1. by Tiffany Maya
How to Build a
Profitable Your
Business with Less
Than $17

2. i | How to Build a Profitable Business
Table of Contents
Introduction 1
What Content Should Be Included In Your On Your Website 2
What Will You Accomplish By
Implementing a Structured Process for Your Products?
Ignore Your Competition 3
Q & A 4
Your First Impression
How Should I Approach Providing Sales Information 5
How Should I Approach Providing Sales Information
It’s Time toOpen Your Toolbox
Visual Learning 7
Longevity 8
Promotional Email Secrets to Increase 9
Sales 9
Email: Tips & Tricks 9
Cold Email Template 10
Keep an Accurate Account of Your Time 11
Here’s a sneakpeekat whatWunderlist looks like from ourend: 12
Let’s Back Track A Bit: How Do You Set Competitive Prices . . . ? 13
Know Your Products Worth 14
Nobody’s Buying My Products 14
Attending Industry Events 17
And Now a Word from Our Sponsor Lance+Lee Planning 17
Take a Look at Anisha’s Bio 20
Index 21

4. Page 1 | How to Build a Profitable Business
Introduction
Before you begin, you must first create a business plan which first and foremost should begin
with your organization’s website. This website should have in-depth details including:
 A mission statement
 Detailed Information about your products
 Past Clientele
 A designated page to purchase your products
 Contact Information
 Other resources as desired
In addition, you should purchase every variation of your website’s URL. For example, if your
website is http://www.yourcompany.com, you should also purchase
http://www.yourcompany.org, http://www.yourcompany.edu, etc. Unfortunately, the World
Wide Web has become a target for cyber criminals. This is their favorite way to obtain your
clients information, by purchasing the exact same website, with a slightly different URL. You
must not only protect your brand, but you must protect your client’s information, by ensuring
that you’ve exhausted possibility of Cyber Crime.
Also, it’s important to register with the Better, Business, Bureau, and ask for permission from
the BBB to post their image to your website. With those initial steps, you’re ready to add content!
So what’s next?

5. Page 2 | How to Build an Empire
What Content Should Be Included In Your On Your
Website?
There should be a data analysis, which is a summary of your findings that you’ve compiled
through your very own research, and the conclusions you’ve drawn from that information.
 Charts
 Graphs
 Detailed Statistics,
etc.
Podcasts, Live Webinars, Teleconferencing,
PowerPoint Presentations, and other methods, can
serve as your first impression, or point of contact
with your client or, the product itself. Next, you’ll
need to create your own brand identity.
Think of your favorite soft drink or your favorite car. You know that logo on sight. Ask yourself,
“What are my target market’s interests?” Having fun yet? You’ll also need your Copywriter to
create content with a keyword density of x%, which will undergo a two part editing process.
A suitably designed website and logo. Hold on to this information, you’ll need it later to decide
where we should market your products. We’ll get to that a little later in the

6. Page 3 | How to Build an Empire
Ignore Your Competition
 Original thought
 Innovative ideas
 Troubleshooting techniques
 Star team players
 Trendsetting actions
What Will You Accomplish By Implementing A Structured Process
For Your Products?
 Characterize the adapt value of your product
 Create a freelancing organization from virtually nothing
 Stand out; tell your audience why they should patronize your organization, rather than your
competition
 Identify what your client may think are your weaknesses, use that ideology to your advantage
dispelling assumptions with examples of positive actions
 Ensure that your client is pleased with his or her result at all times, exemplary customer service
is pertinent
Think of your organizational structure as a monopoly. Your organization’s competition wants to be
exactly like your organization. The first thing most entrepreneurs do is “check out the competition”.
Become a leader in your field with:

7. Page 4 | How to Build an Empire
Your competition is doing it wrong, or they themselves would be a leader in your field. Mimicking
the business strategy of your competition will place your organization in the runner up status each
time you try to compete with companies or organizations that are not at the top of the “financial
chain”.
Q & A: Answer the FollowingQuestions
How can my services accommodate the needs of my client’s organization?
Have I fulfilled my obligation to my client?
Have I clearly defined what is offered when my client purchases my product?
Becoming an entrepreneur may seem like climbing a mountain. Use this publication as your GPS,
your climbing crew, your resources to survive on the mountain, and how to avoid and recover
from an avalanche.
Your First Impression
Have you ever heard the phrase, “Your first impression may be your last”? This statement is not
true. Your best business attribute is persistence. Study your product, identify your target
audience, and deliver your product as promised in your description.
 Study proper phone, email, business etiquette,
etc.
 Learn how to properly greet your client
 Wear proper business attire, look the part
 Never allow your client to over talk you
 Ask open ended questions
 Treat your client’s money as if it were your own,
handle it with care

8. Page 5 | How to Build an Empire
How Should I Approach Providing Sales Information?
 Your products price should be clearly provided for them
 Point them in the direction of the most expensive product, if it’s too expensive, work your
way down, you can get a better idea of how much money they are willing to spend
 Don’t be a “slimy salesman”, your reputation is very important, a bad name will push clients
away, and you will lose money
 Be considerate of your clients time, make your information clear and concise
In your toolbox, there are a few things you’ll need to get started. First, your organization will have
to create a questionnaire. Compile a series of questions that you would need to know about your
average client, in order to assess the company’s needs. This process will allow you to find the most
suitable product. Create a form that is simple, with five questions or less. Use
It’s Time to Open Your Toolbox
In your toolbox, there are a few things you’ll need to get started. First, your organization will
have to create a questionnaire. Compile a series of questions that you would need to know about
your average client, in order to assess the company’s needs. This process will allow you to find the
most suitable product. Create a form that is simple, with five questions or less. Use

9. Page 6 | How to Build an Empire
Use drop down menus, and allow them to leave a note at the end of the questionnaire for
further detail. Imagine researching the latest laptop at Best Buy. What’s the first thing we all do?
Read the specifications and reviews, so that we get the “Best Buy”. We need to know as much as
possible about that particular industry. Always ensure that the potential client has included 2 key
points of contact within the form. You should require them to include an email address, and a phone
number. This requirement will result in a serious inquiry, and give you the information needed for a
follow-up call or email. The questionnaire should also ask the potential client what service is needed
from your organization. A concise description of each product will help guide them in the right
direction.
Now you’re ready for a follow-up call. Do not make this process stressful for yourself. Give
yourself time to contact your client. Usually, 24 to 48 hours is an adequate and appropriate amount of
time of which to begin the assessment process. After filling out the questionnaire, your client may
already have selected the product that’s best for their organization. Express gratitude for their
organization’s patronage, and be a good listener. Play close attention to key phrases that will help you
better assist them. Key phrases are very
simple:
When you hear the above key phrases, interject right away. Zero in on the “problem areas”,
issues or concerns. Avoid questions during your initial assessment. When they ask too many
questions, you may be giving away too much information, free of cost. Always avoid questions, and
listen for key phrases, and statements. Keep your phone assessment as short as possible; only give a
description of your service. It may sound a bit prude, but I’ve done this myself. I’ve called companies
and visited so many retailers, and gotten so much free information and goods, that I’ve saved
thousands completing the process for free myself.
“We would like to . . .”
“We need to . . .”
“Our company’s having trouble with . . .”
“We may have to file for bankruptcy because . .
.”

10. Page 7 | How To Build An Empire
Case In Point: I allowed a friend to borrow my car. She was pressed for time, and parked
illegally. I then had to wait until my next pay day to retrieve my belongings and my vehicle.
By that time, too much time had lapsed, and I was informed that I would need an attorney.
After consulting an attorney, it would cost me $800.00 for her to file the proper paperwork
to retrieve my vehicle and belongings. In addition, there was a $250.00 fee to be paid to the
Impound Lot. In all honesty, this would cost almost much as the vehicle. Frustrated, I went
to my local courthouse and asked the clerk how to file the petition to retrieve my vehicle
myself. I asked if it would be okay for me to file the petition Pro Se. To my surprise the
clerk said, “Sure”. I asked how much it would cost, she said, “It’s free”. After almost passing
out with overwhelming happiness, I retrieved my vehicle and belongings for only $250.00.
Now that we’ve laid the groundwork for your potential client, they still need more information.
Many of us are great readers, and listeners. However, we all are visual learners. It begins in
our earliest years of education. It is the way our curriculum is universally structured. Think about
it, can you remember being in Kindergarten and everyone’s teacher in America said, “A is for
Apple”. To this day we associate letters with objects, foods, animals, etc. This technique is very
effective in providing your client with information that will move him or her in the direction of a
purchase. Charts, graphs, diagrams and bar charts, can all be very resourceful for your client, and
ultimately persuade them to buy, buy, buy! Include your most recent statistics, such as:
 Which products you offer that have been most successful and how
 The positive results that your clients experienced after purchasing that product
 Most importantly, how much growth in quarterly or annual revenue the company has as
a result of your product
Adding a visual effect using charts, graphs, diagrams, and bar charts solidifies your
accomplishments. You can use your website, Power Point Presentations, include visual aids in your
webinars many of which are offered free of charge.

11. Page 8 | How to Build an Empire
Longevity
Remaining consistent throughout your corporations’ business life will offer longevity.
There are many revenue building techniques, tips and tricks to create a path of lasting success. Offer
your potential clients new content that is parallel with current trends in that industry. Have a back-up
plan. Don’t quit your day job. Remember, becoming an entrepreneur should not put you in the
negative. This is a positive move in a more lucrative direction. When you begin your own business, you
should have resources available to sustain your current monthly personal bills. Beginning your own
business can be uncertain. Many try and fail, however, there are many methods available of which will
strengthen your business plan. Pool your talents. Find out what sparks your interest. What are your
strengths? For example, you would like to open your own bakery. Begin by selling cookies at your
children’s bake sale to build your customer base. When each parent patronizes you at the bake sale,
have your business card handy. Offer this as a private service, on an as needed basis. You now have
what is the beginning of your customer base, as well as what is the beginning of your working capital.
Learn to save money, by cutting corners. When you begin to build your own empire, you can save a lot
of money, and build your own skills by completing projects on your own. Tap into your resources,
become a self-taught everything, as opposed to hiring someone to do it for you. There are free or low
cost courses at local community colleges; e-books, certifications, friends, family and colleagues that can
assist you in learning how to do the back end work that you would spend top dollar to employ someone
to do for you. Here are some examples of services; you will have to hire someone to do:
There are many variables of which you can attain a surefire monthly service to provide a power
package your clients will love! You can offer your services on an hourly basis (or more inherent to your
availability), that is available monthly. This is a service that you can learn to complete
 Web Developing
 Web Designing
 Copywriting
 Content Managing
 Blogging
 Search Engine
Optimization

12. Page 9 | How to Build an Empire
Yourself, or hire a Web Developer to Complete for You. What should your website look like?
Hire a Web Designer to complete multivariate testing to create a design layout your clients will
love. Your Copywriter will provide new ideas to your company’s website by adding content
currently trending in that industry. Promotion building is what will allow your company to
continue to thrive. Mass emails, mailings, articles for distribution or press release, and social
media are all great sources of promoting your organization. Advertising is very important; this
creates a buzz among your clientele and eventually increases revenue. Email is the most cost
effective method of generating sales leads.
PromotionalEmail Secrets to Increase Sales
Sending out mass emails are free of cost, and the more you send out, the more money your
company will make. Here are our most coveted secrets to creating an email that will knock your
competition out of the box. That’s the first, rule actually, think outside of the box. Step away
from the traditional business email. How many of us scour through so many of our emails at
work, and see the subject line and click delete? Remember, we are looking for the most cost
effective method of beginning our own corporation or non-profit organization. With just $50,
think free, pool any resource you can free of cost. When creating your first email, it’s not what
you tell your potential client, but how you deliver your products good attributes to the client.
Constructing a cold email can be just as difficult as cold calling.
Email: Tips & Tricks
The Subject Line of Your Email:
 Use your potential clients first and last name if it is appropriate
 Research the organization, give specific detail about the company you’d like to solicit
 Appeal to the client personally
 Try using a question in your subject line
 If your promotional email sounds too much like marketing, it more than likely is too
much like marketing

13. Page 10 | How to Build an Empire
Next, think about the information you give your clients. Be sure that you can deliver on each aspect of
what you’ve promised not only in the subject line, but the entire email as well. Are you ready forthis?
These aresimple email subject lines that will get you a return in open rateswith phenomenal open rates
of at least 42%. An Introduction, with your name and company, or you could enter their name, and
companyin the subject line. Or, you could just add thename oftheircompany. Here is an example of a
cold email subject lines open rates of+35%. Anotheroneof ourmost useful tricks is to send an email to
the CEO or CFO and ask to be referred to the proper liaison to review youremail’s information. Ask
them to sign up, giveyou a call or schedulea meeting. Just foryourquick reference, hereare 4 email
templatesto use when asking for youneed a referral within that corporation:
Cold Email Template

14. Page 11 | How to Build an
Empire
Keep an Accurate Account of Your Time
Now we’ll skip ahead. After generating as much revenue as needed from our promotional
emails we will need to begin to assess the needs of the company. You started out as an
inexperienced entrepreneur; hypothetically speaking, you have now generated $100,000 from 7,000
emails you’ve distributed. You now have so many clients; you will need to hire employees. You have
now earned your company $99,950. Although you have earned a significant amount of money for a
strong start; you still have to ensure that you have allocated enough funds to continue operations.
The best way to hire new talent, at very little cost to your organization, is to actively begin to seek
out interns. Most students would like to gain experience, and would be willing to work at very little
cost to your company. Actively begin to recruit students at local colleges and universities, and
choose an intern with the highest G.P.A. on campus. Offer them employment with advancement
opportunities upon completing their degree. Keeping an accurate account of each task you complete
at work will allow your organization to grow into a more cost efficient company. Making
improvements on accuracy, time allotted to projects, and the cost to complete both processes will
make your organization flourish. There are a few simple steps to implement this form of
organization. First, you may need to make adjustments to the hierarchy of your staff members by
completing a Psychological Evaluation Questionnaire, and a Skill Assessment Questionnaire to assess
each staff member’s skills.
To get an accurate account of your new staff’s skills, you can complete this process yourself.
You can search online for a Psychological Evaluation and an Assessment Questionnaire to properly
evaluate each team members skill set. Explain to your team in the meeting that after the assessment
process. They will be placed in their respective roles within the company. You are now ready to add
a tool that will save your company even more money, more money, more money! You can use many
of the most effective Task Management Apps and Websites for free, or you can pay for the upgrade.
We recommend Wunderlist, we use this Application ourselves. It’s an excellent tool, and your entire
staff will love its ease of use, and the ability to remain efficient, and organized. Production will be
phenomenal, and you will immediately begin to see positive results oriented attributes from your
new staff.

15. If all else fails, do it the old fashioned way. A pad and pen will save you, both time and money.
You don’t have to register, which usually is very time consuming. In addition, you don’t have to pay the
expensive fees for the upgrade. Also, in the event that your computer is hacked, stolen, or your files are
lost, always insure your documents.
Page 13 | How to Build an Empire
Know Your Products Worth
Ask your entire staff to create a Profile at Linkedin.com, including yourself. Using this application will
give you a better understanding of each of your levels of expertise. If you’ve reached Expert or Star
Status at Linkedin.com, you should then take a look at Salary.com to determine a CEO or
Owner/Operator’s salary. You should then determine that your highest level product should be at
least 50% of your yearly income or higher. Using this technique will allow you leverage when you are
giving your best sales pitch to a client. The consumer’s natural instinct is to try and get the best bang
for his or her buck. If you’ve priced your products too high, this will this attract those that can afford
to purchase this product or service. If your company’s product or service is too expensive, this will
give you an opening to a, adjust the price of your highest service to a lower cost. Or, offer a lower
level product that is affordable for the client. In addition, this gives you the opportunity to hold your
potential client’s attention by asking one simple question, “How much money are you willing to
invest in this product or service to increase the revenue, longevity, or progress of your organization? ”
You now have your potential client’s attention, and you’ve found out how much they are willing to
invest. Everyone wants something for nothing. Selling yourself short in any industry is an absolute
don’t. Remember, you would like to be a leader and innovative with an ingenious product. Your
asking price will reflect your level of expertise, and your product must reflect that as well.

16. Page 14 | How to Build an Empire
Nobody’s Buying My Products: Increase Revenue
If no one has bought your product, it’s time to work on branding yourself and your
company. There is a wealth of branding techniques available, that are free or of very little cost.
Sending a mass email to everyone on your client list is a step in the right direction of creating a
reputation of excellence in your industry. When no one buys your products, you then become
discouraged. Never give up your dream of becoming an entrepreneur. This has become your
livelihood, you must constantly troubleshoot and reinvent yourself, your company’s products and
restructure within your organization in order for it to continue to thrive. You have to wear many
hats, and play many parts to remain at the top of your game, in order to push your company
forward in the right direction. Mass emailing, blogging, using social media, publications both
nationally and internationally, radio ads, and creating your own website with your name in the
URL can create the exposure you need to thrive.
Reaching out on Networking Websites is also a good way to begin to build your brand. It’s
time to inherit the barter system in your repertoire. Your itinerary must include revenue building
strategies only at this point. The survival of your company depends on it. At no point should you
give up and offer something at such low cost that you are in the negative. Begin to pool your
resources. Ask friends, family, former employers and basically anyone you know that may be of
assistance, if they are in need of your services as well. Offer them your service for free, in
exchange for a service of equal or lesser value from their organization. If you do not have those
resources, make new friends. Make connections with as many people on any social media website
as you can, and plug your brand profusely. Some things that we all take for granted, actually make
a bigger impact than we think. Sales and Marketing techniques are used everywhere we go.
Case In Point:
You’re at your local grocer, and you’ve completed your shopping and you are now ready to
check out. You are pressed for time so you make it a point to shop during hours when the
grocery store is slow. It just so happens that tomorrow is a holiday, and you didn’t realize it
because it’s so busy. Before you know it just as you walk toward the checkout counter the
line is swamped with customers. This has just become the grocer’s opportunity to market
more of their products to you. You’re almost at the counter, you’re bored, and ready to get
back to work. So you begin to look around at the items placed there for you to purchase,
and you make a purchase simply

17. Page 11 | How to Build an Empire
Keep an AccurateAccount of Your Time
Now we’ll skip ahead. After generating as much revenue as needed from our promotional emails
we will need to begin to assess the needs of the company. You started out as an inexperienced
entrepreneur; hypothetically speaking, you have now generated $100,000 from 7,000 emails
you’ve distributed. You now have so many clients; you will need to hire employees. You have
now earned your company $99,950. Although you have earned a significant amount of money for
a strong start; you still have to ensure that you have allocated enough funds to continue
operations. The best way to hire new talent, at very little cost to your organization, is to actively
begin to seek out interns. Most students would like to gain experience, and would be willing to
work at very little cost to your company. Actively begin to recruit students at local colleges and
universities, and choose an intern with the highest G.P.A. on campus. Offer them employment
with advancement opportunities upon completing their degree. Keeping an accurate account of
each task you complete at work will allow your organization to grow into a more cost efficient
company. Making improvements on accuracy, time allotted to projects, and the cost to complete
both processes will make your organization flourish. There are a few simple steps to implement
this form of organization. First, you may need to make adjustments to the hierarchy of your staff
members by completing a Psychological Evaluation Questionnaire, and a Skill Assessment
Questionnaire to assess each staff member’s skills.
To get an accurate account of your new staff’s skills, you can complete this process
yourself. You can search online for a Psychological Evaluation and an Assessment Questionnaire
to properly evaluate each team members skill set. Explain to your team in the meeting that after
the assessment process. They will be placed in their respective roles within the company. You are
now ready to add a tool that will save your company even more money, more money, more
money! You can use many of the most effective Task Management Apps and Websites for free, or
you can pay for the upgrade. We recommend Wunderlist, we use this Application ourselves. It’s
an excellent tool, and your entire staff will love its ease of use, and the ability to remain efficient,
and organized. Production will be phenomenal, and you will immediately begin to see positive
results oriented attributes from your new staff.

18. Page 12 | How to Build an Empire
Here’s a sneak peek of what Wunderlist looks like from our end:

19. Page 20 | How to Build a Profitable Business
Let’s Backtrack A Bit: How Do You Set Competitive Prices,
Without Selling Yourself Short?
Invoicing
Now that you have begun to create your empire, you must have the ability to invoice your
clientele. There are many website that offer invoicing applications free of charge or you can
upgrade to the product that bests suits your company’s needs. We personally recommend PayPal,

20. Page 2 1 | How to Build an Empire
Know Your Products Worth
Ask your entire staff to create a Profile at Linkedin.com, including yourself. Using this
application will give you a better understanding of each of your levels of expertise. If you’ve
reached Expert or Star Status at Linkedin.com, you should then take a look at Salary.com to
determine a CEO or Owner/Operator’s salary. You should then determine that your highest
level product should be at least 50% of your yearly income or higher. Using this technique will
allow you leverage when you are giving your best sales pitch to a client. The consumer’s natural
instinct is to try and get the best bang for his or her buck. If you’ve priced your products too
high, this will this attract those that can afford to purchase this product or service. If your
company’s product or service is too expensive, this will give you an opening to a, adjust the price
of your highest service to a lower cost. Or, offer a lower level product that is affordable for the
client. In addition, this gives you the opportunity to hold your potential client’s attention by
asking one simple question, “How much money are you willing to invest in this product or
service to increase the revenue, longevity, or progress of your organization?” You now have
your potential client’s attention, and you’ve found out how much they are willing to invest.
Everyone wants something for nothing. Selling yourself short in any industry is an absolute
don’t. Remember, you would like to be a leader and innovative with an ingenious product. Your
asking price will reflect your level of expertise, and your product must reflect that as well.
Nobody’s Buying My Products
If no one has bought your product, it’s time to work on branding yourself and your
company. There is a wealth of branding techniques available, that are free or of very little cost.
Sending a mass email to everyone on your client list is a step in the right direction of creating a
reputation of excellence in your industry. When no one buys your products, you then become
discouraged. Never give up your dream of becoming an entrepreneur. This has become your
livelihood, you must constantly troubleshoot and reinvent yourself, your company’s products
and restructure within your organization in order for it to continue to thrive. You have to wear
many hats, and play many parts to remain at the top of your game, in order to push your
company forward in the right direction. Mass emailing, blogging, using social media,

21. Page 22 | How to Build an Empire
publications both nationally and internationally, radio ads, and creating your own
website with your name in the URL can create the exposure you need to thrive.
Reaching out on Networking Websites is also a good way to begin to build your
brand. It’s time to inherit the barter system in your repertoire. Your itinerary must
include revenue building strategies only at this point. The survival of your company
depends on it. At no point should you give up and offer something at such low cost that
you are in the negative. Begin to pool your resources. Ask friends, family, former
employers and basically anyone you know that may be of assistance, if they are in need
of your services as well. Offer them your service for free, in exchange for a service of
equal or lesser value from their organization. If you do not have those resources, make
new friends. Make connections with as many people on any social media website as
you can, and plug your brand profusely. Some things that we all take for granted,
actually make a bigger impact than we think. Sales and Marketing techniques are used
everywhere we go.
Case In Point:
You’re at your local grocer, and you’ve completed your shopping and you are
now ready to check out. You are pressed for time so you make it a point to shop
during hours when the grocery store is slow. It just so happens that tomorrow
is a holiday, and you didn’t realize it because it’s so busy. Before you know it
just as you walk toward the checkout counter the line is swamped with
customers. This has just become the grocer’s opportunity to market more of
their products to you. You’re almost at the counter; you’re bored, and ready to
get back to work. So you begin to look around at the items placed there for you
to purchase, and you make a purchase simply because it’s there. It’s usually
gum, a magazine or one of those As Seen on TV items. Think about it, that wasn’t
on your list but when you purchased it anyway.
With that short amount of time waiting in line they’ve managed to hold your
attention long enough to market those products to you. We’ve all done this at
some point, the extra money we had we made the purchase. What’s the first
thing the cashier will tell you if you try to read the magazine? Please put the
magazine down, if you are not going to make a purchase. The article was so
interesting, that you purchased it, or whatever product they have marketed to
you. Think about it, how long have magazines, soda, and bubble gum been

22. Page 23 | How to Build an Empire
To become a thriving industry, use every avenue possible to market to your potential
client. Even if you have to use the “barter system” I just described above. You have just
learned how to position and maneuver your company to become a thriving, revenue building
empire with only $17.
Here are the costs of operation, not including the cost of this publication:
$5.99 to purchase a domain name
$5.95 to pay for the use of the website
$3.99 to purchase blog hosting
$0.09 including highest sales tax in the country which is Tennessee with 9.45% sales tax
(Drenkard, 2014).
$16.02

23. Page 24 | How to Build an Empire
Attending Industry Events
Now you are ready to attend as many industry events as you free time permits. When
you attend each event, be sure to research that industry and if possible the participants of
the event. Everyone loves to hear positive and encouraging words. When you begin to
mingle with the crowd, appeal to their intellect. When you do speak, talk about them in a
positive way as much as possible. Don’t talk too much, be a good listener. Zero in on that
person’s strong attributes and ask probing questions if possible and begin to sell yourself to
them. Offer advice in regards to what may be problematic for them. Give them your best
information. Compliment their product or service, you have now created an opening, in-
person to utilize your unspoken barter system. Not only have you created your own
Networking Barter System, but you’ve opened a revolving door of “Free Stuff”.

24. Index
Accounting
Anisha Robinson-Keeys’ Biography . . . . . . . 17
Applications . . . . . . . . . .
Arts
Assessment . . . . . . . . . 6
Assessment Questionnaires . . . . . . . . 11
Attending, Industry Events . . . . . . . .
Banking
Barter System
Becoming an Expert . . . . . . . . . 14
Expertise
Best Practice Fundraising
Better Business Bureau . . . . . . . . 1
Blog Hosting
Blogging . . . . . . . . . . 8
Brand Identity
Business Etiquette. . . . . . . . . 4
Buyer Personas . . . . . . . . . 16
CEO . . . . . . . . . . . 10
CFO . . . . . . . . . . . 10
Coaching. . . . . . . . . . 10
Cold Calls . . . . . . . . . . 6
Cold Emails . . . . . . . . . . 6, 9, 10
Community Development
Competition . . . . . . . . . 3, 4
Competitive Pricing
Consulting . . . . . . . . . . 17
Content
Copy Writer
Corporate Sponsors . . . . . . . . . 17
Content
Copy Writer
Corporate Sponsors

25. Index
Corporate Sponsors . . . . . . . . . 17
Corporate Sponsorship . . . . . . . . 17
Cost . . . . . . . . . . .
Customer . . . . . . . . . . 16
Customer Service . . . . . . . . . 3, 5, 6
Cyber Crime . . . . . . . . . . 1
Data Analysis . . . . . . . . . .
Decreased Sales . . . . . . . . . 14
Disaster Relief
Domain Name
Education . . . . . . . . . . 18
Email . . . . . . . . . . 11
Email: Tips & Tricks . . . . . . . . . 9
Empire, Cost of
Entrepreneurship . . . . . . . . . 14
Events, Attending Industry . . . . . . . .
Financial Institutions . . . . . . . .
First Impression . . . . . . . . . 4
Freelancing . . . . . . . . . . 3
Fundraising . . . . . . . . . .
Generating Revenue . . . . . . . . . 11
Get Corporate Sponsorship . . . . . . . . 17
Health Care . . . . . . . . . . 18
Implementing Structure . . . . . . . . 3
Industry . . . . . . . . . .
Industry,Events . . . . . . . . .
Introduction . . . . . . . . . 1
Invoicing . . . . . . . . . 13
Itinerary, Revenue Building . . . . . . . . 15
Job Security
Mark

26. Index
Job Security . . . . . . . . . 8
Keyword Density . . . . . . . . .. 2
Lance + Lee Planning . . . . . . . . .
Lance + Lee’s Signature Product . . . . . . .
Levels of Expertise . . . . . . . . . 14
Linkedin . . . . . . . . . . 16
Market . . . . . . . . . . 16
Marketing . . . . . . . . . . 13
Marketing Yourself . . . . . . . . . 14
Mass Emails . . . . . . . . . 14
Money Making . . . . . . . . . 11
Networking . . . . . . . . . . 15
Pay Pal . . . . . . . . . . 13
Potential Clients . . . . . . . . . 7
Pricing . . . . . . . . . . 14
Product Freelancing . . . . . . . . .
Product Value . . . . . . . . .
Products . . . . . . . . . . 3, 5
Products Value . . . . . . . . . 3
Promotional Emails . . . . . . . . . 9
Protecting Your Brand . . . . . . . .. 1
Psychological Evaluation . . . . . . . . 11
Publications . . . . . . . . . . 18
Publicity . . . . . . . . . . 15
Question & Answers . . . . . . . . 4
Questionnaire . . . . . . . . . 2, 5, 6
Rates . . . . . . . . . . 14
Reinvent Yourself . . . . . . . . . 14
Revenue . . . . . . . . . . 14

27. Index
Revenue . . . . . . . . . . 14
Revenue Building . . . . . . . . .
Revenue Generating . . . . . . . . 11, 14
Revenue Generating Techniques . . . . . . . 15
Salary . . . . . . . . . . 14
Sales . . . . . . . . . . 5, 14
Search Engine Optimization . . . . . . . . 8
Sell . . . . . . . . . . . 14
Sell Yourself . . . . . . . . . .
Selling . . . . . . . . . . 14
Social Media . . . . . . . . . . 14, 16
Sponsor . . . . . . . . . .
Strategy . . . . . . . . . .
Talent Acquisition . . . . . . . . . 17
Talent Recruiting . . . . . . . . . 17
Target Market . . . . . . . . . 2
Task Management Applications . . . . . . . 11
Team Player . . . . . . . . . 3
Time Tracking . . . . . . . . .
Training . . . . . . . . . . 17
Trouble Shooting . . . . . . . . . 3
Visual Learning . . . . . . . . . 7
Web Design . . . . . . . . . . 1, 8
Web Development . . . . . . . . . 1, 8
Web Site . . . . . . . . . . 1
Women’s Empowerment . . . . . . . .
Workshops . . . . . . . . . .
Wunderlist . . . . . . . . . . 11