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Crowd case study_Cultural Weekly

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Digital magazine, Cultural Weekly, wanted a responsive site for culture vultures on the move.

Publicada em: Notícias e política
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Crowd case study_Cultural Weekly

  1. 1. Creative Communications CULTURAL WEEKLY CASE STUDY
  2. 2. Our Challenge Cultural Weekly celebrates everything to do with current culture. Whether it’s film, TV, poetry, theatre or art, they aren’t picky. They love it all. It’s no surprise that they draw a very loyal and expanding readership. Covering all areas of the arts, there’s bound to be a big audience. Only, there was a problem. Cultural Weekly was a website that was just not looking as hip and modern as the topics they cover. Enter Crowd. We’ve worked with Cultural Weekly’s founder, Adam Leipzig, on his own website. He was confident that we’d do a good job. A big problem was that their readers weren’t as engaged as they wanted them to be. Subscribers struggled to read the articles when shrunk to a smaller screen, a problem when using a smartphone or tablet. It also made it difficult to interact in the comments section while on the move. Our Solution We’ve given Cultural Weekly a whole new makeover. From a new logo design for the header to the font in the footer, we’ve brought a fresh and sophisticated look for the culture buffs. CASE STUDY CULTURAL WEEKLY A new banner ad system makes it easier to know what’s on the page with ease. The result keeps the page design minimalistic but with enough detail for the readers to get an idea of what’s what. It’s important for Cultural Weekly’s subscribers to interact with the writers – and not just by reading alone. A new commenting system allows subscribers to discuss and debate the articles – and we went to the trouble of importing previous comments across. The Results Cultural Weekly is experiencing its largest period of growth ever, which its Publisher, Adam Leipzig, directly attributes to Crowd’s work. The results have been truly incredible, with 50% or better growth in most key metrics when analyzing January to June data year-over-year. YEAR 2013 59,624 93,183 7,891 45,044 93,054 1,315 12,140 74,674 143,276 2,023 2014 TOTAL VISITS UNIQUE VISITS PAGE VIEWS ENGAGED VISITS PER MONTH ENGAGED
  3. 3. CROWD, UK T: +44 (0)1202 853664 E: results@thisiscrowd.com Bournemouth The Enterprise Pavilion Wallisdown Poole Dorset BH12 5HH London 145-157 St. John Street Clerkenwell London EC1V 4PW CROWD, UAE T: +971 (0) 4 446 2034 E: results@thisiscrowd.com Dubai A1-07 Empire Heights Podium Level Business Bay Dubai 124584 UAE CROWD, USA T: +1 408 638 7818 E: results@thisiscrowd.com San Fransisco 425 2nd St #100 San Francisco CA 94107 USA LET US HELP BUILD YOUR CROWD thisiscrowd.com