1. iSuggest
An intelligent marketing automation solution
Powered by
© 2011 Tieto Corporation

2. iSuggest Capitalize your real time in-and outbound
interactions
Tieto
Tieto +
Portrait partner
Inbound Interaction
Optimizer
Outbound
Customer service
Software Marketing System integration, project &
(SaaS or Campaign process management, SaaS
on premise) Management hosting
2 © 2011 Tieto Corporation 2011-09-08

3. Context
Portrait
Interaction
Optimizer
Customer
dialogue
across all
inbound
channels
Cross-channel Analytic Models
Connect the
customer Analytically
“conversation” determines
across the right
all customer touch message
points
The right
The right moment of
customer interaction
Customer Data Business Rules
Portrait Interaction Optimizer is a real-time decisioning solution that
provides best-next-action recommendations for each
customer, wherever and whenever they choose to interact.
3 © 2011 Tieto Corporation 2011-09-19

4. Recommendations on the Web
Pre-built
salesforce.com
client applet
Recommendations
in online banking
environment
© 2011 Tieto Corporation

5. Recommendations: service desk
© 2011 Tieto Corporation 27 februari 2010

6. Recommendations: mobile
Uw electriciteitsverbruik lag deze maand
10% hoger dan gemiddeld, maak nu
gebruik van onze aanbieding voor LED
© 2011 Tieto Corporation

7. Interaction
Optimizer
Client Interface
© 2011 Tieto Corporation

8. Login to the Portrait HQ to administrate
campaigns
Silverlight
Portrait HQ
startup screen
© 2011 Tieto Corporation

9. Review current campaign status
Content search
HQ toolbar for
all actions
HQ toolbar for
all actions
In market
campaigns
comparison with
plan: drill down
to change
Task
monitoring and
campaign
© 2011 Tieto Corporation
calendar

10. Create a new campaign
Provide
campaign
details
Provide in
market dates
© 2011 Tieto Corporation

11. Create a new recommendation within
that campaign
Clarify objective
Clarify priority of
of
recommendation
recommendation
Task required to
design this
recommendation
Campaign
planning Identify
workflow steps channels to
use
© 2011 Tieto Corporation

12. Design the details of that recommendation
Fused design Design the
– one interface outstanding
for inbound recommendation
and outbound
© 2011 Tieto Corporation

13. The design wizard: start by defining the audience
Design wizard
to guide you
through who to
target and
what to offer
Create a new
selection or
choose from
the library
Targeting
through
Predictive
customer lists
model
selection for
targeting and
prioritization
© 2011 Tieto Corporation

14. Selection designer: business rules from the
customer palette
Plain language Simple range
selection selection
description
Relative month
date selection
Multi-value
category
selection
Multi-source Many-to-one
customer customer
palette summary
© 2011 Tieto Corporation
selection

15. Design what you’re going to say for each channel
Personalized
message from
customer
palette
Rich, personali
zed message
design
Create a new
Channel
messages or
independent
browse from a
messages
library
© 2011 Tieto Corporation

16. See the prepared recommendation
Design
workflow stage
complete
Editable
activity for
future
© 2011 Tieto Corporation

17. Set campaign in market
In-market
workflow
checklist
Immediate in
market option
© 2011 Tieto Corporation

18. Review campaign effectiveness
Campaign
summary
Detailed
Click to drill- breakdown
down for more and response
detail rates
© 2011 Tieto Corporation

19. Configure your prioritisation strategy
Detailed
activity type
What’s most priorities
important to
you?
© 2011 Tieto Corporation

20. Simulate campaigns within a test environment
Record
representative
requests in your Simulate same
production requests in your
environment test environment
with new
campaigns
© 2011 Tieto Corporation

21. © 2011 Tieto Corporation
Martijn Feekes
Manager Marketing & Business
Development Tieto
Martijn.Feekes@tieto.com