1. BUSINESS PLAN FOR
NOM NOM
BAKERY
Amanda Wing
Anna Liang
Christopher Wong
Muhammad Rehman
Theresa Sing

2. EXECUTIVE SUMMARY
The term “Nom Nom” is
the sound made when a
person is eating
something delicious. At
Nom Nom Bakery, we
strive to provide each
customer with this feeling
of having a happy and
delicious eating
experience while paying
an affordable price.

3. THE BENEFITS TO
THE COMMUNITY
• Provides a different eating
alternative
• A wide variety of choices
• Unique, healthy, and multicultural
• Supports local markets
• Showcases the work of artists
through our décor
• Free advertising
• Sponsor organizations once we’re
financially stable
• The American Diabetes Association
• Feed the Children
• A SECOND HOME

4. THE PRODUCT
NOM NOM Bakery offers a wide
A Sample Menu:
variety of multicultural food and
• Breakfast • Holiday
beverages. This bakery is unique
• Waffles • Pumpkin Pie
and different than the next with • Muffins • Eggnog
• Gingerbread
its original concept and what it • Pancakes
• Traditional
offers. Everyday the menu • Beverages
varies, to fit the • Cupcakes • Coffee
• Cakes • Tea
season, holidays, and your • Hot Chocolate
• Cookies
cravings. Each morning the • Multicultural
pastries are freshly baked using • Italian Tiramisu
natural ingredients that are • French Crepes
delivered daily by the local • Spanish Churros
markets we work closely with.

5. THE COMPANY AND INDUSTRY
Services
• Baking Classes
• Catering
• Parties
• Consultation
• Custom Orders
• Wedding Cakes
Competitors
• Starbucks
• Dunkin’ Donuts

6. HUMAN RESOURCES
• Bakers All employees …
• Culinary Degree
• Have good relationships
• Wide knowledge of recipes with other employees and
• Managers customers
• Skills • Are knowledgeable about
• Leadership the products and services
• Time Management
• Organizational • Have past experience and
• Promotion and advertising useful skills
• Regulating the store
• Puts together the services • Understand health and
sanitation regulations
• Hourly Associates
• Cashier
• Cleaning the store
• Caterers

7. MARKETING PLAN
Target Market:
• People with special eating needs
• Diabetic
• Lactose intolerance
• Watching their weight
• Allergies
• Vegans
• Tourists
• Families with children
• Event planners
• Anyone interested in eating
good food 

8. MARKETING PLAN
Promotion: Advertising:
• Free samples • Internet
• Have a booth at a Local Food • Facebook page
• Website or blog
Market • Social networking
• Donate baked goods to local • Local newspapers
schools for bake sales • Transportation
• Gift certificates • Brochures & menus
• Community bulletin board • Business cards
• Custom-made App

9. MORE MARKETING
• Place
• Lower Manhattan
• Near public transportation, populated
areas
• Not near other bakeries or stores that
offer similar products
• Psychographics
• Environment
• Safe, happy, comfortable, welcoming
• A place where people can eat and
socialize

10. FINANCIAL PLAN
Within 6 months
Income Outcome
• Product Utilities
• The price of the product relates to the Salary
quantity, size, and ingredients used
• Baking Classes (Weekends) Supplies
• $15 for children Advertising
• $25 for adults
• Catering Interest
• Minimum amount of $75 Insurance
• Custom Orders
Rent $36,000
• Free consultation and suggestions

11. EXIT STRATEGY
If The Outcome Isn’t As
Predicted:
• Food Truck
• Expand on
• Catering
• Baking Classes
• Sell the business
• Personal assets will not be lost

12. ANY QUESTIONS OR CONCERNS?
THANK YOU FOR YOUR TIME AND CONSIDERATION 