The document analyzes stats about group activities on a social networking platform over 3 weeks. Some key findings include: - Most groups created were private groups, and the number of private groups created per day was 4-6 times that of public groups. - Very few users (1 in 1000) created groups each day, and the number of groups dismissed equaled the number created. - Forum posts generated the most content (100,000 per day), making up 80% of all group content. Photo sharing was unpopular.

1. DETAIL STATS
ANALYSIS FOR
GROUP APP
By Tran Le Duy Tien

2. FROM THE STATS
In the time span of 3 weeks from 18/05 to 09/06, we have the
following stats of activities on Groups:
• Group created & what type / Group Dismissions
• Membership Invitation / New membership / Leave Group
• Grant Permission / Change Avatar / Change category
• Update group status / wall activities / forum activities / photo
• Sharing / Violation Report / Search

3. Type of groups created
0
50
100
150
200
250
Number of groups created per day
Public Verified Private
35
24
147
Public Verified Private
# of users created groups/day
• Most group are private: private groups created per day = 4 - 6 times public groups
• Number of users created group is extremely low: only 1 in 1000 users
• Current growth of groups is 0: # of dismissed groups = # of groups created
• The current trend is reversed of original state of Group: currently, the ratio between
Public / Verified / Private groups are 10 / 1 / 3  this means previously, most groups
created are for public, only recently this trend is reversed.
0
50
100
150
200
250
Created Dismissed
Groups created vs.
dismissed

4. What users do after creating groups
 Almost all user after create groups
change category
 Although this number isn’t necessarily true as
old groups can also change category, it is
very rare that groups change cate long
after creation time.
 Less than half of groups created change
their avatars
 Again, not necessarily true, but like logo of
companies, we can assume that most groups
won’t change avatar after creation
 These are “real” groups - groups not
created for chat purpose.
 Considering total public groups created per
day is 60  about 30/150 private groups
are “real” groups
153
419
91
219 218
Invite Grant
Permission
Change
Avatar
Change
Category
Created

5. How user join/leave groups
 About 75% usesr invite their friend after creating groups
 On total, about 2000 new memberships per day
 For every 150 users access a day, only one decides to join a group and for those who decide to
join, they join 1.5 groups
 For every 1 new membership, we lost 10
 Group participation is on the decreasing trend, which mean users find no value on groups
153
1879
0
200
400
600
800
1000
1200
1400
1600
1800
2000
Invitations Participate
Invitation vs. paricipant
0
5000
10000
15000
20000
Participate Leave
Join vs. leave activities

6. Content on Group
 Forum is where most content are generated (100,000 new content created per day in forum, make
up of 80% of all content)
 Everyday, about 8% users access create content in forum, while only 4% create content on wall
 Most activities are centralized on forum topic: for every topic created, there are 21 replies &
among those who are active in forum, each on average create 2 topics and reply 10 topics
 Photo sharing feature is very unpopular while a higher than expected number of groups’ admins use
group status feature
5%
15%
0%
80%
Group Status
Wall feed
Photo
Forum
0
10
20
30
40
50
60
Group Status Wall feed Forum
Number of content create for
every 100 groups

7. Other activities
 Only 3 in 100 users access group do searches to find group and on
average each of them do 3 searches/day
 Assuming a most users will join groups after searching:
 ½ of users who do searches eventually join at least one group and of those
only 14% share what they found
 each search action generated about 7 new relationships
0
1000
2000
3000
4000
5000
Do search Join group Share what they
found
How many users do…
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
Search actions New
membership
Sharing actions
… how many actions

8. WHAT DO ALL
THESE MEAN?

9. Take away points…
 Not much value of Groups itself:
 No content value: existing content isn’t enough to attract new
members and if it’s not for Zing Chat, there will be almost no
new content
 Forum is “The King” – group users want to keep
track of their conversations.
 Individual’s content aren’t important except if that comes
from admin (wall content is very low despite being the
homepage of groups)
 Content discovery is very low

10. Visions for new version of Group
 Reasons for the need to rebuild Group (aside from
technical difficulties of current code base):
 There is no value in current content at all, and because most
content must be from community  Content Operation won’t be
able to change
 Simplified & Combine Content of Group
 No more need wall feed: Group’s forum = Group’ wall
 Photos to be featured
 Changes in features:
 Zing Chat is to serve as a tool for groups’ activities, not the away
around as in current state
 Refine Content discovery feature & Group creation flow