1.
Day Two
Facebook Timeline Masterclass

2.
Maximise Facebook Real Estate New Cover
Image
851 x 315
Profile
Pic * Rules apply
180 x 180
App Thumbnails
111 x 74
Great for
About Calls To Action
Section Max 12
Add Top 3 most
Call To important
Action

3.
Maximise Facebook Real Estate

4.
Secrets To Optimising Your Page...
• Good Images
• Use call to action in appropriate areas
• Compelling content

5.
Rules for Cover Image...
 Get creative
 Show people using your product
 Price or purchase info ie: 40% off
 Contact info
 Reference to features such as ‘Like’, ‘Share’ etc
 Calls to action
 Should not infringe anyone’s copyright
 Must not be primarily text-based

6.
Creative Ideas...Theme

7.
Creative Ideas...Extend your cover image

8.
Creative Ideas...Maximise the space

9.
Creative Ideas...Sensation

10.
Creative Ideas...Belong

11.
Creative Ideas...Identify

12.
Thumbnails That Drive Traffic...
Larger Thumbnails for Apps 111 x 74 pixels
Up to 12 Apps can be shown on your Timeline Page
You can move the thumbnails around
Can customize except Photos, Likes, Videos
Great place for call to action

13.
App Thumbnails...Strategy

14.
App Thumbnails...
1. Click the top right hand corner of Thumbnail
2. Click Edit Settings
3. Click Change to edit the image
4. Enter text to name the Thumbnail and save
5. Click Okay

15.
Custom Apps – where are they hiding?
Tabs are now called Apps
Custom pages have increased from 520 px to 810 px wide
No Default Tab setting
You can still do reveal/fan-gate pages
Find ways to be creative
Encourage your visitors to take action

16.
How To Leverage Them...Give Freely

17.
How To Leverage Them...Reveal/Fan-gate page

18.
How To Leverage Them...Amazon Affiliate Page

19.
Leveraging your custom page...
 Use Thumbnails for organic traffic
 Use Facebook Ads for direct traffic
 Test and measure both!

20.
Quick Results With Custom Apps...
 Competitions/Promotions
 Create engagement
 Make it an attractive offer

21.
Quick Results With Custom Apps...
• Campaign idea & development
Step 1 • Timeline the strategy
• Create custom app
Step 2 • Create FB Ad campaign to match
• Start the campaign
Step 3 • Moniter & manage results

22.
Easy Ways To Build A List...
• Wildfireapp.com

23.
Generate Massive Buzz With Competitons...
• Woobox.com

24.
Generate Massive Buzz With Competitons...
Ikea Malmo Store

25.
Set Up Shop Quickly & Easily...
Hot Line Pepper Products

26.
Set Up Shop Quickly & Easily...
Hot Line Pepper Products

27.
Set Up Shop Quickly & Easily...
Hot Line Pepper Products
• New business
• customers are on Facebook (fish where the fish are)
• Payvment allows you to open a store for free saving
thousands on an eCommerce website
• Offers a fan discount – 10% off when you LIKE the page

28.
Set Up Shop Quickly & Easily...
Legendary Suitjamas

29.
Set Up Shop Quickly & Easily...
Legendary Suitjamas

30.
Set Up Shop Quickly & Easily...
Legendary Suitjamas
• 23 yr old Australian saw an opportunity from a TV show
“How I Met Your Mother” – suit pajamas one of the
character wears to bed
• created a FB page and spread the word to see how many
would respond. When 1,000 people LIKEd the page and
started actively communicating – he created the product
and launched the store
• Used discount offer to reward fans

31.
Set Up Shop Quickly & Easily...
eCommerce solutions
payvment.com
storefrontsocial.com

32.
Set Up Shop Quickly & Easily...
eCommerce solutions
payvment.com
storefrontsocial.com

33.
Importance Of Facebook Ads...
Element #1 – A Good Headline

34.
Importance Of Facebook Ads...
Element #2 – Picking the right image
image size = 100px x 80px

35.
Importance Of Facebook Ads...
Element #3 – What’s your content?

36.
Importance Of Facebook Ads...
Element #4 – Your offer

37.
Case Study – Sanford Health...
• Goal = encourage appointments for expectant mums
• Created page where fans could view video of facility
• Targeted women in 20’s & 30’s living near facility
• Catchy headline “10,000 and counting” to highlight
how many babies Dr Madison has delivered

38.
Case Study – Sanford Health...results
• 30% + increase in Dr Madison’s new patient numbers
• Greater community awareness & recognition
• 140% increase in traffic to doctor’s bio page in the
two months that the campaign ran.

39.
Content Layout...
1. Star Posts
2. Pin Posts
3. Add some history – change the date

40.
Content Layout...Star Posts

41.
Content Layout...Pin Posts

42.
Content Layout...add some history

43.
Content Layout...add some history

44.
Timeline Images...precise measurements
Cover image: 851 x 315
Profile Picture: 180 x 180
Thumbnail image: 111 x 74
Images in wall post: 404 x 404
Highlighted images: 843 x 403

45.
Content Layout...Admin panel

46.
Content Layout...Admin panel