O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.

Continuous Design and Delivery

2.458 visualizações

Publicada em

ThoughtWorks Turkey 2014 Summit - Continuous Delivery & Design with Martin Fowler. It is story of Experience Design in an Agile delivery project for TW client Hepsiburada

Publicada em: Tecnologia
  • Seja o primeiro a comentar

Continuous Design and Delivery

  1. 1. Teşekkürler This has been the biggest ever ThoughtWorks event in Europe
  2. 2. CONTINUOUS DESIGN in delivery A story of continuous design in practice
  3. 3. Success is for those who can begin saying "I will succeed" and say "I have succeeded" in the end.” Mustafa Kemal Atatürk
  4. 4. WHAT IS DESIGN? Helping define the product strategy Research and analysis Defining interactions/behaviours of software Creating the visual design Engineering the UI through front end code
  5. 5. THE 4 METER SERVICE MAP
  6. 6. THE 4 METER SERVICE MAP
  7. 7. CMO Designer Chairlady PM Lead BA IT Director HR General Manager President BD DOL
  8. 8. PRODUCTS Highest growth, lowest conversion
  9. 9. NOT OPTIMISED
  10. 10. ANDOATP OTEPDTIMISED
  11. 11. 12 weeks Beginning Phase 1
  12. 12. Mobile Expansion hepsiburada.com/m/ beta.hepsiburada.com Re-direct Opt-in Cross channel .com MOBILE FIRST STRATEGY Phase 1 Phase 2
  13. 13. ITERATIVE RELEASES Jeff Patton http://www.agileproductdesign.com/
  14. 14. IDENTIFYING THE MKB
  15. 15. AGILE & LEAN We believe that we can design and develop a mobile optimised, minimal key buy journey in 3 months; ThoughtWorks Delivery Team
  16. 16. HOW MIGHT WE… include UX design thinking and lean principles in to the product strategy?
  17. 17. GOALS & SUCCESS
  18. 18. BACKLOG ESTIMATION PRIORITISE PLAN
  19. 19. AGILE & LEAN We believe that we can design and develop a mobile optimised, minimal key buy journey in 3 months; We will know we have been successful when we see an increase in conversion and a decrease in bounce rate ThoughtWorks & Hepsiburada
  20. 20. Without customer input, organizations risk creating interfaces that fail HOA LORANGER, NN/g
  21. 21. 1hr CUSTOMER EMPATHY
  22. 22. 1hr CUSTOMER HYPOTHESIS Segment Behaviour Attitude Ambitious Needs Motivation Brand Customer type Product Browser Researcher Focussed Impulsive Hunter Casual Simplicity Impartial Responsive Patient Competitive Spontaneous Communication Methodical Content Obviousness Availability Selection Price Reward Loyal Impartial Faithless New Irregular Churning Frequent Business Careful Speed Quantity Impartial Intermittent
  23. 23. RAPID VALIDATION
  24. 24. Browser Hunter Product Researcher 31% 28% 24% 13% USER MAPPING
  25. 25. RESEARCH
  26. 26. QUALITATIVE INSIGHTS Homepage Participant 1 It’s a little confusing… I see lots of products, there are lots of things
  27. 27. Developer Customer service rep. Analyst Developer Designer CUSTOMER PAIN
  28. 28. QUANTITATIVE ANALYSIS
  29. 29. DESIRABLE USABLE USEFUL CREDIBLE FINDABLE ACCESSIBLE Customer Value ADVOCACY CONVERSION FREQUENCY TRUST VISIBLE AVAILABLE Business Value USER EXPERIENCE
  30. 30. Business http://farm7.static.flickr.com6071/6120570161_f5caf5e15e_z.jpg
  31. 31. (not UX) Designers http://www.walodesign.de/design_thoughts_09.html
  32. 32. http://zekecabell.com/596/
  33. 33. WHAT CAN WE DO… To bring research in-house, and importantly, internalise the learning?
  34. 34. MISCONCEPTION We need everything designed up front and have all the designs finalised before we can start Business, developers, some designers
  35. 35. BDUF Guesswork Resource heavy Time, lots of time SPECS Documentation and reports
  36. 36. HYPOTHESIS. EXPERIMENT We believe providing a simple optimised landing page a reduction in bounce rate & more searches browsin g users and product shopp ers when bounce is below 35% & searches have increased above 25% Will result in For We will know success
  37. 37. BA / IM UX designer Product RAPID LOW-FI DESIGN
  38. 38. OUTCOMES NOT OUTPUT
  39. 39. Visual designer UI Developer UX designer Product
  40. 40. EVERYONE
  41. 41. HOW MIGHT WE Embrace low fidelity & rapid design and drop the idea that the spec is ‘the’ design?
  42. 42. RAPID PROTOTYPING
  43. 43. LAB SET UP
  44. 44. CONTINUOS LEARNING & VALIDATION SEARCH DAILY DEALS INCREASE 17% INCREASE 455% CATEGORIES USAGE 41% DOES NOT INCLUDE SEARCH
  45. 45. HOW CAN I Involve myself in the testing, valuation and learning process?
  46. 46. CONTINUOUS DESIGN & DEV
  47. 47. HOW DOES AGILE UX FEEL? Perception http://www.energytimes.com/pages/departments/1109/holistic1109.html
  48. 48. Reality
  49. 49. ITERATION
  50. 50. BACKLOG ITERATION
  51. 51. HOW MIGHT WE begin to see the product as the design, and begin pairing to realise that together?
  52. 52. WHAT IS EXPERIENCE DESIGN? Helping define the product strategy Research and analysis Defining interactions/behaviours of software Creating the visual design Engineering the UI through front end code
  53. 53. INTERNALISE & INCORPORATE Not preferred External Design not a part of the organisation
  54. 54. INTERNALISE & INCORPORATE Minimum Periphery Design is a part of the organisation
  55. 55. INTERNALISE & INCORPORATE Preferred Central Design is embraced by the organisation
  56. 56. INTERNALISE & INCORPORATE Desired Integrated Design is integral to the organisation
  57. 57. INTERNALISE & INCORPORATE Desired Integrated Design is integral to the organisation
  58. 58. Teşekkürler @benkappler

×