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Luxury Experiences on Facebook (FR)

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Comment générer des ventes en créant une relation unique avec votre communauté ?

Avec 10 marques présentes sur Facebook, L'Oréal Luxe propose de nombreuses expériences uniques sur le web social pour créer un lien fort avec ses communautés. Le groupe intègre profondément l'aspect social au coeur de ses stratégies pour convertir leurs fans en clients. Nous aidons les différentes marques à imaginer et construire des applications Facebook innovantes pour leur permettre d'atteindre leurs objectifs.

Publicada em: Tecnologia
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Luxury Experiences on Facebook (FR)

  1. 1. LUXU RY E X P E R I E N C E SO N FAC E B O O KComment générer des ventes en créant unerelation unique avec votre communauté ? U N E P R É S E N TAT I O N D E
  2. 2. N OT R E PA R T E N A R I AT AV E C L’ O R É A L LU X EAvec 10 marques présentent sur Facebook, LOréal propose de nombreusesexpériences uniques sur le web social pour créer un lien fort avec ses communautés. Legroupe intègre profondément laspect social au coeur de ses stratégies pour convertirleurs fans en clients. Nous aidons les différentes marques à imaginer et construire desapplications Facebook innovantes pour leur permettre datteindre leurs objectifs.
  3. 3. 1 VENTES PRIVÉES
  4. 4. YVES SA INT LAU RE N T " DE VOTED TO FANS #1 "La controverse, la subversion ont toujours fait partie de l’ADN de la marque Yves SaintLaurent. Pour la première fois dans l’histoire du luxe, Yves Saint Laurent permet à tousses fans Facebook d’accéder à la magie de son univers en créant un produit qui leurest exclusivement réservé.
  5. 5. D É CO U V R I R TÉMOIGNER CO M M A N D E RYves Saint Laurent intègre profondément l’innovation afin de partager des expériences socialesavant-gardistes avec sa communauté. La palette « Devoted to fans #1ʺ″ réaffirme ce lien fort enproposant aux plus de 350 000 fans une palette de couleurs pour les yeux. Une édition limitée à1650 exemplaires disponibles exclusivement sur Facebook. Cette palette a été conçue autour descodes du réseau social.
  6. 6. S U CC E SS STO RY VISITEURS UNIQUES N O U V E AU X FA N S 12 002 6 280 TAU X D ’ E N G AG E M E N T C H I F F R E D ’A F FA I R E S x2 € 80 275 U N E O P É R AT I O N M O N D I A L E UK FRANCE USA
  7. 7. 2 O F F R E E XC LU S I V E
  8. 8. SHU UEMURA TSUYA SKIN SAMPLE GIVEAWAYShu Uemura a ouvert un store digital sur Facebook sur lequel lacommunauté pouvait directement commander des échantillons de sonnouveau sérum, Tsuya. Plus de 5000 pièces étaient disponibles via uneapplication intuitive. Un moyen original de convertir ses fans en clients.
  9. 9. A DS E T V I R A L I T É , L E M I X PA R FA I TP O U R AT T E I N D R E S O N AU D I E N C EPour soutenir cette opération, nous avons mis enplace une campagne de Facebook Ads axée sur lerecrutement de participants et de fans à travers lesActualités Sponsorisées. Grâce au principe derecommandation, laudience sociale générée apermis de diviser par 2 le CPC et de multiplier par 2le nombre de fans recrutés. La publicité et sa viralitéont ainsi permis daccélérer considérablementlactivité de la page.
  10. 10. S U CC E SS STO RY CO M M A N D E S E N 4 J O U R S AU D I E N C E 5 000 300 000 N O M B R E D E FA N S TAU X D ’ E N G AG E M E N T x2 73% LO C A L I SAT I O N UK
  11. 11. 3 PA N E L CO N S O M M AT E U R
  12. 12. B I OT H E R M V I P PA N E LA loccasion de la sortie de sonsoin anti-âge, Biotherm a proposéà ses fans de devenir lun des 50panélistes VIP pour essayer enavant-première ce nouveau sérum.A laide dun simple formulaire,Biotherm a ainsi pu identifier sesmeilleurs ambassadeurs et créerune relation privilégiée avec eux.Après la phase de recrutement,Biotherm a invité 5 fans chanceuxà tester le "Blue Therapy". Chaquefemme a partagé son expérienceen vidéo via une applicationdédiée. Une démarche innovante,impliquant les fans dans lap r é s e n t a t i o n p r o d u i t . C e t teexpérience sociale combinaintelligemment online et offline.
  13. 13. RECRUTEMENT T E STS & T É M O I G N AG E S D U PA N E L É VA LUAT I O N S D E S FA N S 4 5 2 C A N D I DAT S 50 PANÉLISTES 5 AMBASSADEURS
  14. 14. S U CC E SS STO RY C A N D I DATS N O U V E AU X FA N S 452 3,375 TAU X D ’ E N G AG E M E N T V U E S S U R YO U T U B E x4 11,971 LO C A L I SAT I O N UK
  15. 15. 4 I N - STO R E E X P E R I E N C E
  16. 16. C AC H A R E L A M O R A M O R Q R CO D E CO U P O N SCacharel présente une stratégie digitale ambitieuse avec une personnification de la marque pour créer un lienémotionnel fort avec sa communauté. Laisser les fans simprégner de lADN du parfum pour ensuiteprolonger lexpérience en magasin. Graphic Design by Dagobert
  17. 17. L E S CO U P O N S A M O R A M O RAV E C Q R CO D ECacharel s’associa avec les magasins El Corte Inglés pour fairedécouvrir le parfum « Amor Amor » à ses fans espagnols.Via l’application de Couponing de Tigerlily, les utilisateurs onteu la possibilité d’accéder à une offre exclusive via la pageofficielle « Amor Amor ». Après avoir renseignés leurscoordonnées personnelles, les fans se sont vus remettre paremail un coupon personnalisé comprenant un QR Code.U N E C A M PAG N E R O I ST EUne opération ROIste permettant de créer du trafic vers despoints de vente grâce au scan du code barre 2D. Cacharel a puainsi tracker chaque utilisation. Un moyen efficace detransformer des fans en consommateurs.
  18. 18. S U CC E SS STO RY VISITEURS UNIQUES U T I L I SAT E U R S 34,105 9,728 TAU X D E CO N V E R S I O N N O U V E AU X FA N S 10% 14,892 LO C A L I SAT I O N SPAIN
  19. 19. VENTES PRIVÉES O F F R E E XC LU S I V EPA N E L CO N S O M M AT E U R I N - STO R E E X P E R I E N C E
  20. 20. IL EST GRAND TEMPS DE VOUS DISTINGUER,DEVENEZ UN MAESTRO DU WEB SOCIAL !La plateforme Tigerlily permet aux marques de conduire de façon simple et efficace leursactions de marketing social. Utilisée pour gérer les conversations et piloter des campagnesdans 60 pays, elle optimise vos actions à grande échelle en offrant des expériences uniques. VISITEZ NOTRE SITE CONTACTEZ-NOUS

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