2. Introduction
• Overview of course
• What is OL 342?
• Multiple Sclerosis
• What is it?
• Our goal as a team

3. Donor Engagement
• Marketing their campaign
• Multimedia: asking questions, inspiration for donors
• Social Media: gets the word out there, also finds donors
• Specific department
• Handles the interaction between NMMS and the donor
throughout the year
• Tries to find more/new recruits

4. Donor Trends
• Nine Characteristics
1. Major donors continue to give, narrowing down charities
2. Better the economy more money given
3. Lower income donate more than higher income
individuals
4. Most generous donations are by mail
5. Generous donors plan their support
6. People are always given
7. Demographics
8. Inquire about charities through other people, website,
visiting the organization, etc.
9. Successful organizations stay focused on donors

5. Improvement Opportunities
• Long-term goals!
• Competition
• Effective funding by strategic planning
• Engage and retain volunteers and donors
• Market the organization
• Social media
• Differentiating from similar organizations
• Positive partnerships with others
• Communication with donors
• Will find others to fight for the cause
• Generate resources
• Add value to the organization to make mire sustainable

6. Financial Support
• Most support comes from people donating less than $100
• Donations
• Individuals
• Corporations
• Contribute more than 32 million nationwide
• Fundraisers
• Walks, bike, muck fest, etc.
• Corporate Partnerships
• Allergan, Bank of America, BP, Fed Ex, Sam’s Club, etc.
• Pharmaceutical Organizations

7. Multiple Sclerosis Competitors
• Breast Cancer Awareness Groups
• Cystic Fibrosis Groups
• Live Strong
• (Cancer as a whole)

8. Organizational Structural Impact
• What do they do differently?
• How to efficiently find new volunteers and
donors
• Necessary to build a stronger brand awareness
• Find effective ways to maintain brand
recognition

9. Learning From Their Competitors
• Make their brand and orange ribbon more
recognizable
• Raise awareness and donations by selling wrist-
bands and ribbons
• Make more opportunities for people to donate
• Get more knowledge out
about what MS is and how
it affects people

10. What MS Does Better!
• All of their fundraising money is spread out
evenly
• If needed gives information on financial aid,
physical therapy, ect.
• Have lots of local events so the people can feel
the local support
• Gives 85% of donations to research

11. How to Maintain Competition
• Coming up with innovative ideas to stay
competitive
• Creating identity within a wider range of the
community
• Clear motives of
donations and goal

12. Maintaining Competition Cont.
Advantages :
• Employee empowerment
• Less conflict
• No domination
Disadvantages:
• Over worked
• Less focus on sections
• Stress
Solution:
• Offer internships to college students

13. Measuring Success
• Traditional vs non-profit
• Internal Comparison
• Number of employees
• Number of people
involved

14. Things To Consider
• Number of new donors
• Number of repeat
donors
• Overall Fundraising
• Number of new
volunteers
• Number of repeat
volunteers
• Total number of
volunteer hours
• Low turnover rate of
employees = greater
profit
• Low turnover rate of
volunteers = greater
profit

15. Logic
• Year 1: 15 volunteers
• All first timers
• Year 2: 25 volunteers
• 9 returning volunteers
• 16 first timers
• Increase in 16 volunteers
• What if all 15 from year one returned?
• Increasing the number of returning volunteers increases
overall productivity and awareness.

16. How To Prepare For Change
• Systems model of change
• Framework to use for identifying “ what to
change” and “how to evaluate the success of a
change”.
• Focus on 4 components

17. Systems Model Of Change
Inputs
• Assets
• Mission Statement
• Vision
Outputs
• Department Level
• Individual Level
Strategic Plan
• Way to allocate the
budget
• Strategic plan 2011-2015
Target elements
• People: info session
• Methodology: workflow,
job design,
• Social factor:
communication,
leadership

18. A Systems Model of Change Cont.

19. Spreading the Word
• Educating common population
• Social media (Facebook, Twitter, Instagram)

20. Recommendation
• 85% going to
research
• 70% going to
research
• 130*.7 > 100*.85
Recommendation
Administrative
Cost…15%
Media
Advertisement
…15%
Research…70%

21. Creating Awareness
• Sponsors
• Advertisement

22. SNHU
Awareness
Lacrosse Game
• Informed people
• Raised $305

23. “We make a living
by what we get, but
we make a life by
what we give.”