this 80 out of 100

10. COMPETITION
Chris Pullem
Noteworthy Experience:
• SLG Media Group 4 years
Tiras Ray
HEADSHOT HEADSHOT
Industry Experience:
• Sports Broadcaster 4 years
Education:
• BA Organizational communication/political science
Skills and Proficiencies:
• Skill 1 Economic Development - 63 endorsements
• Policy - 50 endorsements
• Leadership- 47 endorsements
Overall Online Presence: 500 plus
connections, headshot not professional.no
published articles. Profile is professional.
Very active on social medias. Custom URL
link.
90 out of 100
Industry Experience:
• 2 years
Education:
• Bachelors' degree in sports broadcasting
Noteworthy Experience:
• Host of Say What Say It Again
• Assistant General Manager of Fayetteville Panthers
Skills and Proficiencies:
• Skill 1 Sports Analytics - 23 endorsements
• Skill 2 Sports Industry - 18 endorsements
• Skill 3 Social Media - 16 endorsements
Overall Online Presence:
1743 connections, headshot is professional. Profile is
not professional. Active on other social medias. Limk is
not custom. I give this 80 out of 100

11. BRAND POSITION
For [Hiring Mangers at ESPN and Fox Sports]
who [Need a flagship show], I provide [A SHOW
IDEA THAT’S LIKE I AM ATHLETE BUT WITH
MY OWN SPIN ON IT] because [BECAUSE I
HAVE SUCCEEDED AT EVERY LEVEL I'VE
EVER PERFORMED AT.
“CEO?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Planted not Buried
‣ December 12th 2021 | Virtual
Digital Marketing
• Primary Content: I will create funny content and memes
online.
• Primary Tools: I will use Twitter and Instagram to promote
my content
• Website: I will use this as a primary source for my content.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• Mentor I will seek out is Carita Parks. She covers a
NBA and NFL team. She also has her own media
company. I play to meet with her December 2nd at 8pm.
Formal Education
• Bachleors of Science Sports Broacasting
Technical Skills
• Social Media Marketing Linkedin learning, Jan/22
• Adobe premiere pro class LinkedIn Learning, Feb/22
• Marketing tools: social media class LinkedIn Learning
Mar/22
Soft Skills
• Public speaking course clubhouse, Jan/22
• How to become a thought leader LinkedIn learning,
Apr/22
• Decision-Making Strategies, May/22

14. Tiras Ray
You know [PROBLEM]? Well, what I do is [SOLUTION]. In fact, [PROOF].

15. REFERENCES
McDonnell, K. (n.d.). Kevin McDonnell, MBA - human resources -
linkedin. Linkedin. Retrieved November 30, 2021, from
https://www.linkedin.com/in/kevinjmcdonnell.
Morgan, M. (n.d.). Mercheley Beuns-Morgan - New York City ... -
linkedin.com. Linkedin. Retrieved November 30, 2021, from
https://www.linkedin.com/in/mercheley.
Morten-Smith, S. (n.d.). Shannon morten- smith - linkedin. Linkedin.
Retrieved December 1, 2021, from
https://www.linkedin.com/in/shannon-morten-smith-465b0414.
Putnam, K. (2021, November 5). Entertainer Brand Archetype - Kaye
Putnam: Psychology brand strategy. Kaye Putnam | Psychology Driven
Brand Strategist. Retrieved December 1, 2021, from
https://www.kayeputnam.com/brand-archetype-entertainer/.
Lieberman, S. (n.d.). Scott Lieberman - sales and leasing consultant -
linkedin.com. LinkedIn. Retrieved December 1, 2021, from
https://www.linkedin.com/in/scott-andrew-lieberman.
• Ray, T. (n.d.). Tiras Ray - LinkedIn. LinkedIn . Retrieved December
1, 2021, from https://www.linkedin.com/in/tiras-ray-a23bba1b8.
• Pullem, C. (n.d.). Chris Pullem - Ashland, Kentucky | professional ...
- linkedin. LinkedIn . Retrieved December 1, 2021, from
https://www.linkedin.com/in/chris-pullem-7583653.