A presentation at Tales of the Cocktail 2018 on Building a Healthier, Happier Bar Industry.
Presenters:
Tim Etherington-Judge - Healthy Hospo
Camille Ralph Vidal - St Germain
Naama Tamir - Lighthouse, Brooklyn
13. WHERE ARE WE?
2nd HIGHEST DIVORCE RATES IN THE WORLDHIGHEST RATES OF DRUG ABUSE OF ANY INDUSTRY SECTOR3RD HIGHEST RATES OF ALCOHOL ABUSE2.33 – BARTENDERS X MORE LIKELY TO DIE FROM ALCOHOLSERVERS ARE 2ND UNHAPPIEST WORKERSBARTENDERS ARE 4TH UNHAPPIEST WORKERSBARTENDING THE 13TH MOST DANGEROUS PROFESSION
14. 10% OF US WORKFORCELOWEST HOURLY PAY OF ANY INDUSTRY
$15.86 – MAY 201870%+ STAFF TURNOVER RATE
16. THERE ARE 5 MAJOR
ASPECTS OF OUR PERSONAL
HEALTH & WELLNESS EACH
OF US HAS THE POWER TO
CHANGE DAILY
17.
18.
19.
20. CANNOT CREATE NEW
MEMORIES
CLASS 2A CARCINOGEN
INCREASED CHANCE OF HEART ATTACK IN YOUR
LIFETIME BY 200%
REDUCTION ‘NATURAL KILLER CELLS’ BY 70%
INCREASING YOUR CHANCE OF CANCER
REDUCTION IN TESTOSTERONE LEVELS
TO THAT OF SOMEONE 10 YEARS OLDER
PREVELANCE OF MENTAL ILLNESS SUCH AS
DEPRESSION AND ANXIETY
DAYLIGHT SAVINGS INCREASES HEART
ATTACKS BY 24% THE FOLLOWING DAY
TIM
GIVE UP YOUR PHONE FOR AN HOUR OF YOUR DAY
ON TABLE PLACE PAPER BAG WITH ‘SLEEPING BAG FOR YOUR PHONE’ WRITTEN ON IT
ASK PEOPLE TO TURN OFF THEIR PHONES AND PUT THEM IN THE SLEEPING BAGS THEY’LL FIND ON THE TABLE.
ALL
INTRODUCE YOURSELF
NAAMA TAMIR
CAMILLE RALPH VIDAL
TIM ETHERINGTON-JUDGE
CAMILLE
WE ARE GRATEFUL THAT ALL OF YOU TURNED UP TO OUR SEMINAR TODAY.
ASK AUDIENCE TO TELL THE PERSON TO THEIR LEFT SOMETHING THEY ARE GRATEFUL FOR TODAY.
TIM
TIM
THE WORLD HAS CHANGED A LOT OVER THE LAST 25 YEARS
TIM
GROWTH IN GLOBAL ALCOHOL CONSUMPTION HAS LEVELED OFF AND IN SOME PARTS STARTED TO DECLINE
CAMILLE
THE MILLENIAL GENERATION ARE THE BIGGEST SINGLE DEMOGRAPHIC IN HISTORY AND SPEND THE MOST ON ALCOHOL
37% OF ALCOHOL SPEND IS BY THOSE UNDER 34
CAMILLE
MILLENIALS ARE MORE CONCERNED ABOUT THEIR PERSONAL HEALTH AND WELLNESS THAN PREVIOUS GENERATIONS
NAAMA
THE GLOBAL WELLNESS INDUSTRY IS WORTH $3.7 TRILLION IN 2015
3X THE SIZE OF THE GLOBAL ALCOHOLIC BEVERAGE INDUSTRY WHICH WAS WORTH $1.2 TRILLION
NAAMA
CONSUMER HABITS ARE STARTING TO CHANGE AND BRANDS ARE REACTING.
NON-ALCOHOLIC VARIANTS OF EXISTING BRANDS SUCH AS HEINEKEN 0.0
THROUGH TO NEW CATEGORIES SUCH AS NON-ALCOHOLIC SPIRITS CREATED BY SEEDLIP
TIM
THE STATE WE’RE IN
GO THROUGH THE STATS
BEAURAU OF LABOUR STATISTICS
TIM
GO THROUGH THE STATS
TIM
TIM
TIM
HOW WE SLEEP
WHAT WE NUTRITION
HOW MUCH EXERCISE WE DO
TAKE CARE OF OUR MENTAL HEALTH
CONNECT WITH OTHERS
BUT IF WE TAKE A LOOK AT OUR MODERN SOCIETY
POOR SLEEP – WE SLEEP ON AVERAGE 2 HOURS A NIGHT LESS THAN WE DID 100 YEARS AGO
POOR DIET – AN OBESITY, DIABETIES AND CARDIAC DISEASE EPIDEMIC IS PLAGUING THE WORLD. THE MODERN WESTERN DIET ISN’T WORKING. WE’RE FATTER THAN AT ANY TIME IN HISTORY
POOR EXERCISE – DESPITE THE SEEMINGLY ENDLESS MARATHONS, TOUGH MUDDERS AND GYM OPENINGS AND ADVERTS ON TV, WE’RE LESS ACTIVE THAN EVER
SUBSTANCE ABUSE – FROM COCAINE AND ALCOHOL TO PESCRIPTION MEDICATION LIKE OPIODS, WE’RE USING SUBSTANCES TO DEAL WITH OUR PROBLEMS IN EVER GREATER QUANTITIES
ISOLATION – A 21ST CENTURY ISSUE. WE’RE ADDICTED TO SOCIAL MEDIA AND OUR PHONES, HUMAN CONNECTION IS DECREASING AND WE’RE INCREASINGLY ISOLATED
TIM
WE HAVE A TERRIBLE RELATIONSHIP WITH SLEEP. WE WEAR A LACK OF SLEEP LIKE A BADGE OF HONOUR, BOASTING OF HOW LITTLE SLEEP WE’VE BEEN GETTING AS IF IT’S SOME SORT OF COMPETITION.
TIM
SO WHAT HAPPENS IF WE DON’T GET THE PRESCRIBED AMOUNT OF SLEEP?
ACCORDING TO THE WORLDS LEADING SLEEP EXPERT, PROFESSOR MATTHEW WALKER, IN HIS GROUNDBREAKING BOOK: WHY WE SLEEP?
READ OUT THE EFFECTS.
SO WHAT CAN WE DO TO IMPROVE OUR SLEEP?
TURN YOUR BEDROOM INTO A TEMPLE OF SLEEP
COOL - (BETWEEN 16.5C – 19.4C)
DARK – GET BLACKOUT CURTAINS OR AN EYEMASK
QUIET – USE EAR PLUGS OR A BROWN NOISE MACHINE IF YOU LIVE IN A NOISY PLACE
INVEST IN THE BEST MATTRESS & PILLOWS YOU CAN
CREATE A BEDTIME RITUAL
CAFFIENE FREE TEA
READ A BOOK
DAILY DIARY
TAKE A BATH
MEDITATE/YOGA
BEDROOM IS FOR SLEEPING AND SEX ONLY
NO ELECTRONICS
NO EMAIL
NO FACEBOOK/NETFLIX ETC
NAAMA
NUTRITION CAN BE CONFUSING, BUT IT DOESN’T NEED TO BE.
EVERY TIME YOU PUT FOOD, OR DRINK, IN YOUR MOUTH YOU ARE MAKING A CHOICE BETWEEN GOOD HEALTH AND ILL HEALTH.
NON OF US UP HERE ARE QUALIFIED NUTRITIONISTS, BUT WE ALL EAT AND PAY GREAT ATTENTION TO WHAT WE EAT.
TO BREAK IT DOWN TO IT’S MOST SIMPLE, MICHAEL POLLAN HAS SOME SAGE ADVICE:
EAT GOOD FOOD, NOT TOO MUCH, MOSTLY PLANTS
IF IT COMES FROM A PLANT, EAT IT
IF IT’S MADE IN A PLANT, DON’T
EAT MORE
PLANTS
NUTS
BEANS
EAT LESS
REFINED SUGAR
REFINED OILS
CARBONATED DRINKS
DAIRY
TIM
YOU DON’T NEED TO GO OUT RUNNING MARATHONS, SWIM THE ATLANTIC OR COMPLETE OTHER FORMS OF ULTRA-ENDURANCE (ALTHOUGH IT IS SOMETHING I ENJOY)
IF YOU WORK IN A BAR OR RESTAURANT, YOU DO PRETTY WELL WITH EXERCISE AS YOU HAVE A MODERATELY ACTIVE JOB. FAR BETTER THAN SITTING IN AN OFFICE CHAIR ALL DAY LONG.
SO HOW MUCH EXERCISE DO YOU NEED?
30MINS OF MODERATE EXERCISE 3 TIMES A WEEK
BRISK WALK, GENTLE RUN, CYCLE, ANYTHING THAT GETS YOUR HEARTBEAT GOING
THIS IS EASY TO INCORPORATE INTO YOUR DAY.
CYCLE TO WORK IF YOU CAN AND FACILITIES ALLOW
ALWAYS CHOOSE THE STAIRS
WALK WHENEVER YOU CAN
FIND SPORTS THAT YOU LOVE AND DO THEM WITH FRIENDS. YOU’RE MORE LIKELY TO STICK TO DOING THEM
TIM
CONNECTION
MODERN TECHNOLOGY AND THE INTERNET HAS DELIVERED AMAZING THINGS TO US, WE NOW CARRY A COMPUTER FAR MORE POWERFUL THAN THE ONE THAT SENT MAN TO THE MOON AROUND IN OUR POCKET.
BUT THAT PHONE HAS ALSO REMOVED THE STOPS THAT PREVENTED US FROM GETTING ADDICTED TO TECHNOLOGY BEFORE. YOU COULDN’T TAKE THE TV WITH YOU WHEN YOU LEFT THE HOUSE, BIG BULKY COMPUTERS WE’RE CABLED IN PLACE, BUT THE MOBILE PHONE HAS ALLOW US TO TAKE ALL OF THAT WITH US EVERYWHERE WE GO AND HAVE ACCESS TO IT ALL THE TIME.
TIM
The Average 24hr WorkDay
Sleep - 7 hours average
Work & Commute – 9 hours
Survival (eating, washing etc) – 3 hours
2007 –Apple introduces the iPhone
Red line highlights how much time we spend looking at screens
TIM
CONNECTION
SO WHAT CAN WE DO TO IMPROVE OUR CONNECTIONS
TURN OFF NOTIFICATIONS – INTERACT WITH YOUR PHONE ON YOUR TERMS, NOT WHEN YOUR PHONE TELLS YOU TOO. TAKE BACK CONTROL
SWITCH YOUR SCREEN TO BLACK & WHITE. THE COLOURS USED ON THE SCREEN ARE DESIGNED TO INCREASE USEAGE. A BLACK & WHITE SCREEN HAS BEEN SHOWN TO REDUCE YOUR PHONE USE BY UP TO 35%
HAVE SCREEN FREE TIME – THIS COULD BE AN ENTIRE DAY OR SIMPLY A FEW HOURS. DON’T KEEP YOUR PHONE IN YOUR POCKET AT WORK. LEAVE IT IN YOUR BAG AND ENJOY A WORK SHIFT WHERE YOU’RE FULLY ENGAGED IN THE BAR AND THE SHIFT.
USE VIDEO CALLS OVER PHONE CALLS OVER MESSAING – MOST OF OUR COMMUNICATION COMES FROM BODY LANGUAGE AND TONE OF VOICE. ONLY A SMALL AMOUNT COMES FROM THE WORDS WE USE. MESSAGING DOES AWAY WITH MOST OF OUR COMMUNICATION.
TIM
MENTAL HEALTH
MENTAL HEALTH IS AN EXTREMELY COMPLEX SUBJECT, AND CERTAINLY SOMETHING WE DON’T HAVE THE TIME TO DELVE INTO DEEPLY NOW. IF YOU’D LIKE TO LEARN MORE, COME TO MY SEMINAR ON FRIDAY.
THERE IS NO SINGLE CAUSE OF MENTAL ILLNESS, JUST LIKE THERE ISN’T A MAGIC PILL THAT WE CAN TAKE TO WAVE IT AWAY.
SUBSTANCE ABUSE, NUTRITION, PUTTING OTHERS FIRST, THE ISOLATION CAUSED BY MODERN TECHNOLOGY ARE ALL FACTORS THAT ARE CONTRIBUTING TO THE EXPLOSION OF MENTAL HEALTH PROBLEMS WE’RE SUFFERING.
TIM
MENTAL ILLNESS HAS REACHED EPIDEMIC PROPORTIONS, AND IT’S PARTICULARLY PREVALENT IN THE HOSPITALITY INDUSTRY.
OUR SEMINAR TODAY WE’LL LOOK AT THE
GRAPH SHOWS THE RATES OF MENTAL ILLNESS IN POPULATIONS CATEGORISED BY AGE. IT’S PREDOMINANTLY A YOUNG PERSONS ILLNESS.
SOMEONE 60+ HAS A 1 IN 10 CHANCE OF SUFFERING A MENTAL ILLNESS BY THE TIME THEY’RE 60
WHEREAS 18-29YO HAVE A 1 IN 4 LIKELIHOOD OF MENTAL ILLNESS BY THE TIME THEY’RE 30!
TIM
MENTAL HEALTH
MAKING POSITIVE CHOICES WITH REGARDS TO SLEEP/NUTRITION/EXERCISE AND CONNECTION WILL HELP WITH YOUR MENTAL HEALTH,
WE SPEND MORE TIME TAKING CARE OF OUR TEETH THAN WE DO OF OUR MOST IMPORTANT ORGAN, THE BRAIN.
SO WHAT CAN WE DO?
TRANSCENDENTAL MEDITATION – DOWNLOAD AN APP LIKE HEADSPACE IF YOU’VE NEVER TRIED MEDITATION BEFORE.
GRATITUDE DIARY – TAKE 5 MINUTES EVERYDAY TO WRITE DOWN 3 THINGS YOU ARE GENUINELY GRATEFUL FOR THAT DAY.
UNDERSTANDING IT’S OK TO NOT BE OK –
SPEND TIME IN NATURE – NATURE HAS BEEN PROVEN IN A MULTITUDE OF STUDIES TO HAVE A BENEFIT ON OUR MENTAL HEALTH. A FINNISH STUDY SHOWED THAT JUST 5 HOURS A MONTH HAS A POSITIVE EFFECT AND WE CAN ALL FIND 5 HOURS A MONTH TO SPEND TIME IN THE FOREST, AT THE BEACH OR IN THE MOUNTAINS.
NAAMA
OUTLINE IMPORTANCE OF HEALTHY STAFF AT WORK
Reduced turnover
Reduced sick days
Reduced incidents of sick staff turning up to work
Improved customer satisfaction
Increased profitability
STRATEGIES FOR BUILDING HEALTH & WELLNESS PROGRAMS
NAAMA
SEEING THE BIGGER PICTURE
A business is a microcosm, operators can set the parameters to align with the way they want the world to be.
Opportunity to embed values & goals in the daily operation - Creating a progressive, forward thinking, dynamic environment for
themselves, their staff and guests.
Long term investment and rewards - Healthier staff is a happier staff
:
More productive, present, connected, Better ambassadors for the operation/brand.
Good working conditions help in employee retention and well as sourcing new hires - as employees recommend friends and family.
Setting a Personal example
Lets make the world a better place
Creating wellness at work.
Create a low stress environment with open communication and transparency.
Role description
Share your values & goals with the staff
Share meals, eat healthy.
Drink in moderation (sub air & water shot for booze shot)
Encourage your staff to take breaks and vacations
Work out together or separately
Continued education
Be positive, appreciative, authentic.
LONG TERM INVESTMENT AND REWARDS –
Healthier staff is a happier staff
More productive, present, connected, Better ambassadors for the operation/brand.
Good working conditions help in employee retention and well as sourcing new hires - as employees recommend friends and family.
Setting a Personal example
Lets make the world a better place
Creating wellness at work.
Create a low stress environment with open communication and transparency.
Role description
Share your values & goals with the staff
Share meals, eat healthy.
Drink in moderation (sub air & water shot for booze shot)
Encourage your staff to take breaks and vacations
Work out together or separately
Continued education
Be positive, appreciative, authentic.
SETTING A PERSONAL EXAMPLE
Lets make the world a better place
CREATING WELLNESS AT WORK
Create a low stress environment with open communication and transparency.
Role description
Share your values & goals with the staff
Share meals, eat healthy.
Drink in moderation (sub air & water shot for booze shot)
Encourage your staff to take breaks and vacations
Work out together or separately
Continued education
Be positive, appreciative, authentic.
CAMILLE
What role do Brands need to play in this picture?
Can we use Brand Ambassadors to set an example of health and wellness in the industry, instead of the traditional endless party with the corporate credit card mentality?
Brands will follow consumer trends in Health & Wellness
CAMILLE
TRENDS
BRANDS ARE BEST PLACED TO SEED AND SPREAD GLOBAL TRENDS.
REACTING TO CONSUMER TRENDS, MANY BRANDS WILL SEEK TO POSITION THEMSELVES WITHIN THE HEALTH & WELLNESS SPACE AS IT’S THE NEXT TRILLION DOLLAR INDUSTRY
AUTHENTICITY IS KEY HERE AT ALL STEPS OF THE PURCHASE DECISION
CAMILLE
RESPONSIBLE DRINKING
WHILST WE’VE ALL MOCKED AND POURED SCORN ON THE RESPONSIBLE DRINKING MESSAGE, IT HAS A VITAL ROLE TO PLAY IN IMPROVING OUR ATTITUDES TOWARDS ALCOHOL.
BETTER DRINKING MESSAGING PLAYED A ROLE IN IMPROVED HEALTH OF THE INDUSTRY
ALCOHOL ABUSE DOWN FROM 12.5% IN 2003-2007 TO 11.9% IN 2008-2012
CAMILLE
EDUCATIONAL PLATFORMS – WIDESPREAD EDUCATIONAL OPPORTUNITY – BRAND AMBASSADORS CAN HAVE A HUGE IMPACT
NOT SELLING BOTTLES, SELLING COCKTAILS
AMBASSADORS MUST SET THE EXAMPLE
TIM
INTRODUCE MYSELF
Why are we here today?
In June, the celebrated chef Anthony Bourdain committed suicide. Whilst his death was the most high profile of recent years, he is far from the only one in our industry that struggles with mental illness.
You’ve paid money to come here today, to listen to us talk, and now you’re an investor in helping us challenge the status quo of the industry.
We’ll cover a lot of different things over the next 90 minutes from nutrition to exercise, but what we really need is for you to leave this room with a burning desire to not only help yourself, but to help improve the situation of those around you.
We can’t tell you how that will look like, how you’ll do it, but what we do know is that we need your help and we can’t change things without you.
