SlideShare uma empresa Scribd logo
1 de 31
Baixar para ler offline
DATA & PRIVACY 
Striking the right balance 
Jonny LeRoy - Head of Technology @jahnnie
WE’RE IN A VIRTUOUS CYCLE 
NEW 
TECHNOLOGY 
MORE 
DATA 
BETTER 
PRODUCTS 
MORE 
LOYALTY 
MORE 
MONEY
PRIVACY 
IS DEAD 
GIVE ME DELIGHTFUL PRODUCTS 
AND I’LL GIVE YOU MY DATA
DON’T 
BE EVIL 
PRIVACY 
IS DEAD 
THAT’S A PRETTY LOW STANDARD 
HOW MIGHT WE RAISE THE BAR?
BE AWESOME 
PRIVACY 
IS DEAD 
WE’LL GIVE YOU BETTER PRODUCTS
DON’T BE 
INCOMPETENT 
PRIVACY 
IS DEAD 
WE’LL KEEP YOUR DATA SECURE
DON’T BE INCOMPETENT 
WHO’S BEEN 
HACKED 
THIS YEAR
DON’T BE INCOMPETENT 
ARE YOU SURE
DON’T BE INCOMPETENT 
SECURITY ISN’T JUST 
ABOUT PREVENTION 
TIME TO 
NOTICE 
TIME TO 
RESPOND
TIME TO 
NOTICE 
HONEY POT 
DATA
TIME TO 
RESPOND 
CONTINUOUS 
DELIVERY
DON’T BE 
INCOMPETENT 
PRIVACY 
IS DEAD 
WE’LL KEEP YOUR DATA SECURE
DON’T BE CREEPY 
WOULD YOU BE OK IF YOUR DATA 
PRACTICES APPEARED ON THE FRONT PAGE 
OF THE NEW YORK TIMES? 
PRIVACY 
IS DEAD
REMEMBER OUR VIRTUOUS CYCLE? 
NEW 
TECHNOLOGY 
MORE 
DATA 
BETTER 
PRODUCTS 
MORE 
LOYALTY 
MORE 
MONEY
WE’RE EXPERIENCING TURBULENCE 
MORE 
BREACHES 
MORE 
PRIVACY 
CONCERNS 
MORE 
MONOPOLY 
SOCIAL 
BACKLASH 
NSA 
SURVEILLANCE 
NEW 
TECHNOLOGY 
MORE 
DATA 
BETTER 
PRODUCTS 
MORE 
LOYALTY 
MORE 
MONEY
STRATEGY TAX
PRIVACY 
IS DEAD
INTERNATIONAL PERSPECTIVE 
BRAZIL 
MARCO CIVIL DA INTERNET 
Civil rights framework for the Internet 
GERMANY 
DATENSPARSAMKEIT UND DATENVERMEIDUNG 
Data minimization and data avoidance 
Information self-determination 
RIGHTS OF 
DATA SUBJECT VS DATA COLLECTOR
BE TRANSPARENT 
PRIVACY 
IS DEAD 
WE’LL BE TRANSPARENT ABOUT WHAT 
DATA WE STORE, HOW WE USE IT AND 
WHO WE SHARE IT WITH
FAIR DATA
ETHICAL SOURCING 
(FAIR TRADE) 
ETHICAL CUSTOMER 
DATA MANAGEMENT 
(FAIR DATA) 
SUSTAINABLE CORPORATE 
SOCIAL RESPONSIBILITY 
ETHICAL ENVIRONMENTAL 
IMPACT MANAGEMENT 
70% of EU citizens have expressed concern that 
their personal data may be used for purposes 
other than it was originally collected. 
http://www.fairdata.org.uk/ Eurobarometer report (2011) for the EU
IT’S NOT 
PERSONAL 
BEWARE DE-ANONYMIZATION
The data that makes up what is termed Personally Identifiable 
Information (PII) is no longer static. Data that can identify you 
has become a moving target, it used to be over information such 
as name, Social Security Number, address etc, but it has become 
increasingly easy to uniquely identify people with composite 
pieces of otherwise seemingly innocuous data.
LOYALTY IS A 
TWO-WAY STREET 
TECHNOLOGY IS SHIFTING THE CALCULUS OF 
WHAT IS ETHICALLY ACCEPTABLE
FROM CLICK-STREAM 
TO HEART-BEAT 
Technology is shifting the calculus of what is ethically acceptable 
Psychometric every breath you take, 
Quantified Self 
IoT 
DNA 
Identity 
every step you take… 
we’ll be watching you 
Fine-grained location
INVERTING THE 
STRATEGY TAX
BE VULNERABLE 
PRIVACY 
IS DEAD 
HOW MIGHT LEAVING SOME DATA ON 
THE TABLE, OR SHARING OWNERSHIP BE 
A STRATEGIC DIFFERENTIATOR?
DATA BANKS
RE-DECENTRALIZE THE 
INTERNET OF THINGS 
TAKE THE COMPUTE TO THE DATA
BE HUMAN 
BE VULNERABLE 
BE TRANSPARENT 
DON’T BE CREEPY 
DON’T BE INCOMPETENT 
BE AWESOME 
PRIVACY IS DEAD?
THANK YOU 
Jonny LeRoy 
@jahnnie 
jleroy@thoughtworks.com

Mais conteúdo relacionado

Mais procurados

“Privacy Today” Slide Presentation
“Privacy Today” Slide Presentation “Privacy Today” Slide Presentation
“Privacy Today” Slide Presentation tomasztopa
 
Privacy and Data Security
Privacy and Data SecurityPrivacy and Data Security
Privacy and Data SecurityWilmerHale
 
Data protection and privacy
Data protection and privacyData protection and privacy
Data protection and privacyhimanshu jain
 
GDPR: Data Breach Notification and Communications
GDPR: Data Breach Notification and CommunicationsGDPR: Data Breach Notification and Communications
GDPR: Data Breach Notification and CommunicationsCharlie Pownall
 
Unit 6 Privacy and Data Protection 8 hr
Unit 6  Privacy and Data Protection 8 hrUnit 6  Privacy and Data Protection 8 hr
Unit 6 Privacy and Data Protection 8 hrTushar Rajput
 
Data Security - English
Data Security - EnglishData Security - English
Data Security - EnglishData Security
 
Legal obligations and responsibilities of data processors and controllers und...
Legal obligations and responsibilities of data processors and controllers und...Legal obligations and responsibilities of data processors and controllers und...
Legal obligations and responsibilities of data processors and controllers und...IT Governance Ltd
 
Privacy in India: Legal issues
Privacy in India: Legal issuesPrivacy in India: Legal issues
Privacy in India: Legal issuesSagar Rahurkar
 
GDPR: Training Materials by Qualsys
GDPR: Training Materials  by QualsysGDPR: Training Materials  by Qualsys
GDPR: Training Materials by QualsysQualsys Ltd
 
Information privacy and Security
Information privacy and SecurityInformation privacy and Security
Information privacy and SecurityAnuMarySunny
 
Data Privacy Introduction
Data Privacy IntroductionData Privacy Introduction
Data Privacy IntroductionG Prachi
 
Introduction: CISSP Certification
Introduction: CISSP CertificationIntroduction: CISSP Certification
Introduction: CISSP CertificationSam Bowne
 
Data Privacy in India and data theft
Data Privacy in India and data theftData Privacy in India and data theft
Data Privacy in India and data theftAmber Gupta
 

Mais procurados (20)

“Privacy Today” Slide Presentation
“Privacy Today” Slide Presentation “Privacy Today” Slide Presentation
“Privacy Today” Slide Presentation
 
Privacy and Data Security
Privacy and Data SecurityPrivacy and Data Security
Privacy and Data Security
 
Data protection and privacy
Data protection and privacyData protection and privacy
Data protection and privacy
 
Data Protection Presentation
Data Protection PresentationData Protection Presentation
Data Protection Presentation
 
Privacy and Data Protection
Privacy and Data ProtectionPrivacy and Data Protection
Privacy and Data Protection
 
GDPR: Data Breach Notification and Communications
GDPR: Data Breach Notification and CommunicationsGDPR: Data Breach Notification and Communications
GDPR: Data Breach Notification and Communications
 
Unit 6 Privacy and Data Protection 8 hr
Unit 6  Privacy and Data Protection 8 hrUnit 6  Privacy and Data Protection 8 hr
Unit 6 Privacy and Data Protection 8 hr
 
Data Security - English
Data Security - EnglishData Security - English
Data Security - English
 
Legal obligations and responsibilities of data processors and controllers und...
Legal obligations and responsibilities of data processors and controllers und...Legal obligations and responsibilities of data processors and controllers und...
Legal obligations and responsibilities of data processors and controllers und...
 
Information Privacy
Information PrivacyInformation Privacy
Information Privacy
 
Data Privacy & Security
Data Privacy & SecurityData Privacy & Security
Data Privacy & Security
 
Privacy in India: Legal issues
Privacy in India: Legal issuesPrivacy in India: Legal issues
Privacy in India: Legal issues
 
Overview on data privacy
Overview on data privacy Overview on data privacy
Overview on data privacy
 
GDPR: Training Materials by Qualsys
GDPR: Training Materials  by QualsysGDPR: Training Materials  by Qualsys
GDPR: Training Materials by Qualsys
 
Information privacy and Security
Information privacy and SecurityInformation privacy and Security
Information privacy and Security
 
Privacy in simple
Privacy in simplePrivacy in simple
Privacy in simple
 
Data Privacy Introduction
Data Privacy IntroductionData Privacy Introduction
Data Privacy Introduction
 
Introduction: CISSP Certification
Introduction: CISSP CertificationIntroduction: CISSP Certification
Introduction: CISSP Certification
 
Data Privacy in India and data theft
Data Privacy in India and data theftData Privacy in India and data theft
Data Privacy in India and data theft
 
Data Privacy Compliance
Data Privacy ComplianceData Privacy Compliance
Data Privacy Compliance
 

Destaque

Presentation on Information Privacy
Presentation on Information PrivacyPresentation on Information Privacy
Presentation on Information PrivacyPerry Slack
 
Security, Privacy Data Protection and Perspectives to Counter Cybercrime 0409...
Security, Privacy Data Protection and Perspectives to Counter Cybercrime 0409...Security, Privacy Data Protection and Perspectives to Counter Cybercrime 0409...
Security, Privacy Data Protection and Perspectives to Counter Cybercrime 0409...Gohsuke Takama
 
Data Privacy and Protection Presentation
Data Privacy and Protection PresentationData Privacy and Protection Presentation
Data Privacy and Protection Presentationmlw32785
 
Data Privacy in the DMBOK - No Need to Reinvent the Wheel
Data Privacy in the DMBOK - No Need to Reinvent the WheelData Privacy in the DMBOK - No Need to Reinvent the Wheel
Data Privacy in the DMBOK - No Need to Reinvent the WheelDATAVERSITY
 
Privacy issues and internet privacy
Privacy issues and internet privacyPrivacy issues and internet privacy
Privacy issues and internet privacyvinyas87
 
Information security in big data -privacy and data mining
Information security in big data -privacy and data miningInformation security in big data -privacy and data mining
Information security in big data -privacy and data miningharithavijay94
 
Privacy , Security and Ethics Presentation
Privacy , Security and Ethics PresentationPrivacy , Security and Ethics Presentation
Privacy , Security and Ethics PresentationHajarul Cikyen
 
Data Privacy Day Online Reputation Research
Data Privacy Day Online Reputation ResearchData Privacy Day Online Reputation Research
Data Privacy Day Online Reputation ResearchElizabeth Lupfer
 
Internet Privacy
Internet PrivacyInternet Privacy
Internet Privacyrealpeterz
 
Millennials 5 insights and 5 watchouts
Millennials   5 insights and 5 watchoutsMillennials   5 insights and 5 watchouts
Millennials 5 insights and 5 watchoutsMatt Carter
 
Gender pay gap in the EU
Gender pay gap in the EUGender pay gap in the EU
Gender pay gap in the EUChristineKrumm
 
WTF is First-Party vs. Third-Party Data? (Digiday WTF Programmatic for Publis...
WTF is First-Party vs. Third-Party Data? (Digiday WTF Programmatic for Publis...WTF is First-Party vs. Third-Party Data? (Digiday WTF Programmatic for Publis...
WTF is First-Party vs. Third-Party Data? (Digiday WTF Programmatic for Publis...Digiday
 
Recent Privacy and Data Protection Developments in Latin America and Their Im...
Recent Privacy and Data Protection Developments in Latin America and Their Im...Recent Privacy and Data Protection Developments in Latin America and Their Im...
Recent Privacy and Data Protection Developments in Latin America and Their Im...Cédric Laurant
 
Simplifying Privacy Decisions: Towards Interactive and Adaptive Solutions
Simplifying Privacy Decisions: Towards Interactive and Adaptive SolutionsSimplifying Privacy Decisions: Towards Interactive and Adaptive Solutions
Simplifying Privacy Decisions: Towards Interactive and Adaptive SolutionsBart Knijnenburg
 
ZoneFox, Machine Learning, the Insider Threat and how UEBA protects the user ...
ZoneFox, Machine Learning, the Insider Threat and how UEBA protects the user ...ZoneFox, Machine Learning, the Insider Threat and how UEBA protects the user ...
ZoneFox, Machine Learning, the Insider Threat and how UEBA protects the user ...ZoneFox
 
Privacy and the GDPR: How Cloud computing could be your failing
Privacy and the GDPR: How Cloud computing could be your failingPrivacy and the GDPR: How Cloud computing could be your failing
Privacy and the GDPR: How Cloud computing could be your failingIT Governance Ltd
 
Data Protection (Download for slideshow)
Data Protection (Download for slideshow)Data Protection (Download for slideshow)
Data Protection (Download for slideshow)Andrew Sharpe
 
Gender Wage Gap Slides
Gender Wage Gap SlidesGender Wage Gap Slides
Gender Wage Gap SlidesKirby Crider
 

Destaque (20)

Presentation on Information Privacy
Presentation on Information PrivacyPresentation on Information Privacy
Presentation on Information Privacy
 
Data privacy and digital strategy
Data privacy and digital strategyData privacy and digital strategy
Data privacy and digital strategy
 
Security, Privacy Data Protection and Perspectives to Counter Cybercrime 0409...
Security, Privacy Data Protection and Perspectives to Counter Cybercrime 0409...Security, Privacy Data Protection and Perspectives to Counter Cybercrime 0409...
Security, Privacy Data Protection and Perspectives to Counter Cybercrime 0409...
 
Data Privacy and Protection Presentation
Data Privacy and Protection PresentationData Privacy and Protection Presentation
Data Privacy and Protection Presentation
 
Data Privacy in the DMBOK - No Need to Reinvent the Wheel
Data Privacy in the DMBOK - No Need to Reinvent the WheelData Privacy in the DMBOK - No Need to Reinvent the Wheel
Data Privacy in the DMBOK - No Need to Reinvent the Wheel
 
Privacy issues and internet privacy
Privacy issues and internet privacyPrivacy issues and internet privacy
Privacy issues and internet privacy
 
Information security in big data -privacy and data mining
Information security in big data -privacy and data miningInformation security in big data -privacy and data mining
Information security in big data -privacy and data mining
 
Privacy , Security and Ethics Presentation
Privacy , Security and Ethics PresentationPrivacy , Security and Ethics Presentation
Privacy , Security and Ethics Presentation
 
Data Privacy Day Online Reputation Research
Data Privacy Day Online Reputation ResearchData Privacy Day Online Reputation Research
Data Privacy Day Online Reputation Research
 
Internet Privacy
Internet PrivacyInternet Privacy
Internet Privacy
 
Millennials 5 insights and 5 watchouts
Millennials   5 insights and 5 watchoutsMillennials   5 insights and 5 watchouts
Millennials 5 insights and 5 watchouts
 
Gender pay gap in the EU
Gender pay gap in the EUGender pay gap in the EU
Gender pay gap in the EU
 
International Data Privacy Day 2017
International Data Privacy Day 2017International Data Privacy Day 2017
International Data Privacy Day 2017
 
WTF is First-Party vs. Third-Party Data? (Digiday WTF Programmatic for Publis...
WTF is First-Party vs. Third-Party Data? (Digiday WTF Programmatic for Publis...WTF is First-Party vs. Third-Party Data? (Digiday WTF Programmatic for Publis...
WTF is First-Party vs. Third-Party Data? (Digiday WTF Programmatic for Publis...
 
Recent Privacy and Data Protection Developments in Latin America and Their Im...
Recent Privacy and Data Protection Developments in Latin America and Their Im...Recent Privacy and Data Protection Developments in Latin America and Their Im...
Recent Privacy and Data Protection Developments in Latin America and Their Im...
 
Simplifying Privacy Decisions: Towards Interactive and Adaptive Solutions
Simplifying Privacy Decisions: Towards Interactive and Adaptive SolutionsSimplifying Privacy Decisions: Towards Interactive and Adaptive Solutions
Simplifying Privacy Decisions: Towards Interactive and Adaptive Solutions
 
ZoneFox, Machine Learning, the Insider Threat and how UEBA protects the user ...
ZoneFox, Machine Learning, the Insider Threat and how UEBA protects the user ...ZoneFox, Machine Learning, the Insider Threat and how UEBA protects the user ...
ZoneFox, Machine Learning, the Insider Threat and how UEBA protects the user ...
 
Privacy and the GDPR: How Cloud computing could be your failing
Privacy and the GDPR: How Cloud computing could be your failingPrivacy and the GDPR: How Cloud computing could be your failing
Privacy and the GDPR: How Cloud computing could be your failing
 
Data Protection (Download for slideshow)
Data Protection (Download for slideshow)Data Protection (Download for slideshow)
Data Protection (Download for slideshow)
 
Gender Wage Gap Slides
Gender Wage Gap SlidesGender Wage Gap Slides
Gender Wage Gap Slides
 

Semelhante a Data & Privacy: Striking the Right Balance - Jonny Leroy

N3275466 - Final Presentation Advance network (1)
N3275466 - Final Presentation  Advance network (1)N3275466 - Final Presentation  Advance network (1)
N3275466 - Final Presentation Advance network (1)Christopher Lisasi
 
Mobile Device Tracking Seminar
Mobile Device Tracking SeminarMobile Device Tracking Seminar
Mobile Device Tracking SeminarBrian Ahier
 
The Trust Paradox
The Trust ParadoxThe Trust Paradox
The Trust ParadoxCognizant
 
Data is the new oil, privacy is the new green - Eye4Travel Amsterdam
Data is the new oil, privacy is the new green - Eye4Travel AmsterdamData is the new oil, privacy is the new green - Eye4Travel Amsterdam
Data is the new oil, privacy is the new green - Eye4Travel AmsterdamAurélie Pols
 
Data and information
Data and informationData and information
Data and informationsteveathon
 
Big Data Analytics - The New Cold War
Big Data Analytics - The New Cold WarBig Data Analytics - The New Cold War
Big Data Analytics - The New Cold WarKunal Dutta
 
Future of data - An initial perspective - Stephan Shakespeare, CEO and Co-Fou...
Future of data - An initial perspective - Stephan Shakespeare, CEO and Co-Fou...Future of data - An initial perspective - Stephan Shakespeare, CEO and Co-Fou...
Future of data - An initial perspective - Stephan Shakespeare, CEO and Co-Fou...Future Agenda
 
1 Explain the principle of privacy. What impact has IT made on priv.pdf
1 Explain the principle of privacy. What impact has IT made on priv.pdf1 Explain the principle of privacy. What impact has IT made on priv.pdf
1 Explain the principle of privacy. What impact has IT made on priv.pdfAroraRajinder1
 
Building Towards the New Security & Privacy Landscape: Where Do We Go From Here?
Building Towards the New Security & Privacy Landscape: Where Do We Go From Here?Building Towards the New Security & Privacy Landscape: Where Do We Go From Here?
Building Towards the New Security & Privacy Landscape: Where Do We Go From Here?Julie Tsai
 
Smarter comm"The Future of Privacy". Aurélie Pols at IBM Smarter Commerce Glo...
Smarter comm"The Future of Privacy". Aurélie Pols at IBM Smarter Commerce Glo...Smarter comm"The Future of Privacy". Aurélie Pols at IBM Smarter Commerce Glo...
Smarter comm"The Future of Privacy". Aurélie Pols at IBM Smarter Commerce Glo...FLUZO
 
Privacy and personal information presention of professional practice.pptx
Privacy and personal information presention of professional practice.pptxPrivacy and personal information presention of professional practice.pptx
Privacy and personal information presention of professional practice.pptxsadia456189
 
Future of privacy - Insights from Discussions Building on an Initial Perspect...
Future of privacy - Insights from Discussions Building on an Initial Perspect...Future of privacy - Insights from Discussions Building on an Initial Perspect...
Future of privacy - Insights from Discussions Building on an Initial Perspect...Future Agenda
 
Security In A Connected Society
Security In A Connected SocietySecurity In A Connected Society
Security In A Connected SocietyCentraComm
 
Consumers' and Citizens' Privacy
Consumers' and Citizens' Privacy  Consumers' and Citizens' Privacy
Consumers' and Citizens' Privacy Carolina Rossini
 
Future of value of data singapore.compressed
Future of value of data   singapore.compressedFuture of value of data   singapore.compressed
Future of value of data singapore.compressedFuture Agenda
 

Semelhante a Data & Privacy: Striking the Right Balance - Jonny Leroy (20)

N3275466 - Final Presentation Advance network (1)
N3275466 - Final Presentation  Advance network (1)N3275466 - Final Presentation  Advance network (1)
N3275466 - Final Presentation Advance network (1)
 
Mobile Device Tracking Seminar
Mobile Device Tracking SeminarMobile Device Tracking Seminar
Mobile Device Tracking Seminar
 
The Trust Paradox
The Trust ParadoxThe Trust Paradox
The Trust Paradox
 
Gunning for granny
Gunning for grannyGunning for granny
Gunning for granny
 
Data is the new oil, privacy is the new green - Eye4Travel Amsterdam
Data is the new oil, privacy is the new green - Eye4Travel AmsterdamData is the new oil, privacy is the new green - Eye4Travel Amsterdam
Data is the new oil, privacy is the new green - Eye4Travel Amsterdam
 
Data and information
Data and informationData and information
Data and information
 
When things talk, are we ready to listen?
When things talk, are we ready to listen?When things talk, are we ready to listen?
When things talk, are we ready to listen?
 
Big Data Analytics - The New Cold War
Big Data Analytics - The New Cold WarBig Data Analytics - The New Cold War
Big Data Analytics - The New Cold War
 
Future of data - An initial perspective - Stephan Shakespeare, CEO and Co-Fou...
Future of data - An initial perspective - Stephan Shakespeare, CEO and Co-Fou...Future of data - An initial perspective - Stephan Shakespeare, CEO and Co-Fou...
Future of data - An initial perspective - Stephan Shakespeare, CEO and Co-Fou...
 
1 Explain the principle of privacy. What impact has IT made on priv.pdf
1 Explain the principle of privacy. What impact has IT made on priv.pdf1 Explain the principle of privacy. What impact has IT made on priv.pdf
1 Explain the principle of privacy. What impact has IT made on priv.pdf
 
Building Towards the New Security & Privacy Landscape: Where Do We Go From Here?
Building Towards the New Security & Privacy Landscape: Where Do We Go From Here?Building Towards the New Security & Privacy Landscape: Where Do We Go From Here?
Building Towards the New Security & Privacy Landscape: Where Do We Go From Here?
 
Smarter comm"The Future of Privacy". Aurélie Pols at IBM Smarter Commerce Glo...
Smarter comm"The Future of Privacy". Aurélie Pols at IBM Smarter Commerce Glo...Smarter comm"The Future of Privacy". Aurélie Pols at IBM Smarter Commerce Glo...
Smarter comm"The Future of Privacy". Aurélie Pols at IBM Smarter Commerce Glo...
 
Thoughts on healthcare & the internet of things
Thoughts on healthcare & the internet of thingsThoughts on healthcare & the internet of things
Thoughts on healthcare & the internet of things
 
Privacy and personal information presention of professional practice.pptx
Privacy and personal information presention of professional practice.pptxPrivacy and personal information presention of professional practice.pptx
Privacy and personal information presention of professional practice.pptx
 
Data Privacy
Data PrivacyData Privacy
Data Privacy
 
Future of privacy - Insights from Discussions Building on an Initial Perspect...
Future of privacy - Insights from Discussions Building on an Initial Perspect...Future of privacy - Insights from Discussions Building on an Initial Perspect...
Future of privacy - Insights from Discussions Building on an Initial Perspect...
 
Data Dimension
Data DimensionData Dimension
Data Dimension
 
Security In A Connected Society
Security In A Connected SocietySecurity In A Connected Society
Security In A Connected Society
 
Consumers' and Citizens' Privacy
Consumers' and Citizens' Privacy  Consumers' and Citizens' Privacy
Consumers' and Citizens' Privacy
 
Future of value of data singapore.compressed
Future of value of data   singapore.compressedFuture of value of data   singapore.compressed
Future of value of data singapore.compressed
 

Mais de Thoughtworks

Design System as a Product
Design System as a ProductDesign System as a Product
Design System as a ProductThoughtworks
 
Designers, Developers & Dogs
Designers, Developers & DogsDesigners, Developers & Dogs
Designers, Developers & DogsThoughtworks
 
Cloud-first for fast innovation
Cloud-first for fast innovationCloud-first for fast innovation
Cloud-first for fast innovationThoughtworks
 
More impact with flexible teams
More impact with flexible teamsMore impact with flexible teams
More impact with flexible teamsThoughtworks
 
Culture of Innovation
Culture of InnovationCulture of Innovation
Culture of InnovationThoughtworks
 
Developer Experience
Developer ExperienceDeveloper Experience
Developer ExperienceThoughtworks
 
When we design together
When we design togetherWhen we design together
When we design togetherThoughtworks
 
Hardware is hard(er)
Hardware is hard(er)Hardware is hard(er)
Hardware is hard(er)Thoughtworks
 
Customer-centric innovation enabled by cloud
 Customer-centric innovation enabled by cloud Customer-centric innovation enabled by cloud
Customer-centric innovation enabled by cloudThoughtworks
 
Amazon's Culture of Innovation
Amazon's Culture of InnovationAmazon's Culture of Innovation
Amazon's Culture of InnovationThoughtworks
 
When in doubt, go live
When in doubt, go liveWhen in doubt, go live
When in doubt, go liveThoughtworks
 
Don't cross the Rubicon
Don't cross the RubiconDon't cross the Rubicon
Don't cross the RubiconThoughtworks
 
Your test coverage is a lie!
Your test coverage is a lie!Your test coverage is a lie!
Your test coverage is a lie!Thoughtworks
 
Docker container security
Docker container securityDocker container security
Docker container securityThoughtworks
 
Redefining the unit
Redefining the unitRedefining the unit
Redefining the unitThoughtworks
 
Technology Radar Webinar UK - Vol. 22
Technology Radar Webinar UK - Vol. 22Technology Radar Webinar UK - Vol. 22
Technology Radar Webinar UK - Vol. 22Thoughtworks
 
A Tribute to Turing
A Tribute to TuringA Tribute to Turing
A Tribute to TuringThoughtworks
 
Rsa maths worked out
Rsa maths worked outRsa maths worked out
Rsa maths worked outThoughtworks
 

Mais de Thoughtworks (20)

Design System as a Product
Design System as a ProductDesign System as a Product
Design System as a Product
 
Designers, Developers & Dogs
Designers, Developers & DogsDesigners, Developers & Dogs
Designers, Developers & Dogs
 
Cloud-first for fast innovation
Cloud-first for fast innovationCloud-first for fast innovation
Cloud-first for fast innovation
 
More impact with flexible teams
More impact with flexible teamsMore impact with flexible teams
More impact with flexible teams
 
Culture of Innovation
Culture of InnovationCulture of Innovation
Culture of Innovation
 
Dual-Track Agile
Dual-Track AgileDual-Track Agile
Dual-Track Agile
 
Developer Experience
Developer ExperienceDeveloper Experience
Developer Experience
 
When we design together
When we design togetherWhen we design together
When we design together
 
Hardware is hard(er)
Hardware is hard(er)Hardware is hard(er)
Hardware is hard(er)
 
Customer-centric innovation enabled by cloud
 Customer-centric innovation enabled by cloud Customer-centric innovation enabled by cloud
Customer-centric innovation enabled by cloud
 
Amazon's Culture of Innovation
Amazon's Culture of InnovationAmazon's Culture of Innovation
Amazon's Culture of Innovation
 
When in doubt, go live
When in doubt, go liveWhen in doubt, go live
When in doubt, go live
 
Don't cross the Rubicon
Don't cross the RubiconDon't cross the Rubicon
Don't cross the Rubicon
 
Error handling
Error handlingError handling
Error handling
 
Your test coverage is a lie!
Your test coverage is a lie!Your test coverage is a lie!
Your test coverage is a lie!
 
Docker container security
Docker container securityDocker container security
Docker container security
 
Redefining the unit
Redefining the unitRedefining the unit
Redefining the unit
 
Technology Radar Webinar UK - Vol. 22
Technology Radar Webinar UK - Vol. 22Technology Radar Webinar UK - Vol. 22
Technology Radar Webinar UK - Vol. 22
 
A Tribute to Turing
A Tribute to TuringA Tribute to Turing
A Tribute to Turing
 
Rsa maths worked out
Rsa maths worked outRsa maths worked out
Rsa maths worked out
 

Último

Brighton SEO | April 2024 | Data Storytelling
Brighton SEO | April 2024 | Data StorytellingBrighton SEO | April 2024 | Data Storytelling
Brighton SEO | April 2024 | Data StorytellingNeil Barnes
 
RadioAdProWritingCinderellabyButleri.pdf
RadioAdProWritingCinderellabyButleri.pdfRadioAdProWritingCinderellabyButleri.pdf
RadioAdProWritingCinderellabyButleri.pdfgstagge
 
04242024_CCC TUG_Joins and Relationships
04242024_CCC TUG_Joins and Relationships04242024_CCC TUG_Joins and Relationships
04242024_CCC TUG_Joins and Relationshipsccctableauusergroup
 
Saket, (-DELHI )+91-9654467111-(=)CHEAP Call Girls in Escorts Service Saket C...
Saket, (-DELHI )+91-9654467111-(=)CHEAP Call Girls in Escorts Service Saket C...Saket, (-DELHI )+91-9654467111-(=)CHEAP Call Girls in Escorts Service Saket C...
Saket, (-DELHI )+91-9654467111-(=)CHEAP Call Girls in Escorts Service Saket C...Sapana Sha
 
꧁❤ Greater Noida Call Girls Delhi ❤꧂ 9711199171 ☎️ Hard And Sexy Vip Call
꧁❤ Greater Noida Call Girls Delhi ❤꧂ 9711199171 ☎️ Hard And Sexy Vip Call꧁❤ Greater Noida Call Girls Delhi ❤꧂ 9711199171 ☎️ Hard And Sexy Vip Call
꧁❤ Greater Noida Call Girls Delhi ❤꧂ 9711199171 ☎️ Hard And Sexy Vip Callshivangimorya083
 
Low Rate Call Girls Bhilai Anika 8250192130 Independent Escort Service Bhilai
Low Rate Call Girls Bhilai Anika 8250192130 Independent Escort Service BhilaiLow Rate Call Girls Bhilai Anika 8250192130 Independent Escort Service Bhilai
Low Rate Call Girls Bhilai Anika 8250192130 Independent Escort Service BhilaiSuhani Kapoor
 
EMERCE - 2024 - AMSTERDAM - CROSS-PLATFORM TRACKING WITH GOOGLE ANALYTICS.pptx
EMERCE - 2024 - AMSTERDAM - CROSS-PLATFORM  TRACKING WITH GOOGLE ANALYTICS.pptxEMERCE - 2024 - AMSTERDAM - CROSS-PLATFORM  TRACKING WITH GOOGLE ANALYTICS.pptx
EMERCE - 2024 - AMSTERDAM - CROSS-PLATFORM TRACKING WITH GOOGLE ANALYTICS.pptxthyngster
 
Data Science Project: Advancements in Fetal Health Classification
Data Science Project: Advancements in Fetal Health ClassificationData Science Project: Advancements in Fetal Health Classification
Data Science Project: Advancements in Fetal Health ClassificationBoston Institute of Analytics
 
VIP High Profile Call Girls Amravati Aarushi 8250192130 Independent Escort Se...
VIP High Profile Call Girls Amravati Aarushi 8250192130 Independent Escort Se...VIP High Profile Call Girls Amravati Aarushi 8250192130 Independent Escort Se...
VIP High Profile Call Girls Amravati Aarushi 8250192130 Independent Escort Se...Suhani Kapoor
 
dokumen.tips_chapter-4-transient-heat-conduction-mehmet-kanoglu.ppt
dokumen.tips_chapter-4-transient-heat-conduction-mehmet-kanoglu.pptdokumen.tips_chapter-4-transient-heat-conduction-mehmet-kanoglu.ppt
dokumen.tips_chapter-4-transient-heat-conduction-mehmet-kanoglu.pptSonatrach
 
Call Girls In Mahipalpur O9654467111 Escorts Service
Call Girls In Mahipalpur O9654467111  Escorts ServiceCall Girls In Mahipalpur O9654467111  Escorts Service
Call Girls In Mahipalpur O9654467111 Escorts ServiceSapana Sha
 
RA-11058_IRR-COMPRESS Do 198 series of 1998
RA-11058_IRR-COMPRESS Do 198 series of 1998RA-11058_IRR-COMPRESS Do 198 series of 1998
RA-11058_IRR-COMPRESS Do 198 series of 1998YohFuh
 
Building on a FAIRly Strong Foundation to Connect Academic Research to Transl...
Building on a FAIRly Strong Foundation to Connect Academic Research to Transl...Building on a FAIRly Strong Foundation to Connect Academic Research to Transl...
Building on a FAIRly Strong Foundation to Connect Academic Research to Transl...Jack DiGiovanna
 
Data Warehouse , Data Cube Computation
Data Warehouse   , Data Cube ComputationData Warehouse   , Data Cube Computation
Data Warehouse , Data Cube Computationsit20ad004
 
B2 Creative Industry Response Evaluation.docx
B2 Creative Industry Response Evaluation.docxB2 Creative Industry Response Evaluation.docx
B2 Creative Industry Response Evaluation.docxStephen266013
 
100-Concepts-of-AI by Anupama Kate .pptx
100-Concepts-of-AI by Anupama Kate .pptx100-Concepts-of-AI by Anupama Kate .pptx
100-Concepts-of-AI by Anupama Kate .pptxAnupama Kate
 
High Class Call Girls Noida Sector 39 Aarushi 🔝8264348440🔝 Independent Escort...
High Class Call Girls Noida Sector 39 Aarushi 🔝8264348440🔝 Independent Escort...High Class Call Girls Noida Sector 39 Aarushi 🔝8264348440🔝 Independent Escort...
High Class Call Girls Noida Sector 39 Aarushi 🔝8264348440🔝 Independent Escort...soniya singh
 
VIP Call Girls in Amravati Aarohi 8250192130 Independent Escort Service Amravati
VIP Call Girls in Amravati Aarohi 8250192130 Independent Escort Service AmravatiVIP Call Girls in Amravati Aarohi 8250192130 Independent Escort Service Amravati
VIP Call Girls in Amravati Aarohi 8250192130 Independent Escort Service AmravatiSuhani Kapoor
 
Data Science Jobs and Salaries Analysis.pptx
Data Science Jobs and Salaries Analysis.pptxData Science Jobs and Salaries Analysis.pptx
Data Science Jobs and Salaries Analysis.pptxFurkanTasci3
 

Último (20)

Brighton SEO | April 2024 | Data Storytelling
Brighton SEO | April 2024 | Data StorytellingBrighton SEO | April 2024 | Data Storytelling
Brighton SEO | April 2024 | Data Storytelling
 
RadioAdProWritingCinderellabyButleri.pdf
RadioAdProWritingCinderellabyButleri.pdfRadioAdProWritingCinderellabyButleri.pdf
RadioAdProWritingCinderellabyButleri.pdf
 
04242024_CCC TUG_Joins and Relationships
04242024_CCC TUG_Joins and Relationships04242024_CCC TUG_Joins and Relationships
04242024_CCC TUG_Joins and Relationships
 
Saket, (-DELHI )+91-9654467111-(=)CHEAP Call Girls in Escorts Service Saket C...
Saket, (-DELHI )+91-9654467111-(=)CHEAP Call Girls in Escorts Service Saket C...Saket, (-DELHI )+91-9654467111-(=)CHEAP Call Girls in Escorts Service Saket C...
Saket, (-DELHI )+91-9654467111-(=)CHEAP Call Girls in Escorts Service Saket C...
 
꧁❤ Greater Noida Call Girls Delhi ❤꧂ 9711199171 ☎️ Hard And Sexy Vip Call
꧁❤ Greater Noida Call Girls Delhi ❤꧂ 9711199171 ☎️ Hard And Sexy Vip Call꧁❤ Greater Noida Call Girls Delhi ❤꧂ 9711199171 ☎️ Hard And Sexy Vip Call
꧁❤ Greater Noida Call Girls Delhi ❤꧂ 9711199171 ☎️ Hard And Sexy Vip Call
 
Low Rate Call Girls Bhilai Anika 8250192130 Independent Escort Service Bhilai
Low Rate Call Girls Bhilai Anika 8250192130 Independent Escort Service BhilaiLow Rate Call Girls Bhilai Anika 8250192130 Independent Escort Service Bhilai
Low Rate Call Girls Bhilai Anika 8250192130 Independent Escort Service Bhilai
 
EMERCE - 2024 - AMSTERDAM - CROSS-PLATFORM TRACKING WITH GOOGLE ANALYTICS.pptx
EMERCE - 2024 - AMSTERDAM - CROSS-PLATFORM  TRACKING WITH GOOGLE ANALYTICS.pptxEMERCE - 2024 - AMSTERDAM - CROSS-PLATFORM  TRACKING WITH GOOGLE ANALYTICS.pptx
EMERCE - 2024 - AMSTERDAM - CROSS-PLATFORM TRACKING WITH GOOGLE ANALYTICS.pptx
 
Delhi 99530 vip 56974 Genuine Escort Service Call Girls in Kishangarh
Delhi 99530 vip 56974 Genuine Escort Service Call Girls in  KishangarhDelhi 99530 vip 56974 Genuine Escort Service Call Girls in  Kishangarh
Delhi 99530 vip 56974 Genuine Escort Service Call Girls in Kishangarh
 
Data Science Project: Advancements in Fetal Health Classification
Data Science Project: Advancements in Fetal Health ClassificationData Science Project: Advancements in Fetal Health Classification
Data Science Project: Advancements in Fetal Health Classification
 
VIP High Profile Call Girls Amravati Aarushi 8250192130 Independent Escort Se...
VIP High Profile Call Girls Amravati Aarushi 8250192130 Independent Escort Se...VIP High Profile Call Girls Amravati Aarushi 8250192130 Independent Escort Se...
VIP High Profile Call Girls Amravati Aarushi 8250192130 Independent Escort Se...
 
dokumen.tips_chapter-4-transient-heat-conduction-mehmet-kanoglu.ppt
dokumen.tips_chapter-4-transient-heat-conduction-mehmet-kanoglu.pptdokumen.tips_chapter-4-transient-heat-conduction-mehmet-kanoglu.ppt
dokumen.tips_chapter-4-transient-heat-conduction-mehmet-kanoglu.ppt
 
Call Girls In Mahipalpur O9654467111 Escorts Service
Call Girls In Mahipalpur O9654467111  Escorts ServiceCall Girls In Mahipalpur O9654467111  Escorts Service
Call Girls In Mahipalpur O9654467111 Escorts Service
 
RA-11058_IRR-COMPRESS Do 198 series of 1998
RA-11058_IRR-COMPRESS Do 198 series of 1998RA-11058_IRR-COMPRESS Do 198 series of 1998
RA-11058_IRR-COMPRESS Do 198 series of 1998
 
Building on a FAIRly Strong Foundation to Connect Academic Research to Transl...
Building on a FAIRly Strong Foundation to Connect Academic Research to Transl...Building on a FAIRly Strong Foundation to Connect Academic Research to Transl...
Building on a FAIRly Strong Foundation to Connect Academic Research to Transl...
 
Data Warehouse , Data Cube Computation
Data Warehouse   , Data Cube ComputationData Warehouse   , Data Cube Computation
Data Warehouse , Data Cube Computation
 
B2 Creative Industry Response Evaluation.docx
B2 Creative Industry Response Evaluation.docxB2 Creative Industry Response Evaluation.docx
B2 Creative Industry Response Evaluation.docx
 
100-Concepts-of-AI by Anupama Kate .pptx
100-Concepts-of-AI by Anupama Kate .pptx100-Concepts-of-AI by Anupama Kate .pptx
100-Concepts-of-AI by Anupama Kate .pptx
 
High Class Call Girls Noida Sector 39 Aarushi 🔝8264348440🔝 Independent Escort...
High Class Call Girls Noida Sector 39 Aarushi 🔝8264348440🔝 Independent Escort...High Class Call Girls Noida Sector 39 Aarushi 🔝8264348440🔝 Independent Escort...
High Class Call Girls Noida Sector 39 Aarushi 🔝8264348440🔝 Independent Escort...
 
VIP Call Girls in Amravati Aarohi 8250192130 Independent Escort Service Amravati
VIP Call Girls in Amravati Aarohi 8250192130 Independent Escort Service AmravatiVIP Call Girls in Amravati Aarohi 8250192130 Independent Escort Service Amravati
VIP Call Girls in Amravati Aarohi 8250192130 Independent Escort Service Amravati
 
Data Science Jobs and Salaries Analysis.pptx
Data Science Jobs and Salaries Analysis.pptxData Science Jobs and Salaries Analysis.pptx
Data Science Jobs and Salaries Analysis.pptx
 

Data & Privacy: Striking the Right Balance - Jonny Leroy

  • 1. DATA & PRIVACY Striking the right balance Jonny LeRoy - Head of Technology @jahnnie
  • 2. WE’RE IN A VIRTUOUS CYCLE NEW TECHNOLOGY MORE DATA BETTER PRODUCTS MORE LOYALTY MORE MONEY
  • 3. PRIVACY IS DEAD GIVE ME DELIGHTFUL PRODUCTS AND I’LL GIVE YOU MY DATA
  • 4. DON’T BE EVIL PRIVACY IS DEAD THAT’S A PRETTY LOW STANDARD HOW MIGHT WE RAISE THE BAR?
  • 5. BE AWESOME PRIVACY IS DEAD WE’LL GIVE YOU BETTER PRODUCTS
  • 6. DON’T BE INCOMPETENT PRIVACY IS DEAD WE’LL KEEP YOUR DATA SECURE
  • 7. DON’T BE INCOMPETENT WHO’S BEEN HACKED THIS YEAR
  • 8. DON’T BE INCOMPETENT ARE YOU SURE
  • 9. DON’T BE INCOMPETENT SECURITY ISN’T JUST ABOUT PREVENTION TIME TO NOTICE TIME TO RESPOND
  • 10. TIME TO NOTICE HONEY POT DATA
  • 11. TIME TO RESPOND CONTINUOUS DELIVERY
  • 12. DON’T BE INCOMPETENT PRIVACY IS DEAD WE’LL KEEP YOUR DATA SECURE
  • 13. DON’T BE CREEPY WOULD YOU BE OK IF YOUR DATA PRACTICES APPEARED ON THE FRONT PAGE OF THE NEW YORK TIMES? PRIVACY IS DEAD
  • 14. REMEMBER OUR VIRTUOUS CYCLE? NEW TECHNOLOGY MORE DATA BETTER PRODUCTS MORE LOYALTY MORE MONEY
  • 15. WE’RE EXPERIENCING TURBULENCE MORE BREACHES MORE PRIVACY CONCERNS MORE MONOPOLY SOCIAL BACKLASH NSA SURVEILLANCE NEW TECHNOLOGY MORE DATA BETTER PRODUCTS MORE LOYALTY MORE MONEY
  • 18. INTERNATIONAL PERSPECTIVE BRAZIL MARCO CIVIL DA INTERNET Civil rights framework for the Internet GERMANY DATENSPARSAMKEIT UND DATENVERMEIDUNG Data minimization and data avoidance Information self-determination RIGHTS OF DATA SUBJECT VS DATA COLLECTOR
  • 19. BE TRANSPARENT PRIVACY IS DEAD WE’LL BE TRANSPARENT ABOUT WHAT DATA WE STORE, HOW WE USE IT AND WHO WE SHARE IT WITH
  • 21. ETHICAL SOURCING (FAIR TRADE) ETHICAL CUSTOMER DATA MANAGEMENT (FAIR DATA) SUSTAINABLE CORPORATE SOCIAL RESPONSIBILITY ETHICAL ENVIRONMENTAL IMPACT MANAGEMENT 70% of EU citizens have expressed concern that their personal data may be used for purposes other than it was originally collected. http://www.fairdata.org.uk/ Eurobarometer report (2011) for the EU
  • 22. IT’S NOT PERSONAL BEWARE DE-ANONYMIZATION
  • 23. The data that makes up what is termed Personally Identifiable Information (PII) is no longer static. Data that can identify you has become a moving target, it used to be over information such as name, Social Security Number, address etc, but it has become increasingly easy to uniquely identify people with composite pieces of otherwise seemingly innocuous data.
  • 24. LOYALTY IS A TWO-WAY STREET TECHNOLOGY IS SHIFTING THE CALCULUS OF WHAT IS ETHICALLY ACCEPTABLE
  • 25. FROM CLICK-STREAM TO HEART-BEAT Technology is shifting the calculus of what is ethically acceptable Psychometric every breath you take, Quantified Self IoT DNA Identity every step you take… we’ll be watching you Fine-grained location
  • 27. BE VULNERABLE PRIVACY IS DEAD HOW MIGHT LEAVING SOME DATA ON THE TABLE, OR SHARING OWNERSHIP BE A STRATEGIC DIFFERENTIATOR?
  • 29. RE-DECENTRALIZE THE INTERNET OF THINGS TAKE THE COMPUTE TO THE DATA
  • 30. BE HUMAN BE VULNERABLE BE TRANSPARENT DON’T BE CREEPY DON’T BE INCOMPETENT BE AWESOME PRIVACY IS DEAD?
  • 31. THANK YOU Jonny LeRoy @jahnnie jleroy@thoughtworks.com