Martijn The of Pebble presenting on telemetry for contunuous product development. ThingsCon Amsterdam 2015 was held at Volkshotel December 4, 2015.

1. TELEMETRY FOR CONTINUOUS PRODUCT IMPROVEMENT
OR, OUR JOURNEY TOWARDS COLLECTING INSIGHTS FROM PRODUCTS IN THE FIELD
MARTIJN THÉ
SOFTWARE ENGINEER / BLUETOOTH LEAD @ PEBBLE.COM

2. QUIZ TIME!

5. why it no work?

6. ABOUT ME
martijn@getpebble.com

7. PEBBLE STORY
2008
2012
2009

8. PEBBLE STORY
2015

9. PEBBLE STORY
2015

11. TELEMETRY

12. Wikipedia:
“Telemetry is an automated communications
process by which measurements are made
and other data collected at remote or
inaccessible points and transmitted to receiving
equipment for monitoring.”

13. WHY TELEMETRY?
KEY TO CONTINUOUS PRODUCT IMPROVEMENT

15. Mobile
App
Pebble
Flash
Logs
fetched
when user
creates
support
request Support Request
Email
support@…

16. Mobile
App
Pebble
Flash
Logs
fetched
when user
creates
support
request
Support Request
Email
support@…
RAM
“Debug Stats”:
– notification count
– awake secs count
– sleep secs count
– stop secs count
…

18. Mobile
App
Pebble
Flash
Core Dump
Support Request
Email
support@…
RAM
Logs
upon crash:
store all of
RAM to flash

23. Cloud
Data
Warehouse
Relational
Database
Table
Mobile
App
Pebble
Flash
Analytics
Storage
RAM
sent
opportunisti-
cally, only
when user
consent is
given
Analytics
Storage
Analytics
Counters
(reset &
stored
hourly)
sent
opportunisti-
cally, only
when user
consent is
given

25. INSPIRE
SET GOALS
DEVELOP
MEASURE
EVALUATE
…REPEAT…

26. Median'Bu*on'Clicks/Launch'
Sustained'Usage'Index'
0'
0.1'
0.2'
0.3'
0.4'
0.5'
0.6'
0.7'
0.8'
0.9'
0' 5' 10' 15' 20' 25'
Median'Bu*on'Clicks/Launch'
Sustained'Usage'Index'
0'
0.1'
0.2'
0.3'
0.4'
0.5'
0.6'
0.7'
0.8'
0.9'
0' 5' 10' 15' 20' 25'
Median'Bu*on'Clicks/Launch'
Sustained'Usage'Index'
0'
0.1'
0.2'
0.3'
0.4'
0.5'
0.6'
0.7'
0.8'
0.9'
0' 5' 10' 15' 20' 25'
SHARING ANALYTICS INSIGHTS
WITH PEBBLE APP DEVELOPERS
0"
0.5"
1"
1.5"
2"
2.5"
6/29/15"
7/6/15"
7/13/15"
7/20/15"
7/27/15"
8/3/15"
8/10/15"
8/17/15"
8/24/15"
8/31/15"
9/7/15"
9/14/15"
9/21/15"
Usage&Rate&
App w/o pin
App w/ pin
Start incorporating Timeline pins
0"
0.5"
1"
1.5"
2"
2.5"
6/29/15"
7/6/15"
7/13/15"
7/20/15"
7/27/15"
8/3/15"
8/10/15"
8/17/15"
8/24/15"
8/31/15"
9/7/15"
9/14/15"
9/21/15"
Usage&Rate&
0"
0.5"
1"
1.5"
2"
2.5"
6/29/15"
7/6/15"
7/13/15"
7/20/15"
7/27/15"
8/3/15"
8/10/15"
8/17/15"
8/24/15"
8/31/15"
9/7/15"
9/14/15"
9/21/15"
Usage&Rate&
0"
0.5"
1"
1.5"
2"
2.5"
6/29/15"
7/6/15"
7/13/15"
7/20/15"
7/27/15"
8/3/15"
8/10/15"
8/17/15"
8/24/15"
8/31/15"
9/7/15"
9/14/15"
9/21/15"
Usage&Rate&
0"
0.5"
1"
1.5"
2"
2.5"
6/29/15"
7/6/15"
7/13/15"
7/20/15"
7/27/15"
8/3/15"
8/10/15"
8/17/15"
8/24/15"
8/31/15"
9/7/15"
9/14/15"
9/21/15"
Usage&Rate&
0"
0.5"
1"
1.5"
2"
2.5"
6/29/15"
7/6/15"
7/13/15"
7/20/15"
7/27/15"
8/3/15"
8/10/15"
8/17/15"
8/24/15"
8/31/15"
9/7/15"
9/14/15"
9/21/15"
Usage&Rate&

27. TELEMETRY
LOGGING
CORE DUMPS
ANALYTICS

28. QUESTIONS?