Companies, mergers and investments don't fail because of lousy products - it's culture and behaviour that determine distinction! Make your company, merger or investment stand out sustainably by focussing on what really matters: the people and their behaviour!
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Cultural Due Diligence
1. White paper Kroese Cultural Due Diligence Since all your competitors are smart, they will have made similar strategic choices in their market approach. How does your organisation realise a sustainable difference? Competitive advantage is about distinction.
10. Culture drives distinction CORPORATE CULTURE MANAGEMENT CULTURE BRANDING & MARKET COMMUNICATION do they know us? COMPETITIVE EDGE (KROESE DISTINCTION INDEX ®) recognition DISTINCTION DRIVERS innovation sales brand image do they prefer us? do they buy from us? is our portfolio developing well? BEHAVIOUR do we feel involved? internal leadership creativity cooperation are we an effective team? do we have enough successful ideas are we making progress?