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Dailymotion the story of a product relaunch

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Cette présentation fait suite au talk de Jean-Loup Yu, VP product @Dailymotion au Mobile PM Meet'Up.

Dailymotion a opéré un repositionnement stratégique en 2017 qui l’a amené à repenser entièrement son produit et donc sont organisation. Cette présentation est un retour d’expérience sur l'organisation et les process, avec un regard particulier sur le développement des applications mobiles.

Inscrivez-vous pour ne pas rater pas notre prochain Meet'Up : https://www.meetup.com/fr-FR/mobilepm/

Publicada em: Tecnologia
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Dailymotion the story of a product relaunch

  1. 1. © 2018 THE STORY OF A PRODUCT RELAUNCH Jean-Loup Yu VP of Product @djelmen
  2. 2. © 2018 Well, the way they make shows is, they make one show. That show's called a pilot. Then they show that show to the people who make shows. Samuel L Jackson. SECTION TITLE unique users MILLION 300 © 2018
  3. 3. APAC North America EMEA LATAM reach GLOBAL © 2018
  4. 4. © 2018 Quote of the day "Vision without execution is a daydream. Execution without vision is a nightmare." ~Japanese Proverb
  5. 5. NEW PRODUCT POSITIONING © 2018
  6. 6. New emotions every day © 2018
  7. 7. Premium content Focusing on © 2018
  8. 8. MUSIC NEWS SPORT ENTERTAINMENT © 2018
  9. 9. Consistent experience cross-platform © 2018
  10. 10. PREMIUM AUDIENCE PREMIUM UX PREMIUM CONTENT © 2018
  11. 11. EXECUTION © 2018
  12. 12. © 2018 ProductEnablers Product Tribes TribeOrchestration User Product Partner Product Support & Policy PlayerData Product Design Content Ops Scale Data Video Architecture Infrastructure CTO/CPO Security Product & Engineering Organization
  13. 13. © 2018 A tribe is a collection of squads focusing on the same business area. The tribe is managed by the Tribe Lead, who is responsible for providing the right environment for all squads to operate autonomously within the tribe. Tribe A squad is a cross-functional team with a dedicated mission. The squad has all the skills and tools needed to design, develop, test and release to production, being an autonomous team who are experts in their domain. The squad works together with a Product Manager and the Tribe Lead to define their roadmap. The daily execution, follow-up and planning is operated by the Squad Master. Squad A chapter is a group of team members, in a tribe, working within a domain (front development, backend development, data science, …). Chapters are created for cross- pollination across squads, tribe recruitment, knowledge sharing and to discuss new ideas. 
 Each chapter has a Chapter Lead. Chapter Organization Organizational Units
  14. 14. © 2018 Tribe Lead The Tribe Lead is accountable for the tribe’s work and provides the environment and tools to the tribe to succeed with its mission. 
 The tribe lead provides the strategic vision and creates the tribe ’s roadmap in collaboration with all tribe members. Organization Product Manager Product Managers work with the Squads and the Tribe Leads to build the roadmap, define epics/stories, KPIs for success and acceptance criteria. 
 The Product Manager performs market assessments to understand trends and to define what we need to stay on top of competition.Chapter Lead & members Chapter Leads are line manager for their chapter members. They are responsible for recruitment, knowledge sharing, good practices and people development within their chapter. They remain part of a squad and still do day-to-day work. The role of Chapter Lead is always an addition to another role (Ex: Developer + Chapter Lead, Architect + Chapter Lead, Tribe Lead + Chapter Lead) Squad Master The Squad Master runs the squad’s daily operations. He/she is responsible for agile routines, estimation, grooming, sprint planning and daily stand-ups. 
 
 The Squad Master is the squad’s main point of contact and synchronizes with other squads on dependencies, risks and issues (bugs). Roles
  15. 15. © 2018 15 THE NEW DAILYMOTION A 2 YEAR STORY• JUL 2016 2 Year Vision Execution MVP LAUNCH
  16. 16. © 2018 Execution 16 PHASE 1 MVP LAUNCH• JUL 2016 MVP LAUNCH SUMMER 2017 PRODUCT LEARNINGS & IMPROVEMENTS
  17. 17. © 2018 SECTION TITLE 17© 2018 FOCUS ON MVP LAUNCH•
  18. 18. © 2018 Organization Tribe Model Tribe Lead Squad A Squad Master Front Dev Front Dev iOS Dev Android Dev Squad B Squad Master Backend Dev Squad C Squad Master Front Dev Lead iOS Dev Lead Android Dev Lead Backend Dev Backend Dev Front Dev Chapter Lead Growth Analyst Front Backend iOS Android Chapters Project / Product Product Manager Growth Analyst Growth Marketing Growth
  19. 19. © 2018 Execution 19 JUL 2016 DESIGN PHASE 1 MVP LAUNCH•
  20. 20. © 2018 Execution 20 JUL 2016 NOV 2016 DESIGN DEVELOPMENT PHASE 1 MVP LAUNCH•
  21. 21. © 2018 Organization Tribe Model Tribe Lead Squad A Squad Master Front Dev iOS Dev Squad B Squad Master Backend Dev Squad C Squad Master Android Dev Backend Dev Chapter Lead Product Managers Growth Analysts Front Dev Front Dev Lead iOS Dev Lead Android Dev Lead Front Dev Lead Backend Dev
  22. 22. © 2018 Execution 22 JUL 2016 NOV 2016 DESIGN DEVELOPMENT APR 2017 BETA LAUNCH PHASE 1 MVP LAUNCH•
  23. 23. © 2018 Execution 23 JUL 2016 NOV 2016 MVP LAUNCH DESIGN DEVELOPMENT APR 2017 BETA LAUNCH JULY 2017 PHASE 1 MVP LAUNCH•
  24. 24. © 2018 Execution 24 JUL 2016 NOV 2016 MVP LAUNCH DESIGN DEVELOPMENT APR 2017 BETA LAUNCH JULY 2017 OCT 2017 WW ROLLOUT PHASE 1 MVP LAUNCH•
  25. 25. © 2018 Execution 25 JUL 2016 NOV 2016 MVP LAUNCH DESIGN DEVELOPMENT APR 2017 BETA LAUNCH JULY 2017 OCT 2017 WW ROLLOUT PRODUCT LEARNING STABILIZATION PHASE 1 MVP LAUNCH•
  26. 26. © 2018 SECTION TITLE 26© 2018 FOCUS ON MVP LAUNCH… IN REAL LIFE•
  27. 27. © 2018 SECTION TITLE 27 AUDIENCE• PERFORMANCES• PREMIUM CONSUMPTION• MVP Wins © 2018
  28. 28. © 2018 2018 Execution 28 TODAY PHASE 2 Vision realignment • Q1 2018
  29. 29. © 2018 SECTION TITLE 29© 2018 VISION REALIGNMENT•
  30. 30. © 2018 Organization Tribe Model Tribe Lead Squad A Squad Master Front Dev Front Dev iOS Dev Android Dev Squad B Squad Master Lead Front Dev Backend Dev Squad C Squad Master Front Dev Front Dev Lead iOS Dev Lead Android Dev Lead Backend Dev Backend Dev Front Dev Chapter Lead Growth Analyst Front Backend iOS Android Growth Chapters Project / Product Lead Growth Analyst Product Manager Product Manager Product Manager Growth Analyst
  31. 31. © 2018 Organization 31 FOCUS ON IMPACT• Grow the number of new users accessing our service organicallyAcquisition Squad Grow the length of the session Engagement Squad Grow the number of session / user / monthLoyalty Squad
  32. 32. © 2018 Roadmap & Methodology Epic Definition - Lean Canvas
  33. 33. © 2018 Roadmap & Methodology Planning Day Cross-team alignment - how to get teams moving in the same direction instead of stumbling over each other Collaboration - how to set realistic expectations and satisfy stakeholders without over-committing Release Planning - how to plan and prioritize work across multiple sprints, multiple tribes, and multiple products Platform Development - how to make sure we invest for the future and don’t just implement a bunch of one-off solutions Quarterly Cross-tribe Planning Day to define our roadmap for the coming quarter. Objectives:
  34. 34. © 2018 SECTION TITLE 34© 2018 ADAPT YOU ORGANIZATION TO BE EFFICIENT• DON’T FEAR FAILURE TEST AND LEARN• © 2018 Conclusion
  35. 35. © 2018 Thank you Jean-Loup Yu @djelmen

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