O SlideShare utiliza cookies para otimizar a funcionalidade e o desempenho do site, assim como para apresentar publicidade mais relevante aos nossos usuários. Se você continuar a navegar o site, você aceita o uso de cookies. Leia nosso Contrato do Usuário e nossa Política de Privacidade.
O SlideShare utiliza cookies para otimizar a funcionalidade e o desempenho do site, assim como para apresentar publicidade mais relevante aos nossos usuários. Se você continuar a utilizar o site, você aceita o uso de cookies. Leia nossa Política de Privacidade e nosso Contrato do Usuário para obter mais detalhes.
CULTURAL WEEKLY CASE STUDY
Cultural Weekly celebrates everything to do with current culture. Whether it’s film, TV, poetry, theatre or art, they aren’t picky. They love it all. It’s no surprise that they draw a very loyal and expanding readership. Covering all areas of the arts, there’s bound to be a big audience. Only, there was a problem. Cultural Weekly was a website that was just not looking as hip and modern as the topics they cover. Enter Crowd. We’ve worked with Cultural Weekly’s founder, Adam Leipzig, on his own website. He was confident that we’d do a good job. A big problem was that their readers weren’t as engaged as they wanted them to be. Subscribers struggled to read the articles when shrunk to a smaller screen, a problem when using a smartphone or tablet. It also made it difficult to interact in the comments section while on the move.
We’ve given Cultural Weekly a whole new makeover. From a new logo design for the header to the font in the footer, we’ve brought a fresh and sophisticated look for the culture buffs.
A new banner ad system makes it easier to know what’s on the page with ease. The result keeps the page design minimalistic but with enough detail for the readers to get an idea of what’s what. It’s important for Cultural Weekly’s subscribers to interact with the writers – and not just by reading alone. A new commenting system allows subscribers to discuss and debate the articles – and we went to the trouble of importing previous comments across.
Cultural Weekly is experiencing its largest period of growth ever, which its Publisher, Adam Leipzig, directly attributes to Crowd’s work. The results have been truly incredible, with 50% or better growth in most key metrics when analyzing January to June data year-over-year.
ENGAGED VISITS PER MONTH
T: +44 (0)1202 853664
The Enterprise Pavilion
145-157 St. John Street
T: +971 (0) 4 446 2034
A1-07 Empire Heights
T: +1 408 638 7818
425 2nd St #100
LET US HELP
BUILD YOUR CROWD