SlideShare uma empresa Scribd logo
1 de 36
Baixar para ler offline
Solutions for Social Web Communication ,[object Object],“How to Build and Manage an ,[object Object],Online Brand Community?” ,[object Object]
Social Media Strategy Fundamentals:,[object Object],Social Media Strategy Fundamentals:,[object Object],BuzzFactory, a Vanksen Group Partner,[object Object],BuzzFactory Solutions for Social Web Communication,[object Object],Learning Programs:,[object Object],In Partnership with a pole of foreign leading experts in Social Web (such as Emmanuel Vivierand Gregory Pouy), we propose general or tailor-made learning programs and workshops on Social Media Marketing and Digital Activation with 3 levels of practice: Beginner – Intermediary – Specialists.   ,[object Object],Blog Marketing :,[object Object],Blog marketing is online PR: It consists in involving popular bloggers to experience brands in order to create online positive and influential recommendations, brand visibility and conversations.,[object Object],Social Media Strategy & Consulting :,[object Object],Social Media Strategy development & implementation: Staff training, management and guidelines for online community management, content strategy and engagement campaigns, measurement, analytics and reporting. ,[object Object]
Table of Contents,[object Object],What’s an Online Brand Community?,[object Object],Why Build One?,[object Object],How To Build It?,[object Object],How to Maintain It?,[object Object]
What’s an Online Brand Community?,[object Object]
What’s an Online Brand Community?,[object Object],Definition,[object Object],‘Online Brand communities’ are defined as: “Group of individuals gathering on a web platform and interacting with one another based on a common attraction for a brand or a branded good.”,[object Object]
What’s an Online Brand Community?,[object Object],Understand what motivates users to join communities,[object Object],To support a cause,[object Object],To share my appreciation with others,[object Object],To get advanced news on products,[object Object],Because it was recommended to me,[object Object],To associate with a brand I like,[object Object],To be entertained,[object Object],To learn more about it,[object Object],To feel part of a like-minded community ,[object Object],To get free content,[object Object],Source Universal McCann,[object Object]
What’s an Online Brand Community?,[object Object],Understand what makes consumers leave Communities ,[object Object]
2. Why Build One?,[object Object]
Social Media Strategy Fundamentals:,[object Object],Social Media Strategy Fundamentals:,[object Object],Why to build a brand Community? ,[object Object],Customer Relationship,[object Object],Happy customer,[object Object],Unhappy customer,[object Object],[object Object]
 Give you insights and new ideas to develop your business.
 Identify the most active brand lovers to turn them into evangelists.
 Make sure they criticize your brand / product where you can easily monitor and contact them.
 Control the development of a bad buzz (crisis management) due to brand detractors and trolls.  ,[object Object]
Social Media Strategy Fundamentals:,[object Object],Social Media Strategy Fundamentals:,[object Object],Why to build a brand Community? ,[object Object],Generate Leads and Incomes,[object Object],68%,[object Object],Of consumers trust other consumers’ opinions posted online. ,[object Object],70%,[object Object],Of purchase decisions are influenced by Word Of Mouth. ,[object Object],54%,[object Object],Community members spend,[object Object],more than non-community members.,[object Object],Source Communispace / HBR,[object Object]
3. How To Build It?,[object Object]
Social Media Strategy Fundamentals:,[object Object],Social Media Strategy Fundamentals:,[object Object],How to Build an Online Brand Community? ,[object Object],The 3 Pillars of Online Community Building ,[object Object],Means,[object Object],Budgets and resources allocated to the Community Development,[object Object],Strategy,[object Object],Which approach? What Goals (KPI)? ,[object Object],People,[object Object],Find the people who will represent your brand online,[object Object]
Register a Facebook page is for Free. Developing a online community is not!  ,[object Object]
How to Build an Online Brand Community? ,[object Object],MEANS. The indicative cost for 1 year Community Development,[object Object],93.500 $ is,[object Object],Equivalent to:,[object Object],40 Billboards,[object Object],In Moscow,[object Object],OR,[object Object],2,5 Publications in Cosmopolitan,[object Object],OR,[object Object],300 seconds on National TV,[object Object],Technical cost,[object Object],Management cost,[object Object],Activation ,[object Object],cost,[object Object]
Now that you have agreed to invest in an Online Brand Community, what should be your next words?   ,[object Object]
Now that you have agreed to invest in an Online Brand Community, what should be your next words?   ,[object Object]
How to Build an Online Brand Community? ,[object Object],MEANS. ROI: What is the value of an online fan? ,[object Object],Source http://www.syncapse.com/,[object Object]
How to Build an Online Brand Community? ,[object Object],MEANS. ROI: What is the value of your online Community? ,[object Object],Source: Social page evaluator: http://evaluator.vitrue.com/,[object Object]
Users will not develop your Online Brand Community for you!,[object Object]
How to Build an Online Brand Community? ,[object Object],PEOPLE. Entitle the right people to represent your brand,[object Object],Social Media responsible:,[object Object],Community Manager,[object Object],[object Object]
 Discussing
 Reacting
 Moderating
 Reporting,[object Object]
 Content Selection
 Content Planning
 Visuals Creation
 Brand Identity
Formating
 Watch Systems
 Tracking & Analysis
 Monitor & Report,[object Object]

Mais conteúdo relacionado

Mais procurados

Monthly Digital Marketing Planning Template – Plan your monthly digital campaign
Monthly Digital Marketing Planning Template – Plan your monthly digital campaignMonthly Digital Marketing Planning Template – Plan your monthly digital campaign
Monthly Digital Marketing Planning Template – Plan your monthly digital campaignTrinfinity
 
Digital Marketing Plan For Real Estate
Digital Marketing Plan For Real EstateDigital Marketing Plan For Real Estate
Digital Marketing Plan For Real EstateAjinkya Honrao
 
Digital Marketing Plan Template
Digital Marketing Plan TemplateDigital Marketing Plan Template
Digital Marketing Plan TemplateC.Y Wong
 
Top Social Media Marketing Trends to Follow in 2023
Top Social Media Marketing Trends to Follow in 2023Top Social Media Marketing Trends to Follow in 2023
Top Social Media Marketing Trends to Follow in 2023Jomer Gregorio
 
Digital & Social Media Strategy
Digital & Social Media StrategyDigital & Social Media Strategy
Digital & Social Media StrategyKnowcrunch
 
Digital Marketing Plan by Vicky Deshmukh
Digital Marketing Plan by  Vicky DeshmukhDigital Marketing Plan by  Vicky Deshmukh
Digital Marketing Plan by Vicky DeshmukhVicky deshmukh
 
Social media strategy
Social media strategySocial media strategy
Social media strategyEvan Kruk
 
Digital Marketing Strategy Guide
Digital Marketing Strategy GuideDigital Marketing Strategy Guide
Digital Marketing Strategy Guidepixelbuilders
 
Creative Brief Workshop
Creative Brief WorkshopCreative Brief Workshop
Creative Brief WorkshopMr President
 
Ogilvy DO Brief - Chester's big ideaL
Ogilvy DO Brief - Chester's big ideaLOgilvy DO Brief - Chester's big ideaL
Ogilvy DO Brief - Chester's big ideaLChester Lau
 
Social media marketing plan template 2023
Social media marketing plan template 2023Social media marketing plan template 2023
Social media marketing plan template 2023Fraser Hay
 
Digital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandDigital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
 
Social media strategy
Social media strategySocial media strategy
Social media strategyOmar Mostafa
 
Digital Marketing Plan
Digital Marketing PlanDigital Marketing Plan
Digital Marketing PlanMagic8Pharmacy
 
Social Media Content Strategy
Social Media Content StrategySocial Media Content Strategy
Social Media Content StrategyDan Berlin
 
Digital Marking Plan: Yves Saint Laurent
Digital Marking Plan: Yves Saint LaurentDigital Marking Plan: Yves Saint Laurent
Digital Marking Plan: Yves Saint LaurentKeithBaumann
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing StrategyÖzge Duman
 
60 Minute Brand Strategist: Extended and updated hard cover NOW available.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.60 Minute Brand Strategist: Extended and updated hard cover NOW available.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.Idris Mootee
 

Mais procurados (20)

Monthly Digital Marketing Planning Template – Plan your monthly digital campaign
Monthly Digital Marketing Planning Template – Plan your monthly digital campaignMonthly Digital Marketing Planning Template – Plan your monthly digital campaign
Monthly Digital Marketing Planning Template – Plan your monthly digital campaign
 
Digital Marketing Plan For Real Estate
Digital Marketing Plan For Real EstateDigital Marketing Plan For Real Estate
Digital Marketing Plan For Real Estate
 
Digital Marketing Plan Template
Digital Marketing Plan TemplateDigital Marketing Plan Template
Digital Marketing Plan Template
 
Lakon.pdf
Lakon.pdfLakon.pdf
Lakon.pdf
 
Top Social Media Marketing Trends to Follow in 2023
Top Social Media Marketing Trends to Follow in 2023Top Social Media Marketing Trends to Follow in 2023
Top Social Media Marketing Trends to Follow in 2023
 
Digital & Social Media Strategy
Digital & Social Media StrategyDigital & Social Media Strategy
Digital & Social Media Strategy
 
Digital Marketing Plan by Vicky Deshmukh
Digital Marketing Plan by  Vicky DeshmukhDigital Marketing Plan by  Vicky Deshmukh
Digital Marketing Plan by Vicky Deshmukh
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
 
Digital Marketing Strategy Guide
Digital Marketing Strategy GuideDigital Marketing Strategy Guide
Digital Marketing Strategy Guide
 
Creative Brief Workshop
Creative Brief WorkshopCreative Brief Workshop
Creative Brief Workshop
 
Ogilvy DO Brief - Chester's big ideaL
Ogilvy DO Brief - Chester's big ideaLOgilvy DO Brief - Chester's big ideaL
Ogilvy DO Brief - Chester's big ideaL
 
Social media marketing plan template 2023
Social media marketing plan template 2023Social media marketing plan template 2023
Social media marketing plan template 2023
 
Social Media Strategy for Real Estate
Social Media Strategy for Real EstateSocial Media Strategy for Real Estate
Social Media Strategy for Real Estate
 
Digital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandDigital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brand
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
 
Digital Marketing Plan
Digital Marketing PlanDigital Marketing Plan
Digital Marketing Plan
 
Social Media Content Strategy
Social Media Content StrategySocial Media Content Strategy
Social Media Content Strategy
 
Digital Marking Plan: Yves Saint Laurent
Digital Marking Plan: Yves Saint LaurentDigital Marking Plan: Yves Saint Laurent
Digital Marking Plan: Yves Saint Laurent
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing Strategy
 
60 Minute Brand Strategist: Extended and updated hard cover NOW available.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.60 Minute Brand Strategist: Extended and updated hard cover NOW available.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.
 

Semelhante a Online Brand Community Development

Badrina Social Media Planning Presentation
Badrina Social Media Planning PresentationBadrina Social Media Planning Presentation
Badrina Social Media Planning PresentationEddy Badrina
 
Intro To Social Media Marketing 2023.pdf
Intro To Social Media Marketing 2023.pdfIntro To Social Media Marketing 2023.pdf
Intro To Social Media Marketing 2023.pdfLamiaa Ahmed
 
The Intersection of Social Media and Direct
The Intersection of Social Media and Direct The Intersection of Social Media and Direct
The Intersection of Social Media and Direct Acxiom Corporation
 
How to Optimise the Efficiency of Your Digital Communication
How to Optimise the Efficiency of Your Digital CommunicationHow to Optimise the Efficiency of Your Digital Communication
How to Optimise the Efficiency of Your Digital CommunicationLa French Tech
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media StrategySaurabh Uttam
 
Social media marketing
Social media marketingSocial media marketing
Social media marketingBelva Digital
 
Social Media Leveraging Connections to Grow Your Business
Social Media Leveraging Connections to Grow Your BusinessSocial Media Leveraging Connections to Grow Your Business
Social Media Leveraging Connections to Grow Your BusinessPatsy Stewart
 
Marketech 09; marketing and technology
Marketech 09; marketing and technologyMarketech 09; marketing and technology
Marketech 09; marketing and technologytoddlohenry.com
 
Demystifying Social Media Measurement
Demystifying Social Media MeasurementDemystifying Social Media Measurement
Demystifying Social Media MeasurementAquent
 
Qualitysheet, the brand community marketplace
Qualitysheet, the brand community marketplaceQualitysheet, the brand community marketplace
Qualitysheet, the brand community marketplaceMarc Van Steyvoort
 
Social media strategies there is no such thing like social media strategy
Social media strategies there is no such thing like social media strategySocial media strategies there is no such thing like social media strategy
Social media strategies there is no such thing like social media strategyAdam Acar
 
Monitoring The Social Media Conversation Vocus Webinar
Monitoring The Social Media Conversation   Vocus WebinarMonitoring The Social Media Conversation   Vocus Webinar
Monitoring The Social Media Conversation Vocus WebinarJenni Lloyd
 
Gwu Social Media Workshop
Gwu Social Media WorkshopGwu Social Media Workshop
Gwu Social Media WorkshopLane Douglas
 
Social media as a marketing tool
Social media as a marketing toolSocial media as a marketing tool
Social media as a marketing toolAbhay Upadhyay
 
Social media-for-lead-generation
Social media-for-lead-generationSocial media-for-lead-generation
Social media-for-lead-generationFarhan Muhammad
 
Social Media and Community Leadership : Attracting, Keeping and Engaging Your...
Social Media and Community Leadership : Attracting, Keeping and Engaging Your...Social Media and Community Leadership : Attracting, Keeping and Engaging Your...
Social Media and Community Leadership : Attracting, Keeping and Engaging Your...Elizabeth Scott
 

Semelhante a Online Brand Community Development (20)

Badrina Social Media Planning Presentation
Badrina Social Media Planning PresentationBadrina Social Media Planning Presentation
Badrina Social Media Planning Presentation
 
Intro To Social Media Marketing 2023.pdf
Intro To Social Media Marketing 2023.pdfIntro To Social Media Marketing 2023.pdf
Intro To Social Media Marketing 2023.pdf
 
The Intersection of Social Media and Direct
The Intersection of Social Media and Direct The Intersection of Social Media and Direct
The Intersection of Social Media and Direct
 
How to Optimise the Efficiency of Your Digital Communication
How to Optimise the Efficiency of Your Digital CommunicationHow to Optimise the Efficiency of Your Digital Communication
How to Optimise the Efficiency of Your Digital Communication
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
Social Media Leveraging Connections to Grow Your Business
Social Media Leveraging Connections to Grow Your BusinessSocial Media Leveraging Connections to Grow Your Business
Social Media Leveraging Connections to Grow Your Business
 
Marketech 09; marketing and technology
Marketech 09; marketing and technologyMarketech 09; marketing and technology
Marketech 09; marketing and technology
 
Demystifying Social Media Measurement
Demystifying Social Media MeasurementDemystifying Social Media Measurement
Demystifying Social Media Measurement
 
Qualitysheet, the brand community marketplace
Qualitysheet, the brand community marketplaceQualitysheet, the brand community marketplace
Qualitysheet, the brand community marketplace
 
ROI of Social Media
ROI of Social MediaROI of Social Media
ROI of Social Media
 
Develop a Social Media SEO Strategy
Develop a Social Media SEO StrategyDevelop a Social Media SEO Strategy
Develop a Social Media SEO Strategy
 
Social media strategies there is no such thing like social media strategy
Social media strategies there is no such thing like social media strategySocial media strategies there is no such thing like social media strategy
Social media strategies there is no such thing like social media strategy
 
Monitoring The Social Media Conversation Vocus Webinar
Monitoring The Social Media Conversation   Vocus WebinarMonitoring The Social Media Conversation   Vocus Webinar
Monitoring The Social Media Conversation Vocus Webinar
 
Gwu Social Media Workshop
Gwu Social Media WorkshopGwu Social Media Workshop
Gwu Social Media Workshop
 
Connect with Social Media
Connect with Social MediaConnect with Social Media
Connect with Social Media
 
Social media as a marketing tool
Social media as a marketing toolSocial media as a marketing tool
Social media as a marketing tool
 
Building Your Social Media Strategy
Building Your Social Media StrategyBuilding Your Social Media Strategy
Building Your Social Media Strategy
 
Social media-for-lead-generation
Social media-for-lead-generationSocial media-for-lead-generation
Social media-for-lead-generation
 
Social Media and Community Leadership : Attracting, Keeping and Engaging Your...
Social Media and Community Leadership : Attracting, Keeping and Engaging Your...Social Media and Community Leadership : Attracting, Keeping and Engaging Your...
Social Media and Community Leadership : Attracting, Keeping and Engaging Your...
 

Mais de La French Tech

Новый режим «Хроника» или Timeline на Facebook
Новый режим «Хроника» или Timeline на FacebookНовый режим «Хроника» или Timeline на Facebook
Новый режим «Хроника» или Timeline на FacebookLa French Tech
 
Simple Step By Step Twitter Guide for Beginners
Simple Step By Step Twitter Guide for BeginnersSimple Step By Step Twitter Guide for Beginners
Simple Step By Step Twitter Guide for BeginnersLa French Tech
 
The 6 Trends in Digital Communication You Must Be Aware Off
The 6 Trends in Digital Communication You Must Be Aware OffThe 6 Trends in Digital Communication You Must Be Aware Off
The 6 Trends in Digital Communication You Must Be Aware OffLa French Tech
 
Social Media Objectives Definition Tool
Social Media Objectives Definition ToolSocial Media Objectives Definition Tool
Social Media Objectives Definition ToolLa French Tech
 
How to develop your Social Media strategy in Russia?
How to develop your Social Media strategy in Russia?How to develop your Social Media strategy in Russia?
How to develop your Social Media strategy in Russia?La French Tech
 
Presentation fashion industry & social media
Presentation fashion industry & social mediaPresentation fashion industry & social media
Presentation fashion industry & social mediaLa French Tech
 

Mais de La French Tech (6)

Новый режим «Хроника» или Timeline на Facebook
Новый режим «Хроника» или Timeline на FacebookНовый режим «Хроника» или Timeline на Facebook
Новый режим «Хроника» или Timeline на Facebook
 
Simple Step By Step Twitter Guide for Beginners
Simple Step By Step Twitter Guide for BeginnersSimple Step By Step Twitter Guide for Beginners
Simple Step By Step Twitter Guide for Beginners
 
The 6 Trends in Digital Communication You Must Be Aware Off
The 6 Trends in Digital Communication You Must Be Aware OffThe 6 Trends in Digital Communication You Must Be Aware Off
The 6 Trends in Digital Communication You Must Be Aware Off
 
Social Media Objectives Definition Tool
Social Media Objectives Definition ToolSocial Media Objectives Definition Tool
Social Media Objectives Definition Tool
 
How to develop your Social Media strategy in Russia?
How to develop your Social Media strategy in Russia?How to develop your Social Media strategy in Russia?
How to develop your Social Media strategy in Russia?
 
Presentation fashion industry & social media
Presentation fashion industry & social mediaPresentation fashion industry & social media
Presentation fashion industry & social media
 

Último

Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 

Último (20)

Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 

Online Brand Community Development

Notas do Editor

  1. http://www.charovnica-dv.ru/assortiment.php
  2. Communities platforms: Social Networks Branded website Branded blog Virtual world
  3. Une campagne 2.0 ne sauvera pas un mauvais produit Sans budget… pas de miracleLes résultats exceptionnels sont… exceptionnels (méfiez vous des « succès » dont tout le monde parle rarement réplicables)
  4. Une campagne 2.0 ne sauvera pas un mauvais produit Sans budget… pas de miracleLes résultats exceptionnels sont… exceptionnels (méfiez vous des « succès » dont tout le monde parle rarement réplicables)
  5. It islikeyousay : I need a piece of furniture , I don’t know which one , So I have bought the Ikea tool.
  6. = 40 bilboards a moscow / 1 mois= 2,5 publication dans le journal Cosmo= 300 secondes TV
  7. = 40 bilboards a moscow / 1 mois= 2,5 publication dans le journal Cosmo= 300 secondes TV
  8. = 40 bilboards a moscow / 1 mois= 2,5 publication dans le journal Cosmo= 300 secondes TV
  9. Une campagne 2.0 ne sauvera pas un mauvais produit Sans budget… pas de miracleLes résultats exceptionnels sont… exceptionnels (méfiez vous des « succès » dont tout le monde parle rarement réplicables)
  10. Une campagne 2.0 ne sauvera pas un mauvais produit Sans budget… pas de miracleLes résultats exceptionnels sont… exceptionnels (méfiez vous des « succès » dont tout le monde parle rarement réplicables)
  11. It islikeyousay : I need a piece of furniture , I don’t know which one , So I have bought the Ikea tool.
  12. ++ Good control of the SM approach.-- Ok for small brand communities
  13. ++ Good control of the SM approach.-- Ok for small brand communities
  14. ++ Good control of the SM approach.-- Ok for small brand communities
  15. It islikeyousay : I need a piece of furniture , I don’t know which one , So I have bought the Ikea tool.
  16. It islikeyousay : I need a piece of furniture , I don’t know which one , So I have bought the Ikea tool.
  17. Une campagne 2.0 ne sauvera pas un mauvais produit Sans budget… pas de miracleLes résultats exceptionnels sont… exceptionnels (méfiez vous des « succès » dont tout le monde parle rarement réplicables)