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Indian Food & Beverages - Consumer Trends
- 2. The Indian food and beverage industry is on the brink of a major shift, with indigenous consumers gaining more exposure, engaging & becoming more health conscious.
- 4. E-revolution from carts to clicks
- 5. Indian consumer • Younger, more than 50% consumer base is below 30 years • High income earning, change in consumption patterns • Internet savvy, prefers shopping online for convenience & deals • Apps & delivery services are transforming consumers’ access to deals, niche offerings and even full meals
- 7. Good enough to Tweet
- 8. • Rise of food-centric media has sparked new interest in cooking, both for nourishment, and also for sharing one’s creations via social media • People taking divergent paths – some competing on popular television programmes, while others cultivating specialties ranging from cupcakes to curries Either way, people are cooking to share with friends and followers.
- 10. Eat with your Eyes!
- 11. • Packaging has become another crucial aspect in today’s consumers’ minds • Brands are experimenting with vibrant colours, novel shapes, designs etc to make packaged products worthy of consumer praise and social media posts
- 13. Artificial is the public enemy No. 1
- 14. • Consumer demands for natural and “less processed” food and drink are forcing companies to remove artificial ingredients • Products that have yet to do, face scrutiny
- 15. Organic Market
- 16. From the Inside out
- 17. • “It is what’s on the inside that counts.” Consumers are recognizing that diets can connect with the way they look & feel • This is creating a market for products enhanced with everything from collagen to probiotics for brooming people’s physical appearance & personal wellness
- 18. Probiotic Market
- 19. Free From For All
- 20. • Many consumers don't actually need products free from gluten, wheat & dairy, but are demanding them, as they believe them to be healthier • Industry has been successfully responding to this demand which is seen in the recent surge in mainstream gluten free and vegan products • Other "free from" platforms are also gathering pace
- 21. Gluten Free & Vegan Market
- 23. •Rise of part-time vegetarians, who have reduced their meat consumption because of health, sustainability & animal welfare, is having a major impact on brands • This includes the technological development and promotion of better-tasting products more reminiscent of meat, & usage of alternative protein sources and more animal-friendly processes
- 24. Veggie Market
- 26. Due to the consumers’ conscious effort to the impact of their purchase on environmental and social issues, there has been an increased demand for environment-friendly products – organic, natural, nongenetically modified foods.
- 27. Reduce, Reuse & Recycle
- 28. Let’s design.