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How to be your own marketer and expand your social footprint

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Learn how to apply the same creativity you put into your work to your online marketing strategy. Join Thibault Imbert for an interactive session on how to expand your social footprint, based on his own experience incubating the online presence of Adobe Spark. You'll see how to apply growth hacks to your social networks to get your work in front of the right people and organically grow a community around what you love. This session will demystify social media, leaving you with techniques you can apply right away for immediate impact.

Publicada em: Mídias sociais
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How to be your own marketer and expand your social footprint

  1. 1. How to be your own marketer and expand your social footprint @adobespark Thibault Imbert Growth, Adobe Spark
  2. 2. Reminders Tools for content creation Which channel? How to make the best of each? Tools to measure impact Agenda
  3. 3. Reminder #1: It starts with content…
  4. 4. and you can drive this by making things visual
  5. 5. Visual content is more than 40X more likely to get shared on social media than other types of content. Facebook posts with images see 2.3X more engagement than those without images. Shoppers who view video are 1.81X more likely to purchase than non-viewers. Stats from HubSpot: http://bit.ly/coolsocialstats
  6. 6. Adobe Spark Spark PostSpark PageSpark Video
  7. 7. Who is Adobe Spark for? Small Businesses Non-profits Social savvy individuals
  8. 8. Adobe Spark is free spark.adobe.com
  9. 9. Demo
  10. 10. Reminder #2: Email is still king
  11. 11. Email sees 50-100 times the click rates that Facebook and Twitter do. Email marketing is the king of the marketing kingdom with a 3800% ROI and $38 for every $1 spent. Which channel?
  12. 12. Email engagement Graphic by deveshdesign.com
  13. 13. Social to drive email Use social not just for traffic, support and engagement but also for building your email list.
  14. 14. Social to drive email
  15. 15. Which channel?
  16. 16. Identify your user (persona) Find which channel your targeted customer is using Quality over quantity Which channel?
  17. 17. What’s true for all social channels
  18. 18. First, tell people about them and help people tell the world about you: Email signature Website footers Thank you pages Tweet/Like/Share/Pin plugins (blog)
  19. 19. Post consistently It is not a one-way street, be authentic Engage conversations, respond to comments Scheduling will help a lot (Later, Hootsuite, Adobe Social, etc.) First impressions matter! Craft your profile as much as possible
  20. 20. @adobespark @nictecreativedesign
  21. 21. How to make the best of each?
  22. 22. facebook
  23. 23. Use the Page plugin to embed your facebook Page Convert your blog traffic into Facebook audience facebook
  24. 24. facebook
  25. 25. facebook
  26. 26. Ask your fans on other social platforms to follow your facebook Page facebook
  27. 27. 85% of videos on Facebook are viewed with the sound off. Design video for viewing with the sound off. facebook
  28. 28. facebook Use facebook live
  29. 29. facebook
  30. 30. facebook
  31. 31. facebook
  32. 32. facebook
  33. 33. Caveat: Not SEO friendly Great for engagement, not acquisition facebook
  34. 34. Save your video and upload to facebook
  35. 35. facebook http://spark.adobe.com
  36. 36. Instagram
  37. 37. Instagram Hashtags (targeted ones) Beware of vanity likes! Which hashtags would your audience use?
  38. 38. Instagram Create a hashtag list Copy/Paste as comment
  39. 39. Instagram crowded niche
  40. 40. Instagram Share UGC (ask permission) Repost (iOS/Android)
  41. 41. Instagram
  42. 42. Instagram Run a contest (with your hashtags)
  43. 43. Instagram Ask followers to tag a friend
  44. 44. Instagram
  45. 45. Instagram Experiment with video (stories and posts)
  46. 46. Instagram
  47. 47. Instagram Follow competitors followers Great targeted audience
  48. 48. Instagram Follow, Like, Comment Don’t automate this!
  49. 49. Instagram Here were the results: Follow: 14% followback Follow + Like: 22% followback Follow + Like + Comment: 34% followback Data from shopify.com - http://bit.ly/shopifyinstagrowth
  50. 50. Instagram Shout for shout (s4s)
  51. 51. Instagram Find an account that targets an audience compatible with yours About the same followers base DM the person and ask for an Instagram takeover or shout 4 shout.
  52. 52. Instagram Instagram takeover
  53. 53. Instagram
  54. 54. Instagram
  55. 55. Instagram Shout 4 Shout
  56. 56. Instagram
  57. 57. Instagram Instagram Ads
  58. 58. Instagram
  59. 59. Instagram Shopping
  60. 60. Twitter
  61. 61. Twitter Use it for support
  62. 62. Twitter Ask for retweets (don’t be shy)
  63. 63. Twitter Use hashtags (trending ones) Trend piggybacking (stay relevant)
  64. 64. Twitter Use lists (to raise awareness about you)
  65. 65. Twitter
  66. 66. Twitter Follow competitors followers
  67. 67. Twitter Secret feature to boost newsletter subscribers
  68. 68. Twitter Lead Gen Cards
  69. 69. Lead Gen Cards: Use cases Pin it on profile Event signup (RSVP) Promote a product (send samples)
  70. 70. Pinterest
  71. 71. Pinterest Shopify users referred by Pinterest spend an average of $80 compared to the Facebook referral average of $40. Stats from HubSpot: http://bit.ly/coolsocialstats
  72. 72. Pinterest Install the Pin It plugin
  73. 73. Pinterest Embed Boards (Board Widget button on the Widget Builder) and pins into your blog posts (convert your blog audience into Pinterest followers)
  74. 74. Pinterest Have custom board images
  75. 75. Pinterest
  76. 76. Pinterest Use vertical collage-type Pins
  77. 77. Pinterest How does it look on mobile? Make sure text is readable 75% of Pinterest’s users use Pinterest on their mobile devices.
  78. 78. Pinterest Saturdays are definitely the best for Pinning to Pinterest, and specifically from 8–11 p.m. Next up is any day between 2–4 a.m. or 2–4 p.m. Data from coschedule.com
  79. 79. Ads
  80. 80. Ads
  81. 81. Targeting your audience is key Test, Test, Test then scale Ads
  82. 82. Tools
  83. 83. URL Shortener bit.ly
  84. 84. https://spark.adobe.com/? utm_source=instagram&utm_medium=social&utm_ca mpaign=christmas-giveaway bit.ly/xmas-giveaway
  85. 85. iconosquare.com for Instagram analytics (paid)
  86. 86. iconosquare.com for Instagram analytics (paid)
  87. 87. iconosquare.com for Instagram analytics (paid)
  88. 88. iconosquare.com for Instagram analytics (paid)
  89. 89. twitter.com for Twitter analytics
  90. 90. klear.com for Instagram, Facebook and Twitter (paid)
  91. 91. klear.com for Instagram, Facebook and Twitter (paid)
  92. 92. Thank you! timbert@adobe.com
  93. 93. How to be your own marketer and expand your social footprint (Slides) http://bit.ly/max-diy-marketing