O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.

The New Strategy

1.866 visualizações

Publicada em

Traditional approaches to corporate strategy are failing. This is exacerbated by the incessant acceleration in the pace of business change. Now the digital tsunami is reshaping every industry. Long-standing assumptions about how people and organisations make economic decisions turn out to be fundamentally flawed. People make irrational decisions all the time, but in very predictable ways! The trick is to know how to figure out the rapidly-changing rules governing human behaviour. Adding to the uncertainty, long-term sustainable competitive advantage is replaced by a new era of transient advantage, where enterprises need to constantly be reinventing themselves: modernising and evolving their business models, management models, and products and services.

Constant innovation and rapid speed-to-market are the new black. At ThoughtWorks Live Australia 2016, Keith Dodds talked about navigating in deep and turbulent waters where the old maps are no longer reliable. Success will only go to the enterprises that are truly organisationally agile and highly adaptive.

Publicada em: Tecnologia
  • Seja o primeiro a comentar

The New Strategy

  1. 1. THE NEW STRATEGY
  2. 2. THE DIGITAL CONVERGENCE DIGITAL Strategy Design Technology
  3. 3. Adam Smith got it wrong…
  4. 4. “Half the money I spend on advertising is wasted; the problem is, I don’t know which half”. John Wanamaker, (1838-1922)
  5. 5. BEHAVIOURAL ECONOMICS
  6. 6. COMPETITIVE ADVANTAGE Michael E. Porter, 1985
  7. 7. “Sustainable competitive advantage is now the exception, not the rule. Transient advantage is the new normal.” - Rita Gunther McGrath
  8. 8. EXPERIMENT
  9. 9. REDUCING THE COST OF EXPERIMENTATION
  10. 10. LEVELS OF INNOVATION 3
  11. 11. BUSINESS MODEL MANAGEMENT MODEL PRODUCT/SERVICE DEVELOPMENT
  12. 12. THE DIGITAL CONVERGENCE DIGITAL Strategy Design Technology
  13. 13. THE DESIGN THINKING GOLD RUSH • Accenture acquires Fjord • McKinsey acquires Lunar • Capital One acquires Adaptive Path • Google acquires Mike and Maaike • Facebook acquires Hot Studio • Global Logic acquires Method • Flextronics acquires Frog Design • IBM hiring 1,000 designers
  14. 14. Technology FEASIBILTY Business VIABILITY Human Values USABILITY DESIRABILITY Design Innovation HOW GOOD DESIGN FITS IN…
  15. 15. THE DIGITAL CONVERGENCE DIGITAL Strategy Design Technology
  16. 16. THE LOST DECADE
  17. 17. THEY CARE NOW
  18. 18. “If you went to bed as an industrial company, you woke up as an analytics and software company”. Jeff Immelt, CEO, GE
  19. 19. “91% of Australian CEO’s believe technology is the biggest transforming trend in business”. PwC 17th Annual CEO Survey
  20. 20. Need to rebuild internal capability THE BIG SHIFT Talent acquisition and retention strategies Buying packages cannot achieve differentiation New architectures
  21. 21. THE DIGITAL CONVERGENCE DIGITAL Strategy Design Technology
  22. 22. YOUR STRATEGY…
  23. 23. Start some experiments
  24. 24. Purpose
  25. 25. Technology and Human Inequality
  26. 26. THANK YOU

×