Media Hacking: How to get publicity for your startup
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Media Hacking: How to get publicity for your startup Have you ever wanted to know why some startups seem to get all the news coverage in the media and yours doesn't? How much would it be worth to you if you knew exactly how to get your startup in the news? Publicity is great because it's free and authenticates your startup with a larger audience. Plus there is that virility factor we get with online news - publicity scales and wouldn't you love to know how to be a part of that?
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Media Hacking: How to get publicity for your startup
- 1. Media Hacking How to get publicity for your startup
- 10. Where did this story come from? www.timgardner.info/getpublicity
- 15. Stakeholders 1. 2. 3. Buyers / Customers Suppliers Media www.timgardner.info/getpublicity Who are the most important stakeholders in your business?
- 16. www.timgardner.info/getpublicity Stakeholder Map Interest Power Keep Satisfied Monitor (Minimum Effort) Keep Informed Manage Closely ďąBuyers / Customers ďąSuppliers Media?
- 17. Media Stakeholders 1. Facebook Fans 2. Twitter Followers 3. Blog Readers www.timgardner.info/getpublicity Journalists? Niche Bloggers? People with Klout? Celebrity Authorities? Super Fans? Influencers
- 18. How to Find Influencers? Facebook Twitter LinkedIn SECRET SAUCE www.timgardner.info/getpublicity
- 19. Facebook Search for related groups Search for related pages Ask your existing fans www.timgardner.info/getpublicity
- 20. Twitter Search related keywords Find who your influences are following and follow them www.timgardner.info/getpublicity
- 23. www.BuzzSumo.com 2 ways to use⌠www.timgardner.info/getpublicity Search for similar content ⢠Make comments ⢠Connect Search for Influencers
- 26. Contacting Media Email Tweets LinkedIn Facebook Messaging Top Tim Tip www.timgardner.info/getpublicity
- 29. Media Kit Background Story Fact Sheet Images Video F.A.Q Press Release www.timgardner.info/getpublicity
- 30. Background Story How did your startup start being a startup? www.timgardner.info/getpublicity
- 33. Images / Video Pretty self explanatory Make it interesting / newsworthy www.timgardner.info/getpublicity
- 35. Press Release Headline By-line Body Images / Video 2 Quotes Contact Information www.timgardner.info/getpublicity
- 39. How to Write a Press Release www.timgardner.info/getpublicity
- 40. Email Secret Tip #1 How to find email address? Use Rapportive www.timgardner.info/getpublicity
- 41. Email Secret Tip #2 How to follow up emails? Use Boomerang www.timgardner.info/getpublicity
- 44. Top Tim Tips Pay attention to the media Think about a hook to exploit Engage your super fans Do newsworthy stuff www.timgardner.info/getpublicity
- 45. In Summary⌠Find your influencers HOW? - Facebook - Twitter - LinkedIn - BuzzSumo Send them a press release WHY? Itâs your story, go sell it! www.timgardner.info/getpublicity
- 47. Resources ⢠www.buzzsumo.com - find content and influencers ⢠www.hootsuite.com -social media management ⢠www.aminstitute.com/headline - analyse headlines ⢠www.rapportive.com -find email addresses ⢠www.boomeranggmail.com -follow up emails ⢠www.timgardner.info/getpublicity - 2015 publicity plan www.timgardner.info/getpublicity