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Game Design
What is a game?
Is this a game?
Is this a game?
Is this a game?
Is this a game?
Is this a game?
Is this a game?
Is this a game?
Is this a game?
Is this a game?
What are the elements of a game?
What is a game?
4 Core Elements
A goal
Rules
Feedback System
Voluntary participation
What is a game?
Definition
Games are the voluntary attempt to overcome unnecessary obstacles. 

(Bernard Suits)
To play a g...
Goal Hit the ball in the hole
Rules
Use various clubs to
hit balls in as few
strokes as possible.
Feedback
System
Lowest n...
Tetris
Goal
Building blocks
without holes
Rules
Get a block and
decide where you put
it with the arrow keys
Feedback
Syste...
Why do you play games?
Why do we play games?
FlowTheory
Bartle Player
Types
Motivation
for playing
games
Motivations to play games
Excitement
Challenge
Competition
Relaxation
Fantasy
Social interaction
FlowTheory
People in the flow
FlowTheory
FlowTheory
Bartle PlayerTypes
Acting
Interacting
Players World
Killers
Motivation:
Want to win and be better
than others
Key Words:
W...
How do we create games?
Game
Designer Player
Creates Consumes
MDA Framework
Rules System Fun
Users
Mechanics Dynamics Aesthetics
Designers
MDA Framework
Mechanics
Dynamics
Aesthetics
describes the particular components of the game, at
the level of data represen...
Make your own game?
Step 1
Decide on setting of your game
Theme: example: atlantis, war, monkeys, …
Specific setting: game ...
Make your own game?
Step 2
Brainstorm Elements of your game
Location
Story
Characters
Actions
…
Make your own game?
Step 3
What is your goal?
Link elements to your goal
Make your own game?
Step 4
Flow of your game
Structure of your game
Shooting
Game
Super Mario Bros
Make your own game?
Step 5
Plan to develop your game
Make your own game?
Present your game to game
development companies
Questions?
Game design for marketers
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Game design for marketers

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Game design for marketers

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Game design for marketers

  1. 1. Game Design
  2. 2. What is a game?
  3. 3. Is this a game?
  4. 4. Is this a game?
  5. 5. Is this a game?
  6. 6. Is this a game?
  7. 7. Is this a game?
  8. 8. Is this a game?
  9. 9. Is this a game?
  10. 10. Is this a game?
  11. 11. Is this a game?
  12. 12. What are the elements of a game?
  13. 13. What is a game? 4 Core Elements A goal Rules Feedback System Voluntary participation
  14. 14. What is a game? Definition Games are the voluntary attempt to overcome unnecessary obstacles. 
 (Bernard Suits) To play a game is to achieve a specific goal, using only means permitted by rules, where the rules prohibit the use of more efficient means, and where the rules are accepted just because they make such activity possible (Bernard Suits) Definition adapted
  15. 15. Goal Hit the ball in the hole Rules Use various clubs to hit balls in as few strokes as possible. Feedback System Lowest number of strokes Voluntary participation You choose to participate Golf
  16. 16. Tetris Goal Building blocks without holes Rules Get a block and decide where you put it with the arrow keys Feedback System Visual, score a line Voluntary participation You choose to participate
  17. 17. Why do you play games?
  18. 18. Why do we play games? FlowTheory Bartle Player Types Motivation for playing games
  19. 19. Motivations to play games Excitement Challenge Competition Relaxation Fantasy Social interaction
  20. 20. FlowTheory People in the flow
  21. 21. FlowTheory
  22. 22. FlowTheory
  23. 23. Bartle PlayerTypes Acting Interacting Players World Killers Motivation: Want to win and be better than others Key Words: Win, defeat, beat, challenge, competition, fight Achievers Motivation: Being the master of the game and form the world like they want Key Words: Status, adapt, show, hierarchy, get goals Socializers Motivation: Contact with other players, networking and making friends Key Words: Share, help, give, trade, talk, listen, people, empathie Explorers Motivation: Discover the unknown first. Discover how the system works Key Words: See, seek, read, collect, search, discover, explore
  24. 24. How do we create games? Game Designer Player Creates Consumes
  25. 25. MDA Framework Rules System Fun Users Mechanics Dynamics Aesthetics Designers
  26. 26. MDA Framework Mechanics Dynamics Aesthetics describes the particular components of the game, at the level of data representation and algorithms describes the run-time behavior of the mechanics acting on player inputs and each others outputs over time. describes the desirable emotional responses evoked in the player, when she interacts with the game system.
  27. 27. Make your own game? Step 1 Decide on setting of your game Theme: example: atlantis, war, monkeys, … Specific setting: game where you need to shoot all your enemies
  28. 28. Make your own game? Step 2 Brainstorm Elements of your game Location Story Characters Actions …
  29. 29. Make your own game? Step 3 What is your goal? Link elements to your goal
  30. 30. Make your own game? Step 4 Flow of your game Structure of your game
  31. 31. Shooting Game
  32. 32. Super Mario Bros
  33. 33. Make your own game? Step 5 Plan to develop your game
  34. 34. Make your own game? Present your game to game development companies
  35. 35. Questions?

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