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Storytelling and plot structures 
Overview for inspiration, 
Not for doing.
Basic 3-Plot 
Start 
Middle – tipping point 
End 
Examples: 
Any story 
Use case: 
Always
Disneyfication 1: 
overcome monster 
Call 
First success 
Confrontation 
Final test 
Wonderful escape 
Examples: 
Jaws 
Use case: 
High threat 
Visual: 
Centrally put monster with solutions around it
Disneyfication 2: 
The quest 
Call 
Travel 
Arrival & frustration 
Final Test 
Goal 
Examples: 
Lord of the Rings 
Use case 
New initiative, choose between alternative solutions, … 
Visual: 
Journey, mountains, streets, landscape, …
Disneyfication 3: 
Back & Forth 
New World 
Fascination 
Frustration 
Nightmare 
Exciting escape and return 
Examples: 
Back to the future 
Use case: 
New initiative, sharing experiences 
Visual : 
Contrast between 2 worlds
Disneyfication 4: 
Comedy 
Confusion 
Nightmare 
New information 
Examples: 
F.C. De Kampioenen, Samson, … 
Use case: 
Deception & misunderstanding 
Visual: 
Confuse, astonish, show, interact
Disneyfication 5: 
Rebirth 
Hero and dark power 
Contemporary success 
The living death 
Dark power potentially wins 
remarkable rescue 
Examples: 
The Lion King 
Use case: 
recovery 
Visual : 
timeline
Disneyfication 6: 
Poor  Wealthy 
Misery 
First success 
Central crisis 
Final test 
Engagement 
Examples: 
Cinderella, 
Use case: 
Sudden success 
Visual : 
External factor for success centrally placed
Disneyfication 7: 
Tragedy 
Anticipation 
Dream 
Frustration 
Nightmare 
Destruction 
Examples: 
Romeo & Juliet 
Use case: 
Bad ending 
Visual: 
Avoid being negative (!)
Propp plot 
Just Google that.
Warning 
Do not use any of the above. 
Use your own imagination. 
Have an Angle!
Angle 
What’s your angle 
to hook people into your story?

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Storytelling and plot structures

  • 1. Storytelling and plot structures Overview for inspiration, Not for doing.
  • 2. Basic 3-Plot Start Middle – tipping point End Examples: Any story Use case: Always
  • 3. Disneyfication 1: overcome monster Call First success Confrontation Final test Wonderful escape Examples: Jaws Use case: High threat Visual: Centrally put monster with solutions around it
  • 4. Disneyfication 2: The quest Call Travel Arrival & frustration Final Test Goal Examples: Lord of the Rings Use case New initiative, choose between alternative solutions, … Visual: Journey, mountains, streets, landscape, …
  • 5. Disneyfication 3: Back & Forth New World Fascination Frustration Nightmare Exciting escape and return Examples: Back to the future Use case: New initiative, sharing experiences Visual : Contrast between 2 worlds
  • 6. Disneyfication 4: Comedy Confusion Nightmare New information Examples: F.C. De Kampioenen, Samson, … Use case: Deception & misunderstanding Visual: Confuse, astonish, show, interact
  • 7. Disneyfication 5: Rebirth Hero and dark power Contemporary success The living death Dark power potentially wins remarkable rescue Examples: The Lion King Use case: recovery Visual : timeline
  • 8. Disneyfication 6: Poor  Wealthy Misery First success Central crisis Final test Engagement Examples: Cinderella, Use case: Sudden success Visual : External factor for success centrally placed
  • 9. Disneyfication 7: Tragedy Anticipation Dream Frustration Nightmare Destruction Examples: Romeo & Juliet Use case: Bad ending Visual: Avoid being negative (!)
  • 10. Propp plot Just Google that.
  • 11. Warning Do not use any of the above. Use your own imagination. Have an Angle!
  • 12. Angle What’s your angle to hook people into your story?