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Be Like the Internet - 8 steps to success in a post 2.0 world

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Be Like the Internet - 8 steps to success in a post 2.0 world

  1. Let Go: 8 Steps to Success Go! 2.0 World Let in a post 8 Steps to Success in a post 2.0 World
  2. Letting Go: Letting Go 8 Steps to Success in a post 2.0 World 8 Steps to Success in a post 2.0 World
  3. Losing Control: 8 Steps to SuccessControl Losing in a post 2.0 World 8 Steps to Success in a post 2.0 World
  4. Why are some companies so overwhelmingly successful on the network? (While others seem to be killing themselves off)
  5. Or, what makes Google Google?
  6. We’ve seen a fundamental shift in how value is created 1. Collapse in the cost of creation 2. The network changes everything
  7. We used to focus on building core competencies
  8. Cheap coordination allows value to be created on the edges
  9. We're moving from an industrial age...
  10. ...to a networked one.
  11. Industrial age assumptions still rule.
  12. But the networked world doesn’t work that way
  13. The way for a business to thrive in the networked world is to adapt to the network (not the other way around)
  14. Be Like the Internet 8 Steps to Success in a post 2.0 World
  15. That leads to two questions: 1. Um, what? 2. Ok, but how?
  16. Basically, get used to it being out of your control
  17. Most of what matters to your business is happening outside your business
  18. And it’s happening faster and faster
  20. YOU ARE A NODE you
  21. YOU ARE A NODE y
  22. Your new home page
  23. Ok, sure, but practically what does this mean?
  24. 8 ways in which you* can change to... BE LIKE THE INTERNET
  25. 1. From control to chaos
  26. Adapting to chaos: we’re naturals “They walk fast and they walk adroitly. They give and they take, at once aggressive and accomodating. With the subtlest of motions they signal their intention to one another.” William Whyte, City (1969)
  27. Unpredictability requires new ways to plan
  28. Iteration Iteration Iteration Iteration Iteration Iteration Iteration Iteration
  29. Yelp: customers lead the conversation
  30. Disney’s image in the hands of passersby
  31. 2. From convention to instinct
  32. From red oceans to blue oceans
  33. Southwest: ignoring sacred cows
  34. Starbucks: coffee becomes a lifestyle
  35. American Apparel: upstart with an attitude
  36. 3. From process to flow
  37. The industrial model: Hierarchies and procedures
  38. The network model: Fluid dynamics
  39. As seen in the brain’s synapses...
  40. As see in a colony of ants...
  41. What is Flow? Flow is the mental state of operation in which the person is fully immersed in what he or she is doing, characterized by a feeling of energized focus, full involvement, and success in the process of the activity. Flow, is also another name for "flux" in physics, which is the rate at which something travels through a given cross section
  42. Product development teams are adapting to manage the speed and uncertainty of the network
  43. Abandoning the waterfall for the washing machine
  44. Improvising directly with customers Example: 30 Boxes
  45. 4. From documentation to collaboration
  46. If the goal is to get into flow and avoid top-heavy process, how?
  47. Whiteboard sessions
  48. Cocktail napkin collaboration
  49. Rapid prototyping
  50. Bioteams that leverage short messaging
  51. Pixar’s approach to movie development
  52. “Make it OK for people to challenge an idea or two, the good ideas can withstand it and the weaker ideas fall away and make room for something [better].” -Brad Bird, Writer/Director of the Incredibles
  53. 5. From fear to confidence
  54. Fear of competition
  55. There’s nowhere to hide anymore
  56. Embrace critics and whistleblowers
  57. vs. Kaiser Permanente
  58. The truth about the Digg revolt
  59. Jetblue apologizes via Youtube
  60. 6. From ownership to stewardship
  61. In service of a higher purpose
  62. Ted Rheinold of Dogster “About week 3 I realized I wasn’t in charge anymore.”
  63. It’s true for individual practitioners as well
  64. Google aims to be a steward for the Internet’s decentralized nature, its core social good.
  65. 7. From walls to openness
  66. It’s not clear where you interests end and others begin
  67. Secrecy is obsolete
  68. Boundaries are optional
  69. Create ecosystems around your business
  70. Measure success by the meaningful connections in your own network
  71. 8. From inside to outside
  72. There’s a lot more going on outside your business
  73. How do you need to change to BE LIKE THE INTERNET?
  74. Develop a practice of valuing ideas on their merits and their connections
  75. Beliketheinternet.pbwiki.com Come by our wiki to share stories about to put these principles into practice
  76. Thank you. blog.getsatisfaction.com Beliketheinternet.pbwiki.com lane@getsatisfaction.com thor@getsatisfaction.com